SANTA ROSA’S FORGOTTEN FUTURE

The 1906 earthquake destroyed much of Santa Rosa’s 19th century heritage — and also its chances for a remarkable architectural future.

Santa Rosa was not a town that welcomed architects; many of the fine pre-earthquake houses that still can be seen around town were built sans architectural plans by local contractor Frank Sullivan, and before him, T.J. Ludwig. Even architect Brainerd Jones from nearby Petaluma found little work here; besides Comstock House, he designed only four other Santa Rosa homes and three public buildings during his nearly half-century career. When locals did realize that they needed the services of an architect to build something nice, they went to prestigious big city firms. San Francisco architects drew up plans for the lodge halls, post-quake courthouse, city hall, and high school. It wasn’t until the 1930s and construction of the Junior College that a hometown architect, William Herbert Cal Caulkins, was able to establish an architect’s beach head.

But in the months before the quake, Santa Rosa had a resident world-class architect who seemed itching to transform Santa Rosa, and the town seemed willing to let him do it. His name was William H. Willcox.

It’s unknown exactly when Willcox arrived in Santa Rosa, but the early 1906 newspapers were full of him. Once he unveiled his plans for a convention auditorium that could host more people than any other building ever built in the town, he was the darling of Santa Rosa’s business elite. At a Feb. 1 city hall meeting, $2,800 was pledged on the spot; by a month later, $8,000 had been promised towards construction, and in just a few more weeks — say, by mid-April — the subscription goal of 10 thousand dollars surely would have been reached.

willcoxconventionhall
But his Mission Style pavilion, seen here in a Press Democrat illustration, was not his greatest ambition. Willcox proposed to redesign Santa Rosa itself; he wanted to dam Santa Rosa Creek and turn it into an urban lake that would be the centerpiece of the town. Gone would be the blighted red-light district along First Street. From the E St. bridge (for which he also proposed a new boulevard design) to beyond Santa Rosa Avenue, the inviting waterpark would have electric lights, paths and benches, a swimming pool, a section between the bridges over one hundred feet wide for water sports, and a kiosk jutting over the water for bands to entertain. But like his pavilion, his waterpark plans were forgotten after the earthquake.

Willcox is a cipher. As far as I can tell, there’s no scholarly overview of his career or even a reasonably complete catalog of his work. He knocked around the country for more than thirty years, picking up commissions for churches, libraries, mansion-like homes, and state buildings. Besides Santa Rosa, he had offices in New York, Chicago, St. Paul, Seattle, Los Angeles, San Francisco, and probably other places unknown.

Today William Willcox is identified as a progressive architect who helped define the American “Queen Anne” style in the 1880s. (He was also famous as the Civil War mapmaker whose pen portrayed the famous battlefield of Antietam.) Several Willcox buildings are on the National Historic Register, and his work in St. Paul is particularly well known — see pictures of the Kellogg House and the Driscoll House. His grandest project was the Nebraska State House, which took three years to build and cost over $1.25 million in the early 1880s. Not that he designed only extravagant; in an 1883 house pattern book he presented a novel design for an octagonal cottage, arguing that it was a superior value.

The 1906 earthquake destroyed his vision for the Santa Rosa that might have been; the momentum in town now was for reconstruction, not radical redesign. He was appointed Building Inspector in the days immediately after the quake, and at least through the end of the year through May, 1907 kept an office here with civil engineer John B. Leonard. Small business ads appeared sporadically in both papers (although his name is spelled “Wilcox” in the Press Democrat adverts), announcing “structural steel and reinforced concrete a specialty.”

Although Willcox was 73 when the earthquake tore apart Santa Rosa, his career was still not over. In 1911, he was given a commission by Murray H. Durst. (Obl. Believe-it-or-not sidenote: Murray was one of the brothers behind the infamous Durst hops ranch in Wheatland, where a 1913 protest by agricultural workers ended with four dead and helped launch the nationwide labor movement.)

