WHEN “BUSINESS FRIENDLY” SANTA ROSA NEARLY CLOSED DOWNTOWN

Heaven knows that Santa Rosa loves to toot that it’s “business friendly,” and was ever thus. But in 1909 the town provoked a nasty little feud with downtown businesses that ended with a lawsuit and the Mayor trading accusations of lying with one of the top Fourth street merchants.

The cause of everyone’s discontent was the city water billing system. As described here earlier, Santa Rosa had a crazyquilt rate scheme that could only be described as insane. It was 25¢ a month to have a bathtub and 3¢ to water a square yard of “vegetables and strawberries,” but only .0025¢ if you aimed the garden hose at the same-sized patch of flowers or lawn. A liquor store owed $2 a month, but a dentist paid only a dollar above the base rate, and physicians paid nothing.

It also didn’t help that most businessmen flatly refused to pay their bills, viewing the rates as capricious or of the opinion that an unlimited supply of free water was a taxpayer’s due. When others heard that their neighboring businesses were getting away without paying, they began ignoring their bills as well. Thus on a fine spring morning in 1909, Street Commissioner W. A. Nichols marched up and down the downtown streets and shut off the scofflaw’s water. A standoff began, and soon the Press Democrat reported, “For the last few days block after block on Fourth street has been without water.”

(RIGHT: The 1909 rates for the hated Santa Rosa municipal water system. CLICK or TAP to enlarge)

To help break the impasse, the Chamber of Commerce held a public hearing that recommended the water be turned back on at once. But in a statement published on the front page of the Press Democrat, the mayor offered nothing in the way of compromise, appealing only for everyone to pay up. “You have invested a large amount of money in your water system,” Mayor Gray wrote. “The plant is a fine one. There is plenty of water, and it is served at high pressure, reaching the upper stories in summer as well as in winter. As a matter of public spirit, I appeal to all who have not done so to comply with the law…” The only alternatives discussed were unworkable: Dig up the streets and install individual connections, or deputize landlords to calculate bills for their tenants according to the nutsy type-of-business-plus usage formula.

After a week without toilets or tap water, about a dozen delinquent businesses paid their bills. At least one major property owner thumbed his nose at the city system and signed with the McDonald Water Company.* But Santa Rosa’s intractable policies placed still other companies in a Catch-22. Most buildings had only a single water hookup, yet there could be more than one business at that address. Under city rules, all water was shut off to the building if any of the businesses there were scofflaws. One company caught in the middle was the main downtown grocery store: Erwin Brothers, at 703-705 Fourth street (next to today’s Arrigoni’s Cafe).

Although the Erwins had stopped paying their water bills after learning that few downtown businesses were in compliance, no one could fault their earnest efforts to resolve the situation in the week of the water shutoff. They lobbied the mayor and city councilmen and walked Fourth street asking business owners to sign a petition requesting the city switch billing to their landlords. They went to city hall to pay every cent in arrears and make a deposit toward future payments. But the city refused to accept their money – there was another tenant in the building who still didn’t want to pay. After nine dry days, the Erwins illegally turned the water on themselves, and filed an injunction against the city to keep it on.

What happened next probably kept the town buzzing for weeks. According to comments from the Erwins published in the Republican, Mayor Gray personally asked them to drop the lawsuit, which would be expensive for the city to defend. He then reportedly said, “Why don’t you connect with the McDonald system and save all this trouble. You are trying to defeat the very plans you have suggested to the council and are working for.” Gray immediately responded via the Press Democrat that he wouldn’t have said such a thing and implying that he hadn’t spoken to the Erwins at all. The grocers countered with their own statement in the Republican, noting even the time the mayor dropped by and including the detail that Gray left his kid waiting in the buggy.

If Mayor Gray indeed told them to take their water business elsewhere, he foolishly placed Santa Rosa in legal peril, given that the Erwin Brothers were litigants against the city over this very issue (UPDATE HERE). Yet it’s likely that he said exactly what the Erwins claimed; Gray appears to have been exceptionally dim when it came to basic concepts of law and language. In a City Council meeting related to the water issue, he wasted time arguing that water service should be restored downtown immediately because “domestic use” meant bathrooms in businesses as well as residences. More time was lost in the following meeting as the City Attorney “cited definitions of the term ‘domestic’ from some of the best authorities.”

* As discussed here before, Santa Rosa had both public and private water systems available in most of the town. The three-decade old McDonald Water Company notoriously had low water pressure and sanitation problems (the water came from Lake Ralphine, which should explain enough). The city water came from deep wells, but was often said to taste and smell foul (MORE). While the city installed meters that billed for how much smelly water was used, the McDonald system offered all the sickening water you could dribble out of the spigot at a flat monthly price.

