CITY OF ROSES AND WHISPERS

It began as the most ordinary of days. She saw her husband off to work and was expected to later stop by his downtown office. From her parlor window that morning she caught the eye of a neighbor walking past and they waved at each other. Not long afterwards she dragged the heavy hallway sofa into her kitchen. She made herself comfortable and resumed reading her novel after opening wide all four burners on her gas stove. Soon she was unconscious and soon after that, dead.

This is the story of terrible things that happened in Santa Rosa over the course of five autumn weeks in 1911. You may not want to read this story; I didn’t particularly want to write it because it involves suicide, and I made an early vow to avoid that topic in this journal – no one casually Googling for their Great-Great-Grandma should stumble upon a description of her sad and lonely death. This story will be my only exception to the rule, and that’s because there’s far more to this tale than personal tragedy. It reveals unquieting things about the fundamental character of Santa Rosa and likely many small towns in America at that time. But that’s getting ahead.

The deceased woman was Mrs. Minerva Leppo who went by her middle name, Belle. She was 34 years old and lived with her husband Frank at the big house on the corner of College and MacDonald Avenues.

Her suicide stunned Santa Rosa. She was from a prominent family; her grandfather was Tom Hopper, once the richest man around – he was past president of the Santa Rosa Bank and shareholder in other area banks, despite being completely illiterate (he was very adept at numbers, however). Now 91 years old, he spent his afternoons parked in front of the courthouse in his phaeton carriage greeting old friends. “Fearing that the shock might be too much for the old gentleman to bear John L. Walker got into the buggy with him and suggested that as it was getting cold he would ride home with him,” the PD noted. Mrs. Leppo was also a leader of the Irene Club. This group distinguished itself from the dozens of other women’s social clubs in Santa Rosa by its membership composed of the town’s society matrons.

         
ANONYMOUS LETTERS, BLACK HAND AND OTHERWISE

Make no mistake, Black Hand letters were a real concern in the early 20th century. Italian-American immigrants were the first and most famous targets, preyed upon by criminals in their own community including the nascent Mafia. The letters – usually demands for a large sum of money to be left at a drop-off point – often included threatening doodles such as a skull or knife dripping in blood. It was the frequent silhouette of an upraised hand that led a New York paper to dub these anonymous threats “Black Hand Letters.”

Newspaper editors loved these tales because they provided opportunities to write lurid melodramatic stories. During the peak from 1908-1911, every year hundreds of newspaper and magazine articles thrilled and terrified readers with dark deeds of the Black Hand; four people were supposedly murdered every day in New York City alone, the shadowy assassins battled fearlessly by the NYPD “Italian Secret Police” and the Pinkerton “Italian Squad” (great example here). And not least of it being that the Black Hand genre fed racist bias of the time, smearing Italians and Sicilian immigrants as riffraff who were inclined to crime, despite Black Hand extortion also being found in the Greek, German and Polish immigrant communities, and probably others.

In our coarsened Age of Internet communications, unpleasant anonymous messages might not seem such a big deal. Web page comment sections and discussion forums abound with vicious attacks from people who conceal their names, and it’s a rare mailbox that hasn’t received ugly e-mail from a sender using a phony or temporary address. But more than a century ago such a thing had greater weight, both because it was uncommon and because it required a lot more work to be anonymous; there would have been few typewriters in private homes, and access to business typewriters probably was strictly controlled by the company typist (or typewritist – the job title was still in flux). Handwriting was usually the only option and that can be easier to identify, even when printed in block letters.

If you still think our ancestors were overreacting, consider this: Try to name a single recent movie in which an anonymous e-mail, text or tweet inspired terror; by contrast, at the time there were countless short stories, plays and silent films where the plot was driven by the fear triggered by receiving anonymous letters.

“Died from the effects of inhaling gas with suicidal intent” was the verdict of the Coroner’s jury. Death was certain because Santa Rosa provided coal gas (more commonly known in that era as “town gas”) which was primarily hydrogen and methane with about 15 percent carbon monoxide. It was nasty stuff which killed quickly; reports of accidental deaths and suicides were regular items in the San Francisco Bay Area papers.

Mrs. Leppo had been depressed for months, the Coroner’s jury was told, but she grew more despondent in her last month or so, losing 30-35 pounds. The main causes of her despair were the letters – dozens, maybe as many as a hundred letters that kept arriving and arriving. She wouldn’t let her husband or anyone else see them and destroyed them after reading. All she revealed was she did not know who was sending them.

During the inquest the Coroner’s jury veered away from Mrs. Leppo to discuss the matter of the letters, and revealed the astonishing fact that other people around Santa Rosa were also receiving disturbing anonymous notes. The Press Democrat reported:

…There was a little side discussion as to a number of anonymous letters that have been sent to other people in this city from time to time and an opinion was ventured by jurymen and others that something should be done to ascertain the identity of the writers if possible…Dr. Bogle said he wished the jury or some authority would take up the matter of attempting to discover the author of the anonymous letters sent to Mrs. Leppo and to other people in the community.

Some of them were probably thinking of a story in the PD a few days earlier concerning a young man who was slashed with a razor in Santa Rosa by mysterious attackers. Questioned by police and reporters, he said he had recently received a “Black Hand Letter” warning him to get out of town.

It was never suggested that actual criminals were behind the attack on the young man – rather, the Press Democrat hinted broadly it came from somebody who didn’t like him dating a particular girl. “Black Hand letter” was just shorthand at the time for any anonymous threatening message. And sad to say, around that time it became something of an ugly fad in American culture to send such letters with the intent of causing fear or distress. Another example was made public a year before, when witnesses who testified against Dr. Burke in the attempted murder trial received envelopes with just a sulphur match inside, which was understood to be a death threat.


One might presume the suicide of Mrs. Leppo ended – or at least, slowed – the flow of anonymous letters passing through the Santa Rosa Post Office. But if anything, the volume of hateful, unsigned mail increased. The target this time was the co-owner of Santa Rosa’s high-end drygoods store, and this time not all of the attackers were anonymous. The Irene Club wanted an employee named Doris Lincoln fired because they believed she played a role in Mrs. Leppo’s suicide.

“Mrs. Lincoln is charged by the members of the Irene club with having been on too intimate terms with Frank Leppo, the husband of Mrs. Leppo,” the newspaper reported. “The relations existing between Mrs. Lincoln and Leppo, these women say, were of such a nature as to cause Mrs. Leppo long suffering and eventually to lead her to end her life…members of the club have taken it upon themselves to avenge her death by making life in Santa Rosa impossible for the woman whom they charge with the indirect responsibility for the tragedy.”

Under pressure from the club, the Rohrer & Einhorn clothing store fired Lincoln without cause. “[M]embers of the firm have admitted that the discharge was due solely to the demands of the members of the Irene club, from whom the firm draws much of its patronage,” the article continued. “Charles Rohrer and Joseph Einhorn, the members of the firm, were told that a boycott would be placed on their store if Mrs. Lincoln were allowed to remain, while several of their customers went so far as to ask to have their accounts closed…Numerous anonymous letters were added to the demands made upon Rohrer & Einhorn for Mrs. Lincoln’s discharge.”

Gentle Reader may have noticed that these last paragraphs do not identify whether the quotes came from the Press Democrat or Santa Rosa Republican. The answer is – neither. The story of the Irene club’s vendetta against Doris Lincoln appeared in the San Francisco Call, Chronicle, and likely other city papers as well. In the Call it was the featured front page story in the Dec. 5, 1911 Sunday edition, complete with the large portrait of Mrs. Lincoln shown at right.

The only mention of this mean-spirited business to appear in either Santa Rosa newspaper were portions of three oblique sentences in a Press Democrat article several days later (more about this below). There was never a mention of the Irene’s role in the “gossip” that dominated events in Santa Rosa during the weeks following Mrs. Leppo’s suicide. Anyone who only read the Santa Rosa papers wouldn’t have known what was going on it town. Of course, you can bet everybody knew about the alleged affair between Frank Leppo and Mrs. Lincoln (she was a widow with two children) and the campaign to drive her out of Santa Rosa.

