streets

DOWNTOWN SANTA ROSA’S OLD PROBLEMS SOUND FAMILIAR

Jeff Elliott Leave a comment

Reasons to avoid downtown Santa Rosa in 1910: Parking was a headache and it was too dark at night. So apparently, was ever thus.

The parking problem then was really a hitching problem, as posts for tying up horses were not included in the landscaping around the new courthouse. “Every convenience that a judge, a lawyer, a supervisor could ask for is there inside,” complained a Forestville fruit farmer in a humorous letter to the newspaper, “But outside, the old time privilege, dear to the farmer’s heart is taken away.”

As he circumnavigated courthouse square in a forlorn search for a hitching post, he sketched a neat little portrait of downtown Santa Rosa, its streets busy with trolley cars, dray wagons, “benzine buggies” and a steamroller “that noisily rolls a noiseless pavement:”


On Fourth and Mendocino is where the circus begins…Turning this corner with skittish horses, dodging the dangers named, not forgetting to throw one eye up to the clock tower in the new bank building, and then dropping it to the lesser dignitary in front of Hood’s jewelry store, to see which is the nearest correct in time, and the while looking out with the second best eye that none of the citizens on foot are run over — all this makes Fourth, Mendocino, Hinton avenue, and Third streets quite an interesting locality.

The Mystery of the Missing Hitching Posts was never resolved, but it was in line with other efforts by the City Council to make the town auto-friendly as fast as possible, which meant making the town horse-unfriendly. “I drove all around town,” bemoaned the farmer. “Mr. Editor, the thing came to me like a slap in the face. Bewildered, humiliated, a drive around the palatial building, vainly searching for posts. None was there. I drove all around town. Hitching places were at a premium–all homesteaded by serried ranks of teams. Warning notices attached to sundry trees, electric light poles, etc., drove me away.”

(RIGHT: Postcard of downtown Santa Rosa, 1910. The viewer would have been standing near the current entrance of the “Forever 21” store in the Santa Rosa Plaza. Photo courtesy the Larry Lapeere Collection)

While they were chasing away horses, it comes as a bit of a surprise to learn downtown was still being illuminated at the time by 19th century arc streetlights. Besides being dim, the lights needed frequent attention because they burned out after about 175 hours and would sometimes all turn off unexpectedly, as the public angrily complained at a 1908 meeting.

But that changed dramatically at the end of April, 1910, when the new incandescent light system was switched on along Fourth street, from Railroad Square to E street. “About 8 o’clock the current was suddenly cut in the street was lighted up as if by magic to the delight of everybody,” reported the Press Democrat. So exciting was the prospect of a well-lit street that “A large number of citizens, hearing of the lighting up of the street for the first time came down town during the evening to enjoy what all agreed was a fine change.” The lights were probably only 100 watt bulbs, but it was far better than the system they had before. Or, for that matter, superior to what we have today in many parts of downtown.


NOTES: A few points in the articles merit further explanation.

Farmer Pilkington’s joke about the horse trough refers to the Woman’s Improvement Club raising the height a little in 1908 to make it easier for horses to drink (an action parodied by the Squeedunks at the Fourth of July parade that year).

The PD called the new illumination system “electroller lights” but that was an error; they were “electroliers.” The 1910 paper should be forgiven because the names for streetlights were not at all settled at the time. Generally an electrolier was like a big candlestick with several globes that cast light on both the sidewalk and street. A “utilitarian” streetlight hung over the roadway and was usually attached to an overhead wire or to a power pole. (See this 1912 article for more detail on the differences.) But the article says both that there were globes and they were mounted on the poles for the trolley; which type was used in Santa Rosa? If you enlarge the image to the right, you can see they were clearly electroliers with two globes.
 A PLEA FOR HITCHING POSTS
 Farmers Entitled to More Consideration

 To the Editor of the REPUBLICAN:
 A few days ago I hitched up my nags and drove to Santa Rosa.

 With lungs filled with the tonic air of a Sonoma January, feeling at peace with all the world; calling no man enemy — (and only one woman, and that my old opponent, Madame Grundy) — I enjoyed that drive along the fine roadway from Vine Hill to the county seat.

