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THE UNSUFFERABLE SENATOR SANFORD

“Honest & Fearless,” someone scrawled under a snapshot of him in the California archives, but many more were inclined to denounce him as a disgrace to the State Senate in which he served. He claimed to be speaking on behalf of the natural order intended by “God Almighty,” but critics argued he was the mouthpiece for the liquor industry. He insisted he was just defending the traditional domestic roles of women; a great many saw him as a bully demanding continued discrimination against them.

State Senator J. B. Sanford (D-Ukiah) was the de facto leader of those in California opposed to women’s suffrage during the years before the October, 1911 vote in the state. Every voter was mailed a pamphlet with excerpts of his “grandmother speech” which mocked suffragists and their demands for equality.

His hateful and misogynistic opinions may seem ridiculous today but in viewing history, context is everything. The passage of suffrage in California is all the more remarkable once you realize how extreme Sanford’s views were, and that so many male voters agreed with him. San Francisco, Alameda, and Marin Counties all opposed giving women the right to vote, and suffrage was likewise defeated in Petaluma, Sonoma, Windsor and Healdsburg. It won in Santa Rosa by 14 points, which gave it the boost to pass in Sonoma county overall by four percent. See “THE SUMMER WHEN WOMEN WON THE VOTE” for more background.

As part of the Petaluma Historical Library & Museum suffrage centennial exhibit, we put together a “pseudo-radio play” that imagines a 1911 interview with Sanford. In it he reads a portion of that infamous speech and has a short debate with Frances McG. Martin, the eloquent President of the Santa Rosa Political Equality Club who frequently jousted with Sanford on the editorial pages of the Santa Rosa Republican. In the production almost all of Sanford’s remarks and most of Martin’s are drawn directly from original sources.



Like a certain orange-hued impeachee, Sanford was an anti-intellectual populist. Today we’d also call him a radical Libertarian; when he ran for the nomination for governor in 1914 he vowed to repeal “about three-fourths of all the laws” and change the state constitution so that the legislature would meet only once every four years.

Some of the cloddish things said by Sanford need annotation. He often called his foes “long haired men” and “short haired women.” Yeah, he did make homophobic slurs (in the full Senate speech he tossed off the line, “we all despise a mannish woman and an effeminate, sissy man”) but the hair-length jibes were really shorthand political insults.

sanfordarchivesSanford did not come to oppose suffrage for politically opportunistic reasons in 1911 – his misogyny against what he called “the New Woman” can be traced at least as far back as 1900. That year he praised a commencement address given at a women’s college where a Georgia judge said women shouldn’t expect equal rights until they proved themselves equal to men. “Woman is now an experiment in the working world. She is a new competitor with man. When she becomes established, and whenever she demonstrates to the world and to herself that she is a fixture, her rights will surely follow.” (It’s probably needless to say that the graduating students were indignant over his speech.) Sanford never said anything quite as crazy as that, but he embraced the same point: Women did not deserve equality and “the New Woman” was being pushy by insisting they did.

He often identified his male adversaries as the Los Angeles “long hairs” – pastors and other religious conservatives – who called for prohibition and tough laws against vice. LA was “the promised city for white Protestant America,” as historian Kevin Starr put it, “prudish, smug and chemically pure.” The “chemically pure” remark comes from a famous 1913 essay that bemoaned LA had been taken over by intolerant moral purists from the Midwest with a “frenzy for virtue.” Besides hating them for wanting more regulations passed, Sanford and others believed the Angelenos supported women’s suffrage because they hoped it would lead to voter approval of a completely “bone-dry” version of Prohibition.

As heard in the imagined debate between Sanford and Martin, he did not hesitate to trot out misinformation and flagrant lies to plead his case against suffrage. He might have made up some of it, but the “antis” had been propagandizing the Big Lie for years.

Sanford repeatedly said it was shown that most women did not want the right to vote. He based that on a non-binding 1895 referendum held in Massachusetts, where both men and women could vote to put suffrage on the general ballot. The pro-suffrage side lost badly, although almost every woman who voted wanted it to pass. Yet it failed because only four percent of the women in the state came out to vote in the referendum. The anti-suffrage groups such as the “Man Suffrage Association” (!) spun this result as meaning 96 percent of the women were opposed to suffrage – a completely dishonest interpretation.

The 1911 suffrage campaign wasn’t the end of Sanford’s political career, but he didn’t run again for office. He was mentioned often in the Santa Rosa papers as passing through to his cottage in Dillon Beach, where he apparently lived most of the time. But until his Senate term expired in 1914 he pursued his other favorite bias: Racism.

Since 1907 he had been trying to get his anti-Japanese alien land bill through the state legislature; Sanford was not shy in admitting that his intent was that “California should be maintained as a white man’s country.” After raising alarm in Washington by his big push for passage in 1912-1913, the progressive Governor Hiram Johnson hijacked the issue and passed a watered-down version that had little impact on Japanese farmers and smoothed over Japanese-American diplomatic tensions caused by Sanford’s bill and his acerbic racist comments.

 

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One of the brightest, ablest and most genial young men in the house of representatives is Judge J. M. Griggs of Georgia. Usually he is a man of great discretion and tact, but unless the Baltimore Sun is the greatest liar in the country the judge recently stirred up a most ablebodied hornets’ nest in delivering an address at Rome. Ga., to the graduating class of Shorter College For Young Ladies, for he tackled the new woman and pronounced a eulogy for the old fashioned woman which it does the heart good to read, but which is liable to bring down on the judge’s devoted head the wrath of every short haired woman in the land, and I fear that my genial friend will not have as easy sailing in the contest which he has evoked as he generally has in his debates with his fellow congressmen, where he is thoroughly capable of holding his own. I have no doubt that somehow he will be able to come out victor, but he will need to have all his wits about him. No doubt the judge was influenced by patriotic and philanthropic motives. His address as reported in The Sun is one of the most brilliant that I ever read. It shines and glistens and sparkles like the ocean in the morning sunshine. But the trouble is, the more it shone and the more it glistened and sparkled the madder his audience got, for it was composed of young women who want to belong to the new woman class.