The millionaire Durst asked Willcox to design a “dream hotel” in Oakland that would occupy an entire city block. It was to cost $2.5 million, be ten stories high, and have a subway station in the basement with an airplane landing strip on the roof (this during the early biplane era, remember). Willcox was paid $1,157 on account. But Durst passed away and his widow claimed she knew nothing of the plans. Willcox sued the estate, arguing that he was still due one percent of the projected building cost. According to coverage in a trade magazine, Durst’s lawyers claimed that the deceased had “permitted Willcox to draw the elaborate plans just to humor the aged architect, and with no idea that the hotel would ever be built.” Years later the courts ruled for Willcox, and the estate was ordered to pay over $23 thousand. But was the design really the scribble of a deluded old man? Not as reported in the Feb. 11, 1919 Oakland Tribune: “on the [courtroom] wall is pinned a picture of it and all those interested in the case admit that it is a thing of beauty…”

Willcox lived a decade more, dying at age 96 the Veteran’s Home in Yountville, where he is buried. In local history, he has only a small footnote as being the guy who decided whether a quake damaged building was safe. Had he arrived a year earlier, or the quake struck a year later, his name might have been immortalized as the architect who transformed Santa Rosa into something of wonder.

NEW PAVILION TO BE USEFUL
Like One at Eureka It Would Be in Demand for Many Affairs After the Conventions

The proposal before the meeting held at the City Hall last evening when the plans were being considered, for the coming of the great party conventions this summer, for the erection of a pavilion suitable for the use of the conventions while in session, prompted the Republican to interview P. H. Quinn relative to some of the facts about the large pavilion which was erected in Eureka some several years ago. The building is just such a structure as it is proposed to have here, and is such that after the conventions have been held, it would be of real benefit to the community, and would be in demand for many gatherings during all seasons.

Mr. Quinn states that the Eureka Pavilion is built very much on the plan of the State Fair building at Sacramento, and that it is merely a shell well covered on the outside with good weather boarding and a good roof, while on the inside it is ceiled, and has a very fine floor so that it could be serviceable for fairs, dances, or skating–in fact anything in the amusement line. He states that the building there has always been in demand and rents for a good sum–the amount of which he has forgotten–and that it has been a paying proposition from the start.

When the plan was first broached, it was decided to build it as a joint stock concern, and the Occidental Mill Company, which is a large firm in Eureka, was interviewed and agreed to furnish the lumber for the structure and take stock in the company for the same. He suggested that some good reliable party could go from here to some of the great milling companies in the north and interest them in the move here, to furnish the material at a very nominal cost, and thus get a good building at a much less price.

The Eureka building is so constructed that there are two wings and they can be thrown into the main building thus enlarging the auditorium, and beside, there are galleries all around the room and these afford an immense seating capacity. Mr. Quinn is very much interest [sic] in the movement that has been started here, and is of the impression that the erection of such a pavilion as is proposed will be of inestimable value to Santa Rosa, and would be in demand all the time.

– Santa Rosa Republican, February 2, 1906

 

ARCHITECT WILLCOX PREPARES PLAN FOR BEAUTIFYING THE CREEK BANKS
Would Make Pretty Park Along First Street and, in So Doing, Remove Many Objectionable Features There

As in all probability we shall soon have a noble new stone bridge spanning Santa Rosa Creek at E street, let us consider what shall be done toward the betterment of the creek, in at least the portion that meanders through the city.

For years the condition of this stream and its bed has been a menace to the health of our city, and inexcusably, I think, for the opportunities which exist toward raising it to a sanitary condition and making it an exceedingly beautiful body of water has been lost sight of in a perfectly lackadaisical spirit.

