THE LADIES TURN OUT TO VOTE

After California women won the right to vote in 1911, everyone watched the first elections of 1912 to see whether the winds had changed, particularly concerning one issue: prohibition.

Passage of the amendment to the state constitution had not been easy – it won by a narrow two percent statewide and by four points in Sonoma county. Petaluma, Sonoma, Windsor and Healdsburg all voted against allowing women to vote; local support was only enthusiastic in Santa Rosa, where male voters approved by a 14 point margin. Suffragists were fought every step of the way by a coalition of social conservatives and the national liquor industry, together dubbed the “anti’s” in the press.

(This is the third and final article on the campaign for women’s suffrage in California. For background see part I, “WILL MEN LET THE LADIES VOTE?” and “THE SUMMER WHEN WOMEN WON THE VOTE.”)

Predictably, the anti’s carped about the measure passing and there were noises about a Sonoma County recount, but nothing came of it. One of the most vocal member of that faction was state Senator J. B. Sanford (D-Ukiah), also editor and publisher of the Ukiah Dispatch-Democrat, who put his unique spin on the results to make it sound as if men had foolishly decided to force women to vote against their will: “The ballot on Equal Suffrage was not a fight between the men and women, but was rather a fight between the women, and the men were called in to decide the matter…it seemed that a majority of women did not wish to assume the extra duty, but the men have said, ‘Ladies, you must vote.'” Still, he encouraged the women of Ukiah to register “…and thus offset the evil that might arise from giving the ballot to some women in the large cities.”

Sanford also couldn’t resist throwing one final misogynist bomb: “[Women] will have to go to the county clerk’s office and submit to many formalities, among which will be to give their visible marks and scars, age and previous condition of servitude, all of which will be open to inspection.”

(RIGHT: This April, 1912 advertisement ran in the Santa Rosa Republican a few days before the first local elections where women could vote, one of several display ads that month with a similar voting theme)

Some confusion arose in the weeks following passage. Technically the amendment didn’t become law until 90 days after the election, but women were already lining up to register in some places; county clerks added women registrars to help. The first woman to register in Sonoma County on Jan. 2, 1912 was Mrs. Jennie Colvin – a milestone little noticed by either Santa Rosa paper – and she wasn’t asked about any scars, or even her exact age; the legislature had changed the voter requirements after the amendment passed, and now the voter only had to swear that he or she was over the age of 21. They still required height be recorded for ID purposes, which caused a minor problem because women at the time wore elaborate hats that could be difficult to position without a mirror. So the County Clerk installed a mirror in the office.

There was also uncertainty whether or not women would have to pay the poll tax to vote, as that part of the election law named only males. It was was quickly decided that women were exempt unless voters passed another amendment to change the language, which was in a different section of the state constitution. Aside from that issue and the need for mirrors, registering new women voters went smoothly and the county soon had an all-time high of over 17 thousand voters. Republicans outnumbered Democrats more than two-to-one, a proportion that must have unnerved Ernest Finley, editor of the fiercely-partisan Press Democrat.

In an ill-conceived Sunday editorial, the PD suggested women needed a “class in politics” to educate them about the differences between Dems and Repubs so they could be sure to pick the right team. A blistering letter to the editor followed in the Santa Rosa Republican, almost certainly written by the indomitable Frances McG. Martin, titled, “MOST WOMEN ARE NOT IDIOTS”.

It starts out with a request for nonpartisan instruction, and closes with a prayer to “politicians” to tell her why she is a Democrat or Republican…The men and women who worked for the enfranchisement of California women, worked with the hope that women would not prove to be blindly and passionately partisan, and that they would not adopt the methods of the professional politicians and wire puller; but, since the just men gave us the ballot, the women who worked against the cause or were indifferent, have displayed a very lively interest in politics of the old brand. Women are not all idiots, then why should there be such a hue and cry, raised about instructing them as to what they believe and how to prepare and write a ballot?

Then came the local elections that April. Women were eager to vote; the Republican paper told the story of Santa Rosa Police chief Boyes leaving home before dawn to setup polling places, promising his wife he would later “send an automobile for her and some other ladies in the neighborhood” so they could vote. By the time he returned home for breakfast, Cora Boyes had already gone out and cast her ballot as the first voter in their city ward.