– Ukiah Dispatch Democrat, August 31, 1900

 

 

The “long haired men” and the “short haired women” are all in favor of woman suffrage. The courageous, chivalrous and manly men and the womanly women, the real mothers and home builders of the country, are opposed to this innovation in American political life. There was a bill before the legislature (The Sanford bill) which proposed to leave the matter to the women of the state, before the men should vote on it. The suffragettes, knowing full well that the women would vote down this measure, caused its defeat. Why the women would have beaten it ten to one. The club women and the mannish women, and the effeminate, sissy men are for the suffrage amendment. Let the men and women who are in favor of keeping the home pure and sacred come out in the open and defeat this amendment. The election will take place Oct. 10th.

– Ukiah Dispatch Democrat, September 22, 1911

 

 

Extracts from A Speech Against Woman’s Suffrage
Delivered by Senator J. B. Sanford in the California State Senate

Mr. President and Gentlemen of the Senate: I bow in humble submission to the absolute supremacy of woman so long as she is woman, but when she leaves her sphere she abdicates her throne and throws down the scepter of her power. The gentle influence that goes out from the little circle where woman is queen shapes the destinies of nations. The bedside prayer of one pure, noble. Christian woman far outweighs all the work of all the mannish female politicians on earth. (Applause)

WOMANS’ SPHERE

Men and woman are constituted differently and have different spheres of usefulness. We all admire a manly man and a womanly woman. We all despise a mannish woman and an effeminate, sissy man! The attempt to confer upon woman those duties and responsibilities that are distinctly for men is entirely wrong as it will blunt their finer sensibilities and bring to the front a political type of woman whose conduct and characteristic are repellant to those who cherish conservative and reverent ideals of womanhood.

Woman has her sphere in life and so has man and they cannot be changed without producing an ill effect. Man’s chivalry, love, respect and esteem for woman will never allow him to do aught but what is for her good. And any attempt to shove woman into man’s sphere to be tossed about where men congregate will lessen the respect and esteem for her. There isn’t a man on earth but what respects woman as woman and who would not defend her unto death to preserve her good name and honor. He would go further for the defense of fair woman than in any other cause on earth. But this pro- position of shoving woman into too much familiarity with men breeds contempt and lessens the regard for her.

HOME, THE PLACE FOR WOMAN

Man can attend to all the affairs of a governmental nature. But in order that our country shall endure we must look to the home side of life. The home is the place for woman. God knows she has enough to do there in bringing up the little ones in the way they should go. If she does that duty well and trains up the modest daughter with gentle influences and makes the young boy regardful of the respect that is due his sister and his playmates’ sisters all will be well with this republic of ours. (Applause.)

WOMANS SUFFRAGE A FAILURE

In the states where woman suffrage has been tried it hqs proven to be a failure and the people wish they could undo the wrong they have done. The great majority of women do not want to vote and thus have the added responsibility of serving on juries and doing man’s work. The real mothers and home builders are opposed to this measure. They do not want the sanctity of their home invaded by every little constable that may be traveling up and down the highway for office. (Cheers.)

KEEP THE HOMES PURE.

Let us keep our homes pure and independent and all will be well with the republic. Let us make them homes o£ refinement in which we shall teach our daughters that modesty, gentleness and patience are the charms of woman. Let us make them temples of liberty in which we shall teach our sons that an honest conscience is every man’s first political law, that no force can rob him and no splendor justify the surrender of the simplest right of a free and independent citizen.

PENDULUM HAS SWUNG TOO FAR.

My friends, we have drifted too far from the ideals of the fathers of the republic. The pendulum has swung too far. We have too much new era and too much new woman. Why if some of the old grandmothers that have rocked the cradle of earth’s greatest patriots and reared the best women on earth could be called back to earth they would be astounded beyond comprehension. Let good old grandma come back and take a walk down the street with us and see what meets her gaze. Suddenly a something approaches her, and she eyes the “what-is-it” in amazement.

THE NEW MAN AND THE NEW WOMAN.

It has on a fried collar and a boiled shirt, has a bushy head of hair not unlike a Hottentot, wears a hat about the size of your hand. It also wears one eyeglass, sucks a cane and talks with a drawl. Being told it was a Man suffragette grandma mutters ” what strange things we see when we haven’t got a gun” and soliloquizes as follows;
“A very small brain and a very small cane
And a sweet button-hole bouquet;
A very small hat and a pocket book flat
Wears the nice young man of today.”

Grandma proceeds a little further when a ruffling of skirts causes her to take off her spectacles and view a kangaroo shape that approaches. It has on a man’s shirt front, a collar and tie to match, wears tan shoes and hen skin hose. It has on a hat that sticks out over a half a mile with a multitude of birds and an ostrich on it. It wears a coat, the sleeves of which look like a sack of hops, and walks with a gait that reminds one of a pair of bars as it jumps along in its hobble skirts. Grandma rubs her eyes as the kangaroo shape hops by m its skirts with a large valise-like pocket book satchel in one hand. Being told it was a Suffragette, she soliloquizes thusly:
“A very sweet smile and a bushel of style
And a hat towering up to the sky;
A nobby silk dress and a dog to caress
And a sofa on which to lie.” Is this the woman of today? (Prolonged applause and laughter.)

