A thinly-disguised plug for the power company. The Press Democrat didn’t even run gas water heater ads, which were a mainstay over at the Republican newspaper.
USES TO WHICH THE “JUICE” IS UTILIZEDELECTRIC COOKING UTENSILS ARE BEING INTRODUCED IN THIS CITY
Electric Irons at the Laundry — All Kinds of Motive Power in Various Establishments at PresentElectricity as a substitute for domestic fuel is an accomplished fact but its use has not yet reached Santa Rosa. Manager Decker of the Santa Rosa Electric Lighting Company, however, not to be behind the time [sic] has ordered a full line of electric cooking and heating apparatus and will soon have it on display at the company office here.
Already the White Star Laundry has installed electric irons for ironing that is done by hand. These irons are clean, of uniform heat and always ready, no time being lost in going after them or in preparing them for use. The cost is very light. An iron will not use 400 Watts per hour and as electricity for such use comes under the head of power the cost is only two cents.
The extensive use to which electricty is being put as motive power in Santa Rosa is little realized by the majority of citizens. The Santa Rosa Flour Mills have discarded steam for electricty and now use a 50 horse power motor. The Santa Rosa Shoe Manufacturing Company which opened its factory yesterday drives all of its machinery by a twenty horse power motor.
[Other businesses listed with 15, 7.5, and 5HP electrical motors]
Many of the stores have one-half power motors to run coffee grinders, but the latest and most improved is the one at Cooper’s grocery story which is a motor and grinder combined, there being no belt connections.
– Press Democrat, December 16, 1904