WATER ORDINANCE ENFORCE MONDAY
Street Commissioner Nichols Had a Busy Time With His Turnkey in Business Section

Street Commissioner W. A. Nichols was busy Monday turning off the water from all business houses on Fourth street where the water rates had not been paid according to the water ordinances.

While the step had been anticipated on account of the recent order of the City Council, some of those unprepared for the enforcement of the same were wrathy, but the only remedy was to pay the water bill and then the Street Commissioner had the water turned on again.

The turning off of the water is the outgrowth of the refusal of tenants to pay for water used for other than “domestic” purposes. All attempts to collect were met with either flat refusals or else with excuses to delay the day of settlement. A very few people in the district have paid regularly, but others had not, and the city was getting nothing for the water.

The shutting off of the water in some cases worked hardships on innocent parties, as for instance, where one tenant in a building had refused or failed to pay the water was shut off the same as where all had refused to settle. The advice of City Attorney A. B. Ware was to the effect that property owners who had constructed buildings with only one tapping were responsible for the tenants as they had been informed that separate connections should be put in for each separate tenant.

As it was the first general move to enforce the terms of the ordinance in the business section no charge was made for turning the water on again but in all cases a settlement was forced and repetition of the offense will cost the offender $5 to again secure water. In some cases the city water was given up and the pipes of the Santa Rosa Water Company were connected, but even then the property owners or tenants will be forced to pay the same rate the city asks, as well as pay their share of the taxes going to maintain the municipal system.

Some attorneys say that where a tenant has paid his water bill the city may be subject to a damage suit where the water is turned off to keep others from getting water. They hold that it is up to the city to provide separate means of cutting the water off without interfering with those patrons who do pay. City Attorney Ware declares it is a matter for the tenant and owner alone to settle.

– Press Democrat, March 2, 1909

WATER PROBLEM IS NOT CHANGED
Discussion and Suggestion at Last Night’s Meeting of the City Council

While the much discussed turning off of the water in a number of the buildings in the business section on Monday, was brought up at the Council meeting last night and discussed again, the matter was left where it is and was without changes.

Mayor Gray asked whether the Council could not construe the meaning of “domestic” in the light that business houses could be give water free for drinking and toilet purposes, and those who use it for commercial purposes, such as hotels, lodging houses, saloons, druggists, doctors and dentists, etc., pay for the same, thus stopping the tearing up of Fourth street and the losing of patrons to the other company. This was his solution of the problem.

Councilman Fred Steiner said he was inclined to construe the word “domestic” to mean the “home.”

City Attorney Allison B. Ware, who has previously upheld the water ordinance, did so again, and advised that any changes in the same should be taken up very carefully. He suggested that the main trouble in the present controversy was that its requirements had not been enforced from the first. It would have avoided considerable trouble and the piling up of a large bill. Several Councilmen concurred in this conclusion of the City Attorney.

In the matter of tearing up of the street it was replied that corporations should be compelled to put the streets back in the same condition in which they found them.

Mayor Gray advocated, in order to prevent the working of hardships on people, who had paid their water bills, in the same buildings with those who had not, with the result that the water was turned off, that separate stopcocks could be placed so as to reach the proper parties.

The Ordinance Committee may endeavor to reach a satisfactory adjustment of the vexed question.

– Press Democrat, March 3, 1909

MASS MEETING CONSIDERS A UNIQUE WATER PROBLEM
Much Oratory Results in New Plan Being Proposed
Committee Appointed to Wait Upon Mayor and Common Council, and Also to Interview Fourth Street Property Owners

A mass meeting of citizens. business and property owners was held on Wednesday night at the Chamber of Commerce to consider the situation created by the action of the City Council in turning off the water along Fourth street where consumers had neglected or refused to pay their bills. The situation is a peculiar one by reason of the fact that in many instanced of turning off of the water has alike affected those who have paid and those who have not. As a rule, each building is connected with the city mains by a single tapping and no means has been provided for turning off the supply of any individual consumer. When the order went forth to cut off those who had failed to pay it affected both the just and unjust.” For the last few days block after block on Fourth street has been without water.

By request, President E. L. Finley of the Chamber of Commerce called the meeting to order. Organization by perfected by electing Charles O. Dunbar chairman and Edward H. Brown secretary.

In his opening remarks Chairman Dunbar spoke of the necessity of finding some solution for the problem with which the business portion of the city is at present confronted, and urged that all get together and work for the best interests of the community.

Dr. N. Juell outlined the existing situation at length, incidentally pointing out the fact that many were being solicited to become customers of the McDonald system, and that every customer lost meant a loss of revenue to the municipality. He said he thought many who have not paid would have done so had a collector been sent around, the failure to liquidate being in many instances merely the result of carelessness or oversight.