DEFINITION OF A SUFFRAGETIE

(At this juncture a voice from the gallery asks “What is a Suffragette”?)
“I will tell you,” continued the Senator, “by reading from a letter of a dear old mother in Oakland.— A Suffragette is a mannish woman who kisses lap dogs instead of babies and who wants to raise hell but no children” (Wild applause in gallery and hisses from Suffragettes.)

A Suffragette is a woman who believes in single blessedness and would decimate the race if she could. With her the world is all wrong. She wants to regulate the birth rate of the nation and propigate her own species by a process of chemical analysis or “Chickaluma incubation”. Now, if she will only regulate the death rate the problem of human life will have been solved. (Tumultuous applause and laughter.)

Oh, you kid, I’ll get you yet, you Suffragette!

A GLANCE INTO THE FUTURE

Poor old grandma, of whom we were just speaking, sees how the pendulum has swung the wrong way and goes back to her grave and turns over with a sigh. But if she returns to this realm fifty years hence she will see still greater wonders. Time has wrought great changes and wonderful changes are yet to come.

We are standing in the daybreak of he 20th century and wonderful things will the mind of man evolve. Paraphrasing Bob Taylor, I think some magician greater even than Edison will coax the laws of nature into easy compliance with his dreams. He will invent a huge tube and call it the “Electroscoot”. Passengers will enter it at one end in New York, press the button and arrive in San Francisco two hours before they started. An invention will be made where by the young man of the future can stand at his “Kissophone” in Sacramento and kiss his sweetheart in San Francisco with the same delightful sensations as though he were holding her hand. Some noble Liebig will, by a concentration of the elements of food, enable a man to carry a whole years’ provisions in his vest pocket. Senator Charley Shortridge can then store his raiment in the head of his cane and the commissary department of the entire army need consist of but one lop-eared mule and a pair of saddle bags. Some dreaming learuss will perfect the flying machine and on the aluminum wings of the swift Pegasus of the air the light hearted society girl will sail among the stars and behind a dark cloud where no one’s allowed, make love to the man in the moon. The rainbow will be converted into a vast Ferris wheel. All men will become baldheaded and learn to sing sweet baby songs as they rock the cradle and wash the dishes. The women will wear bloomers and run the government——and then the world will come to an end. Cheers.

And, from out of the wreck of world and the dissolution of nature and the smoke and dust of the awful crash will emerge a Suffragette; and seating herself on the top rail of creation she will shake the dust and ashes out of her feathers and look around over the ruin she has wrought and say; Well, haven’t I raised h—?” (Laughter and applause.)

– Ukiah Dispatch Democrat, September 22, 1911

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DAWN OF THE DEED

You lucky, lucky soul; you just won vacation property in Sonoma county! Tell your friends and family so they can rush to buy a lot close to yours!

That was the premise of a con game that swept the nation in the early 1910s. The land existed alright and you actually did own it, as long as you gave the promoters a few bucks for paperwork, sent the county a small recording fee and paid your county taxes. The gotcha was that the property was worthless because it was on a remote, steep hillside. The map showing a neat grid of streets and building lots was a fantasy, which led people in the know to call these “paper subdivisions.” Another name used was “wildcat subdivisions” – they were on land only wildcats roamed.

Sonoma county was dotted with these imaginary little towns, mainly around the Russian River and north of Santa Rosa (outside of Cloverdale there was supposedly Cloverdale Heights, Cloverdale Terrace and Orange City, for example). Very few owners built on their property and almost all stopped paying taxes, letting it default back to the county. But a few years ago a tweak to state law allowed developers to invoke those old deeds as a means to bypass all modern rules and regulations – a crazy story explored here earlier in “NIGHT OF THE LIVING DEED.” This is the prequel to those events, explaining how the scam began.

Newspapers in the 1910s were virtually homestudy courses in land fraud, with hucksters selling Florida swampland as lakefront property and Montana scrub desert as homesites with exceptionally swell drainage. Much in the news was a particular swindle where conmen made today’s equivalent of $2.25 million/year before they were busted in 1909, selling lots in Boise City, Oklahoma, “the garden spot of the southwest,” promising no home was more than four blocks from the courthouse. “King Corn and King Cotton grow side by side” they boasted in mailers with photos of happy farmers. In truth, the newspapers later said it was an arid “No Man’s Land” and the men didn’t even own the property outright. Over 250 victims came forward to testify against them before they were sentenced to a couple of years in federal prison for mail fraud. The moral of the story, as viewed by other crooked “land sharks:” Better not to document the scam in printed mailers and to rip-off the suckers in person.

Summerland was the most (in)famous and probably the first of the Sonoma County scams, located in the high hills above Guerneville off of Old Cazadero Road (see map). Its origins are murky and might originally have been intended as a legit summer resort, like Rio Nido, Camp Vacation and many others where you could rent a tent-cabin for a week or buy a small parcel and build a bungalow to stay the whole season. The Summerland lots were platted out in 1910 – the year the Russian River resort scene exploded in popularity – and small ads for Summerland appeared in the “Summer Resort” section of Bay Area newspapers over the next several years. No amenities were ever specified except for “sanitary conditions,” which presumably meant outhouses and maybe a well with a handpump.

There was actually more than one Summerland: Summerland Park, Summerland Villa, Summerland Addition #2 and maybe more. Before it was over there would be thousands of lots sold, which would have given the Cazadero area the largest population north of the San Francisco – had anyone lived there.

Behind the deals were three speculators (for reference, they were: the Enright Brothers, banker I. J. Truman and the Guerneville Land Company, all based in San Francisco). We don’t know if any of them were directing the scams, but a man who worked for some/all of them as the representative for Summerland certainly started the ball rolling.