 Along College avenue I held my course, whistling to such dogs as I had picked up a barking acquaintance with, on many previous trips, noting with interest the building and other improvements, commending or criticising these, as they pleased or offended my sense of the fitness of things. In due time I reached Mendocino avenue and halted at the watering trough, the one whereon is inscribed the pleasing legend, “Ponies, please take the elevator.”

 That water trough is surely a happy inspiration, a great convenience — and I have wondered this long time why the infernal masculine hasn’t ere this given credit where it is due, to the eternal feminine, through whose influence it was erected.

 In pure shame for my sex I hereby thank the Ladies’ Improvement Club for the kindness of heart, the enterprise and motives in general which led its members to have the troughs placed for the convenience of the public. Should the thanks be scornfully received because of the lateness of the day in which they are given, I humbly beg pardon for myself and the 9999 others behind me, by hastening to assure that august body that the thanks were in the heart of us all from the beginning — even if the tongues and pens have been lax.

 From the trough to the court house the nags always made a fine burst of speed, the chug-chug of the autos being mainly responsible for this performance.

 On Fourth and Mendocino is where the circus begins, the nags having a great antipathy for the trolley cars, benzine buggies, Lee Brothers’ warehouse on wheels, and that monster of an iron hermaphrodite, that noisily rolls a noiseless pavement, but which some people call a steam roller.

 Turning this corner with skittish horses, dodging the dangers named, not forgetting to throw one eye up to the clock tower in the new bank building, and then dropping it to the lesser dignitary in front of Hood’s jewelry store, to see which is the nearest correct in time, and the while looking out with the second best eye that none of the citizens on foot are run over — all this makes Fourth, Mendocino, Hinton avenue, and Third streets quite an interesting locality.

 After all this is the peaceful port, on Third street, where for years and years I have hitched my horses — when in town. What I’ve done for years in freedom and with no man to make me afraid, I wanted to do again this January day in 1910, so I drove up with a final flourish to the hallowed spot to memory dear, the old hitching place by the court house — and “be gorra,” as my friend, Pat Daly, would say, “yez cud hav knocked me doon wid a — crowbar. Divil a bit av a hitchin’ post visible nor invisible wor there to mate wan’s mortal vision.”

 Mr. Editor, the thing came to me like a slap in the face. Bewildered, humiliated, a drive around the palatial building, vainly searching for posts. None was there. I drove all around town. Hitching places were at a premium–all homesteaded by serried ranks of teams. Warning notices attached to sundry trees, electric light poles, etc., drove me away. I got to wandering in a circle — got lost. Met with Uncle Josh and Aunt Manda from the Forks of Green Valley “Crick,” who were also lost. Held a council of war, decided to drive out into the country, find a convenient tree, tie thereto and tramp back afoot in town. Couldn’t find a tree. All converted into stove wood. Finally found a place, warm hearted merchant on Second street furnished us what we were looking for.

 And now, I want to know who is responsible for the removal of the tying places on three sides of the court house? Who has done such a thing?

 Every convenience that a judge, a lawyer, a supervisor could ask for is there inside that pride of new Sonoma, the court house; but outside, the old time privilege, dear to the farmer’s heart is taken away. I am told that there are cut glass cuspidors for (though I don’t believe it this yarn myself). But hitching posts for farmers? Not on your life! A half million (so rumor putteth it) for a building and furnishings!! But fifty cents for posts? Not a cent! Oh, the good old farmer — doesn’t he get it in the neck every time? Isn’t he turned down when he petitions for a privilege?

 Isn’t he? Ha! Ha! Bet your life!!
 THOS. J. PILKINGTON
 

 – Press Democrat, January 11, 1910

 4TH STREET NOW A BLAZE OF LIGHT
 New System Tried Last Night and Hundreds of Citizens Express Great Pleasure at Change

 Fourth street was lighted for the first time Thursday night by the newly-installed incandescent electroller system from E street to the Northwestern Pacific Railroad depot, and presented a very attractive appearance.

 No announcement had been made of the intention to turn on the lights, and when about 8 o’clock the current was suddenly cut in the street was lighted up as if by magic to the delight of everybody. Pedestrians on the street and people in the stores and hotels, who were attracted to the walk, expressed their pleasure at the great improvement over the old arc system.

