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SANTA ROSA, SUMMER OF 1925

Read any good old newspapers recently? We live in a golden age for anyone interested in exploring our past. There are many tens of thousands of different newspapers now online with over a billion pages to prowl, much of it either free or accessible at no cost via your library.

So how are people taking advantage of these myriad resources? Judging from the trail of digital breadcrumbs left by search results, it seems we’re mostly using heritage newspapers for amateur genealogy. Nab a clip of great-grandmum Tillie’s obituary and move on to lookup the next ancestor on the list. Rarely do I see traces of any further curiosity about what else might have been written about Tillie.


THE SUMMER OF 1925 SERIES

AUTO WORLD

CHILD LABOR ONGOING

HERE COME THE TOURISTS

MORE PLANS FOR “BURBANK PARK”

THE MIDDLE OF PROHIBITION

THOU SHALT NOT SHOP ELSEWHERE

LATEST NEWS ON THE MONKEY TRIAL

RIPLEY AND BURBANK

CRAZY NOTIONS

REEFERS AND CANNERS

THE BUILDING KNOWN AS THE FORMER

HAUNTING TALES

CLASSIFIEDS

And pity that. Up to about fifty years ago, newspapers chronicled a wide variety of doings, large and small, around the community. Who had a surprise birthday party, who had their appendix removed; where firemen extinguished a trashcan fire, which gas station changed hands. Go back further still and the papers might mention who stopped by to visit Tillie after supper and when she stayed the weekend at her daughter’s house. This sort of stuff was daily meat-and-potatoes news reporting in towns the size of Santa Rosa.

Other than overlooking glimpses of how Tillie spent some of her days, the parachuting genealogist doesn’t see the context of the world in which she lived. Sure, we can dip into Wikipedia or history books to see what was happening in those particular times, but reading old newspapers is a completely different experience. Lost is the immediacy – the suspense of what the next day might bring, the scenery of the setting and the nuance of whatever melody was then being sung.

When this blog-journal began in 2007 I read old Santa Rosa papers front to back on microfilm. There wasn’t any other choice at the time; few historic newspapers were online and there’s no index or search options for microfilm. Sure, some of it was a slog to wade through (particularly when the library’s film was nearly illegible because of scratches), but it gifted me with a first-class education about the town and its character. The best way to understand terrain is not by studying maps but by walking the land yourself.

Beyond the rich and famous who are found in history books I got to know many people like Tillie who are not. Sometimes the City of Roses seemed a cute little town like River City in “The Music Man” marked by a comfortable routine of church socials and ladies’ afternoon card games – but I also learned city leaders encouraged gambling and prostitution, which turned this into the “Sin City” of the Bay Area.

Once online searches grew more reliable there were fewer reasons to roam about hoping to stumble across nuggets of gold, but for a change I decided to revisit that kind of research and look at local newspaper coverage from a single month: July 1925.

Aside from the novelty of it being exactly 99 years ago, I chose it because that was the month of the Scopes “monkey trial.” Newspapers in even the smallest communities reported and editorialized about the proceedings with the same depth and intensity as might serve a major war or other earth-shaking event, and I was curious if the Santa Rosa papers followed suit. Without getting ahead of the analysis herein, let’s just say the Press Democrat did not disappoint.

July 1925 also happened to be at the nexus of several points of interest in local history. There was heated debate over whether someday a Golden Gate bridge might be built and if Santa Rosa would create a huge public park on the property that eventually became the SRJC campus. It was the summer before Luther Burbank’s approval tanked over his “infidel” remarks and when Robert Ripley’s popularity grew with a Believe it or Not-like travel series. We were reminded Japanese immigrants couldn’t legally harvest fruit while children as young as seven still could be brought in to pick crops.

None of these items are particularly long, but taken together create a file that might take an uncomfortable time to load, particularly on phones. Lumping all of them together would also make tagging subjects mostly useless, so I’ve broken them apart into individual posts.

A note on sources: Normally a media study like this would incorporate material from both the PD and Santa Rosa Republican. But by that July the Republican was in sad shape, mainly printing rewrites from other newspapers and submissions from social clubs. Two months later editor/publisher J. Elmer Mobley would sell the paper, effectively making Santa Rosa a one-newspaper town for the first time in 45 years.

NEXT: AUTO WORLD

Title art: Portion of Breakfast Table by Norman Rockwell, 1930

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HEADLINES   1925weatherAs typical for sensationalized newspapers of the day, there was a banner headline in each edition. Top headlines in the July 1925 Press Democrat covered issues related to Prohibition, violent deaths and the Santa Barbara earthquake that happened at the end of June.

Weather was average for the month except for rain on the morning of the 4th and a freak shower on the 18th, making it the wettest July in Santa Rosa until 1946. The PD ran the same weather forecast cartoon every day.