For both hometown newspapers to completely ignore this story represents an extraordinary example of press censorship. Why did they blackout the news? It wasn’t fear of offending sensitive readers; both newspapers in that era routinely reported personal tragedy – including specifics of Mrs. Leppo’s death – in lurid detail. In the same weeks as these events, PD headlines announced a Napa minister had his head “crushed to a pulp” when his auto rolled over him, and a young man was “whirled to death” in a machinery accident.

No, the only possible reason for both papers to self-censor the story would have been to mollify the Irenes. It’s very likely the wives of both paper’s editor were members – or if not, they certainly ran in the same social circles.

Whether or not Frank Leppo was having a fling with Doris Lincoln is really the least part of our story – although it would be interesting to hear the Irenes explain why they weren’t dogging him with the zeal they pursued his supposed mistress. But at least the San Francisco paper gave him a chance to tell his side: He claimed he had danced with Lincoln twice, at an event three years before where he was floor manager. “Since that time I have had no peace,” he told the Call. Leppo, who was a partner in Leppo Realty with father, was introduced here earlier in a piece about Monte Cristo, the Russian River resort that he opened in 1910 and was an immediate hit because it offered live music for dancing.

The local papers also would have not liked to print what Mrs. Lincoln had to say about the matter. The SF Call gave her another front page story the following day where she delivered a blistering 900-word defense from her mother’s home in Berkeley. She insisted she was the “victim of a small town persecution” and “wagging tongues in idle hours caused the trouble.” She told the Call, “I tried to defend myself. I called personally on members of the Irene club to learn what they knew. In every case, when I pinned a woman down to the direct question of what she knew the reply was that she knew nothing as a matter of fact, but only what she had heard.” She told the Call she was soon returning to Santa Rosa to aggressively confront her accusers and clear her name.


The Leppo saga has a third act, but before continuing remember all these events were happening at the exact same time as the crazy drama described in the previous post, where a physician turned arsonist tried to burn down houses in Santa Rosa’s tenderloin district. Those were a wild and unsettling five weeks in the City of Roses.

Despite having achieved the firing and expulsion of Doris Lincoln, the chorus of whispering still did not quiet.

The new target was W. Thomas Hopper, assistant cashier (essentially, a bank’s day-to-day accountant) at the Santa Rosa Bank and the 29 year-old cousin of the late Mrs. Leppo. It was being said he wrote some of the anonymous letters she had received and also a letter sent to the Rohrer & Einhorn store urging the firing of Lincoln.

On learning he was the latest subject of gossip, the PD reported, he “appeared considerably annoyed that he should have been charged with something of which he declared himself innocent.” A meeting was called at the bank with bank officials, Frank Leppo’s attorney brother, and Mr. Einhorn. Hopper was surprised the only topic to be discussed was the anonymous letter sent to the store. Unlike the letters to Mrs. Leppo, it had not been destroyed. It also appeared to have been typed on the same stationery paper used by the bank.

The SF Call had earlier published the contents of the note: “For God’s sake, Joe, get next. Let that woman go or you will lose all your best trade.” Hopper was asked to use the bank’s typewriter to peck out the same message as it was being read to him. He misspelled “lose” as “loose” – the same mistake made by the writer of the anonymous note. The San Francisco newspaper had used the correct spelling in its article.

“When he went home to his lunch he told his wife of the meeting that morning and that he had been accused of writing the anonymous letter,” the Press Democrat reported. “He denied emphatically that he had done so. He was much exercised, and his wife sought to quiet him by telling him not to mind what was said, as it would prove that he had nothing to do with it.” Hopper returned to work but went home again in mid-afternoon and shot himself in the head.

His suicide was all the more poignant for his body being discovered by his nine year-old daughter and the mysterious note he left, now admitting he had written the letter to the store “but none other:”

Dearest Wife: Good-bye. I am no more. They have driven me to the last ditch. I wrote the Einhorn note but none other. I could vindicate myself for writing it if I could tell what I knew, but I can not tell for the sake of others who would suffer. I had to do it. Good-bye again.

The Press Democrat, which rarely covered local news on the front page, gave his death a banner headline. That was followed by a longer story the next day about the suicide note along with a defense of his honor written by his best friend, District Attorney Clarence Lea.

To explain all this the PD finally had to name Doris Lincoln and write about the smear campaign against her – even while being as vague as possible about why she was under attack (nor mentioning the Irenes as being the main grenade throwers). The San Francisco Call’s reporter asked a more interesting question: Now that Lincoln was back in Santa Rosa and determined to clear her name, did she have a run-in with Hopper? “Speculation is rife as to the probable connection between Mrs. Lincoln’s investigation and the bank employee’s tragic and sudden death.”

Defending Hopper, his friend explained he felt cornered: “Certain parties, including Frank Leppo, were accusing him of writing an anonymous letter to Mr. Einhorn and that if they could fix responsibility for that letter on him they would accuse him of writing the anonymous letter alleged to have been written Mrs. Belle Leppo.” District Attorney Lea emphasized several times “it is no crime to write an anonymous letter,” deftly ignoring the possibility both Doris Lincoln and Frank Leppo might have had solid grounds for a libel suit.

Hopper was, of course, another grandchild of 91 year-old Tom Hopper. Young Hopper went by his grandpa’s name, “Tom,” and worked at the bank his grandfather founded. It fell to Doctor Jesse this time to break the news to the old man that he had lost his favored grandson. “He told Dr. Jesse that ‘Tommy’ had not been well for over a week, and that he had driven him to his home at noon for several days just because he knew of his feeling badly,” the Press Democrat stated. Perhaps old Tom should be counted as another casualty of the gossip mill; when spring came around his phaeton was no longer seen at its usual spot by the courthouse. Maybe he was tired of the condolences, or maybe people avoided him, not knowing what to say to an old man who had lost two grandchildren to suicide within a month. He died in June, 1912 and more will be written about him later.


Here the story ends; nothing more about the tragedies appeared in any paper. No speculation about what Hopper could not “tell for the sake of others who would suffer.” No hint as to whether he was simply helping out the Irenes by using the bank’s typewriter to send an anonymous note or whether he was responsible for the lot of them. The sort of relationship he had with his cousin, Mrs. Leppo, was never discussed. There was also this question: How could the Irenes have been certain the anonymous letters were “warning her against Mrs. Lincoln” if Mrs. Leppo destroyed them and never discussed their contents?

But life went on. Rohrer & Einhorn kept its doors open, having weathered the boycott by offering weeks of custom fittings for expensive corsets (which were shown by “an expert demonstrator”). Frank Leppo married a woman named Nina a few years later. Doris Lincoln – who was actually a German immigrant, despite her patriotic name – remained unmarried. Hopper’s widow eventually wed a man named Klink who worked in railroad dining cars. The daughter who found her father’s body had a brief marriage to a man named John Wesley Seuis and waited tables in restaurants. None of them have any surviving direct descendants.

And the Irene Club continued its weekly meetings (they pronounced the name E-Re-Nay, for some reason). What they did, exactly, was never mentioned in the papers; the organization was founded in New York City during the 1880s as the “Working Girls’ Society” for the betterment of poor and uneducated women, but if the local chapter did any good works they were darn quiet about them. It was presumably just another of the dozens of women’s social clubs in Santa Rosa whose appeal was allowing a certain clique an excuse to get together and play cards and gossip. A few years earlier the Press Democrat’s society columnist wrote a pair of light-hearted essays about the Santa Rosa women’s clubs which read today as a far more amusing takedown of the scene than was probably originally intended.

It all started with such good intentions and all went so wrong so fast. The friend whom the Irenes were trying to support was dead by suicide, as was a young man with a princely future. Along the way they had been exposed by a San Francisco newspaper as a cabal of vigilantes, using threats to demand the firing of a single mother from a job which was her family’s sole support. Events provided the town’s progressive element with indisputable proof that Santa Rosa’s newspaper editors were quite willing to censor news that might embarrass their well-connected friends. It was an enigma; in Santa Rosa, whispers could not be silenced. Newspapers, however, were an easier task.