 The movement to install the electroller lights originated with the Santa Rosa Chamber of Commerce, which presented the matter to the City Council and jointly the scheme has been successfully worked out, The city defrayed the expense of making the change from arc to incandescents, the poles of the electric railroad being utilized, by permission, to carry the wires and lights.

 The globes are on the way from the East, and when they are put in place there will be a marked improvement even over the first display. A large number of citizens, hearing of the lighting up of the street for the first time came down town during the evening to enjoy what all agreed was a fine change.

 – Press Democrat, April 29, 1910

Read More

WHAT’S NEW IN THE NEIGHBORHOOD, 1909

Jeff Elliott Leave a comment

Street improvement time! In the neighborhood that would become the Ridgway Historic District, the big news was that Benton street would finally become the town’s northern most thoroughfare, opening a straight shot between the Southern Pacific train station on North St. and Ripley Street. At the time, Benton didn’t connect between Glenn and Morgan (see map in a previous neighborhood article).

(RIGHT: Detail of 1885 Santa Rosa bird’s eye view showing most of the Ridgway Historic District. CLICK or TAP to enlarge. Image courtesy the Mark Parry Map Collection)

The Ridgway district is a bit of a hodgepodge because most it wasn’t added to the town as a single developer’s platted subdivision, with streets and parcels already neatly sliced up. As this closeup of the 1885 map shows, Benton Street then ended at Mendocino Avenue, which was called the Healdsburg road. (Want to be really confused? Cleveland Ave. was “West Benton” at that time, and College Avenue was also known as Guerneville Road.)

For a new street to be added retroactively, several landowners might need arms twisted to convinced them it’s in their own best interest to give away a swatch of land to the city, in the hopes that they would profit greatly by selling many small home lots on their former pasture or orchard farmland. Although this deal seems like a no-brainer today, great-grandpa sometimes seemed to have no brains at all; it wasn’t unusual to read in the newspapers that someone foolishly demanded the town or county pay full freight for some nearly worthless sliver of land. For example, that summer of 1909 ended a three year-old city campaign to widen Fifth Street and transform it into a sister boulevard to Fourth. What killed that vision was the unbudging price by a man named John McCormick for a ten-foot strip of frontage at B street (which, in fact, he might not have legally owned).  

In the Benton Street deal, the arm twister appeared to be our own James Wyatt Oates. In August, 1909, he was elected president of the Sonoma County Automobile Association and vowed to promote the “betterment of good roads.” A month later he was making a rare appearance before City Council and mentioned “property owners between Glenn and Morgan streets were contemplating the opening of Benton street.” And just five short weeks later, the property owners handed over right-of-way to the city to allow construction of the new block to immediately begin. Likely attorney and Association president Oates did the legal work gratis.

The only glitch in the plans was that there was a house at 1238 Morgan that was in the way, and the owner said she would move it to a lot on the new block of Benton street (this is probably the Italianate house at 322 Benton). County Clerk Fred L. Wright was renting it with his family, and stayed there after it was relocated. But Fred was slow in correcting his house numbers – in the 1910 census, he was recorded living at 1238 Benton Street. (Wright later moved, but remained close by; Fred, Bessie and their four kids lived for a decade or so at 425 Carrillo, a jewel that still dominates the street.)

Oates’ appearance before the City Council was also to present a petition that the city use Mendocino Avenue for the new 20″ sewer line, “to relieve the very unsanitary and unfortunate overflow of sewage during last winter, which everybody agreed was deplorable.” This was a surprising bit of news; at the time, a small item in the papers reported that the intersection of Carrillo and Mendocino was flooded because the storm drain backed up during a downpour. And there I was imagining the squeals of children splashing around in their wonderful neighborhood lake, not groans of disgust from nearby homeowners.

Also in local news for 1909 was the renaming of “Joe Davis” street to Healdsburg Avenue. Residents of that short block had petitioned the city council since 1900 to have the name changed, and finally won. Thus endeth another link to old Santa Rosa.

The bulk of articles transcribed below, however, concern improvements to nearby streets. Mendocino Street – the section between Fourth and College – was paved, and a load of crushed rock was spread on College Ave. The difference underscores the two faces of Santa Rosa; business streets in the downtown core were now mostly asphalt because of the exploding number of automobiles in use. College Avenue was still a busy farmer’s horse-and-buggy thoroughfare across town, not to mention the route used to drive cattle herds to the slaughterhouse from the Southern Pacific stockyard on North Street. College would still be pretty bumpy ride with its new coarse gravel, but as the PD noted, “It has been a long time since any work of a permanent nature was done” on that street at all.