Fred J. Bertolani said that in many cases it was not the fault of the property owners that the buildings were not supplied with more than one tapping, citing instances where he had attempted to secure individual tappings for some of the Shea buildings without result. He did not regard the plan of trying to provide individual tappings at the present time as practical, as it would entail too much trouble and expense.

William R. Carithers thought that the thing to do was to get the water turned on, and said he had made a proposition to the city authorities to pay the water rent of all tenants in the Carithers building from the 1st of March provided the back bills would be wiped out. He said he did this for the protection of those tenants who had paid, and that in the event of his proposition being accepted, he of course expected to charge the amount so expended back to the renters.

Councilman Fred J. Forgett was called upon, but replied that he was present merely as an interested spectator anxious to see whether any feasible solution of the problem would be suggested.

S. P. Erwin said he had spoken to the Mayor and several of the Councilmen regarding the situation, and all seemed to be fair and have no other desire than to do their duty and protect the interests of the municipality. He believed public necessity demanded that some way be found to have the water turned on, and favored having the landlords pay the bills and charge the amount back to the tenants. He thought that perhaps the City might be willing to rebate the back bills in event of such a plan as that mentioned being adopted.

William Sukalle thought the entire idea of free water was wrong, because his experience had shown him that visitors looking for property investments do not regard it as “good business.” He recited an instance where a friend of his had come here with $12,000, but on account of the tax rate and the fact that some people were being compelled to pay in order that others might get something for nothing, went away and took his twelve thousand with him.

Wirt E. Rushing said that it was very apparent, judging from the remarks of the speakers who had preceded him, that the sentiment of the meeting was friendly to the City, and that while he had heard talk on the street about bringing suit, etc., such a course would only mean multiplying the troubles of the municipality. He also referred to the unnecessary tearing up of the streets that would result in case of any general move to change over to any other system, pointed out the fact that a loss of public revenue in one place would merely necessitate raising the amount somewhere else, and suggested that everybody pay up and start again fresh with a clean sheet.

Tom Gregory thought it would be childish to go to the authorities and promise to “be good” in future if past sins should be forgiven. Referring to the remarks made by a previous speaker, he ridiculed the idea that the non-paying consumers had failed to settle through mere oversight or carelessness. “They did not pay because they thought they would not have to pay,” he said. “We go to the Gas Company’s office and settle up every month without a whimper, having found out that is the only way to keep the light from being turned off.” He did not think the employment of a collector was necessary.

F. E. Barnett was of the opinion that a collector was the thing needed…

After a good deal more of this kind [illegible microfilm] …the meeting then adjourned, and the discussion resumed on the sidewalk outside.

– Press Democrat, March 4, 1909

MORE WATER BILLS ARE PAID MONDAY
Business Houses Are Taking Right Move and Nichols Turns on Water Again

The movement against paying for water for business purposes appears to have been at least partially checked. On Monday a number paid up and Street Commissioner W. A. Nichols had the pleasure of turning on the water for four buildings representing some eleven business houses, while four other persons requested him to call Tuesday morning at eight o’clock and receive his money and turn on the water for their properties.

The Con Shea buildings, including the Elks’ hall and business houses on B street, a Main street building, and a building on lower Fourth street, were among those who paid up and are again supplied with city water. It is believed that now that the ice is broken and the matter is better understood that the opposition will melt away.

The sums collected Monday represented bills ranging from $9 to $20 each.

– Press Democrat, March 9, 1909

THE ERWIN BROTHERS DISCUSS WATER QUESTIONS

To the Public:
In order that our position on the water question be not misunderstood, we want to make the following statement:

When the ordinance was first passed by the council making a charge of one dollar a month to business houses, we paid our dues and continued to do so until we found the majority of the consumers were not paying, then we quit, telling the street and water superintendent that as soon as the question was settled we would gladly act accordingly.

There the matter rested until last week, when the water was turned off. After waiting a day or two without water, our Mr. S. P. Erwin spent almost an entire day interviewing the council and the mayor to see if some arrangements could not be made whereby the water could be turned on to all consumers and the matter adjusted. Following that a meeting was called, to be held a the rooms of the Chamber of Commerce, and there a committee was appointed, of which our Mr. S. P. Erwin was a member to interview the property owners along Fourth street, asking them to sign a petition requesting the mayor and council to pass a resolution making the water charge against the property owners rather than the tenant. In that way it could be added to the rent and collected with it, thereby preventing one tenant by refusing to pay having the water shut off the entire building, as at present.

This petition was signed by every property owner but one that was approached–a few being out of the city or not in when called on–and was handed to the mayor, with the request that some immediate action be taken, as the business interests were greatly suffering, and got the council together, hoping something would be done, but nothing came of the efforts.