Robert Romer, a former stockbroker who was kicked out of the San Francisco Stock Exchange in 1907, was contacted by the Healdsburg Enterprise about the unusual lottery being held at the M & M movie theater in town. Romer said each night there was a drawing for a “free” lot – although the lucky ticket holder still had to pay the $6.50 county recording fee of course. He explained the goal was word-of-mouth advertising; the winners would be so enthusiastic they would tell all their friends to buy lots nearby at the regular price of $25.00, and they would tell their friends, and so on.

The obvious problem with this scheme was that Healdsburg really ain’t that far from Cazadero – if the winner didn’t know their prize property was in the middle of nowhere, one of the friends they were supposed to sucker into buying a lot probably knew it. So a few days later, an account appears in the Press Democrat about county officials being contacted by lucky ticket holders in Sacramento, wondering about the Summerland property they had just won at the movies.

As the new year of 1912 dawned, the Summerland scam spread over the nation like a flu epidemic. “Letters from other counties, from British Columbia, from Nevada, from Arizona, from Oregon and Washington are pouring in to the Recorder, the Assessor, the Tax Collector and to other officials of Sonoma, pleading for information regarding these peculiar transactions,” wrote historian Tom Gregory at the time.

There were sightings during March reported in Oregon and Washington after police there became suspicious about the movie theater lottery where every attendee apparently “won.” One of the Portland papers looked into the Summerland offering and told readers it was “said to be a mile from Cazadero, Cal., a milk station back in the hills.”

Romer probably wasn’t one of the two men who claimed to be from the “Exposition Developing Company” jumping from town to town in the Northwest making lottery deals with local theater owners. Instead, he was busy in Sonoma county, trying to sell $50,000 in stock for the “Northwestern Hotel and Water Company,” which was going to build a hotel at Summerland with hundreds of rooms plus a complete utility infrastructure suitable for a town of 20,000 residents. According to the Petaluma Courier, Romer told the Board of Control they had already sold about 5,000 lots.

The Summerland movie lottery scam was made a misdemeanor in April 1913 thanks to a bill written by Santa Rosa’s Assemblyman Herbert Slater (it’s still on the books, but was generalized and renumbered to §532c in 1935). But that was only state law, and the scam was running at full steam everywhere except California.

When two Summerland agents were arrested in Kansas City at the end of 1913, they were charged with old-fashioned mail fraud. (Although the state law didn’t apply, the county recorder and surveyor still went to Kansas to testify against them.) A wire service story stated the men had claimed to represent the “Hot Springs Heights Realty Company” of Sonoma county and had been active across the Midwest and South. It was a lucrative swindle – in Muncie Indiana alone, they pulled in up to $1,500 (over $37k today).

The movie theater bunco game fizzled out in mid-1914 – or at least, the Press Democrat reported the poor recorder’s office was no longer flooded with deed filings. That year there was also a long list of these properties on the delinquent tax list, showing many owners had wised up to the property being worthless. Lots were still being sold, however – only now it was the suckers looking for someone to scam themselves. A 1916 for-sale ad ran for quite awhile in the PD offering a lot at Summerland with a 16 x 16 structure (“sold cheap if taken at once”). In Seattle, A. L. DeLong dumped his property on Effie M. Crowley.

The latter sale didn’t involve Summerland, however – it was another of the wildcat subdivisions, called Glen Artney, which began selling bogus lots about the same time that Summerland took off. It was the phony place nearest to Santa Rosa, in the hills south of Calistoga Road (see map) about four miles as the crow flies – but three times that far by road. And that was just to the edge of the property; a man seeking directions dropped by the Press Democrat offices and was “shattered when informed that he could not reach the lot on horseback, and would have a very hard time scrambling to it on foot.”

The Glen Artney hustle is interesting to compare with Summerland. Both used the movie lottery ticket come-on, but the Summerland agents apparently “gave away” lots of lots hoping to sell a few more for about $25, plus picking up a few bucks for providing the paperwork. The Glen Artney hucksters picked just two winners each day and advertised others lots were for sale at $50.00 per – or at least that’s what their ad in a 1912 Montana newspaper stated. That Glen Artney even had print adverts is another major difference from the Summerland guys, who slipped in and out of towns without publicity.

But don’t presume the Glen Artney promoters were any more honest or virtuous; that ad from the “Russian River Resorts Development Company” read, “Glen Artney is a beautiful sloping tract 60 miles from San Francisco, reached by the Southern Pacific railroad and interurban car line. School house on property…” The train and trolley car only went to Santa Rosa, of course, As for the schoolhouse, that was the Pine Mountain district school on St. Helena Road, which was actually suspended in 1911 for lack of any students. Modern maps reveal that “beautiful sloping tract” has an average 40 percent grade.

And while the moneymen behind Summerland were the stereotype big city tycoons and land speculators, Glen Artney seems to have been a strictly local affair. There are three names on the fraudulent map that was recorded; one was John O. McIntosh, up until about then the owner of the popular Grapevine saloon in downtown Santa Rosa. John was well known and well-liked, as was his older brother, Don, a deputy sheriff often mentioned in these pages nabbing wrongdoers.

Enlarge the map below to find the other names are Manville and Frank Doyle, the famous co-founder of the Exchange Bank and his son. Although the notarized statement refers to the “map of our lands,” we cannot say for sure this meant the bank was a partner in the deal – they might have been just the escrow agents. But since the Glen Artney property was so nearby, it’s very difficult to believe anyone really thought a town about half the size of Santa Rosa was going to spring up on the side of a mountain along the twisty county road to St. Helena.

A survey made about thirty years ago suggested there were up to 424,000 lots in old paper subdivisions throughout the state (see the “Living Deed” article for more about this) with the largest percentage of them – about 75,000 – in Sonoma county. We were the highest because of the unusual number of high density fake town/resorts such as Glen Artney and Summerland, which begs the question: Why was our county Ground Zero for land fraud?