Then there was the matter of the prohibition vote. About twenty California towns had ballot items to decide if their community would go “dry.” Locally, Cloverdale held a series of spirited public meetings; at the weekend rally before the vote, Andrea Sbarboro (male), the founder of the Italian Swiss Colony in Asti, made a rare public appearance to speak against the proposal. In the end the township of Cloverdale voted for leaders who promised to clean up the saloons – particularly gambling and serving liquor to minors – but rejected outright prohibition by an almost 2:1 majority. Overall, about half of the towns voting on alcohol went dry; in the Bay Area, only Los Gatos and Mountain View closed their saloons. “FEMALE OF SPECIES AS THIRSTY AS THE MALE,” quipped the Santa Rosa Republican headline. In November, however, county voters did pass an anti-roadhouse ordinance, about which more will be written separately.

But suffrage did not equality make; it would still be a decade in Sonoma County before women were seated on a Superior Court jury, for example. And although Senator Sanford tried to frighten men in 1911 with the image of a helpless mother sequestered late at night with eleven leering men, there were five women jurors on that trial in 1922. Turns out they didn’t need Sanford’s protection at all. Never did.

WOMEN WILL NOT PAY POLL TAX
Another Amendment of the Constitution Would Be Necessary Before Tax Can Be Collected

Many opponents of woman suffrage before and after the recent election declared that the adaption of the amendment allowing women to vote would carry with it the added responsibility of paying poll tax. This, however, is not true.

The right of suffrage was given by the adoption of an amendment to Section 1 of Article 2 of the Constitution of California, and which amendment consisted of stipulating the word “male.” Women could not be allowed the right of suffrage without the addition of the amendment.

The liability for poll tax is fixed also by the constitution of the state: Section 12 of article 13 of the Constitution of the State of California reads as follows…

…So it will be readily seen that the women will not and cannot be required to pay a State poll tax without an amendment to Section 12 of article 13 of the Constitution. In the adoption of such an amendment as will require the women to pay a State poll tax the women will now have the right themselves to vote on such an amendment, and if such an amendment is adopted it necessarily must be done with their consent.

– Press Democrat,  October 20, 1911
REGISTRATION PROVISIONS
Some Changes in Registration Laws Are Noted

The recent legislature made a number of changes in the form of the registration blanks used in the registering of voters for the coming elections. The changes were made mostly for the accommodation of women, as a voter under the new law will not have to give his or her age, nor visible marks or scars. The only requirement about the age is that the voter must swear that he or she is over the age of 21 years.

There might be a little dispute over the question of whether the husband or the wife is the head of the house, but the decision is that this question must be settled in the home.

The question of naturalization is also different from the old blanks. A woman of foreign birth must state how she became a citizen–if she became one by the naturalization of her father when she was a minor, by the decree of the court, or by marriage. If by marriage, she must state when she was married, and if she registered under one name and afterwards married, she must re-register. The same rule applies to change of name by divorce.

– Santa Rosa Republican, January 1, 1912
REGISTRATION OF VOTERS HAS BEGUN

Registration of voters began at the county clerk’s office on the new year…Rev. Peter Colvin and wife, Mrs. Jennie Colvin, registered. Mrs. Colvin was the first lady to register…

– Santa Rosa Republican, January 2, 1912
M’LADY YOUR HAT CAN COME OFF
Big Mirror to be Installed in the Office of the Registrar of Voters in Court House

County Clerk Feit is to install a big mirror in the County Clerk’s office which will add materially to the comfort of the women voters who visit the office for the purpose of registering.

A number of women who have called to register have not been able to give their height and have had to take off their hats prior to standing under the measure. When it came to readjusting their hats without the aid of a mirror, the effort has not proved very successful in some instances.

Hence the providing of the big looking glass by the county clerk.

– Press Democrat,  January 28, 1912

MOST WOMEN ARE NOT IDIOTS

Editor REPUBLICAN:

Will you please explain the following clipping, taken from the Sunday morning paper?