And then there was the surprise that there were still wooden plank curbs all around town. Wooden street curbs hardly seem worth the bother, given that they’re likely to rot and fracture, particularly when made from a soft material like redwood. But that was the 19th century standard, and a Google image search reveals they can still be found in New Orleans’ preservation district, albeit in the expected shabby shape.

(Excerpts from PD coverage various city council meetings)

Want Sewer Relief
In behalf of property owners in the section Colonel J. W. Oates addressed the council and asked that the new twenty-inch main that is to be laid from the College avenue section to the sewer farm be run from Mendocino avenue instead of Ripley street, so as to relieve the very unsanitary and unfortunate overflow of sewage during last winter, which everybody agreed was deplorable.

City Engineer Newton Smyth said in his opinion the new twenty-inch main from Ripley street to the sewer farm would relieve the conditions mentioned, but would not say that it would entirely eradicate it.

[..]

Sidewalks on Benton
In response to a petition presented by Colonel Oates and other property owners the City Council ordered that cement walks be laid on Benton street from the Southern Pacific depot to Glenn street on both sides. Col. Oates also mentioned that property owners between Glenn and Morgan streets were contemplating the opening of Benton street through to Morgan, and the giving of a deed of right of way. Crushed rock was also ordered placed on Benton street from North to Glenn street.

[..]

– Press Democrat, September 22, 1909

Mendocino Street Improvement
The matter of street repairs was considered at some length and it was decided to remove the basalt blocks on Mendocino street, lay a base of Healdsburg gravel with a binding of crushed rock, similar to the roadway at the Northwestern Pacific depot, and then bituminize the street. All sewer, water, gas and wire connections are to be laid in the street before the work is done, and the property owners will be assessed for half the cost.

– Press Democrat, June 16, 1909

Mendocino Street Improvement
John S. Taylor and James O. Kuykendall have had the old redwood plank curbing removed and a concrete curbing laid along Mendocino street in front of their residence properties. They have also had concrete gutters laid. The work is a marked improvement and adds materially to the appearance of the street.

– Press Democrat, May 25, 1909

Now “Healdsburg Avenue”
Residents and property owners of “Joe Davis” street asked the council to change the name of that thoroughfare to “Healdsburg Avenue.” W. T. Hurt spoke of the existing difficulty on account of the conflict of names. The request was granted. The street is only one block long…

– Press Democrat, June 2, 1909
MORE IMPROVEMENTS ON MENDOCINO AVENUE

The old wooden curb along Mendocino avenue in front of the Riley property is being removed and is to be replaced by a modern concrete curb and gutter the entire length of the property. The change will greatly improve the appearance of the thoroughfare and add to the value of the property.

– Press Democrat, October 15, 1909

COLLEGE AVENUE IMPROVEMENTS
Work Commenced in Laying Cement Curbs and Gutters–Will be One of the Best Thoroughfares

The improvement of College avenue from Mendocino avenue to Fourth street has been commenced and Contractor J. D. Sullivan is at work putting in cement curbs and gutters. It is the plan to lay these curbs and gutters the entire distance between the points named and then the city will put down crushed rock on the thoroughfare. The advantage derived from this improvement will make College avenue one of the best boulevards in the city and will greatly enhance the appearance and value of property. It has been a long time since any work of a permanent nature was done on College avenue and everybody is pleased to see the work commenced.

– Press Democrat, October 10, 1909

STREET OBSTRUCTIONS ARE DANGEROUS

The lack of lights on College avenue, where dirt has been thrown into the street from the excavating for the concrete gutter and curb, and piles of gravel and mixing boxes strewn along, makes that thoroughfare very dangerous at night. Sunday night from Slater to Humboldt street there were no lights and with the heavy shade of the trees along the north side it was almost impossible to keep out of danger. Unless more care is taken in protecting such places in the public streets there may be a serious accident and some one may be killed or crippled.