We know Summerland was backed by San Francisco money, but there was never any mention in the papers of who was behind these other scams. It came as a surprise to me that Glen Artney had a barkeep’s name on the map, but perhaps many/all of the other schemes were similarly locally grown; after all, 1911 Santa Rosa was a pretty small town and details of the Summerland fraud would’ve been well known, particularly after the out-of-towners who discovered they were cheated came staggering into Santa Rosa saloons to drown their disappointments.

It would be a fun question to dig into further: Between 1911-1914, did Sonoma county have a flourishing cottage industry in scamming outsiders who were foolish enough to buy property here sight unseen? Were our own esteemed neighbors – the bankers, Chamber of Commerce businessmen and real estate wheeler-dealers – quietly running a bunco syndicate?

“…[T]he main reason for stopping the practice was that the county was being given a black eye by reason of the misrepresentations of the lot sellers,” commented the Press Democrat in 1914, when the craze was over – not that it should have been stopped years earlier because it was, you know, unethical. But nobody was ever arrested, except for a few of the traveling movie lottery hucksters; after all, it’s not a crime to sell worthless land – even if it’s on a slope so steep a mountain goat would begin to wheeze before halfway up.

1911 Glen Artney subdivision map
To Market Guerneville Realty

The firm of Enright Brothers & Co., realty brokers of San Francisco, has bought 400 [sic – it was 40] acres of land in the vicinity of Guerneville, and will subdivide it into small holdings, and place it upon the market. There is much fine farming land in that neighborhood, and quite a demand for small farms has lately been manifest; so that Enright Bros, seem to have bought in the right place at the right time.

Press Democrat, February 2 1909

“Summerland” is the name of the newest recreation spot for Guerneville. Mesgsrs. Eright, [sic] the brothers who recently purchased the Sutherland place have surveyed it into lots and already made several sales to the tired folks about the bay who want a quiet, pretty place to spend their hard-earned vacations.

– Healdsburg Tribune, April 13 1910
SUMMERLAND LOTS AT THE M. AND M. THEATER GIVEN AWAY FREE EACH EVENING
The Most Liberal Proposition Yet Offered The Healdsburg People To Secure a Summer Outing Lot

Last Thursday night Mr. Robert Romer gave an interesting sketch on the old and new methods of land subdivision. He explained that his company had allotted Healdsburg a number of free lots in this tract by means of public drawings at the M & M Theater each evening until the allotment has been exhausted. The object in giving those lots in this manner is to create a nucleus tor attracting by means of the winners the vacation and summer home seekers from this district. These winners become agents and a live advertising medium as long as they are deed holders of record. These lots are given away free to winners but they must defray their own expenses in having the title transferred, which amounts to $6.50 which includes the search of title, attorney fees, notary fees, drawing up the deed, etc., the same as any person is forced to do when they inherit a piece of property. He went on to explain that this very feature made their proposition stronger as it eliminated those winners who would look upon the proposition as a Nickelodeon premium and who would have nothing to lose by being inactive. When they pay to have the transfer made, it makes them look into the proposition deeper and is the best sign of good faith that they will become active boosters and attract their friends as buyers and home builders. How can the owners afford to give these lots away, was answered by him in another way. The amount that is generally spent in advertising is turned over to the winners who in turn act as live unconscious agents without pay. The value of any property is determined by the actual amount of deed holders of record which is the only magnet which will draw.

By having the property made valuable by the winners, their friends are glad to pay $25.00 for which these lots are selling. And these buyers in turn attract other buyers which when once started forms an endless chain and they are the ones that actually pay for the lots that are given away. He also made another point to illustrate this which was keen as it is better understood. For instance in a suit club there are generally 25 members, one wins a suit the first month for $5.00 and the second one for $l0.00, but it is the other 23 in number that average up the difference. Some of the lucky winners this week were Mr. C. P. Miller, J. Silberstein, Mrs. H. Sacry, and Fred Boulden who is going to start to improve as soon as his deed is perfected.

– Healdsburg Enterprise, December 2 1911

 

SONOMA COUNTY LOTS WITH PICTURES

A moving picture house in Sacramento is bidding for popularity with its patrons by holding out as an allurement to ticket purchasers an opportunity to secure a “Lot at Summerland, Sonoma county, near Russian River.” When the lucky ones present their tickets, they are told that they must put up six dollars for a deed to the lot. Some of them put up the coin. Others do not. Inquiries are being made of the Sonoma county legislators as to the location of the lots, and as to their worth. But prior to their coming to Sacramento the solons had not heard of the inducements offered.

– Press Democrat, December 6 1911

The Northwestern Hotel and Water Company announces that it will soon erect a hotel large enough to accommodate several hundred summer residents at Summerland near Guerneville, in the near future. The company will also establish a water system for Summerland.

– Healdsburg Tribune, March 14 1912
PHILANTHROPISTS’ SEEK NEW FIELDS
Persons Who Were “Given” Lots in “Summerland Park” Wonder If It’s a Bilk.

Offices of the “Exposition Developing Company” in the Ellers building are closed today. The two strangers, names unknown, who acted as the concern’s representatives, have flown, and a large number of plucked citizens here who paid $6.50 for a deed to a lot in “Summerland Park No. 2,” said to be a mile from Cazadero, Cal., a milk station in the hills of Sonoma county, are wondering whether they were swindled.

The company operated through several moving picture shows here. Theatre patrons were given coupons entitling them to a “free” chance on a lot. Apparently every one won in the weekly “drawing,” as scores of persons were visited by agents of the concern, during the two weeks it operated here…

…Among the motion picture show houses that innocently aided the company were the Rainbow and Cozy theatres on First street.

“The proposition the men made looked good to me,” said G. E. Chamberlain, one of the owners of the Cozy, today. “They told us that all we had to do was to give away the coupons and that our attendance would increase when people learned we were giving away free lots.