“BLACK HAND” LETTER AND THEN ATTACK WITH RAZOR
Says He Was Cut by Two Unknown Assailants

Hints of a “Black Hand” are mingled in a mysterious attack made upon Grover Heintz, a young man who recently came here from Washington state, on lower Fourth street shortly before ten o’clock on Wednesday night.

Heintz claims that two men, each wearing overalls and jumpers and each with a cap pulled far down over his face, suddenly jumped out upon him as he was walking past the electrical depot and before he could defend himself, he was slashed across the left side of the stomach with a razor. He threw up his hand, he says, and grasped the blade and was severely cut across the fingers and wrist. Then his assailants ran off and he hurried to the Mary Jesse Hospital where Dr. J. W. Jesse dressed his wounds. The gash across his stomach fortunately was not serious but had it been deeper it would have probably cost the young man his life. After the wound was dressed he left the hospital and went down to his apartment house room.

Got Warning Letter

Heintz said he received a “Black Hand Letter” (he calls it this) which was written by an unknown hand. It warned him to leave town and gave him two weeks in which to do so. The time limit expired last Friday he says but he is still here. Be believes that the writer of the letter, with probably an assistant, attacked him Wednesday night. He could only give the police a very meager description of his assailants.

“They wore overalls and jumpers and had caps pulled well down over their eyes. I have only been here a few weeks. My aunt lives her. I have no enemies as far as I know. I did not get out when the letter ordered me to. Why should I?” said he.

He recounted the details of the attack he says was made upon him near the electric depot to Officer Andrew Miller and the latter at once began an investigation.

There is something about the case that sayors [sic] of jealousy on the part of some one. It is said that Heintz has been paying attention to a young woman and she is said to have other friends who are enamored of her, too. He is loath to believe at present that there is anything like a girl in the case. The police believe that he has not told all he knows, but the investigation will proceed. It’s “dollars to doughnuts” that there is something back of the attack last night. The officers believe so.

About two weeks ago Officer Miller met a young woman walking along the street and weeping. He asked her if she was in trouble and she replied that a young man friend of hers had receive a “Black Hand letter” ordering him to leave town, and that was the cause of her grief. The plot thickens.

Young Heintz can thank his lucky stars that if the wounds were inflicted in the manner he says they were, that they were not more serious. Dr. Jesse says they might have been worse.

– Press Democrat, October 11, 1911
BELIEVE HE HAS NOT TOLD IT ALL
Chief of Police Boyes Satisfied Heintz Could Tell More About That Hold Up Array

After investigating the alleged affray on lower Fourth street in which Grover Heintz claimed to have been attacked and cut with a razor by two unknown men. Chief of Police John M. Boyes announced Saturday that he was quite satisfied Heintz had not thrown all the light he could on the matter. In other words, the Chief thinks that Heintz “knows more about it than he has let on.”

The Chief’s opinion is shared by other members of the department and is strengthened by side remarks that have been overheard coming from other directions. There is reason to believe, they say, that Heintz knows more about why he received those wounds on his stomach and hand than anyone else save the razor wielders; and the latter is saying nothing.

Police Officer Andrew Miller spent a considerable portion of Saturday working upon the case. He shares the opinion of his Chief that Heintz has not told it all.

– Press Democrat, October 15, 1911
MISS O. FRANK LEPPO ENDS LIFE IN A TRAGIC MANNER
Found Asphyxiated at Home Saturday Afternoon
Santa Rosa Profoundly Shocked at the News–Lies Down on Sofa With Book in Hand After Turning on the Gas

Santa Rosa was profoundly shocked on Saturday afternoon by the tragic death of Mrs. Minerva Belle Leppo, wife of O. Frank Leppo, a well known real estate broker. Mrs. Leppo committed suicide at the family residence at Fourth street and McDonald avenue by inhaling gas. Her lifeless body was found on a lounge in the kitchen, the head resting in close proximity to the gas cooking range from the four open burners of which the deadly fumes were still pouring.

She met death alone. After pushing the lounge into the kitchen from [?its usual] place in the hall Mrs. Leppo closed the doors and windows, turned on the gas and then laid down with a book in her hand to await the end. On the shelf of the store, indicating that when unconciousness came on, it had dropped from her grasp, the book–“The Winning of Barbara Worth”– was found open at page 236. She had been loaned the volume by her friend, Mrs. C. A. Wright on Thursday afternoon.

Medical aid was immediately summoned, all the human agencies known to medical science were used but to no avail. There was no response to the infusion of oxygen in the hope it might recussitate [sic] the heart action.

Discovery of Death

Frank Leppo left his home for his office shortly before eight o’clock Saturday morning. That was the last time he saw his wife alive. It seems that Mrs. Leppo was to come to her husband’s office during the day to acknowledge the assignment of a mortgage for $900 to be used in payment on a piece of property in Alaska from Sarah H. Perkins. As Mr. Leppo telephoned to the residence of his brother, Dr. Harry Leppo, and asked Mrs. Leppo to send Harrison Leppo to his home and to tell his wife to come down for the purpose stated there being no phone in the Frank Leppo residence. The boy went to the house, but failed to get any response to his alarm at the door, and so went home and told his mother. This was a few minutes after two o’clock Saturday afternoon, and then Mrs. Harry Leppo went herself. She found the front door locked and when she reached the back porch the strong odor of escaping gas alarmed her. She returned immediately to her residence, only a short block away, and summoned Frank Leppo over the telephone, also calling her brother-in-law, Attorney J. Rollo Leppo.

Death Chamber Entered

In a few moments Frank Leppo had arrived in his automobile and opened the front door with his pass key. He immediately detected the strong order of escaping gas. Mrs. T. R. Woodard and Mrs. W. E. Potter, on their way to attend a club meeting, were standing on the corner, waiting for the car, and Mr. Leppo appealed to them to enter the house with him as he feared something was wrong. They complied and together they all entered the house.

The kitchen door was closed tight, and when Mr. Leppo opened it the body of his wife was found as already described.

Dr. S. S. Bogle rushed to the Leppo residence in his automobile. Charles A. Wright, who was passing in his automobile, was hailed by a lady friend of the Leppo’s and turned and hurried to the Catherine Sanitarium further down the avenue and returned back with a trained nurse from that institution.

Dr. Bogle adopted heroic measures to restore animation and pumped oxygen into the lungs. The body was also talken into the open air on the porch. But it was too late. In the opinion of the physician Mrs. Leppo had been dead for some time before he arrived.

Mrs. E. F. Woodward, Mrs. W. A. Finley, Mrs. Harry Leppo, Mrs. J. H. Einhorn and other woman friends of the deceased soon arrived and later the news spread there were many other callers with proffers of any assistance. The fumes of gas in the room were so suffocating that it took some time to get the atmposphere clear, even after the windows had been thrown up.

Mrs. Leppo Despondent

Domestic unhappiness and accompanying ill health attendant thereon are said to have been the cause of the rash act. Many women friends of the deceased, in whom she confided, had known of her unhappiness for some time. From several of them it was ascertained Saturday afternoon that she had threatened to end her life in the manner in which she did.

She said upon a recent occasion to a woman friend: “If I were to commit suicide I would go into the bathroom and turn on the gas,” or words to that effect.

Other friends Saturday vouchsafed the information that the tragedy of the afternoon was but the realization of fears they had entertained for some time. To them Mrs. Leppo had on several occasions told of her unhappiness.

She said she supposed she was foolish to worry as she did, but she could not help it.

Death a Sad Shock

The news of Mrs. Leppo’s death sped quickly through the city and county, and on all hands were heard expressions of sincere regret. She was a kind, big-hearted woman, generous to a fault, who made firm friends and remained true to them in adversity. She was always willing to contribute to charitable affairs. The members of the Irene Club testify tenderly to the generous assistance she gave their enterprises in behalf of sweet charity. She belong to the Irene Club for many years, as well as to other club organizations in this city. As late as Friday afternoon Mrs. Leppo was down town. She spent that afternoon at the home of a lady friend. She appeared cheery. When Paul T. Hahman passed the Leppo residence shortly before eight o’clock on Saturday morning he noticed Mrs. Leppo at the parlor window and she waved “good morning” at him.