The people of Santa Rosa have really a great opportunity within their precincts, in this hitherto neglected stream. Tracts of ground that are too rough and precipitous to be conveniently built upon are quite suitable for parkage and may generally be devoted to such purposes with excellent results. Our city has all the topographical character that it deserves, and it may easily and economically emphasize and dignify the great value of its stream. The ground on either side is difficult to utilize for any other purpose than that of parking, and conversion into a pleasure ground will eliminate its present unsightly and unhygenic character.

Indeed all the elements of what may be termed natural beauty, that is, a landscape characterized by simple and flowing lines, exist; the raw material of forest trees, running water, undulating surface and meandering shore, may be readily appropriated with great effect and so little cost that picturesqueness may be easily obtained. The banks and shelving reaches are now encircles [sic] by many find specimens of foliage, which only need a little cleaning out and trimming. The shrubs and trees are there. With the spell of wildness unbroken the landscape is brimming with natural beauty.

Now let us consider how we may improve this long neglected and despised spot.

Nothing is more delightful than pure clean running water: it is the life of a landscape; the delightful and captivating effect of water in scenery of any description are universally conceded. Its effect is almost magical, and with the blue of a Santa Rosa sky, and its silvery clouds, and the deep verdure of the foliage reflected upon it bosom, which feature could be more delightful or responsive.

Now by damming the lower part of the stream at some convenient point just east of the gas company’s plant with a head of water of greater or less height, the water may be thrown back as desired, and as it is always running clear and pure from the mountains, a constant level will result, sufficient in quantity to maintain at all times an overflow, thus, the stream may partake of the character of a river instead of a creek, developing into an [sic] dignified expanse of water.

Owing to its varied contours and meanders, the shore at some places will steal gently and gradually away from the level of the water, while at others it will rise suddenly and abruptly into banks more or less steep, irregular and rugged. Upon portions of its banks various kinds of wild ferns may be so planted as partially to conceal and overrun and hide rip-rap work or rocks and stumps of trees, while trailing plants will still farther increase the intricacy and richness of such portions. The Virginia creeper, Woodbine or Honeysuckle and other beautiful vines may be planted at the roots of the trees and left to clamber up their branches; and the wild clamatis so placed that its luxuriant festoons shall hang gracefully from the projecting boughs of some of the overarching trees, diffusing a delicious breath and making the walk beneath doubly delightful; while lovely wild flowers, peeping in and out, would yield gaiety and brightness to the parkage which the trees alone could not impart.

Leading from D street and either end of E street bridge, let us maintain walks through the more pleasing portions of the grounds, commanding now and again charming ranges of water scenery, and exhibiting at every portion some new feature, some changed aspect on which one’s thoughts dwell with delight. Let us conduct the pathways, through portions varied in character, and in graceful and pleasing lines, every advantage being taken of the natural contour of the ground. The winding walks, open bits of grassy levels or slopes, shrubs grouped naturally on turf, shady bowers and rustic seats, all agreeably combined, would render these grounds very interesting, instructive, and attractive. Some of these walks might terminate at neatly thatched structures of rustic work with seats for repose and views of the landscape beyond; along the margins of the pathways, where they would be appropriate and in harmony with the scene, might be laced rustic seats.

Other embellishments of interest, such as arbors, vases and plant baskets of different forms, but in keeping with the spirit of the scenery, might be introduced.

The boundaries, on all sides, should be irregularly planted, so that formality will be scarcely perceived, except within. The view from the E street bridge would include a view of all of the principal features.

At the foot of D street and on its axial line, and observable from the present postoffice on Fourth street. I would suggest the construction of a neat and simple kiosk; in properly riprapping at the base of the kiosk and on the line of First street, a concourse may be provided to accommodate a great number of people. This kiosk could be used for orchestral purposes, and the rip-rap work, falling away toward the stream, its surface covered with the garniture of ivy, Cherokee rose or other charming creeper, luxuriant and spendid would be the result.

At both approaches to the E street bridge, along the lines of First street from D to Main streets, and along the approach to Main street bridge, commodious esplanades might be maintained affording uninterrupted water and park views, very agreeable in character.