“They furnished us with slides showing pictures of the lands they said they owned, and explained that the scheme was to advertise the park so they could later sell lots. We began to get suspicious, however, when every one seemingly drew a lot and we were getting ready to stop giving coupons when the police told us to quit. The strangers got wind of this and left Portland soon afterward…”

– Oregon Daily Journal, March 26, 1912

 

BUNCO-LOWING FOLKS WITH SUMMER FAIRYLANDS

The following is a funny yet plaintive cry of the “bungalow lot victim”–it should be called “bunco-low,” but the humor of the statement must not hide the fact that in the name of Sonoma county this small, cheap bunco game is flourishing throughout our neighboring states. Those worthless patches of real estate are not marketed to the unwary in this county, nor now in this state. The scheme has become too well known except at a distance. And yet nothing can save the investors who are caught by the plausibility of the spielers’ landscape descriptions, and the little coin demanded for such a priceless bit of domain. All these resort lots are worthless as the investor speedily learns after his money has passed. This communication is one of the many such which almost daily adds to Mr. Nagle’s amusement and perplexity, as the writers tell him their troubles after they have been bunco-lowed.

Butte, Mont., Dec. 5, 1912
Mr. F. G. Nagle, County Recorder, Santa Rosa, California.

Dear Sir–We have your not of the second inst., returning the deed from Arthur Annis to E. S. Rodds, which we had sent you in our letter of November 29th for record, and wish to thank you for the information as to the worthlessness of the property.

We are, however, returning the deed with our draft for $1.00 to cover the recording fees, and would ask that you place the same on record.

Mr. Rodda had some information concerning the non-value of this property, before he asked us to send the deed. He is already stung a little, however, and thinks it is worth one dollar more, on the chance that some time petroleum or ginger ale or some other good chase may be discovered in commercial quantities on the land, or that some one might want it for a site for a factory for the manufacture of second-hand tooth brushes. He says he came west to take chances, and he is going through with this, even if it costs him another dollar.

Yours very truly, W. E. Collins,

– Santa Rosa Republican, December 18 1912

 

Fixing It So Can’t Even Give Realty Away in This Place
Bill to Beat Moving Picture Game in Sonoma County Goes Through Assembly.

Up in Santa Rosa moving picture theater owners some time ago conceived the idea of boosting their business by advertising they would give away lots to patrons of their nickelodeons who happened to hold a winning number. This was an alluring bit of advertising, and business trebled within a short time. It was apparent from the start that the theaters were doing it up proper, for many there were who drew a winning number. The lucky person had only to deposit a filing fee to get a deed.

Many deeds were filed. In fact, so many were filed that, the Sonoma county recorder’s office was swamped. Assemblyman Slater was appealed to. He was told the lots were absolutely worthless, and that the moving picture men were getting a corner on all the money in the county. Accordingly he introduced a bill in the lower house the first part of the session making it a misdemeanor for any person to give away worthless lots and collect a fee for transferring or conveying them to the owners of persons drawing lucky numbers.

The assembly heard Slater’s explanation of conditions yesterday, and railroaded the bill through without delay. Tired clerks in the Sonoma county recorder’s office and amusement hall proprietors will probably await with interest the action of the upper house on the measure.

– Sacramento Union, March 14 1913
HERE’S THE END OF ONE SWINDLE
Assemblyman Slater’s Bill to Prevent Frauds Being Perpetrated Is Signed by Governor

The practice of giving away “free” tickets, entitling holders to lots of land, by moving picture shows and other places of entertainment, was checked Thursday when Gov. Johnson signed Assemblyman Slater’s bill, which has added a new section to the penal code. After receiving their “free” tickets, holders have found themselves compelled to pay $6.50 for deeds in addition to paying a fee for recording. Gross fraud has been perpetrated in hundreds of cases, where lots have been said to be located in some sylvan dell and in reality have been perched on some bald rock or inaccessible jungle.

Thousands of deeds have been filed in a number of counties, and, after visiting their land, the deed holders have never returned for their deeds. The measure Introduced by Slater has been indorsed all over the State and was one of his “pet” measures.

The bill is as follows:

Section 1. The penal code is hereby amended by adding a new section thereto to be numbered 532a, to read as follows; 532a. Any person who knowingly and designedly offers or gives with winning numbers at any drawing of numbers or with tickets of admission to places of public assemblage or otherwise, any lot or parcel of real property for the purpose of charging or collecting fees for transferring or conveying the same, or who, under pretense of charging or collecting fees for such conveyance, receives money, labor or property for executing such conveyance, knowing such lots or parcels of real property to be inaccessible, unavailable for the use represented for it, worthless, or without market value equal to such fees, or charges, is guilty of a misdemeanor.

– Press Democrat, April 27 1913

 

Western Lots Are Put on Market at Wholesale

Lot selling was done in a wholesale manner in room 19 of the Metropolital hotel yesterday. The lots were located in Summerland Villa, Guerneville, Sonoma county, Cal…Women folk, lean folk, fat folk of a good natured kind, sleepy folk, and a few other kind, all seemed to be in a hurry to get a piece of California real estate…

…when callers, of which there were many, presented their cards they were informed by a portly appearing gentleman in that in order to get deeds it would be necessary to pay a fee for surveying the lot, and a few minor expenses, and that $8 good cash, earned by the sweat of the face under the beneficent sky of Missouri, would be necessary to have a look-in on the California real estate.

And some paid the $8.00, and some didn’t. Some looked at $8.00 with a longing look, and after much consideration, came to the conclusion that $8.00 in the hand was worth more than a sand lot 2,000 miles away.

– Springfield MO Republican, June 27 1913

 

Alleged Land Shark Arrested.