There has been this past fortnight several expressions regarding the establishment of a non-partisan class in politics for women. If some of the deep-thinking politicians would volunteer to discuss simple political problems from purely unselfish standpoints, they would undoubtedly be listened to with interest and pleasure. Last week one new voter asked: “Will you ask some Democrat and Republican to briefly state through the press, why I am a Democrat and why I am a Republican?” Attention! politicians, tell us why.

It starts out with a request for nonpartisan instruction, and closes with a prayer to “politicians” to tell her why she is a Democrat or Republican. A non-partisan, in politics, is one who is not blindly or passionately attached to any political party, so defined by the standard dictionaries. The men and women who worked for the enfranchisement of California women, worked with the hope that women would not prove to be blindly and passionately partisan, and that they would not adopt the methods of the professional politicians and wire puller; but, since the just men gave us the ballot, the women who worked against the cause or were indifferent, have displayed a very lively interest in politics of the old brand.

Women are not all idiots, then why should there be such a hue and cry, raised about instructing them as to what they believe and how to prepare and write a ballot? The Los Angeles women certainly demonstrated the fact that they could vote more rapidly and mark their ballots more accurately than a great many men voters. Any man or woman who is fit to cast a ballot can master the mechanical part of it in ten minutes. Each voter is furnished with a sample ballot not more than ten nor less than five days before an election. Full directions are printed upon those sample ballots, and the woman voter, as well as the man, can take her time and mark her sample ballot as she intends to vote, take it with her to the voting booth and use it as a model by which to stamp her real ballot.

No woman can vote who cannot read the constitution in the English language and write her name, then why can she not read the able editorials which appear in the leading papers and magazines, and deal with the vital questions of the day. If she have children in the public schools, let her take up with them the study of civics as set forth in a state text book of that name and sold for sixty (60) cents. Any woman can afford to buy one for herself. In the History of the United States, published by the state for use in the public schools–price eighty (80) cents–she will find both the state and national constitutions, and a history of bot the Democratic and Republican parties. If she desires to study Socialism, she can secure the literature of that party at a nominal price, or she can attend the lectures delivered in all parts of the country by the best Socialist speakers.

For a number of years, women, in constantly increasing numbers, have attended public political meetings; in fact, the writer has often heard men complain that the non-voters crowded out the voters; that the tired men had to stand if they wished to hear the speeches, while the women occupied their seats. Now, why do they not know whether they are Democrats, Republicans, Socialists, nonpartisan, etc.? Women have now, as they have always had, men relatives and friends, who are willing to talk over all kinds of questions with them, but why pose as idiots without minds of their own? I sometimes wonder that men gave the ballot to women at all, as so many women disclaim all title to reason and judgement; but I conclude that the men relatives of good, level-headed, conscientious and devoted mothers, sister, wives, daughters and sweethearts, who are strangers to afternoon bridge, divorce courts, etc., felt that such women are in the majority and that they would do their duty toward their homes, state and nation.

Women of Sonoma county, it is our duty to inform ourselves by reading, conversation and observation as to the measures most important to be voted upon, the candidates most likely to carry out the best of those measures, if elected, and vote accordingly; to vote for the best measures and best candidates, irrespective of party lines, and not need to be “told” by somebody just how we must vote; after hearing all sides, let us conscientiously decide that for ourselves.

Let us vote for members of the legislature and congress who are not so anxious to make new laws, as to simplify and embody in plain English the laws now in existence, so that any citizen of common intelligence may read and understand them, and it may not require years for the courts to interpret them.

And let us no longer play at being feeble-minded–the day has passed when that pose appeals to any man whose regard is worth having.

ONE OF THE NEW VOTERS.

– Santa Rosa Republican, March 12, 1912
MANY LADIES VOTING AT MUNICIPAL ELECTION
Some Interesting Happening With the Fair Suffragists

Santa Rosa’s first election at which the ladies voted has almost passed into history and that it was all the better for the influence which the ladies exerted cannot be doubted even by those who have heretofore been opposed to the injection of the ladies into politics. Many had caused their names to be placed on the great register, giving their ages, to be permitted to cast their ballots at this election. They are the pioneers in the suffrage cause. The others, who waited until the law made it unnecessary to give their ages, failed to get the privilege of the ballot at the municipal election.

