Before the Internet got the blame, it was Sears & Roebuck that was accused of destroying our local economy. Even though downtown was still a dangerous construction zone, don’t you feel perfectly lousy for ordering those washrags from a mail-order catalog instead of risking your neck to buy them from The White House Department Store?

This is the first in a series of public service “booster” ads that appeared in the Santa Rosa Republican between 1907-1909. (CLICK to enlarge image.)

Proposes Some Things for Improvement of Santa Rosa


The matter of the relaying of the streets in places where trenches have been dug for sewer and water pipe work was considered and the council was requested to enforce the ordinance compelling the repair of the same. Also the secretary was requested to call the attention of the city governing body to the habit of displaying of buggies, wagons, and farming implements on the sidewalks in front of sale places, stores, or blacksmith shops.

The hiding of unsightly piles of brick or rubbish was discussed and the building of high board fences was suggested. It was also suggested that parties might be secured to erect the same if allowed to use them for billboards.


– Press Democrat, December 21, 1907

Leave a Reply

Your email address will not be published. Required fields are marked *