Finding ourselves still without water and our business interests suffering, Mr. S. P. Erwin went to the city clerk and tendered him all back dues, together with any costs for turning on and dues in advance, and who, on account of another tenant in the building still being in arrears, refused to take the money or allow us the use of the water. Thereupon he was informed that we would turn it on ouorselves, which we immediately did, and then enjoined the city from turning it off.

We have never resisted the water assessment, only holding in abeyance the payment until the matter was adjusted. We have suggested that the water be turned on to all and a civil suit begun against some party in arrears for the collection of dues, and if the ordinance was found valid, there is no question but all would pay at once and continue to pay. But instead the council have elected to make it the most exasperating possible and inconvenience all for the refusal of a few.

After offering to pay and being refused water, we turned it on and then got out papers enjoining the city from turning it off. And there we rest our case, claiming the use of the water, especially when we are now and have at all times been willing to pay for it.

We are not fighting the interests of the city. We want to use the city water and pay our dollar per month into the city treasury rather than follow the mayor’s advice.

Mayor Gray came to us and urged us to connect with the McDonald system and cancel proceedings. We told him that we were property owners and tax payers and did not want to pay $12.00 per year into the McDonald Water Company when it would do the city no good. As we had to pay our proportion of the city taxes, we wanted the money to go to the city. And, again, if his advice were given to all and they should elect to follow, what would be the condition of Fourth street after being cross sectioned every 20 to 40 feet. It is certainly bad advice for the mayor to give to the citizens, but presume he thinks it an easier solution of the question.

We are not fighting the interests of the city, but this seems to us the only way to get some kind of a discussion, so that all would understand and the question be permanently settled.

ERWIN BROS.

– Santa Rosa Republican, March 9, 1909

FALSE STATEMENT MAYOR GRAY SAYS
Denies Assertion Made by Erwin Brothers in a Communication They Had Published

Mayor James H. Gray last night issued an official statement denying the assertion made by Erwin Brothers in an afternoon paper to the affect that he (Mayor Gray) had come to them and urged that they connect with the McDonald system and cancel their proceedings against the city, etc. The Mayor emphatically says he did no such thing. His statement appears in another column.

The various members of the City Council, as well as City Attorney Ware and Street Commissioner Nichols, also stated last night that in all his conversations with them, both in private and at the Council meetings, Mayor Gray has taken a position exactly opposite to that charged by Erwin Bros. and has constantly urged that some speedy action be taken that would prevent the general tearing up of the streets and loss of consumers to the city. Mayor Gray is also on record regarding the matter, a public proclamation dealing with the subject having been issued last Saturday and published in both papers. In this proclamation he took the same position the members of the Council all say has been his position from the first.

The communication from Erwin Brothers follows their injunction suit against the City, the Mayor and Common Council, together with the other officials being named in the complaint as representatives of the municipality.

The law makes it incumbent upon the City authorities to turn off the water in all cases where consumers neglect or refuse to pay their water bills, and there is no alternative. It is against the law for any private party to turn on the water without written permissions, after it has been turned off by the Street Commissioner. Because some others had done so, Erwin Brothers allowed their water rent to get badly in arrears, and finally tendered the amount due with the request that the water be turned on at once. Other consumers also in arrears were being served through the same tapping, and consequently it was impossible to comply with the request, so the tendered payment was not accepted by the City. Thereupon S. P. Erwin personally turned on the water that the City authorities had ordered turned off, the firm’s attorneys at the same hour serving injunction papers, which had been previously prepared, asking that the municipality be permanently restrained from again disconnecting the tapping leading to the Savage building, in which the Erwins are tenants.

The sentiment was generally expressed upon the streets last night that, having precipitated the suit, the proper place for Erwin Brothers to define their position is in the courts. The probabilities are that the suit will be a long and expensive one for the municipality.

Mayor Gray and the members of the City Council had a conference on the water question last night…City Attorney Ware again defined and reiterated his position upholding the water ordinance. He also cited definitions of the term “domestic” from some of the best authorities.

– Press Democrat, March 10, 1909

The Council Chambers, Santa Rosa, Cal., March 9, 1909

The statement of Erwin Bros. in this evening’s Republican that I urged them to connect with the McDonald water system, is incorrect, and is exactly contrary to what I did urge them to do.

I have requested and urged to the utmost of my power, all consumers of water to use from the municipal water system.

I refer to the statement published over my signature, both in the Press Democrat and the Evening Republican, which expressed by [sic] views exactly at all times.

James H. Gray, Mayor,

ERWIN BROS. MAKE REPLY
Tell of Incidents Connected With Water Issue

Mayor Gray makes a statement in the Press Democrat denying that he asked us to connect with the McDonald water system.