A convenient place for a dam is to be found just east of the gas works. This dam need not be constructed higher than nine feet, and as the fall is a trifle in excess of five feet from the E street bridge to the bridge at Main street, nearly four feet of water would be constant under the E street structure, and at that place expanding to a width of over one hundred feet, large enough to play water polo and important enough for Venetian sports.

East of the dam a public swimming pool of large dimensions, enclosed along simple and economical lines, but unroofed, could be constructed, with a pleasing entrance way bordered with shrubs, from Main street near the bridge. The water in the pool would be always clear because always [sic] running.

At a point just east of the turn which the river makes before it mixes with the water of Matanzas Creek, and running eastward to the turn of the water west of the railroad bridge, in a gently curving channel line, a stretch of just one half mile is obtained, that would be available for boat racing and other aquatic sports. At some convenient place undoubtedly a boat house would be build and the people of Santa Rosa could amuse themselves in rowing upon the face of a beautiful and healthful river, that is now given over to the deposition of old tinware, offal, and all sorts of baneful deposits and nuisances that at times render the air fetid and dangerous to health by diffusing its deleterious and poisonous gases through the city.

But also you will find on this water front a condition and opportunity so to construct public work that the attractiveness of our city shall be enhanced. You will not only free a neighborhood from nuisances, but preserve the natural character of the locality, and secure the humanizing influences of beautiful environment–all obtained at a minimum care and expense. Let us individualize our city. It is easily done, nature is helping us; let us make it lovely and give it distinction, and by so doing invite visitation and renown, which now obtains in so many towns of our state that only a few years ago were pronounced sage brush plains or chaparral hillsides. Santa Rosa, with possess, is hardly known outside of her own perliews. [sic]

WILLIAM H. WILLCOX

– Santa Rosa Republican, February 10, 1906

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THE OTHER SIDE OF TOWN

I’m currently reading the Santa Rosa newspapers from early 1906 — or rather, trying to. The microfilms are so badly scratched and faded that many pages are illegible because of interest in the Great Earthquake that happened in April. It’s a loss that saddens because it was unnecessary; there’s probably not much about the quake and its aftermath that’s not already been hashed and rehashed in a shelf-full of books and articles.

Parachuting directly into a particular event is also a lousy way to learn about history. Yes, the newspaper accounts of such a day will be rich in who-what-when, and there will be a thrilling immediacy in the telling — but there will be little or no of the why or how behind the event. By analogy: What could be fresh and unique to discover in the Dallas newspapers from the day after Kennedy’s assassination, aside from shocked reactions? If you really want to understand the event, better to settle in with a good history book on the Bay of Pigs.

And if you want to learn about Santa Rosa or any other town, better instead to seek out articles like the one below. There’s hardly any news value in it, and the piece isn’t even well-written — maybe it was a writeup of a presentation made by one of the women in the Saturday Afternoon Club; it reads better if you think of it as a speech to a civic group. Yet this little item about rambling around Santa Rosa’s “South Side” is packed with valuable historic details.

Santa Rosa Creek absolutely defined a north-south boundary for the town in the early 20th century, just as the freeway now creates an east-west barrier. It was like a little river — particularly west of South Main, where it was joined by Matanzas Creek — but it wasn’t just the body of water (or in sometimes in summer, dry creekbeds) that demarcated the old part of town from the “suburbs.” There was also limited access across it; there were only four bridges that a rig or automobile could drive over in 1905. The banks were also abundant with trees and brush, presenting an imposing green wall blocking the view from either side.