During the hours of the forenoon and afternoon the ladies went to the polls, many preferring to walk and cast their vote than to avail themselves of the time-honored custom of the men to ride in automobiles or buggies. To show that they were awake to the privileges and enthusiastic, some of them were at the polls quite early in the morning.

In at least two instances ladies were absolutely the first to vote…

…At 12 o’clock figures were obtained from each of the polls in the city, and the table given below shows the the total number of votes cast, and the number of women who had voted: [Votes cast to that time: 808 “Ladies”: 284]

Many amusing incidents were narrated on the fair sex, one being to the effect that one lady left her ballot lying on the desk after having marked it, and failed to hand it to the judge of election to be placed in the ballot box, and that another lady marked her ballot and then calmly folded it up and placed it in her pocket.

Chief of police Boyes arose at 4:30 o’clock Tuesday morning to go with City Clerk Charles D. Clawson to distribute the election ballots and paraphernalia. Mrs. Boyes asked her husband regarding her going to the polls and he informed her that during the afternoon he would send an automobile for her and some other ladies in the neighborhood. After the chief had gone, Mrs. Boyes arose and dressed herself, wended her way to the polls and when Chief Boyes had returned to his breakfast, the good wife calmly informed him that she had cast her ballot.

[..]

– Santa Rosa Republican, April 2, 1912

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THE FUTURE PROJECTED

Here’s everyday life in the near future, according to the 1912-1913 Santa Rosa newspapers: Someone in your family might go to the theater after supper to catch the latest blockbuster, but the rest of you will probably watch a movie or something in the living room. As a special treat there may be an occasional trip to San Francisco to see a much-hyped film only playing in certain theaters because it required special movie equipment, which made the audience feel the movie was almost real.

That may not seem much different from today, except: The movie at the local theater would be black and white but have sound synchronized from a recorded cylinder. Being watched at home would be a silent, flickering image shown by a hand-cranked machine. And what made the movie in San Francisco worth the trip was it being in color, made possible by the theater having a special color projector.

There were several methods of adding color or sound to movies in the early 1900s, but this isn’t cinema technology history 101; the topic here is limited to what was mentioned in the local papers, and in the spring of 1912 the excitement in Santa Rosa was the opportunity to see movies in “natural color.”

(Your obl. Believe-it-or-Not! factoid: 1912 was also the year when the word “movie” first appeared in the papers, and it was almost always used in quotes to show it was slang. The origin of the word is unclear, but the first use I can find is in a 1911 Central Valley newspaper where it was mentioned as being coined by “a bright El Centro youngster.”)

“Kinemacolor” movies were quite the rage that season; the Cort theater in San Francisco sold out for a month (including most matinees) with a three hour Kinemacolor spectacular showing the pageantry of the coronation of King Edward VII as emperor of India. The film itself was 150 minutes – the longest movie produced up to then – with the show padded out with a live speaker and “orchestra rendering Oriental melodies” (a fragment can be seen here). Also produced were Kinemacolor travelogues along with hundreds of short comedies and melodramas with titles like, “Dandy Dick of Bishopsgate” and “Detective Henry and the Paris Apaches.” In New York J. P. Morgan’s daughter threw herself a party showing Kinemacolor home movies of the hostess colorfully prancing around the family’s Italian villa. Editors at both Santa Rosa papers were clearly excited such a high-falutin’ event was coming to town – and it would be free admission, too!

The Kinemacolor films were shown in the Native Sons of the Golden West ballroom (that impressive red brick building which still stands at 404 Mendocino Avenue). The big Columbia theater in town couldn’t be used because a special Kinemacolor projector was required. The film – which ran through the projector at twice the speed as normal – was still black and white, but alternating frames were captured through a red or green filter and the projector had a synchronized red and green color wheel. More about the process is explained in a BBC documentary (the five minute section on Kinemacolor begins at 13:23) and in a video showing how the frames were merged. The result is awful; when there is any movement onscreen red or green fringing follows like a ghost. How anyone could watch such a thing for more than a couple of minutes without suffering a ripping headache is a mystery, as is why Kinemacolor was widely praised for its “natural color.”