– Press Democrat, November 9, 1909

TO OPEN BENTON STREET TO MORGAN
Noteworthy Improvement is Contemplated And a Number of New Houses Will Be Built

Arrangements have been completed for the deeding to the city of the right of way through several pieces of property for the opening of Benton street from Glenn to Morgan street. City Surveyor Smyth has made the survey and secured the descriptions to be placed in the deeds to be drawn by City Attorney Ware. When the deed has been prepared the necessary land will be transferred to the city for the purpose stated.

Property owners in the vicinity have raised the funds for the purpose of defraying the cost of removing the house occupied by County Clerk Fred L. Wright and owned by Mrs. M. F. Calderwood, which partially stands in the lot to be deeded. It is understood that the house will be moved around so as to face on the new Benton street, and in all probability a new house will be erected on the corner by Mr. Wright.

E. D. Seaton, who owns considerable frontage on Benton street, between Mendocino avenue and Glenn street, is preparing to erect several two-story modern houses on Benton street as soon as it is opened through to Morgan street. H. H. Moke, who owns the entire half block facing on the north side of the new street, and W. E. Nichols, who owns the other quarter block on the south side, are both contemplating improvements on their property.

When the street is opened it will give a main thoroughfare from the Southern Pacific depot to Ripley street and divide the drainage of storm water which is now all carried on Carrillo street during the rainy season. The street opening will be a marked improvement to that part of the city.

– Press Democrat, September 26, 1909
DEEDS PASS FOR BENTON STREET OPENING

Deeds were signed and passed Saturday for the required land for the opening of Benton street from Glenn to Morgan streets, and the street will be opened at once. H. H. Moke, W. A. Nichols and Mrs. M. F. Calderwood are the property owners affected. Mrs. Calderwood will be compelled to move one of her houses which is now partially in the proposed street. Monday the fences were removed from the Moke and Nichols property and preparations are being made for the immediate clearing of the Calderwood property so that the street can be put in condition for use before the heavy rains begin.

Work is progressing rapidly on the other part of Benton street, which is being given a heavy coat of crushed rock. The rock has been laid from Mendocino avenue to a point half way between Orchard and Beaver streets. A number of the property owners are also laying cement walks along the street as ordered by the Council, while others are making preparations to do so.

The laying of cement curbs and gutters on College avenue is also progressing rapidly. The work has practically been completed on each side as far as Slater street and will be pushed right along as fast as possible. Both of these streets present a much improved appearance where the work has been completed.

– Press Democrat, November 2, 1909

Read More

WHEN WE LEASED OUR LIGHT BULBS

Jeff Elliott Leave a comment

Thanks to Santa Rosa’s two newspapers, we know pretty much everything newsworthy that happened in town a century ago, that being an era when newsworthy was writ with a small “n” –  broken bones were mentioned, as was anyone’s day trip to San Francisco and who invited who over for a hand of cards and a bite of pie.

What’s missing from the picture are details of how they spent their unexceptional moments. Could kids play in the streets after school? What did adults do on an average weekend? Where did someone dispose of non-burnable trash? How much did they rely upon their new home telephones for conversations with friends and family just across town? None of this is important stuff, but these hard-to-answer little questions – and a thousand more – remind that we really don’t know much about what it was once like to live in our town, even in the reasonably recent past.

(RIGHT: Interior of the Frank Brush home at 1322 Fourth St. Today it’s the location of Umpqua Bank on the intersection with the Foster’s Freeze. Photo from “Illustrated Portfolio of Santa Rosa and Vicinity,” 1909)

These thoughts popped up while looking at photos in “Illustrated Portfolio of Santa Rosa and Vicinity,” a 1909 book put together by the Chamber of Commerce and the Press Democrat. The contents are quite the mishmash; some photographs come from older PD promotional supplements on the wonders of Sonoma County, and many portraits of residential houses probably came from that paper’s unproduced 1905 special section on the “Homes of Santa Rosa.” There are postcard views and grade school class pictures and the error of using a circa-1902 photo of the firehouse destroyed in the Great Earthquake. But the work is still quite the treasure because image quality is so high, thanks to H. A. (Herman August) Darms, a skilled Napa photoengraver.