We want to make a statement of the facts as nearly as possible, which are as follows:

Mayor Gray, accompanied by his son, drove up to our store between 3 and 4 o’clock. Mr. Gray came into the store, his son remaining in front in the buggy. Mr. S. P. Erwin met him in front of the store and they were in conversation ten or fifteen minutes.

Among other things, Mayor Gray said: “Why not turn the water off and wait a few days, when it would all probably be settled.” The reply was that we had already waited a few days, that we needed the water in our wash-basin and the toilet, and could not get along without it. He then said: “Why don’t you connect with the McDonald system and save all this trouble. You are trying to defeat the very plans you have suggested to the council and are working for.”

The reply was, as stated in our letter to the public: “We are property owners and tax payers, and want to pay our money into the city and not into the McDonald water system, as we have to help keep up the city government and want our money to go where it will do the most good.”

These may not be the exact words as passed between Mr. Gray and Mr. Erwin, but they are absolutely correct as to the meaning, and the “Why not connect with the McDonald water system and save trouble” is absolutely correct.

There were no witnesses to the conversation, except as to passing back and forth, but we are willing to leave it up to the people.

We have no fight against the city or any of its ordinances. This was started without malice or feeling, simply to force a settlement of the water question rather than to let it drag for weeks.

We went to the clerk again yesterday and asked to pay our water dues, but under the advice of the city attorney he refused to accept them. We are willing now, and always have been, to pay for the water used. We told Mr. Nichols when we quit paying that we did not want our water turned off, but did not feel like paying if the balance did not, and asked him to come to us and let us know before turning it off, which he said he would do, and we would pay it.

After it had been turned off we asked him why he had not come as agreed. He said we had been notified through the papers and he supposed we had seen it. We do not blame Mr. Nichols for this, as he was doing his duty as advised, but are merely stating our case.

ERWIN BROS.

– Santa Rosa Republican, March 10, 1909

M’CORMACK IS HERE TO CHANGE WATER SYSTEM

John McCormack of San Francisco, owner of the McCormack building on the corner of Fifth and B streets, is in Santa Rosa today, arranging to disconnect his building with the city water system and to get it into communication with the McDonald Water Company. The seven firms doing business in his building had been urging him to do something to obviate the drouth prevailing there, and so he came up in person, and after investigating, decided to make the change of water systems.

Mr. McCormack has had few opportunities to visit his business interests here and he declares Santa Rosa looks like a place with a future. He left this afternoon for the metropolis.

– Santa Rosa Republican, March 10, 1909

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A CAR IS A TRUCK IS A MOTORCYCLE

Q: It’s 1908. What do you call those large vehicles used to haul stuff? A: They’re “automobiles” “delivery cars,” “delivery vans,” or maybe, if you’re feeling formal, “motor-trucks.” But they’re certainly not just “trucks” – at least, not until the 1930s.

Today we’re so accustomed to the simple meaning of “car” and “truck” that it’s hard to imagine a little over a century ago those referred only to railway compartments. Then in 1895, motor-car, motor-truck were coined – hyphens optional – but in the U.S. these remained mostly technical terms outside of everyday usage (some names also created in 1895 did catch on: motorcycle, motorboat, and the modern meaning of automobile).

This journey down the bumpy roads of etymology was spurred by a little 1908 item in the Press Democrat: “Petaluma is to have an automobile milk wagon…[two men] have purchased a Mitchell automobile and are having it fitted out for carrying and delivering milk.” The idea of an “automobile milk wagon” seemed absurd; I doubt that dairies in a small town such as Petaluma had pasteurization and bottling equipment in that era (it would be almost a decade more before pasteurized milk was even available in most large cities) so milk was still being delivered in big cans, and it would be difficult to ladle milk out of a 10-gallon can riding in the back seat. But did the Mitchell Motor Car Co. even make a drayage vehicle? Sure thing, they offered a flatbed “motor truck,” as seen in the 1908 ad on the right.

Other vehicular variations tumbled into the language; Mitchell also sold a “touring car” in that ad (that name for a big auto was already in common use), and here’s a “stake truck” for hauling beer, although it’s called an “electric car” in the accompanying article. The same 1905 article mentions an “automobile stage line” running between towns carrying passengers in a “bus wagon,” which was more commonly known at the time as an “automobile bus.”

Confusing matters hopelessly, there was even a motorcycle that was called a delivery van as well as a motor car. The PD reported in 1909 that Santa Rosa’s Pioneer Laundry now had a “tri-car” for deliveries, and as seen here, the vehicle made by the Indian motorcycle company wasn’t a “car” at all, but a 5HP motorized bicycle that had two wide-spaced front wheels with a box in the middle. One feature, according to the newspaper, was that “the whole front may be removed and the single wheel attached and leave a plain motor car” (even though that only would turn it into an underpowered motorcycle).