But even if the color effect was far from perfect (far, far, far away) at least it was a free evening at the movies; perhaps there would be scenes from exotic lands or an exciting yarn about those “Paris Apaches.”

“There were pictures, true to life in color, of aeroplane flights, of automobiles busy about the factory,” promised an ad disguised as a Press Democrat news item. “Views showed the process of molding brass castings. The lighted furnaces and the men pouring the metal made the scenes seem real. They showed improved machinery turning out its products. Then there were views of the men and women at work, and leaving the factory.” As exciting as it might be to watch factory workers shuffling home at the end of their shift, the movie was actually an industrial film produced by a company to sell cash registers. “All the residents of Santa Rosa, especially the business men, are invited,” chirped the advertisement.

Okay, so maybe color movies with actual entertainment weren’t in Santa Rosa’s immediate future – at least there would soon be sound movies in the theaters and films to watch at home…right?

The movie projectors mentioned for home and local theater were versions of Edison “Kinetophones,” which were also called Phonokinetoscopes and Kinetoscopes, the latter also being Edison’s name for the peep show cabinet he had introduced twenty years earlier (old Thomas Edison may have been a maniac for inventing things, but he certainly fizzled when it came to naming them).

Like many papers nationwide, the Press Democrat in January 1913 ran a front page story on Edison’s announcement that he was about to revolutionize the entertainment industry. Where there had been earlier gizmos which played music on a phonograph while a movie was shown (including some of Edison’s peep-show boxes), his Kinetophone “delivers at the exact instant of occurrence on the film any sound made at the moment such action took place. Every word uttered by the actors is recorded and delivered in time with the action,” Edison boasted. A segment of the short sound film made to introduce the system can be viewed on YouTube and it’s still impressive to watch, once you keep in mind it is over a century old.

Edison should have ended the press conference with the demo; regrettably, he went on to say that thanks to his Kinetophone, performers would no longer have to tour – they could make “talkies” at the studios, which would probably be located in New York. “Entire operas will be rendered,” Edison told reporters. “Small towns, whose yearly taxes would not pay for three performances of the Metropolitan Opera company, can see and hear the greatest stars in the world for 10 cents.” The press twisted those egalitarian visions into a doomsday prophecy. “EDISON SEE FINISH FOR STAGE” was the PD headline, and the San Francisco Call warned the Kinetophone “Will End ‘Legitimate’ Careers.”

“Legitimate” performers soon discovered they had nothing to fear (although you gotta love how the SF Call put the word between cynical quotes). It may have worked flawlessly with engineers back in the lab, but real projectionists in real theaters struggled to keep the record and film in synchronization and often failed. Having never seen such a screwup before, audiences howled. Remember the end of “Singing in the Rain”?

But even at its best, Edison’s Kinetophone was a not-ready-for-primetime invention. Sound was recorded on large Edison cylinders which offered six minutes of playback (instead of the usual four) so forget the option of watching those entire operas Edison promised – most of the Kinetophone productions were of vaudeville acts. As the amplified loudspeaker was still years away, sound came out of a big metal horn behind the screen, making dialog hard to hear in all but the smallest theaters; one of the most popular Edison films was a comedy where two characters thought the other was deaf, causing the pair to continually shout at each other.

The Kinetophone wasn’t the only half-baked Edison invention Santa Rosa learned about in 1913. Just a few days before the Kinetophone announcement, the front page of the Press Democrat displayed the ad at right for the “Edison Home Kinetoscope.” It had no sound because there was no ability for it to synch with a phonograph, but it could show a film nearly twice as long as a Kinetophone, thanks to the bizarre, non-standard film it required.