C. E. Ditto, a reputed land shark, was placed under arrest Saturday afternoon on a charge of beating his board bill…The police, while the man is being held, are making an investigation of a certain land scheme which has been worked in Bloomington of late. The scheme is a new one, but it is thought that some real money was secured in some of the transactions.

The play has been put on at moving picture theaters, a ticket being given to each one who pays to see the show and the one at the close of the day who held the lucky number drew a card entitling him to property. The card states that they “are entitled to a lot in Summerland Villa, Guerneville, Sonoma county, Cal.” The Northwestern Dev. Co., is signed to this card. It is said that several have presented these cards to the agent and are then told that to pay for the deed and abstract, that the sum of $9.60 is necessary. It is claimed that a few, thinking that they will get rich, have paid the sum asked and then gone on their way thinking of the riches which are to come.

The police will continue to make their investigation and Ditto will be held on the other charge until the matter is cleared up. Police officers the confident that Ditto is a swindler [sic]

Bloomington IL Pantagraph, November 17 1913
UNCLE SAM TAKES HAND IN “MOVIES” LAND LOT FRAUD
The Guerneville Lots Figure in Kansas City Arrests

The last session of the Legislature passed the Slater bill which was signed by the Governor and is now the law, which put a stop to moving picture houses and other concerns giving “lucky” tickets to lots of land in Sonoma county and elsewhere In the State, It had become such a nuisance and such a fraud in Sonoma county that the introduction of the measure was framed to check it, particularly as the lots were worthless and located in out of the way places and inaccessible places and-—well, the story has been oft told.

This is by way of introduction. Uncle Sam has come to the assistance of the State of California and has swooped down upon men in Kansas City and their prosecution will doubtless check the operation in “lucky” tickets for Sonoma county lots in other States of the Union, for today County Recorder Nagle is receiving deeds for filing and countless inquiries concerning the lots in question. A dispatcn from Kansas City says:

“Kansas City. Dec. 4.—An alleged land fraud which, according to postoffice inspectors, was conducted in several States through the medium of moving picture shows and the United States mails, led to the arrest here today of W. B. Emrich and N. H. Spitzer of Louisville, Ky. The two were arraigned before a United States commissioner on a charge of misuse of the malls.

“According to the federal charge, tickets were distributed among the spectators at picture shows and the announcement made that the holders of ‘lucky’ numbers would be given a deed to a camper’s lot near Guerneville, Sonoma county, California, It is alleged that the lucky ones’ were then required to pay more for the ‘filing of papers’ than the lots were worth.

– Press Democrat, December 5 1913
CASTLE IN AIR IS CERTAINLY HIS
Man Comes Here With the Idea of Locating on His Moving Picture Ticket Lot

Joe Blakskowski of San Francisco spent $12.50 for abstract deed and filing fees for lot 16, block 17 In “Glen Ertney,” when he drew a free lot is connection with his moving picture show ticket two years ago. The land is a portion of Sec. 23, tp 8 n, r. 7 w., and is located on the mountain side about 14 miles northeast of Santa Rosa off the road to Callstoga.

Mr. Blakskowskl came here this week with the view of settling on his lot and purchasing more for relatives and friends as agents for the tract had interested them with his glowing description. When he arrived here and asked for directions to reach “Glen Ertney,” his castles in the air were shattered when informed that he could not reach the lot on horseback, and would have a very hard time scrambling to it on foot.

Despite his ill treatment in this regard, Mr. Blaks, as he is commonly known, is planning to purchase property here for himself and relatives, and move here to make his home as he has been greatly impressed with the city and its surroundings.

Under the law no more tickets to lots can be given away is this State.

– Press Democrat, January 10 1914
SCORES OF ‘MOVIE’ LOTS NOW ON DELINQUENT TAX ROLL

The evil some time since of the giving away of tickets at moving picture shows to lots in Sonoma county, so much complained of in the past, is again to the fore in the announcement of the delinquent tax list of Sonoma county, prepared by County Tax Collector Frank M. Collins.

There is column after column of delinquents on lots that were purchased by the holders of tickets won at moving picture shows in different parts of the State and in other States. Many of the lot holders, after filing their deeds, placing the property on the assessment roll, have never taken any notice of their duties as landowners in the county, hence they have gone delinquent in payment of taxes, disgusted with their purchase.

At the last session of the Legislature, in 1913, the practice of giving away these lot tickets and the fraud connected therewith was stopped by the Slater bill, which was signed by the Governor, and heartily endorsed by the State Realty boards and other organizations. Hundreds of the lots had been disposed of prior to that time and the result is now shown on the delinquent tax list. This explains the length of the delinquent tax roil in large measure.

– Press Democrat, June 5 1914
LAW HAS PROVED OF MUCH GOOD
Recording of Documents Is Up to Date in the Office of the County Recorder

The copying of instruments in the office of County Recorder Fred G. Nagle has been brought up to dale and the well known county official is pleased to have it thus. Everything has been fine for some time.

It will be remembered that prior to the last session of the Legislature the County Recorder’s office here and in other counties of the state were deluged with the recording of deeds to lots of land as the result of the giving away of tickets with moving picture shows in this state and outside. At the session of the Legislature, Assemblyman Herbert W. Slater of this county, introducing a bill which passed both houses and was signed by the governor which made the giving away of such tickets unlawful. The new law attracted much attention and was complimented in the official papers of the State Realty Board and in other papers as being one of the most useful pieces of legislation. Its effect was soon noticeable in a diminishing of the number of deeds.

Copies of the law were also forwarded by the author of the federal authorities asking for their co-operatlon and this has also proved beneficial in the punishment of persons who used the mails to make false representations concerning prarlically worthless lots in this county.