Thus in the baffling world of the early 20th century, anything with a motor and wheels could be considered a “car” or “automobile,” no matter if it carried one person, thirty passengers, or a ton of bricks. When we say that people of that time went auto-crazy it was probably true, because when words mean little or nothing, the result is lunatic babble. They might as well have described those marvelous horseless machines by using pictographs of gestures and grunts.

BONUS GRAPHIC: While digging through old magazine on Google Books, I stumbled upon this cover from the June, 1907 issue of Motor magazine, with its oddly modern/steampunk allure (CLICK or TAP to enlarge)

WILL DELIVER MILK BY AUTOMOBILE

Petaluma is to have an automobile milk wagon, the first in Sonoma county, and probably in the state. The Messrs. H. C. Taylor and E. W. Ormsby have purchased the Arthur E. Matsen milk route in that city and will begin business January 1, 1909. They have purchased a Mitchell automobile and are having it fitted out for carrying and delivering milk to their customers.

– Press Democrat, December 8, 1908
LAUNDRY GETS MOTOR DELIVERY CAR

The Pioneer Laundry Company has secured an Indian Merchandise Delivery Motor car and will make use of it in delivering laundry to the customers of the company. The car is a combination tri-car, merchandise delivery car and motor cycle, and is a novelty in this part of the country.

The car has twin cylinders of 2 1-2 horse power each and can run from 6 to 60 miles an hour. As a tri-car there is a seat in front of the driver for a second person which rides as smoothly as an easy chair. That can be taken off and the delivery box substituted or else the whole front may be removed and the single wheel attached and leave a plain motor car.

– Press Democrat, April 8, 1909

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FRED J. WISEMAN JUST WON’T SLOW DOWN

Before Fred J. Wiseman discovered he had wings, his hands seemed permanently gripped to a steering wheel. Also, he apparently didn’t understand the concept of brakes.


(RIGHT: Fred J. Wiseman at the wheel of his Stoddard-Dayton race car, 1908 or 1909. The man next to him is probably a mechanic from the auto dealership that employed Wiseman. One mechanic who rode with Wiseman during cross-country races was J. W. Peters, who helped Wiseman build his first plane. Photo courtesy Sonoma County Museum)

We first met Wiseman in 1905, when a Santa Rosa policeman caught him speeding down Fourth street (but Fred got revenge a few days later, forcing the same cop to arrest himself for spitting on the sidewalk). Later that year he appeared as a driver-for-hire, giving James Wyatt Oates and his Civil War-hero brother a drive around Sonoma county (on the final stretch, he opened up the throttle “in a manner which shook the party up”). In 1905 he also opened Santa Rosa’s first gas station/garage, and seemed destined to stay here forever.

But the garage was destroyed in the 1906 earthquake, and some time in the months that followed, Wiseman moved to San Francisco, where he began working for the J. W. Leavitt auto dealership. We next heard about him in the late summer of 1907, when he was taking a young woman on a spin through Golden Gate park one Sunday afternoon and the car tipped over (not his fault), pinning her beneath. She escaped without serious injury, and they married about a year later.

By the summer of 1908, Wiseman was racing Stoddard-Dayton automobiles sold by his boss. In a vehicle that looks today like a lawn tractor on steroids, he buzzed around a racetrack in Concord at almost sixty (60!) miles per hour; as the Press Democrat noted, “he is foolish to go fast for if something should go wrong it might mean a sacrifice of his life.” A few weeks later, he competed for the “Santa Rosa Cup” in his hometown and won. (This was not the first auto race in Sonoma county, however.) And a few weeks after that, he won big at the Tanforan racetrack near San Francisco. All of these were primarily thoroughbred horse tracks, of course, unpaved and unbanked. The first auto racetrack was built the following year in Indianapolis, where a Stoddard-Dayton won the premiere race.

Wiseman was now an exhibition driver and “head automobile man for the company,” showing off the Stoddard-Dayton throughout Northern California and Nevada. His first race competition in the new year of 1909 came from an open challenge by another dealership for a hill-climbing race on the terrifying peak of 19th avenue in San Francisco. Unfortunately, the newspapers of that day did not specify exactly what they meant by “Nineteenth avenue hill” where the race was held, but for readers outside of the Bay Area, 19th ave is a major north-south traffic artery for the city with fairly gentle hills (think of a roller coaster sanded down by millennia of erosion). Like most races of that day, there were starting trials according to the selling price of the automobiles, and Wiseman and the Stoddard-Dayton easily won the race for cars costing $1,200-1,800. In the climactic free-for-all race, however, Wiseman came in fourth – the winner of that March 28th competition was a Stanley Steamer.