The Portfolio has only a few interior shots of homes, social lodges and businesses, but they’re indistinguishable from many other pictures of rooms during that same period, which seem to share a common problem: Really, really bad lighting. From the ceiling of each room were chandeliers or pendant electric lights. In daytime, natural light softly filtered through blinds or window lace, but after dark illumination would be turned inside out, as each room blazed from a cluster of overhead suns. Rarely visible were floor or table lamps with shades, or wall brackets/sconces for muted light. These would be rooms with deep shadows in every corner.

There were exceptions to the ceiling light norms, of course. Comstock House, designed in 1904, has electric or gas/electric wall brackets in almost every room, and many have no ceiling fixtures at all. In fact, ceiling lights were installed in all bedrooms, per the blueprints, and removed in the early years (possibly because the 1906 quake ruptured or made suspect the gas lines to the second floor). Clearly, indirect lighting from the side suited the first-owner Oates family just fine.

More typical was the home of Frank Brush, as pictured in the Portfolio (Mr. Brush, BTW, went down in Santa Rosa history as the human rope in the 1905 battle of Sebastopol Avenue tug-of-war). These views show rooms with only multiple light ceiling fixtures in each room – fine for playing cards or entertaining visitors, but terrible for personal activities like reading and letter writing. Does this mean that the Brush family was less bookish than the Oates? Of course not; there might have been an unphotographed parlor or family room, for starters.

THE INCREDIBLY INTERESTING HISTORY OF THE LIGHT BULB WARS

For three years, two of the largest companies in the world battled for dominance of a market worth untold billions of dollars. No, it’s not today’s competition between Apple and Samsung for the most popular smartphone; the fight was between General Electric and Westinghouse for the most popular light bulb, and the years were 1907-1910, when a billion dollars really meant something.

In the first decade of the 20th Century, four different types of incandescent light bulbs were competing to dominate the industry: The kind with a carbon filament developed by Edison and others (see my earlier discussion on the brightness and color of light), and an improved carbon bulb from General Electric first sold in 1904 – the improvement had slightly better efficiency and the insides of the bulb didn’t become sooty. Within a year an even more efficient bulb using a tantalum filament was invented by a German company and licensed in America to Westinghouse, but had the drawback that it only operated on DC electricity. GE fought back by spending the astonishing sum of $1.5 million in 1906 to corner U.S. rights in tungsten R&D from four European inventors. The key patent that eventually became the light bulb that would illuminate the world for a century was developed by Alexander Just and Franz Hanaman, chemistry lab assistants at the Technical High School in Vienna. The pair were so poor that they were couldn’t afford to file patents in all countries, much less manufacture a commercial product. (MORE)

Between 1907 and 1910, carbon (both original recipe and GE’s improved “GEM” brand), tantalum and tungsten bulbs were all in common use. The sturdy tantalum lights, made by Westinghouse until 1910, were used in factories that operated their own generators (not at all uncommon in that day) and were always found on trains and trolleys. The tungsten bulbs were far brighter and lasted longer, but quickly earned a bad reputation. GE had rushed its technology to market too early in 1907 (not 1910, as claimed on almost all Internet websites). The filament broke easily from vibration and the earliest version only worked when hanging downwards because it relied upon gravity to keep the coils of soft tungsten filament from collapsing. The tungsten bulb factory also had QA problems, and 1 in 6 bulbs burned out within a few hours. Still, when it worked it worked well; up to 100w and lasting 750-1000 hours.

General Electric discovered how to support the tungsten filament so it could operate in upright or sideways positions and made improvements that resulted in sturdier and cheaper manufacture. By 1910 GE had almost a complete monopoly on new bulbs sold in the United States, and the company’s main competitor was…itself. GE still made its “GEM” brand of carbon bulb which it continued to advertise as the “improved” light bulb, and the company likewise boasted its tungsten bulb was “improved.” In the 40-60 watt range used in the home or office, people couldn’t tell the difference in brightness, and the carbon bulbs may actually have lasted longer at this lower wattage because of thicker filaments. The product confusion finally ended when Congress banned the production of carbon filament lights in August, 1918 because of war-related coal shortages (and perhaps, a little GE lobbying).

Lamps also may not be pictured because the Brush family (and most everyone else) probably still had the 19th Century habit of carrying light around with them. Mantle and wick lamps were still advertised in the papers, and  kerosene was easy to buy. Put a nice glass Welsbach mantle lamp, with its bright and steady light, on that table by the rocking chair and it becomes a cozy spot to read the paper while listening to Precious Child bang away on that partially-seen upright piano.