(TOP: Bridge over Santa Rosa Creek connecting Sonoma Ave. to S. Main St, c. 1905
MIDDLE: Santa Rosa Creek from the Main St. bridge looking west, 1909
BOTTOM: Crossing the Main St. bridge driving south, c. 1910. Burbank’s home on Tupper St. seen to left)

Burbank’s home and gardens were right over the bridge at the corner of Sonoma Avenue, but south of that, the only things springing up for the next mile or so were cottages on tiny lots. The east side of South Main was already packed with houses; now builders were filling up the other side of the street. So rapidly was this part of town booming that this 1905 article mentions “Boswell street” (the author must have meant Bosley St.), which didn’t even appear on a map from a year earlier.

These were marketed to families “who are not able to buy homes which are very expensive,” as the writer (rather indelicately) states. Most were around 1,000 sq. ft. or so; an earlier news article posted here describes the interior of a typical home. Some only had outhouses.

The middle portion of this article may have been rewritten or otherwise punched-up by the newspaper to sell some of those houses. Although he was no longer editor, Santa Rosa Republican owner Allen Lemmon was still pushing lots in his “La Rosa Place” subdivision (available on the installment plan for $10/mo), and used to regularly fill space in the paper with oversized ads. Parts of the writing sound much like the sort of advert he often wrote.

This author was also probably the first to state in print that “the Cotati road…will be the main road between here and Petaluma.” Given that there were only 21 automobiles in town and one gas station, it was prescient in 1905 to describe that dirt road south as destined to be anything significant, particularly considering the well-established road south went first through Sebastopol. “Cotati road” eventually became Old Redwood Highway and is now Santa Rosa Ave, but as late as 1918 it was just a dirt road — and the only stretch of dirt road along the route between Sausalito and Ukiah. Oh, how those early motorists must have looked forward to the Santa Rosa leg of their journey, particularly in the rainy season.

Most significant in this article, however, is that it explicitly mentions Santa Rosa’s “redlight district,” which was at the intersection of 1st and D. More about the brothels in the following post.

IMPROVEMENTS IN SANTA ROSA
Trip Through South Side Reveals Many Intersting Facts of Growth in Suburbs

That Santa Rosa is soon the be a great city, and that of fine residences as well, is as certain that she is one of the most beautiful spots on the map to-day. A trip Tuesday through the suburbs of the city established this fact, and one has only to take a ride around through the additions on the South Side to conceive this same opinion. The number of new residences that have recently been erected there is an evidence that the people have confidence in that part of the city and are not afraid to put their money into good substantial houses, and attractive ones as well.

Out Sonoma avenue were found many fine new residences and a number of homes that have been remodeled recently, making this one of the finest residence streets in the City of Roses. And the best of it all is that they have not finished there yet, for there are new residences being erected at the present time. The new water main is soon to be laid there, and the pipe is already on the ground for the same. From here a visit was made to Charles street and then to Boswell street, where the improvements were found to be on a little different plan, though carrying out the same idea of enterprise and improvement. In this part of the city the people are buyng their lots and erecting small but comfortable cottages which will make them good homes. This is especially true of some of the property owners there who are erecting the houses and then selling them to families who are coming here, and who are not able to buy homes which are very expensive.

The most interesting feature of all in the south part of town is the opening up of the extension of A street across the creek. The street commences at the corner where the new grammar school is being built and extends from there south to the city limits, and there is a movement on foot now by some of the parties who are interested in the addition to bring the matter before the Board of Supervisors and have them open the street on through to the corner of the Cotati road. This will give an outlet on A street from the corner of Kopf & Donovan’s store, on Fourth street, to the Cotati road on the south. The Cotati road, as all know, is destined to be the main road between here and Petaluma, and with this new street opened, and the bridge across the creek, as is proposed, there will be no reason why the people who are living south of the city should not have easy access to the City of Roses for their business center.

A large number of the homes which are being erected on the lots in the subdivisions in the South Side, as it is so well named, are being paid for in the building and loan plan, and the loans are either made by private individuals who are able to assist, and thus make good investments for the capital as well.