A few weeks later, Fred was again in Santa Rosa to drive in the first California Grand Prize Race. This was no small affair; thousands came out that May 9 to cheer the dozen drivers as they started the cross-country race to Geyserville and back, some 50 miles. The route was grueling; only half of the cars crawled across the finish line a little over an hour later, one of them driving on a rim because his left front tire blew out somewhere near Windsor. It’s a pip of a tale, but it’s not a Fred Wiseman story – he came in third. Honors that day, as well as the breathtaking $500 prize, went instead to Ben Noonan, Wiseman’s old friend and business partner.

Wiseman’s losing streak didn’t last long. On May 16 he set a new speed record for driving from Oakland to San Francisco (via San Jose). As he was going through Santa Clara, his car ran over a fallen telegraph pole that “gave the car such a bounce that it tore the seats off the body,” according to the SF Call. The accident also ruptured a fuel line, and Wiseman had to frequently stop and manually prime the carburetor with gasoline. After it was over, they found he had only about a quart of gas left in the tank.


(RIGHT: Newspaper ads in this period would often mention the type of auto that won a noteworthy race, but never was the driver’s name mentioned, except for this advertisement that appeared in the SF Call, May, 1909)

Attempting to beat his own record over the same course a week later, Fred had a far more serious accident. Wiseman lost control of the car when it encountered a remarkably bumpy stretch of North First street in San Jose. The racer went off the road and hit a tree, throwing Wiseman and his mechanic passenger (“J. M. Peters,” probably the same as J. W. Peters) about 40 feet. Both men were taken to a hospital, but not seriously hurt – although a wire service story claimed both were “probably fatally injured.” The Stoddard-Dayton was demolished by the accident.

Fred apparently did lots of racing in 1908-1909 that wasn’t reported in the papers (or at least, can’t be found in the newspapers that have been digitally indexed). There were grumblings by the American Automobile Association (AAA) that he had “driven in practically every contest of any importance held in California,” including events not authorized by local AAA chapters. The Association, which was trying to cut down on street racing and legitimize auto track racing as a organized sport, had national clout; they could have blocked Wiseman from participating in an important track race in Indiana on June 18. Fred drove in that competition, but came in 16th place didn’t place – after the first three cars passed the finish line, drivers were flagged off the course, turning all other positions into endless saloon debates.

As he was in the Midwest and not far from the Stoddard-Dayton company (also probably his sponsor in the Indiana race), the story goes that he visited their auto plant in Dayton, Ohio – a town that also happened to be the place where a couple of brothers named Wright were building airplanes. Whether he stopped by and met Orville (Wilbur was then in France, preparing for his historic flights later that summer) them is unknown; but that race in Indiana is the last record I can find of Fred J. Wiseman ever being in an auto race. Likely he spent the long train ride back to California dreaming of what the sky may hold.

25 MILES IN 28 MINUTES IN AUTO
Fred J. Wiseman, Formerly of Santa Rosa, Drives Lively Clip in Machine on Track at Concord

A San Francisco paper publishes a picture of Fred J. Wiseman, formerly of this city, driving a Stoddard-Dayton automobile on the Concord track. The picture was taken while Wiseman was driving the car at the rate of twenty-five miles in twenty-eight minutes on a mile track.

Wiseman is one of the most daring and clever riders and in his track racing has demonstrated a thorough control of the machinery. His friends, however, agree that he is foolish to go fast for if something should go wrong it might mean a sacrifice of his life.

– Press Democrat, July 10, 1908
FINE TROPHIES BROUGHT HERE
Won by Fred Wiseman at Concord in Great Race

Two fine trophies are being displayed in the window of the Santa Rosa Cyclery, which are attracting considerable attention, especially among the automobile enthusiasts of this vicinity. They are the silver cups won by Fred Wiseman in the great races at Concord a short time ago, and are among the finest loving cups ever brought to this city. One of the cups was the reward for driving the 25 mile auto race in 28 minutes, and the smaller for winning the ten mile race in 11¼ minutes. The trophies are suitably engraved.

Wiseman drove a Stoddard-Dayton machine in the races in which he won the trophies, and it is stated that he will be here with one of his fast machines for the races Saturday and Sunday of this week. The machine will be entered both days.