We can be certain that hand-carried lamps were in widespread use because electrical service in these years was unpredictable. As in the previous five years, in 1908 the “juice” would still go off for hours for no apparent reason, driving Santa Rosans to fury. Kerosene lamps might also be preferred because electricity was so costly; for the pleasure of using this (dis) service, a 1905 article revealed customers were charged about the same per Kwh as today. Adjusted for inflation, however, that means electricity was over 25 times more expensive than we’re now paying.

And then there were the costly light bulbs, which were around the equivalent of $40.00 today. Some electric companies provided a service of “renting” each light bulb to customers for approximately $6.00 per month, adjusted for inflation. We don’t know the exact arrangement and costs here in Sonoma County, as this topic was never mentioned in the papers (as far as I know), but if anyone finds great-grandma’s electric bill or terms of service c. 1910, please don’t throw it out!

Combine the expensive light bulbs and high cost of using electricity and it’s easy to conclude that most residents of early 20th Century Santa Rosa used electric lighting sparingly, probably only in certain rooms for short periods of time, or when company came calling. And it’s another hat tip to James Wyatt Oates’ wealth and extravagance that so many light fixtures were installed when his great house was built.

Where new bulbs came from was another one of those missing-picture mysteries; the stores that sold lighting fixtures never advertised they had the best and brightest bulbs, or any bulbs for sale at all. Yet the Press Democrat’s 1904 promo insert mentioned that there were 12,000 incandescent lights in use around town. How on earth did they know the precise count? It’s been quite the head-scratcher.

The answer comes from a government report from this period, which explains light bulbs were available only though the local electric utility company. Bulbs were delivered to your home or business, and some companies even screwed in the replacement bulbs for you. That explains another small puzzle; a previous article had mentioned a “lineman [would] answer lamp kicks at all hours of the night,” which now is apparent that it meant PG&E would send someone out pronto to replace your burned-out bulb.

Between the government report and a 1909 item in the Press Democrat, it’s also now understood how street lighting worked in that era. All I knew heretofore is that they used electric lights and not gas. But how many lights were on each street, and how many overall? With the exceptions of commercial districts like Fourth street, it appears lights were only found at intersections. The PD noted that “100 watt Tungsteins” [sic] were being added to fifteen intersections, and the federal report mentions lamps were usually suspended by wires 25 feet over the center of an intersection. It was a good idea to live in the middle of the block if you didn’t like night lights.

As a final note, the report also observed that repairmen often attempted to fix burned out light bulbs before replacing them. Their technique was turning the bulb on and shaking it vigorously, in hopes that the broken filament would reconnect to the ultra-hot (3410 degrees centigrade) coil and flash weld itself again in place. Kids, please don’t try this at home unless you’re a certified light bulb repairman.

BEAUTIFUL VIEWS OF CITY OF ROSES
Copies of Harms’ Illustrated Portfolio on Sale at Chamber of Commerce for Only $1 per Copy

By special arrangement with the publisher a number of copies of Darms’ Illustrated Portfolio of Santa Rosa and Vicinity have been placed on sale at the Chamber of Commerce for the low price of $1.00 per copy. In spite of the fact that the regular price of this beautiful book is $3.75, the supply now on hand at the Chamber of Commerce headquarters will be sold without reservation for $1.00 while they last, and it is hoped that as many copies will be purchased and sent out as possible. The book is beautifully printed and elaborately illustrated, and various parts of the county are represented. The book would make an acceptable present for anybody, particularly friends living in the east. The cost of mailing is 26 cents.

–   Press Democrat,  February 8, 1910
STREET LIGHTS IN MANY DARK SPOTS
New Lights are Being Installed in Different Parts of Town at the Present Time

A number of additional lights are being placed at the corners of a number of dark streets in different parts of the city. H. W. Jacobs is installing the lights for the city and already has eleven in position.

The new lights will be at Sixth and Wilson streets, Seventh and Davis streets, Ninth and Davis streets, Tenth and Washington streets, Orange and Laurel street, Chestnut street, Wheeler street, Beaver street, near Fifth…

The lamps being used are 100 watt Tungsteins, eighty candle power each.

–   Press Democrat,  November 24, 1909

Read More