SAUSALITO MAYOR IS LINKED WITH RUM KILLING (July 10)

MACHINE GUN CAR DRIVER IN DASH FOR S.F. (July 14)

COLLEGE AVE. CROSSING HELD DEATH TRAP (July 17)

TRAIN KILLS 7 OF SANTA ROSA FAMILY (July 18)

14 DEAD FROM HEATWAVE IN CALIFORNIA (July 19)

NEVADA DRY CHIEF JUMPS TO DEATH IN NAPA (July 21)

$13,400 SOUGHT HERE FOR SANTA BARBARA (July 22)

Mayor Charles O. Dunbar of Santa Rosa sent the following message of sympathy when news of the earthquake was received here: Santa Rosa fully appreciates the disaster and sorrow that has come to your city. Santa Rosa has risen wonderfully; Santa Barabra will do likewise. In the meantime, accept our sincerest sympathy. We are yours to command. The following reply was received yesterday from Mayor Andera: Accept our thanks for your kindness. No assistance necessary at this time, but will call on you should need arise. (Editorial July 2)

FROM NOW ON until the rains set in reports of pasture and forest fires will probably be of frequent occurrence. What has been done to take care of the situation, beyond notifying the various roadmasters of the county that in case of trouble they will be expected to take charge in their respective districts? Where is their organization? What would they take charge of, in case a fire broke out? These are questions that should not be taken lightly. So far as we have been able to ascertain, Sonoma county is in about as poor shape to take care of forest fires this year as she has ever been. (Editorial July 26)

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AUTO WORLD (Summer of 1925)

More about Santa Rosa in the summer of 1925. See INTRO for overview and index.

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Press Democrat ad, July 9 1925
Press Democrat ad, July 9 1925
  Our 1925 ancestors had boundless love for all things with a steering wheel and on Sundays the Press Democrat had a dedicated automobile section that was 3-4 pages long. Beyond the expected ads from car makers, there were articles on topics like tire pressure, battery prices, and trouble shooting problems (“A peculiar grating noise from a horn is an indication of a broken diaphragm”). New salesmen at local dealerships were treated like sports stars, often with a photo to accompany their profile. Readers learned which asphalt roads were newly oiled and where to expect detours.

What the PD didn’t like were meddlesome driving rules: “Nobody can possibly obey all the traffic laws, no matter how good his intentions may be,” the paper editorialized. Enforcement of speed limits seemed to particularly irk; while it stopped short of accusing police of running speed traps, the PD prominently reported the wads of money coming in from speeders. (The speed limit was 15MPH downtown, 20MPH in residential neighborhoods.) This was also the month California first issued a driver’s license based on capability. Applicants over the age of 13 had to fill out a questionnaire stating they had the use of both arms and legs and could read road signs.

NEXT: CHILD LABOR ONGOING

99 NABBED FOR SPEED IN JUNE – Nine-nine speeders were arrested by members of the Santa Rosa police department during June, this class of violators comprising the bulk of the 135 arrests during the month, according to the report of Chief of Police George W. Matthews, made public yesterday. Other arrests are classified in the report as follows: Drunk, 14; vagrancy, 3; reckless driving, 2; unlawful liquor possession, 1; cutting corners, 1; muffler, 3; lights, 4; passing street cars, 3; parking at fire hydrant, 2; other parking offenses, 3… (July 2)

WOMAN DRIVES AT 50 MILES HOUR; PAYS $20 – Elaine M. Babbino of San Rafael was fined $20 and Thomas Mahoney of San Francisco paid $10 yesterday after pleading guilty before Justice Marvin T. Vaughan to speeding charges. The woman was charged with driving 50 miles an hour when she was arrested by a state traffic officer. (July 10)

TRAFFIC LAWS CONFUSING – Nobody can possibly obey all the traffic laws, no matter how good his intentions may be…In some towns a driver may be arrested if he dims his lights on one street, and arrested again if he does not dim them on another. Many cities have conflicting rules regarding their own safety zones, a right turn being required on some streets and either right or left turns allowed a block over. Going in front of a policeman stationed at a crossing is required in one town, but in the town next further on it is cause for being sent to the city hall. Differences in speed requirements, parking, signals and the manner of entering and leaving main thoroughfares, are found everywhere. The traffic laws should be made more uniform, and reduced in number. (Editorial July 11)

SANTA ROSA TO HAVE 18 MILES OF PAVING BY END OF YEAR (July 14)

BLAME FOR AUTO-TRAIN CRASH NOT FIXED; MANY WITNESSES HEARD – Installation of better safety devices, either a flagman, a loud, automatic gong or barriers, the reduction of speed of all trains to not more than twenty miles an hour and free and unobstructed view of the tracks on either side of the crossing, were the recommendations of a coroners jury which last night investigated the tragic deaths of Joseph Watson, Monroe rancher, and his wife, Mary Ann Watson at the College avenue railroad crossing early yesterday morning. The jury deliberated one hour and ten minutes, but did not fix responsibility for the accident… (July 17)