– Santa Rosa Republican, August 19, 1908
AUTOMOBILE RACES HERE WERE GRAND SUCCESS
Fred J. Wiseman Wins Santa Rosa Cup Sunday Afternoon

…In the race for cars listing over $2500 on Saturday, Wiseman won the event with the Stoddard-Dayton car. He took the lead from the start and never permitted himself to be passed…The last race of the day, the twenty-five mile free-for-all, was taken by Fred J. Wiseman in his Stoddard-Dayton. It was fitting that the Santa Rosa cup, offered by the Chamber of Commerce, and the handsomest cup of the entire lot was taken by a Santa Rosa boy. The only accident of the meet occurred in this race, and it was nothing to speak of. While the Stearns machine was in the lead, one of the hind tires blew out, causing the machine to skid close to the fence while coming around the three-quarter mile pole, and the machine hit the fence. The machine skidded across the track directly in front of Wiseman’s machine, and in the clouds of dust it seemed that a collision had occurred. When Wiseman emerged from the dust everybody breathed easier, and then the Stearns could be seen coming to the judge’s stand with a section of the fence hanging to the machine. No damage was done the machine, but the spectators in the grand stand were given a severe fright. The Stearns at the time was leading Wiseman by a slight margin. Wiseman took the race in 29:54. The little Comet met with an accident to one tire after winning the first mile of this event, and had to stop and put on a new tire. But for this there is no doubt it would have won the event also. As it was, the little machine went a single mile after it started the second time in fifty-eight seconds making a new Pacific coast record…

– Santa Rosa Republican, August 24, 1908
FRED J. WISEMAN NOW A BENEDICK
Well Known Santa Rosa Boy Married to Miss Alice Ferguson in San Rafael on July 2

The many friends of Fred J. Wiseman, son of Mr. and Mrs. A. W. Wiseman, of Melitta, will be interested to know that he is a benedick [married man], and has been one since July 2, when he and Miss Alice Ferguson, a charming and beautiful San Francisco girl, were quietly married in San Rafael.

On the occasion of his visit here last Saturday and Sunday to attend the automobile races just one or two most intimate friends were let into the secret. They lost no time in extending feliciations as many others do now that the announcement of the marriage is made.

The bride is a niece of Mr. and Mrs. W. E. Ferguson of San Francisco, who were present at the wedding. Mr. Ferguson is senior member of the Ferguson-Breuner Company, and is a wealthy and prominent man. For some time she had made her home with the Fergusons. Mrs. John Bruener, who was formerly Miss California Cluff, gave a reception recently in honor of the bride.

Mr. Wiseman is a Santa Rosa boy, and since going to San Francisco he has been with the J. W. Leavitt Company. He is now on the road for them and has steadily risen to a position of trust and importance in connection with their business. He is the head automobile man for the company and his territory extends from Fresno to Eureka and the State of Nevada…

– Press Democrat, August 30, 1908

FRED WISEMAN IN GREAT SPEED RACES
Won Three Great Events at the Tanforan Meet–Don’t Forget the Good Roads Ball at Glen Ellen

Fred J. Wiseman, “the Santa Rosa Boy”, as he is familiarly called when he drives in the great automobile races, certainly made good with his Stoddard-Dayton in the great auto races held on Sunday at Tanforan. Ten thousand people watched him win the three great events of the day, even beating the little lightning Comet, which won so many of the events here. The little Comet won the Novelty race in fast time.

When Wiseman drove here at the time of the auto races he predicted that he would annex more of the trophies when he participated in the Tanforan. He did so.

The members of the Sonoma County Automobile Association are reminded that they are invited to the good roads meeting and good roads ball to be held in Glen Ellen on Saturday night of this week. A number of them are planning to go to show that they are heartily in sympathy with the movement for good roads. By the by, “Good Roads” is the slogan of the Sonoma County Automobile Association.

A particular feature of Wiseman’s triumphs in the races of Tanforan, was his beating Bert Dingley, who drove the specially constructed racing car, Chalmers-Detroit “Bluebird.” He was given a big ovation.

– Press Democrat, September 23, 1908
WISEMAN TO DRIVE IN A GREAT RACE
Will Participate in 2,000 Mile Endurance Run in the East, Driving a Stoddard-Dayton

The many friends of Fred J. Wiseman, the expert auto driver for the J. W. Leavitt Company of San Francisco, will be glad to learn that the Stoddard-Dayton Company has asked him to come east next year and drive in the annual endurance Glidden run of 2,000 miles, The offer is a very flattering one and of course will be accepted by Mr. Wiseman. Wiseman with his Stoddard-Dayton has won all free for all races in the state this season. In addition to participating in the endurance run in the east next year, he will also join in other important racing events.

Mr. and Mrs. Wiseman have been spending a few days with Mr. Wiseman’s folk at Melitta. They have now driven to Lake country for a few days on a vacation outing. They are using the racing car with the exception of course, that the “muffler” is on. Upon their return to San Francisco they will go to Los Angeles.

– Press Democrat, September 30, 1908

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