Coroner’s Jury Views Remains

…The jurors viewed the remains and inspect the kitchen and had the position in which the body was found explained to them. The inquest then adjourned until ten o’clock on Monday morning at H. H. Moke’s undertaking apartments on Fourth street. The Acting Coroner gave permission for the funeral arrangements to proceed, but definite plans were not made Saturday night.

A Favorite Granddaughter

Mrs. Leppo was a little over thirty years of age and was married to Frank Leppo in this city a number of years ago. Her father resides in Potter Valley, Mendocino county. Thomas H. Spottswood is her brother and the family connection is a very large one in this county and section of the state. Mrs. Leppo was the favorite granddaughter of Thomas Hopper, the well known pioneer and former President of the Santa Rosa Bank. She was fond of him, too, and on many occasions Mr. Hopper has been heard to speak very affectionately of her and of the attention she showed him from time to time. He gave her considerable property years ago, and at different times as a token of his regard. Mr. Hopper was sitting in his buggy down town at the time the shocking news of his granddaughter’s death was first told. Fearing that the shock might be too much for the old gentleman to bear John L. Walker got into the buggy with him and suggested that as it was getting cold he would ride home with him. Mr. Hopper feels the death very acutely. Another regrettable incident in connection with Mrs. Leppo’s death at this time is the fact that Mr. Leppo’s father is seriously ill at his home on Third street.

– Press Democrat, October 22, 1911
ANONYMOUS LETTERS HAD INFLUENCE ON DECEASED
Inquest on Remains of Mrs. O. Frank Leppo Monday Morning

Anonymous letters played an important part in the death of Mrs. O. Frank Leppo, according to testimony given at the inquest held by Acting Coroner A. J. Atchinson on Monday morning.

Mr. Leppo stated that recently his wife had been decidedly despondent because of the receipt  of these communications which had been coming to her for six months or more, and that his wife stated to him that she had received something like a hundred of these communications.

Dr. S. S. Bogle, testifying before the jury, stated that he knew of the receipt of these letters from being told of them by friends of the deceased and gave his opinion that they undoubtedly caused her despondency and had been almost directly responsible for her death. Without them, the physician stated, Mrs. Leppo would have nerver reached the stage of despondency where she would have become desperate.

O. Frank Leppo, husband of the deceased, was the first witness, and he testified to his departure from home Saturday morning, with his wife in a despondent mood, but he had never dreamed that she contemplated any rash act. He narrated having endeavored to reach her through the telephone at Dr. Harry Leppo’s residence, to have her sign some papers to which her signature was necessary, and how he had learned of the odor of gas and gone home to investigate. He described the conditions which prevailed when he entered the gas filled apartment where his wife’s remains were found and the efforts to resuscitate her.

Continuing his testimony the husband stated that frequently his wife had said when despondent: “I wish I was dead,” but he had never heard her make any threats of taking her life. During the last month Mrs. Leppo had been ill and lost considerable weight and had become acutely nervous.

Mr. Leppo stated that he had never seen any of the anonymous letters his wife had received, as she always destroyed the letters immediately after receiving them. They greatly disturbed her peace of mind at all times. Mrs. Leppo said that she had no use for any one who would stoop so low as to write an anonymous letter, and had no confidence in any statements contained in such epistles, but she seemed unable to throw off the despondency which their receipt occasioned.

Mrs. W. R. Potter and Miss Bertha Yost, who were at the Leppo residence just after O. Frank Leppo entered the place, testified to what they had done to bring back the vital spark.

Dr. Bogle told the jury that Mrs. Leppo had been dead at least two hours when found, according to scientific deductions. He gave the jury an account of how he had endeavored to restore life through artificial respiration and with the use of oxygen. Dr. Bogle stated that death would come to a person in the small kitchen where Mrs. Leppo’s body was found with the gas turned on, in ten minutes’ time, and that there would be no struggle.

[..]

The verdict returned was that the deceased came to her death from inhalation of illuminating gas with suicidal intent.

– Santa Rosa Republican, October 23, 1911
INQUIRY INTO THE DEATH OF MRS. FRANK LEPPO MONDAY
Verdict Is Given in Accordance with the Testimony

“Died from the effects of inhaling gas with suicidal intent.”

Such was the verdict of the Coroner’s jury at the inquest held touching the sad death of Mrs. Minerva Belle Leppo, wife of Frank Leppo…

…O. Frank Leppo was the first witness…he left the house shortly before 8 o’clock on Saturday morning, going down a little earlier than usual, having a business engagement with a Sonoma man. It had been understood, he said, that his wife would come down to the office of the Leppo Realty Company some time during the day to sign a document dealing with some property on Davis street belonging to Mrs. Perkins.

About 12:30 or 1 o’clock, he count not be positive as to the exact time, he said he telephoned the residence of his brother, Dr. Harry Leppo, and asked Mrs. Leppo to send Harrison Leppo to his home to tell his wife to come down to the office and sign the paper referred to…

…Mr. Leppo testified that he had never heard his wife threaten to commit suicide, and he never dreamed that she would do so, he said.

“At different times for years I heard my wife say “I wish I was dead” but she said it in a general way…I paid little attention to them.”

The witness was asked whether he knew any reason for the despondency from which his wife suffered. In reply he stated that she had received a number of anonymous letters that seemed to make her very unhappy. She would not tell him what the letters were about, he said. During the past month or two, the witness related, Mrs. Leppo had been taking treatments from Dr. A. Meg. Stuart. She had become very nervous and during the last month or so of her life she had lost between thirty and thirty-five pounds of flesh. There was no mistaking the fact, Mr. Leppo said, that Mrs. Leppo was very nervous.

Justice Atchinson, the acting coroner, asked Mr. Leppo as to the nature of the anonymous letters sent his wife. He replied that he did not know anything about them as far as seeing them was concerned, as his wife told him she always destroyed them and had no confidence in them.

“She said she did not place any confidence in the letters and have no use for anyone who writes anonymous letters. She did not tell me how many letters she received, but she might have received a hundred or fifty letters….

…There was a little side discussion as to a number of anonymous letters that have been sent to other people in this city from time to time and an opinion was ventured by jurymen and others that something should be done to ascertain the identity of the writers if possible…

…Dr. Bogle said he wished the jury or some authority would take up the matter of attempting to discover the author of the anonymous letters sent to Mrs. Leppo and to other people in the community. He said there was no doubt in his mind, from what he had been informed by friends of the dead woman, that the anonymous letters were the main cause of Mrs. Leppo’s despondency and the worry attendant upon ill health…

–  Press Democrat, October 24, 1911

Owing to the death of Mrs. Frank O. Leppo, the Irene Club,of which she was a prominent member, will not meet this week. Strange to say, Mrs. Leppo had planned to have the meeting scheduled for Wednesday next, saying to the President, Mrs. Charles D. Barnett, “I will [? illegible microfilm] if I am here.” The club members attended the funeral of Mrs. Leppo Monday and complied with a request she made some time ago when she said: “When I die, girls, I want flowers–just loads. Cover me up with them.” So when all that was mortal of her had been lowered into the grave, one by one the Irene Club members gently threw in to the coffin wreaths of La France roses and [?]. In truth, they covered her with the flowers she loved.

– “Society Gossip,” Press Democrat, October 29, 1911
PRETTY WIDOW OSTRACIZED
Clubwomen Blame Intrigue for Suicide
WHISPERING DENOUNCED AS FALSE
Frank Leppo of Santa Rosa Declares Rumors and Attacks Unfounded
WIFE VOICED CHARGES AND KILLED HERSELF
Discharge of Employee Due to Anonymous Letters and Requests

SANTA ROSA, Nov. 4.–Charged with being one of the principals in an intrigue that resulted indirectly in the suicide of Mrs. Frank Leppo, a well known society woman of this city, on the morning of Saturday, October 21. Mrs. Doris Lincoln, a beautiful widow of about 35 years, possessing the utmost grace and personal charm, has been discharged from a position which she held here for three years, has been ostracized and socially and practically driven out of Santa Rosa.