Although the arc lamp was electric, the person standing in the silhouette was turning a crank which advanced film containing three streams of images side-by-side. The person acting as the, um, designated cranker, turned it one direction until the film stopped after about six minutes; the film gate was then shifted to the middle position and the projectionist cranked backwards – the images on the middle strip of film were printed in reverse. After another six minutes the film stopped again and the film gate was shifted to its final position, with the machine to be cranked forward. A photo of this ingenious layout can be seen here.

The ad proclaimed it was “not a toy,” but despite the high price (it cost up to $100, or about $2,500 in today’s dollars) it really couldn’t be taken seriously, either. Each image on the film was merely about 6mm wide so resolution wasn’t nearly as good as a 35mm film shown in a theater; nor was there pin registration to pause the film for a fraction of a second while it is being projected, resulting in vertical “motion blur.” And although the owner’s manual claimed it could throw an image thirty feet and a promotional photo shows a bright, clear image at about half that distance, the low resolution images and teensy arc lamp (with no reflector, either) meant that 3-4 feet was probably all that was practical.

As the Press Democrat ad noted, Home Kinetoscope owners could watch the same movies as were being shown in theaters – limited, of course, to titles produced by Edison’s studio. About 250 were listed (amazingly, copies of most still survive) and sold at prices from $2.50 to $20. A service was available to exchange your boring old films for others by mail, using pre-paid coupons purchased from dealerships such as the one on Fourth street.

The Home Kinetoscope was a flop, with only about 500 sold in the U.S. Nor did the sound Kinetophone system last very long; Edison and his staff continued tinkering with it for the next two years and in 1914 a magazine wrote, “Mr. Edison is at work now on some vital problem dealing with the synchronism effect and has promised that the day is near when the world’s greatest singers will be heard in grand opera scenes, with voice and action concretely reproduced.” But when a fire later that year swept through Edison’s West Orange, New Jersey complex and destroyed all Kinetophone negatives, Edison created no further talkies. Shortly after that he also discontinued making motion picture equipment of any kind, despite having ads running for a new, top-end theatrical “Super Kinetoscope.”

And at about the same time, the last Kinemacolor film was made. Public interest in the odd system still remained high; they were starting to produce feature films and much-desired footage of early WWI battlefields and armaments. But their undoing was their constant drumbeat about displaying “natural color.” A competitor challenged this on their patent claim and Kinemacolor lost, because it could not, in fact, display any form of the color blue.

MOVING SCENES IN NATURAL COLOR
Unique Entertainment Will Be Given Here on Monday Afternoon and Evening

Much interest is taken in the public moving picture entertainment that will be given at Native Sons’ Hall next Monday afternoon and night. The pictures will show the famous Kinemacolor process.

Kinemacolor, the new motion picture process in nature’s colors, is an English invention and was developed in all its details by an American. The process is fairly simple and somewhat similar to the three-color process in printing.

The camera taking the subject resembles the ordinary moving-picture camera, save that it operates at double the speed and interposes alternate red and green colored filters by means of a rapidly revolving wheel operated by a very nicely timed mechanical device, 1-32 or a second is devoted to the production of each picture, of which there are sixteen to the foot of film. This film is remarkably sensitive to the colors of nature, is produced by an American concern.

The films are developed in absolute [illegible microfilm]  reproduction of the colors on the screen, the picture made through the red filter is projected through a similar red filter, and the green picture through a green filter. These appear upon the screen 32 to the second, too rapidly for the eye to detect the color changes that take place. As a consequence, the colors blend harmoniously, giving the remarkable effects which you are about to witness.

120 feet of film moves through the delicately adjusted apparatus starting and stopping 1920 times in one minute. You can readily see from these figures that it would be absolutely impossible to hand color or tint this enormous quantity of film with such gorgeous hues as are shown by this marvelous process, Kinemacolor.

– Press Democrat, March 8, 1912
Rare Treat for Santa Rosans
Wonderful Moving Pictures Are Shown in Natural Colors At Business Show
THE FIRST TAKEN IN AMERICA

Scientists and photographers have worked for years on processes for photographing in Nature’s own colors. The solution of their problem has been found.

By the Kinemacolor process, moving pictures are now taken in colors and thrown on the screen with the motion and tints of actual life. The Kinemacolor film differs from other moving picture films in that it is not colored by hand nor by chemicals.