It was learned Thursday that the deeds for the lots obtained in the manner complained of, are very rare now at the county recorder’s office, there only having been one or two in the past few months, and otherwise the practice has been stopped entirely. This is why the county recorder is breathing easier and why the copying has been brought up to dale to the gratification of those who were unavoidably hindred from recording their documents on time as a result of the deluge.

With hundreds of deeds to the moving picture lots coming in weekly it was impossible to cope with the work of copying them and finally special books had to be provided for their speedy recording. But the main reason for stopping the practice was that the county was being given a black eye by reason of the misrepresentations of the lot sellers and Ihe protest was general.

– Press Democrat, September 18 1914

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vibrator

WAS THAT REALLY IN THE PAPER?

Ads in the Santa Rosa newspapers a century ago could be quaint, silly or downright fraudulent, but some required a double-take – did I really see that in the paper? Here is a sample of ads from 1911-1913 that require some explanation:

Actually, this ad, which appeared in the Press Democrat for a week, probably doesn’t require any explanation at all. Great grandma certainly looks happy with her Arnold Massage Vibrator.

Great scott, did a 1911 vaudeville act really include a live grizzly bear? All sorts of trained animal acts appeared on stage in Santa Rosa: Dogs, monkeys, even goats. But even when raised from a cub by humans, grizzlies are famously temperamental – goddesses know what might happen if one was frightened or angered by rowdy drunks in the audience.

As it turns out, the grizzly was a guy in a bear suit with La Angelita and “Petus” doing the “Grizzly Bear” and “Texas Tommy,” so-called rag dances that Petaluma and other cities banned for being indecent. That it was a novelty dance act was remarkably difficult to learn – newspapers presumably didn’t mention that angle so as to not spoil the surprise. Once the ragging craze faded La Angelita began appearing with two other women as costumed Spanish dancers. The ersatz grizzly still showed up for the finale, which confused a reviewer for Variety: “The only drawback to the act is the bear dance, wherein a man parades in a bear skin.”

Another reason it first seemed the act involved a real grizzly was because at least once they appeared on a bill with actual trained bears, “Albers’ Ten Polar Bears.” Apparently that act mostly consisted of the animals rolling a large ball up and down a slide, although the 1911 Oakland Tribune noted, “Herr Albers promises to give them a big feed during the matinee Saturday, so one can imagine the fun while these ten tons of Teddies are at their porridge.” Hopefully they went on last so the stage could be hosed down afterward.

Oh, the good ol’ days, when someone could shop downtown for large containers of lethal poisons. Painting your house? In 1912 you could stop by the Asbest-o-Lite Paint Company on Fifth street and pick up a few gallons direct from the factory. And doesn’t everybody love the smell of fresh paint? Take a good whiff while they mix your color! And if it’s spring, don’t forget to spray your fruit trees with lead arsenic, that safe and economical insecticide.

They did’t know at the time that inhaling lots of asbestos can cause a particularly nasty form of cancer, so it was widely used at the time – in roofing, flooring, wall insulation, wrapped around hot water pipes, lining the interior of forced-air furnaces, and much, much more. Asbestos paint was probably the least dangerous form of exposure as the stuff wasn’t blowing around, but you wouldn’t have wanted to be anywhere near the factory while it was being made. The Asbest-o-Lite Paint Company apparently lasted only a year.

Lead arsenate was heavily used as an insecticide in the first half of the Twentieth Century (good history here) although it was discovered after World War I that it didn’t easily wash off produce completely and contaminated topsoil. Yet until the introduction of DDT in the late 1940s everyone bought the stuff by the tub.

It was particularly risky for people who handled the stuff in the fields, but only California and a handful of other states recognized long-term exposure could be an occupational disease. Making matters worse, it was common to use it as part of a “bordeaux,” mixing it with other arsenics such as Paris green – a fungicide and also the main ingredient in rat poison  – so all spraying could be done at the same time. That cocktail nearly made quick work of Henry Limebaugh, a farmer near Hessel in May of 1912 when after spraying his fruit trees he forgetfully took a sip from the same hose, leading to an emergency visit from a doctor.

Was that a movie about the Klan playing at the Nickelodeon?

D. W. Griffith’s “The Birth of a Nation,” is credited with inspiring (and to some degree, inventing) the modern Ku Klux Klan. But that film was not made until 1915; playing here in 1911 was “Night Riders of Tennessee and Kentucky.” A synopsis printed in the Santa Rosa Republican showed it villainized them and since this movie is not mentioned in any cinema history, it would be a pretty big deal to find there was an earlier film with an antithetical view to Griffith’s glorification of the sheet-wearing vigilantes.

It turns out the film was first shown elsewhere in 1910 and the “Night Riders” weren’t the Klan at all – it was about the recent Dark Patch Tobacco War. Once it had a monopoly, the American Tobacco Company sharply dropped what it paid farmers to less than it cost to grow the tobacco. They organized a boycott and formed an association to warehouse the crops until prices returned to normal. The company offered top dollar to any scab growers who would sell their tobacco; in turn, the association organized hooded Night Riders to enforce the boycott by intimidating those sellers, usually burning their fields. The conflict ended in 1908 when the Kentucky National Guard was called up to suppress the Night Riders.

How much of the film was “founded on fact” is impossible to say as no copies survive, but it was most likely propaganda created by the American Tobacco Company to demonize the growers and place the company in a good light. When copies of the movie were circulating in 1910-1911 the company was fighting government charges that it was an illegal Trust and should be broken up (in 1911 the Supreme Court ruled it was indeed a monopoly). Further evidence that it was underwritten by the company is that Mr. Hood and Browning – whomever they were – toured with the movie and narrated it. While live stage appearances with films were presented in that era, it was only in major theaters in big cities and at a premium admission price, not showing weekday nights down at the Santa Rosa Nickelodeon for a dime.

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