Mrs. Lincoln’s accusers, who also constitute themselves her judges, are the women of the Irene club, the most exclusive woman’s organization in Santa Rosa. It was directly due to their threat of boycotting Mrs. Lincoln’s employers that the latter was discharged from her position, and behind their action in demanding her dismissal are whispered accusations that have stirred Santa Rosa society to its depths.

Leppo’s Denials Indignant

Mrs. Lincoln is charged by the members of the Irene club with having been on too intimate terms with Frank Leppo, the husband of Mrs. Doris Leppo [sic]. The relations existing between Mrs. Lincoln and Leppo, these women say, were of such a nature as to cause Mrs. Leppo long suffering and eventually to lead her to end her life. Mrs. Leppo was a prominent leader in Santa Rosa social life and an active member of the Irene club. The other members of the club have taken it upon themselves to avenge her death by making life in Santa Rosa impossible for the woman whom they charge with the indirect responsibility for the tragedy.

Leppo has made indignant and repeated denial of the whisperings which have linked his name with that of Mrs. Lincoln, and declares that the assertions which have been made against them both are without foundation. Yet Leppo’s denials have not deterred the members of the Irene club from carrying out their purpose and Mrs. Lincoln has left the town.

Discharge Due to Women

For three years Mrs. Lincoln has been employed as a saleswoman by the drygoods firm of Rohrer & Einhorn, but within the last few days has lost her position, and the members of the firm have admitted that he discharge was due solely to the demands of the members of the Irene club, from whom the firm draws much of its patronage. Charles Rohrer and Joseph Einhorn, the members of the firm, were told that a boycott would be placed on their store if Mrs. Lincoln were allowed to remain, while several of their customers went so far as to ask to have their accounts closed.

Not only did the members of the Irene club approach Mrs. Lincoln’s employers, but some of the most intimate friends and relatives of Mrs. Leppo advised Mrs. Lincoln personally that it would be best for every body concerned if she were to leave Santa Rosa permanently.

Numerous anonymous letters were added to the demands made upon Rohrer & Einhorn for Mrs. Lincoln’s discharge. Most of these predicted business ruin for Mrs. Lincoln’s employers unless she were forced to leave. One of the notes, typewritten and addressed to Joseph Einhorn, read:

“For God’s sake, Joe, get next! Let that woman go, or you will lose all your best trade.”

Mrs. Leppo was a charter member of the Irene club, and although the organization has taken no official action in the matter, which has stirred all of Santa Rosa, the protest of individual members has been general. At its last meeting, however, the club adjourned out of respect to Mrs. Leppo’s memory and for the purpose of permitting its members to visit Mrs. Leppo’s grave at Petaluma and cover it with flowers.

Husband Alleges Jealousy

Leppo’s version of his wife’s death is different from that given by the members of the Irene club. He declares that his wife was insanely jealous of him and suspected things that were without foundation. He says that he first met Mrs. Lincoln about three years ago at a dance, where he was floor manager, danced with her once early in the evening and again, later, when a “grab” dance was called for and he happened to be standing near her.

Their friendship, he says, never went beyond this nor at any time overstepped the bounds of propriety, yet he asserts that from the time of that dance. Mrs. Leppo became suspicious of all his actions and made false accusations against him.

Mrs. Leppo’s friends, on the contrary, declare that Leppo’s actions with Mrs. Lincoln have been notorious and say that Mrs. Lincoln made many of her women friends her confidants long before her death and many times told them she would end her life because of the affair.

WIFE CONFIDED TO COUSIN

Mrs. Leppo told Mrs. Newton Cook, her cousin by marriage, that she knew of the relations between her husband and Mrs. Lincoln and that she had followed them and secured positive proof to substantiate her assertions. She also told some of her friends that Mrs. Lincoln was in a San Francisco hospital last May and that Leppo went to San Francisco and called upon her repeatedly while she was ill.

Leppo denies all these charges, together with the general accusations made against him. One of the things upon which Mrs. Lincoln’s accusers have relied to strengthen their suspicions is the fact that Mrs. Lincoln had a lot in the Monte Cristo tract on the Russian river, which is a part of a resort owned by Leppo. They refer to her many visits to Monte Cristo, but Leppo says that she secured the lot by purchase from his father and paid for it in installments. Mrs. Lincoln has two children living at Fulton in the direction of Monte Cristo, and many of her visits, Leppo says, have been to see them.

WARNINGS SENT BY MAIL

Members of the Irene club say that Mrs. Leppo received 30 or more anonymous letters during the last year, warning her against Mrs. Lincoln. They also say that, while she had large property holdings at the time of her marriage to Leppo, these were dissipated by the latter. Leppo denies this, saying that her estate was larger at the time of her death than when they were married. Since her death he has filed a will which she drew at the time of her marriage, leaving her entire estate to him.

The Leppos were married in 1900. Prior to that time Mrs. Leppo [was] Miss Belle Spottswood. She was a granddaughter of Thomas Hopper, one of the wealthiest men in northern California. Leppo is well known as a real estate man. He is a brother of J. Rollo Leppo, an attorney, and Dr. Henry Leppo, who married Miss Clara McNear, daughter of George P. McNear of Petaluma.

[..]

Since her discharge from the store where she was employed Mrs. Lincoln has been in Santa Rosa until today, but she left this afternoon for Berkeley, where she is staying with relatives. She is said to have told her acquaintances here that she would return Monday and that she expected to make her future home here.

STATEMENT BY LEPPO

Referring to the charges that have been made, Leppo said today:

“Mrs. Lincoln is innocent of any wrong. I have known her for three years, but have never met her but a few times. We were introduced at a dance. I was floor manager and danced with her twice. One of the dances was a ‘grab dance.’ Since that time I have had no peace.”

– San Francisco Call, November 5, 1911
WOMEN BLAMED FOR SUICIDE TO FACE ACCUSERS
Mrs. Doris Lincoln Says She Will Return to Santa Rosa and Live There
“Small Town Gossip” Caused Tragedy and Her Discharge, Charges Widow
Lawyer Consulted and Action Against Club Members Is Discussed

Berkeley, Nov. 5–Mrs. Doris Lincoln…is a widow with two children to support. Her husband died eight years ago, and four years ago she went to Santa Rosa, getting employment with Rohrer & Einhorn. She lived there until the storm broke and she was dismissed from the store on the demand of the members of the Irene club, to which Mrs. Leppo had belonged.

Deprived of her means of livelihood by what she calls persecution, Mrs. Lincoln’s attitude is one of indignant defiance.

“I will not run away from them, for I am guilty of nothing and have no consequences to fear,” she declared today at her mother’s home. “I expect to return to Santa Rosa and to live down the accusations made against me.”

Her Version Told

“My husband died eight years ago, and I went to Santa Rosa four years ago to get work, that I might support my two children. I am dependent on what I earn.

“In Santa Rosa I became acquainted with all the principals in this affair. It is one of those occurrences that can happen only in a small town, where gossip, however idle, is easily carried on. I met Mr. Leppo only in a social way a few times. I was introduced to him at dances and parties, and our acquaintance was only casual. Charges or suggestions of more intimacy than that are false and malicious.

“About two weeks ago I learned for the first time that I was being the victim of gossip and of anonymous letters to Mrs. Leppo and to my employers, which linked my name with Mr. Leppo’s  and demanded my dismissal from the place where I was earning my living.

“I tried to defend myself. I called personally on members of the Irene club to learn what they knew. In every case, when I pinned a woman down to the direct question of what she knew the reply was that she knew nothing as a matter of fact, but only what she had heard. And I believe it was on such hearsay proof that I was made the victim of a small town persecution and was discharged from the employment on which my bread and that of my children depended.

Unsigned Letters Sent

“M. Einhorn was receiving anonymous letters for some time before I knew a thing about it. Trying to defend my reputation, I asked him what made me personally objectionable, and he answered, ‘nothing.’

“‘I could not say anything against you if I wanted to,’ he said.