NEW APPLICANTS FOR AUTO DRIVING PERMITS WILL BE REQUIRED TO PASS TEST – On Friday of this week a new law will become effective in California requiring every applicant for a license to operate a motor vehicle to submit satisfactory evidence of his physical and mental fitness to drive…Under this law the applicant will be required to fill out a questionaire [sic] stating condition of eyesight, hearing, whether afflicted with epilepsy, paralysis or insanity. He will also be required to state whether he has the use of both arms and legs, how long he has operated a motor vehicle and whether he is able to read road signs…No person under 14 years of age need apply nor may the division issue chauffeur’s license to any person under 18. The law expressly forbids the issuance of a license to any insane or feeble minded person, any imbecile, habitual drunkard or narcotic addict or any person who by reason of a physical disability is unable to properly control a motor vehicle… (July 22)

NEW AUTO LAW HERE PROVIDES STIFF PENALTY – Under the new traffic ordinance passed by the city council Tuesday night, and effective with its publication, it will be unlawful to drive any motor vehicle within the business district at a greater speed than 15 miles an hour, 20 miles in the residential section and ten miles at street intersections, approaching bridges, or around corners where the drivers view is obstructed… (July 23)

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CHILD LABOR ONGOING (Summer of 1925)

More about Santa Rosa in the summer of 1925. See INTRO for overview and index.

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  The most shocking thing to read in the July 1925 Press Democrat was that the Barlow ranch in Sebastopol was still using children to harvest crops. I had presumed it would have ended after WWI, when the soldiers came back from the war and the state lifted a wartime emergency act that shortened the school year so high school kids could help out on farms, but here was the superintendent of the Boys and Girls Aid Society of San Francisco boasting to the Santa Rosa Rotary Club that the summer program was going as strong as ever. Foolish me.

He told the Rotarians it was a ‘great value to the community’ and helped kids become ‘useful members of society.’ The boys supposedly earned $3,000 – $12,000 a season picking berries, but from earlier research it was learned they actually came away with little or nothing. Their earnings were docked for lodging in the Barlow tents, food, transportation to and from Sonoma County plus salaries for supervisors and other adult staff. They were also expected to pay for their own clothes, shoes and even dentistry. For more on all that, see “SEBASTOPOL’S CHILD LABOR CAMPS.”

While the PD clapped for children performing field labor and working in canneries, the very next day the paper warned “aliens ineligible to citizenship are buying fruit on trees in several sections of the county.” Those aliens were mostly Japanese immigrants who couldn’t buy property or even legally rent land for more than three years under the California Alien Land Law. As odd as it seems, the District Attorney claimed unharvested fruit was legally real estate. Therefore a farmer who allowed immigrants to pick apples in exchange for some of the profits was no different than sharecropping.

NEXT: HERE COME THE TOURISTS

BELOW: Boys picking berries at the Barlow ranch in the 1920s. Excerpt of photo courtesy Western Sonoma County Historical Society

SEBASTOPOL BERRY YIELD FOR YEAR TOTALS 900 TONS (July 29)

S. F. BOYS EARN GOOD SUMS IN BERRY FIELDS – George C. Turner, superintendent of the Boys and Girls Aid Society of San Francisco, was the principal speaker at today’s Rotary luncheon, and he gave a very interesting outline of the work that has been carried on by this great organization for more forty years. Many hundreds of boys, Mr. Turner said, who had been started out in life under a handicap, have developed into successful citizens and useful members of society through the right kind of care and direction. The speaker referred in appreciative terms to the splendid financial assistance that is annually given the institution by the Community Chest. About one hundred boys from the Aid Society have been coming to Sebastopol every year since 1903 to work in the berry fields and their season’s earnings have ranged from $3,000 to $12,000. Two-thirds of this money goes towards the support of the institution, and one-third is banked to the credit of each boy in proportion to his earnings. A fine camp is maintained on the Barlow ranch and the work performed by the boys during the berry harvest has been of great value to the community. (July 11)

SALE OF FRUIT IN ORCHARDS TO ALIENS BANNED – Reports that aliens ineligible to citizenship are buying fruit on trees in several sections of the county. Intending to pick and market the products, yesterday led District Attorney George W. Hoyle to issue a warning that land owners who enter into sale agreements with ineligibles are guilty of violating the California alien land law. Unharvested fruit is real estate under the law, according to Hoyle, and to sell it to aliens barred from land owning in the state is as illegal as to enter into share cropping agreements with such persons….While sale of fruit on trees is illegal, according to the district attorney, windfalls or harvested fruit can be sold to ineligible aliens. (July 12)

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