The first Kinemacolor pictures made in America were taken at the plant of the National Cash Register Company, Dayton, Ohio.

While A. J. Strayer, the local representative of that concern, was attending a business efficiency convention at the N. C. R. plant, he saw these pictures.

There were pictures, true to life in color, of aeroplane flights, of automobiles busy about the factory, of scenes at the N. C. R. Country Club, where baseball, tennis, running races, horseback riding and games are enjoyed Saturday afternoons during the summer.

Views showed the process of molding brass castings. The lighted furnaces and the men pouring the metal made the scenes seem real.

They showed improved machinery turning out its products.

Then there were views of the men and women at work, and leaving the factory.

Fireless locomotives drew their loads to and from the receiving and shipping platforms.

The green grass, the shrubbery and the vines clinging to the walls, made pictures in color which no artist could equal.

Mr. Strayer asked that the film be shown in this city at the earliest opportunity. His request was granted.

These beautiful pictures in natural colors will be shown in the Native Sons’ Hall, March 11th at 2:30 p.m. and 8:00 p. m.

All the residents of Santa Rosa, especially the business men, are invited to see these Kinemacolor views.

Admission free.

– advertisement in Press Democrat, March 8, 1912
NO ADMISSION TO SEE PICTURES
First Kinemacolor Entertainment Tonight

Everybody is invited to attend the lecture and exhibition of the Kinemacolor pictures at the Native Sons’ Hall this evening, and the entertainment is absolutely free. The pictures to be shown are the first to be taken by a new process of moving pictures, that show nature in all of her wonderful moods and colorings. Flowers are shown in their original tints without any hand coloring.

The lecture is delivered by H. C. Ernst, who arrived here on Monday with his operators of the moving pictures. A. H. Walker and E. C. Deveny.  included in the entertainment are many beautiful scenes of landscape gardening and suggestions for the beautification of homes, and the adornment of the exterior and interior of residences. The progress of the past twenty-five years in machinery is graphically shown, it being greater than all the progress of the ages preceding that time.

The reproduction of flowers and nature in the original colorings is the latest thing in the moving picture world and these pictures are the first to be taken and the first that have come to this city. They are interesting, educational and instructive, and should attract a crowded house to the Native Sons’ Hall this evening. No admission is charged, the expense being defrayed by the National Cash Register Company. Arthur J. Strayer is the local representative of the company, and he has arranged for the entertainment of the people of Santa Rosa by his company.

– Santa Rosa Republican, March 11, 1912

EDISON SEE FINISH FOR STAGE
Says His New Invention, the Kinetophone, Will Put the Legitimate Actor Our of Business and Reduce Prices to Minimum

New York, Jan. 6–Thomas A. Edison, in an interview today declared that he believed the legitimate stage doomed as the result of the completion of his “Kinetophone.” The success of its operation in the last few days was such as to make him believe that the $2.00 theatre must give way to the cheaper show with the better talent. He was sure that there would be no more barnstorming companies. The inventor declared that not one out of fifty had the right to spend the price of a theatre ticket. He believes that the legitimate action must leave the stage as more money is to be made acting for the new machines.

– Press Democrat, January 7, 1913
COLUMBIA WILL PRESENT EDISON’S KINETOPHONE

Morris Meyerfeld, Jr., head of the Orpheum Circuit, announced Wednesday that the Orpheum and affiliated theatres have secured the American rights for Edison’s latest invention, the kinetophone, by which talking motion pictures are presented, and that it will be put simultaneously in all the playhouses of the circuit in about three weeks. The kinetophone recently was demonstrated successfully and promises to revolutionize the career if the stage profession in some respects through its ability to transmit not only the actions, but the voice of the performer. The inventor has declared it will result in the stars leaving the legitimate stage to work for the “movies.”

Manager Crone of the Columbia Amusement Company has arranged to have the kinetophone at one of his amusement houses in the near future, which will give the lovers of “movies” a chance to see this latest invention by Edison.