“I blame him for the extend to which the affair has gone. I know he was protecting his business, but I think he should have paid some regard to principle. If he were as good a friend of Mrs. Leppo and of the others as it seemed, why did he not tell me something about the anonymous letters when he first got them? Why did not he or somebody let me know in time, if it were true, that Mrs. Leppo thought her husband was infatuated with me?

“If she had asked, I would willingly have left town rather than be suspected of improper relations with her husband. But I knew nothing of such rumors until she had ended her life and the attacks were being made on me by gossiping tongues and anonymous letters.

“Now it is too late. The woman is dead and those who by saying a word might have prevented such a thing are injuring my character by these charges. I feel helpless, but I will not be driven out. Though I would have left Santa Rosa months ago rather than be subject to suspicion, I will not leave now and give an impression of truth to the charges. My reputation demands that I fact the future right in Santa Rosa and live down the charges.

Search Is Vain

“But the fight is only made the harder by the difficulty of finding the base for the rumors and the slanders. Nobody whom I interviewed could give  me proof of my guilt, or even good grounds for suspecting me, and with rumors so baseless floating one does not know how to defend one’s self.

“What was the motive for such stories, if they are untrue? The only one I can give is small town jealousy. I went to Santa Rosa to work, but I was received in the best homes. I have been a guest at many affairs and entertained at times by the best people. The result was a kind of jealousy. People talked and wagging tongues in idle hours caused the trouble.

“Some of the charges are absurd. All are untrue. It is said that Mr. Leppo had flowers sent to me when I was in a hospital–that he had a standing order at a certain store. I do not know if that be true or not. I can say merely  that I think it foolish. Mr. Leppo never made me a present of any kind, for we were never even close friends. Another charge is that he gave me property at Monte Cristo. That is absurd. I bought some property from Mr. Leppo’s parents through one of my friends. I have the receipts and can produce them. Mr. Leppo had nothing to do with the transaction and I knew his parents much better than I knew him.

Action is Problematical

“I am here now to confer with my mother and seek legal advice. I do not know if I will go into court; I cannot now see the good of it. My mother advised me to do just what I intended, which is to remain in Santa Rosa until my reputation has been vindicated. For I believe those who have been most bitter will at last come to see the absurdity and the cruelty of their charges. They did not stop to think that they were injuring somebody’s reputation, perhaps forever.

“Of course Mr. Leppo denied the charges. He could do nothing else. A man can’t admit what isn’t true. I believe that the lies which lost me my position and may turn away my friends caused Mrs. Leppo’s death. I believe what doctors in Santa Rosa have told me–that anonymous letters murdered her–made her take her own life. Her health was poor and the letters drove her to her act.”

– San Francisco Call, November 6, 1911

TRAGIC SUICIDE OF W. T. HOPPER IN THIS CITY TUESDAY AFTERNOON
Sting of Accusations That He Might Be Anonymous Letter Writer Said to Have Been Reason for Self-Destruction
TERRIBLE DEED STIRS THE CITY
Well Known Young Bank Cashier Sends Bullet Into His Brain in the Yard of His Home–Writes Farewell note to Wife–Little Daughter Finds Body

Santa Rosa was [?profoundly] stirred yesterday afternoon when the news spread that William Thomas Hopper, the well-known assistant cashier of the Santa Rosa Bank and a son of Wesley T. Hopper, had committed suicide by shooting himself through the head. The suicide occurred in the back yard of the Hopper residence on Olive street in Ludwig’s additions, death being almost instantaneous.

The unexpected tragedy became all the more startling when it flashed upon the public mind that Mr. Hopper was an own cousin [sic] of the late Mrs. Frank Leppo, who committed suicide three weeks ago at her home in this city by turning on the gas, and that she and young Hopper were favorite grandchildren of Thomas Hopper, the well-known pioneer and former president of the Santa Rosa Bank.

Another startling link connecting the two tragedies developed as a result of investigation later in the evening, when the fact was brought out that young “Tom” Hopper, as he was familiarly known, went to his death as the result of the suspicion and charge.–unfounded, as he claimed–that he had written certain of the alleged anonymous letter mentioned prior to and after the death of Mrs. Leppo.

Unable to bear the sting of the implied accusation charging him with having written one of these letters, which charge he had earlier in the day vehemently resented, young Hopper sought the seclusion of his home, and there put a bullet through his brain, leaving a note to say that he could not stand up under such an unholy suspicion.

Child Finds Body

Smiling and apparently as blithe as ever, the young man left the bank at the close of business hours yesterday afternoon shortly after three o’clock. There is no reading what is wrapt up [sic] in the human heart, and his companions in the counting house little dreamed what he had in contemplation as he walked briskly out of the institution with which he had been connected for some ten years.

On his way to his home on Olive street he transacted some business. Upon arrival at his home he greeted his little nine-year-old daughter Portia with a kiss and then asked her to take a note to Mrs. Hopper at the home of her parents, Mr. and Mrs. Lynchberg Adams, where she usually spent some time each day. The child ran off merrily to do her father’s bidding. Mrs. Hopper chanced to be out walking with her sister at the time, and so Mrs. Adams, thinking that possibly something [?important] she opened the note. When she read the opening words, “Dear wife, ‘goodbye.'”—- she at once surmised something was wrong and without reading further she at once started for the Hopper residence. Her little granddaughter Portia, in childish glee outran her grandmother and arrived first at the cosy little home. The child ran into the yard and there saw her father lying in a pool of blood. Her cries startled the girl’s grandmother as she hurried faster to the scene.

Mrs. Adams at once summoned aid. Mrs. Samuel J. Gilliam, who chanced to be riding by and at Mrs. Adams’ request he summoned medical assistance. A man coming along was asked to call Lynchberg Adams and did so. Dr. James W. Clark and Dr. Jackson Temple quickly responded to the call sent them, and Dr. J. W. Jesse came shortly afterward. The physicians could do nothing. Death had arrived before them, coming instantly with the crashing of the bullet through the head. In order to make the aim more certain the young man had hung up a small mirror at the rear of the house and took aim with its assistance.

Describes the Scene

Mrs. Lynchberg Adams, in speaking of the tragedy last night, said:

“It was shortly before 4 o’clock when my granddaughter, Portia, came over and calling me said, ‘Here grandma, is a note papa wrote to mamma.’

“I was at the next door neighbor’s and came over home to get the note. Portia started running home on handing the note to me and I opened it. The first words startled me as they read:

“Dear wife; goodbye.”

“I did not read further, but instinctively knew that something was wrong. Realizing that Portia was returning home alone, I ran after her. As I entered the back yard I heard Portia crying with each breath:

“Oh, Papa! Papa! Papa!

“Rushing to the back of the house I saw Tom lying on his face with blood about his head. I screamed for help and tried to do something for the boy. Mrs. Gilliam was passing through the alley on horseback, and hearing me, asked what was wrong. I told her to called a physician, as Tom had killed himself.

“I turned Tom over and saw the revolver lying on the ground and the bullet holes in his temple. I wiped the blood off his face and tried to give hims some water as he appeared to be breathing slightly. I then ran out and asked some one who was passing to let Berg, my husband, know Tom had shot himself, and called to a neighbor to telephone for physicians.

“Mrs. Hopper and her sister with the baby and Mrs. Warboys were just entering our house when the man I had sent for Berg arrived there. Mrs. Hopper was going to stop for a little while before going home but the man told her to go home as Tom was hurt. She and her sister ran over immediately, and were just coming into the yar when Dr. Clark and Dr. Temple arrived. They took Mary into the house, while Mattie came and took me in. The physician then went to Tom but he was dead. Dr. and Mrs. Jesse arrived about this time and every one seemed to come at once.”

The Inquest Held

Deputy Sheriff Don McIntosh, who resides on Davis street almost in the rear of the Hopper home, was informed by his wife, and took charge of the place pending the arrival of Coroner Blackburn was summoned from Petaluma. He also summoned half a dozen men to serve as a Coroner’s jury and when Mr. Blackburn arrived on the six o’clock train the inquest was held at once, with the following as jurors…The facts were related concerning the discovery of the body and the jury of which Mr. Rushmore was foreman, returned a verdict that the deceased came to his death as the result of a self-inflicted revolver wound.

