The first archival materials posted to the Comstock House electronic library are the January 1904 and November 1905 Press Democrat special sections promoting Sonoma County, which were primarily sent outside the region in hopes of luring new residents and businesses. Heavy with (mostly true) data, these inserts are a great starting point for anyone interested in the era just before the Great Quake.
Predictably there were items on industry and farming (“Manufactures Fast Increasing,” “Round About Us Orchards Sweep”) and boasts about the quality of local schools, medical care, transportation, and even hunting (“Where the Wild Goose Honks High”). Churches were given prominent mention, but more space overall went to wineries and saloons. There were photographs of dimly-lit hardware and drug store interiors, race horses standing awkwardly still, and many oval portraits of businessmen, most of whom, I’m sure, were coincidentally Press Democrat advertisers.
The greatest value in these sections may be in what they tell us about the smaller, outlying towns that were rarely mentioned otherwise in the newspapers. Land in Cotati was selling for $45-100 an acre, and the new county road connecting the village to Santa Rosa and Petaluma has been built (there’s even a picture). Green Valley – which would be renamed Graton in 1906 – boasted of “Piney Woods,” a 40-acre grove popular for picnics that the owner fancied to be a zoological park with pet deer, a raccoon, a pair of monkeys, and a brown bear.
Aside from a few creative headlines (“Where Hums The Busy Honey Bee”), though, there’s little entertainment here that hasn’t been already mined: See earlier posts on French Louie, the frog king and the summer Saturday nights downtown, where we all met to listen to the band as the out-of-towners leered at our hatless girls.
As the flip books for these entries are full-size newspaper pages, some of the text may be hard or impossible to read, even when magnified. To view a higher resolution copy of any page as a PDF file, select the page number from the popup in the lower right of the frame and click on “RAW PDF.” For more information, see the description of how to use flip books in the previous post.