Another feature of the South Side which should be pushed, and which is to the advantage of the city, is the transforming of the creek banks from the corner of First street at the E street bridge along the creek to Main street, into a natural park. To do this will be necessary to remove all the redlight district, which is now located there, as well as the sheds and barns, but there could be no place within the boundaries of the City of Roses that would be such a natural park as these rustic banks of old Santa Rosa creek if they were cleaned up and beautified as they should be.

– Santa Rosa Republican, November 8, 1905

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THE BATTLE(FIELD) OF SEBASTOPOL AVENUE

Want to visit the scene of “The battle of Sebastopol Avenue?” Sorry — it’s completely gone. Yes, the train tracks still cross Sebastopol Ave; yes, you can stand on the exact spot where the steam locomotives equipped with special jets “shot scalding steam and hot water right into the crowd of workers,” and where men from the rival railroads engaged in a tug-of-war with the body of the electric railway’s director. But while the location remains, the place has vanished. Few other parts of turn-of-the-century Santa Rosa has been so inexorably wiped out as these four blocks directly west of Highway 101, between the Hwy. 12/Sebastopol exit and the 3rd St./Downtown exit.

(By the way: Have you already read “The Battle of Sebastopol Avenue” and “Prelude to the Battle of Sebastopol Avenue?”)

The map to the right below shows what it looked like in late 1904. Streets were laid out in a classic grid. Third Street and a few others had a “W” added in front of the name after they crossed the railroad tracks, yet the streets were nonetheless contiguous; you could walk, bike, or drive a buggy the full length of any of these streets without detour. The south side of downtown was defined by Santa Rosa Creek, shown here in bubbly blue. Three bridges crossed the broad creek and connected the shopping and business district to Sebastopol Avenue — six, if you counted the new bridge for the trolley (not shown here), the steam railroad’s bridge, and the bridge seen at far right, which joined Sonoma Ave. to S. Main Street. In sum, it was a small town with something like a modest river running through it, and everything was within easy walking distance.

Contrast that to a modern map of the same area. The impressive waterway is now a trickle of the “Santa Rosa Flood Control Channel.” Except for Third, all the east-west streets are chopped in half, both by Highway 101 and the shopping mall. Between downtown and Sebastopol Avenue, Highway 12 further wiped out two of the three bridges. Sebastopol Ave. suffered the worst, with its east and west sides split wide apart by the Hwy 101/Hwy 12 interchange.

Today, a 1905 Santa Rosan who wanted to visit the scene of the battle, wouldn’t recognize a single thing. The only possible route from downtown crosses the Railroad/Olive St. bridge, which probably wasn’t a pedestrian bridge when it was built in 1904. Someone now can walk along the new Prince Memorial Greenway for the start of the journey — wonderful it may be now, but that didn’t exist in that day, either. Our 1905 visitor likely would be uncomfortable passing under Highway 12 on Olive Street; with the two-story berm beneath the roadway blocking everything to the east, it is like being inside a tunnel. The Sebastopol Avenue that emerges on the other side is forlorn, a concrete gray no-man’s-land. Never can you imagine this grim blast zone being once a vital part of downtown, alive with comings and goings. The City of Santa Rosa owes the Roseland community reparations for what has been done at this place.

A footnote: this posting on the geography of the “battle” originated as a series of notes and map doodles intended for personal use to work out what happened where and when. But as I read modern-day retellings of the story, I found confusion abounds. Some descriptions suggest there was only one scene of confrontation, merging the crossing on Sebastopol Ave. with the crossing at the brewery spur a few blocks north. Another frequent mistake is placing the brewery close to the location of today’s Chevy’s restaurant; in truth, the brewery was exactly where the Hyatt now stands. The December, 1904 Sanborn map shown at right also has an error; no Railroad/Olive St. electric railway bridge is shown, probably because it was too new — the Oct. 25, 1904 Press Democrat mentions that workers were starting to build the bridge that week. The PD noted on Jan. 9 1905 that “the new bridge was used for the first time” when the trolley began running from Sebastopol Ave. to Second St.

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