As intimated the young bank cashier went to his death under the sting of suspicion which he maintained was misplaced, implied accusations that he had written certain of the anonymous letters to the later Mrs. Leppo, which letters had connected her husband’s name with that of another woman and further that he had written a particular letter to the firm where the woman was employed, suggesting that her employers “get onto themselves for God’s sake and let her go” or else they might “lose their trade.”

As is well known, since the death of Mrs. Leppo considerable publicity has been given the alleged anonymous letter-writing referred to and the woman whose name had been prominently mentioned in connectioned with the same, and others representing Mr. Leppo have been conducting an investigation.

It seems that several days ago the deceased heard whispered gossip that he had been mentioned as one who might have written some of the letters to Mrs. Leppo. He kept his counsel until Monday, when he told one of his associates in the bank that he was not only suspected of having written some of the letters to Mrs. Leppo, but also of being the person suggesting to Joseph H. Einhorn that Mrs. Doris Lincoln should be dismissed from his firm’s employment. He announced then his determination of going to see Attorney J. Rollo Leppo, brother of Frank Leppo, at once and appeared considerably annoyed that he should have been charged with something of which he declared himself innocent.

It is said that the anonymous letter sent to Mr. Einhorn was written on a piece of paper something like that used in the bank with a typewriter similar to the one in the banking institution.

Conference Held Yesterday

Young Hopper was considerably worried yesterday morning, and after he had talked with bank officials it was decided that the matter should be cleared up one way or another, inasmuch as Mr. Hopper had expressed himself as desiring an interview with Attorney Leppo as the representative of his brother, Frank Leppo.

At the conference there were present President W. D. Reynolds and Cashier Frank M. Burris of the Santa Rosa Bank, Cashier Jesse Burris of the Sonoma Valley Bank, Attorney Rollo Leppo, Mr. Hopper and Joseph H. Einhorn. The matter discussed was the letter already mentioned received by Mr. Einhorn. While Attorney Leppo did not, according to statements made last night by some of those present at the conference in the bank, make a direct accusation that Hopper wrote the letter in question, sufficient was said to make it plain to Hopper that he was strongly suspected. For when he went home to his lunch he told his wife of the meeting that morning and that he had been accused of writing the anonymous letter. He denied emphatically that he had done so. He was much exercised, and his wife sought to quiet him by telling him not to mind what was said, as it would prove that he had nothing to do with it. After lunch he returned to work at the bank as usual.

A Competent Man

The deceased had been an employee at the bank for many years, and was held in the highest regard by the officials and his fellow employees. He was an expert accountant and was industrious at all times and always did his work well. He married Miss Marie Adams about ten years ago in this city. She and her little daughter are prostrated with grief. Mrs. Hopper’s condition last night was considered very serious, and Dr. Clark was constantly in attendance. The shock was a terrible one for her. She could not be questioned concerning the exact contents of her husband’s farewell missive but it is understood to have stated that he could not bear the sting of the accusation that he had written the anonymous letters to the firm, or any others, and asked his wife’s forgiveness for his acts of self-destruction.

Mr. Hopper had not been in the best of health of late, and several days ago was quite seriously indisposed. Only Monday he wrote to a relative, George Ott, of Petaluma, and told him that he was not feeling well, but never mentioned anything about the suspicion that had been directed towards him. He was of a nervous temperament and friends stated last night that even a suspicion of wrong-doing, if misplaced, would have worried him greatly.

The deceased’s father and other relatives were greatly shocked at the sudden end of one whom they thought much. With Mrs. Hopper and her little daughter and the other members of the family everybody joins in sincerest sympathy. Among the close friends of Mr. and Mrs. Hopper, who were early callers at the scene of death were District Attorney and Mrs. Clarence F. Lea. Mr. and Mrs. Lea and Mr. and Mrs. Hopper motored through the Yosemite together and made other trips during the summer.

The funeral arrangements were not made last night, but will probably be made today.

Bank Officials Meet

The shocking death of Mr. Hopper was a stumping blow for his bank associates. President W. D. Reynolds was much affected and stated last night that he and other officials and attaches of the bank felt the death of Mr. Hopper very keenly. His accounts were kept strictly up to date, and everything was straight as a string as far as his business relations with the bank were concerned. Mr. Hopper carried an insurance for $6,000 in the Banker’s Life Insurance Company in favor of his wife. He was also under bonds to the bank, a well-know surety company being his sponsor.

– Press Democrat, November 15, 1911
TOM HOPPER’S LAST NOTE TO WIFE IS MAKE PUBLIC
Reason for His Rash Act Disclosed by Letter

“Dearest Wife: Good-bye. I am no more. They have driven me to the last ditch. I wrote the Einhorn note but none other. I could vindicate myself for writing it if I could tell what I knew, but I can not tell for the sake of others who would suffer. I had to do it. Good-bye again.”

This was William Thomas Hopper’s farewell to his wife mentioned in the Press Democrat Wednesday morning as having been carried by little Portia Hopper at her father’s request to the home of her grandparents, Mr. and Mrs. Lynchberg Adams. Just before he fired the fatal shot that send his soul into the presence of its Maker.

Here is a copy of the anonymous letter that Hopper’s last note states he wrote Joseph H. Einhorn, of the firm of Rohrer, Einhorn & Co., advising the dismissal of Mrs. Doris Lincoln from the firm’s employ. No names are mentioned, but gossip following the death of Mrs. Frank Leppo had [? connected the name?] of Mrs. Lincoln with that of Frank Leppo, and it is generally understood that Mrs. Lincoln was the woman that the writer had in mind.

“For God’s sake, Joe, get next. Let that woman go or you will loose [sic] all your best trade.

“A true friend to you and your business.”

It will be seen from the last words written by Tom Hopper that he denied having written any of the anonymous letters claimed to have been received by Mrs. Leppo. At the conference at the Santa Rosa bank on Tuesday morning referred to at length in Wednesday morning’s paper, the Einhorn letter only was discussed. Prior to the conference Mr. Hopper had stated that he had been accused of having written certain other letters to Mrs. Leppo and it seemed to be his impression at the outset of the conference that the investigation included letters addressed to her.

In view of its trivial character, much speculation has been occasioned by the fact that young Hopper appears to have taken his life as a result of being suspected of writing the so-called “Einhorn letter.” It consisted of two or three lines written on a typewriter, no names were mentioned, and the communication is anything but criminal in its nature. Nobody could be prosecuted under the law for having written such a communication.

Vindication Only Wanted

Speaking of the conference held in the bank Tuesday morning Attorney J. R. Leppo stated Wednesday that he was asked to attend it, and when he learned that Tom Hopper wanted to see him, he went. Prior to this meeting the investigation previously made had led to the suspicion that the young assistant cashier had written the note to Mr. Einhorn. Mr. Leppo stated that he had a distinct understanding that if it developed that Tom Hopper had written the letter, all that was wanted was a vindication and there would be no further action on account of his (attorney Leppo’s) friendship for young Hopper’s father Wesley T. Hopper. Mr. Leppo says he stated at the conference that there was no intention of pressing any criminal prosecution if any could have been maintained against the young man. But Hopper denied having written the letter. At the conclusion of the meeting Tuesday morning, Tom Hopper told Mr. Leppo in the presence of others that he did not blame him for the part he had taken in the endeavor to ascertain the authorship of the anonymous letter.

Tuesday morning at the request of Attorney Leppo, Hopper wrote from dictation on the typewriter he had been accused [? of using to write the ?] letter sent Mr. Einhorn. In the original the word “lose” had been spelt [sic] “loose.” In the letter he wrote from dictation Hopper spelt the word “loose.”

Widespread Sympathy

The sad and unexpected death of young Hopper has created widespread sympathy in this community and elsewhere for the young wife and child who are left behind. He was a young man who was well thought of and many of his friends were offering their sincere condolences and any assistance they could rendered to those bereaved. It was a terrible shock to everybody.