– Santa Rosa Republican, January 20, 1913

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LUTHER BURBANK’S MOVING AWAY

You can bet jaws were dropping all over 1912 Santa Rosa when rumors spread Luther Burbank was moving out of town. He wasn’t going far – only about a mile from downtown, to a new subdivision called “West Roseland” – but Santa Rosa without its Burbank was unthinkable. Being the home of the “plant wizard” defined Santa Rosa’s image, with a perpetual stream of visitors coming from far away to see him and his gardens. And that’s exactly why he would have wanted to move away from the well-beaten path; Burbank was besieged by pesky pilgrims whenever he worked in his fields.

Financially secure for one of the few times in his life, Burbank could afford building a new place. A couple of months earlier he had signed a deal with investors to create the Luther Burbank Company, which would henceforth sell his seeds and plants. He was paid $30,000 up front, worth about $4 million today. Work was also underway at the newly-formed Luther Burbank Press to finally create an encyclopedic series of books on Burbank’s works. All in all, 1912 was very likely his happiest year.

Everything was going so well that he even risked a few days off. In August Burbank was part of the “flying legion,” a ten day junket to promote the upcoming Panama-Pacific International Exposition in San Francisco. Traveling on a special Southern Pacific train, about a hundred men took the trip up the coast to Vancouver and back, with stops at all major cities on the way. The only other local man in the delegation was Robert John, an officer of the Luther Burbank Press and Luther Burbank Society, who appears to have been the linchpin in both projects.

Burbank kept a very low profile. He was toasted at a banquet in Canada but told the audience he wasn’t much of a speaker unless the topic was something like “spuds,” which he could discuss at length. A reporter in Oregon quoted his views on the importance of the trip, where in characteristic Burbank fashion he managed to complain and boast in the same breath: “This is almost the first day’s vacation I have taken in ten years, and I came at a time when I have on the place, working toward the publication of my books, 43 stenographers and typewriters, besides my usual executive work is hard to get away from.”

After the trip, nothing more about a planned new home was reported and the Burbank archives have no entry regarding a possible move to West Roseland. It’s more likely he bought the land on speculation; central Sonoma County was then enjoying its first building boom of the Twentieth Century. Ads for new subdivisions appeared regularly in the papers, and developers competed with each other by offering choice locations or no-money-down contracts. Here, it seems the developer was promoting West Roseland as an upscale neighborhood, where buyers would rub elbows with Burbank, George Dutton, Max Rosenberg, and other well-heeled local luminaries. And to cement the link to Santa Rosa’s favorite son, the main road was named “Burbank avenue.”

It appears none of the movers-and-shakers built grand homes in the subdivision. Today, Burbank avenue – which runs north-south, between Stony Point and Dutton Ave. – is almost entirely post-WWII construction, with a couple of older cottages. As you move farther away from Sebastopol Road it turns into a pleasant country lane with pastures and large empty lots that are surprising to discover so close to downtown. Much of it looks like it probably did in Luther’s era, when it was unincorporated county land. Of course, as it’s part of greater Roseland it is still unincorporated county land, only now surrounded on all sides by Santa Rosa proper. Of all the subdivisions then being developed outside of Santa Rosa, Petaluma, and Sebastopol, West Roseland was the only one that didn’t make it into city limits.

BURBANK BUYS LAND
Report Says He is Going to Build New Home

Luther Burbank, the well known resident and great horticulturist of this city, has purchased 16 2/3 acres of the Richardson tract on Sebastopol avenue, one mile west of this city. When asked as to his plans of use of the property, Mr. Burbank stated that he had made no plans to announce at present. The report was current on the streets, however, that he intended to build a fine, modern residence there.

The property adjoins the property recently purchased by Max Rosenberg, Dr. J. H. McLeod and John Rinner, and which they are now having surveyed to be placed on the market. The survey includes an avenue a mile long, which runs southerly from the Sebastopol road and which the purchasers will name Burbank avenue. The tract being subdivided will be called West Roseland.

Mr. Burbank made his purchase through the agency of Barnett & Reading.

George Dutton has purchased a piece of property adjoining Burbank’s new property and is planning a fine residence on his new possession.

– Santa Rosa Republican, July 3, 1912

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