News Broken to Grandfather

To Dr. J. W. Jesse was given the task on Wednesday morning of breaking the news of the terrible happening to the deceased’s grandfather, the venerable pioneer. Thomas Hopper. The doctor broke the news as gently as possible and the result was most pathetic. The old gentleman was deeply interested at all things in the welfare of this particular grandson. He told Dr. Jesse that “Tommy” had not been well for over a week, and that he had driven him to his home at noon for several days just because he knew of his feeling badly. Tuesday noon he was not able to do so and now he regrets he did not see “Tommy” then. “If I had,” he said, “he would never have done what he did.”

Revolver Purchased Tuesday

It was ascertained Wednesday that the young man bought the revolver with which he ended his life at Dan Behmer’s gunstore. He went in the direction of home immediately after the purchase. It is also known that he came back up town again, but his object in so doing is only a matter of conjecture. He evidently had the revolver with him at the time.

[..]

– Press Democrat, November 16, 1911

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OUR PECULIAR WAYS DIED HARD

By 1911 the new, modern century had fully arrived in Santa Rosa, but apparently not everyone had received the memo.

Continuing the theme of the past few articles, in 1911 Santa Rosa was catching up to Bay Area cities; downtown was looking more cosmopolitan with its paved streets, electric trolley and several movie theaters. Here’s another example: The new modernity was also reflected in the kinds of ads that began to appear, and that was presumably because shoppers reflected Santa Rosa’s expanding middle-class.

Compare the men’s fashion ads at right; the lower one appeared in 1909 and the top ad was from 1911, both from the Press Democrat. The 1909 ad emphasizes price (twice!) and the man in the drawing seems as average looking as possible – not to mention appearing uncomfortable, maybe even itchy in his ill-fitting wool suit. In the 1911 hat ad the price isn’t mentioned at all, featuring instead a man with chiseled good looks smoking a cigarette (the first appearance of smoking in any PD ad). The emphasis on value was a hallmark of ads aimed at farmers or working-class guys who only bought Sunday suits; the stylish hat ads were aimed at men who wanted to look suave around town.

The local newspapers were also becoming overall more urbane; better graphics, more cartoons and improved reproduction of photographs made both the Santa Rosa Republican and Press Democrat look more on par with a daily paper from Berkeley than one from a country town such as Ukiah, where stores were still pushing discount duds. But that modern look to the papers makes it all the more jarring when you stumble today over a story that’s a throwback to Santa Rosa’s wilder and woolier (and sometimes weirder) times. Several examples from 1911 are transcribed below.

Sometimes it’s not that the events are remarkably peculiar – people always do damned peculiar things every day – it’s just that these were odd bits to get written up in the newspaper. Take the story about Mrs. Patterson, a “prominent resident of Rincon Valley.” One midsummer morning she reached for her jar of epsom salts – a popular choice as a laxative in the day – but instead grabbed her bottle of sugar of lead (lead acetate), then used to color hair but also a mild poison.

Who on earth would keep a bottle of poison next to their similar-looking health remedies? Surprisingly, it must not have been that unusual back then because a year before the town’s veterinarian swallowed a “digestive tablet” after dinner, then realized in horror it was actually a mercury bichloride pill, “enough to kill several persons.” Reaching into our great-grandparents’ medicine cabinet was like playing russian roulette. (For those curious about “sugar of lead:” Yes, it was historically used like sugar and the Romans consumed great quantities of it in sweetened wine – read this thorough discussion.)

Also hard to comprehend today: Why carpenter Clayton Shockley and attorney Peter Schlotterback got into it on Fourth street over the ownership of a handsaw. It seemed Schlotterback accused the workman of stealing it from him a couple of years earlier, and before you knew it, the carpenter was beating the attorney in the head with his hammer and the Schlotterback was trying to saw off a portion of Shockley’s noggin. Both ended up bloody from the fracas. Okay, maybe it was a really, really nice handsaw, but honestly: Two middle-aged men in 1911 trying to kill each other over a handsaw? It was as nuts as the story a few years earlier where two men were fighting in court over ownership of “a valuable varmint dog” – which had actually died.

Then there’s the odd 1911 story of Otto Ulrich, a sausage maker who proved remarkably flammable. It seems he was going about his sausage making when he happened to catch fire, due mainly to his apron and clothing being so soaked in grease that he was something of a human candlewick. He ran to a large tub of water but was unable to get in, due to “the mammoth boots which he wore in the sausage making room” (go ahead and Google for “sausage boots” – you know you want to). His co-workers saved his life by turning a hose on him but his head was burned, along with all of his hair.

It’s also interesting to note the disgusting details of that story only appeared in the Republican, which was Santa Rosa’s afternoon newspaper; it was probably wise for the morning Press Democrat to go easy – many PD subscribers were probably having breakfast as they read their paper, and would not be happy to contemplate how much of that smoky flavor in their eggs and sausage might be essence of Otto.

This wasn’t as gruesome as some industrial accidents reported in years before, but given this incident occurred five years after publication of Upton Sinclair’s “The Jungle” and the wide public outcry over horrific working conditions in the meatpacking industry, it’s appalling that nothing apparently had changed since the Nineteenth Century over at the Noonan Meat Company, Santa Rosa’s slaughterhouse. Let’s hope a clipping of that article turned up on a desk at the state health department.

Another item right out of the previous century: A guy on Fifth street began shooting at a Chinese man he suspected of wrongdoing, then formed a mob to hunt him down in Santa Rosa’s two-block Chinatown.

Frank Munday claimed the man was prowling around his house and thought the man intended to kidnap his three year-old daughter. Munday’s fears were pulled straight from the pages of lurid dime novels and sensationalist yellow journalism stories; 1911 was near the peak of the national white slavery mania, and a common plot described Chinese men snatching young women off the streets to smuggle them to Asian brothels. Munday took a sniper’s position overlooking the front of his house and later told a reporter he began shooting when he saw the prowler trying to open a window. As this was all happening early Sunday evening as church services were getting out he attracted much attention with his rifle fire. At no point were the police notified, according to the Press Democrat story.

Finally, the PD made its own contribution to the list of 1911 oddities with a new warning to naughty children. Not seen in the paper since 1908, these items once appeared often – a sample can be found here, and is best read imagining the voice of Simpsons’ character Mr. Burns – always warning that a dire fate awaited little rapscallions who trampled flowers or dropped slippery orange and banana peels on the sidewalk. (Yet curiously, when a former Santa Rosan actually did die in 1909 from slipping on a banana peel in San Francisco, the PD reported it with a couple of terse paragraphs and no sermonizing. Go figure.)

In that new item, PD editor Ernest Finley railed against misbehaving whipper-snappers with slingshots, and the big cudgel this time was being arrested by a game warden for shooting at federally-protected songbirds. “So if the fathers and mothers of exuberant young hopefuls wish to avoid trouble of having to go down and bail the young hopefuls out some of these fine mornings, they would better see to it that their young hopefuls carry no sling shots, and that they let the birds alone.” The boys were also shooting at people, and the paper cautioned “there is danger of grave injury if boys are allowed to possess these things and use them.” Hey, kid, here’s a buck if you can knock the cigarette out of the mouth of the guy with the snappy hat.

(Follow these links to articles on similar 1910 peculiarities and odd crimes.)

PROTESTS MADE AGAINST SLINGSHOT NUISANCE

Complaints are frequent that Santa Rosa boys are amusing themselves and tormenting other people with that devil’s device known as the slingshot, an artillery-like contraption made of a forked stick and two rubber bands. Several persons have been struck by missels [sic] from these weapons, and the results have been painful. And always there is danger of grave injury if boys are allowed to possess these things and use them. Their possession is forbidden by city ordinance, and it is threatened that the ordinance will be invoked against some of the youthful offenders if the offense continue.

Also it is said that the boys with slingshots are making targets of the birds in the old college park. That constitutes another offense against the law, for many of these birds are songbirds of the species that the law protects. So if the fathers and mothers of exuberant young hopefuls wish to avoid trouble of having to go down and bail the young hopefuls out some of these fine mornings, they would better see to it that their young hopefuls carry no sling shots, and that they let the birds alone.

– Press Democrat, March 11, 1911
WOMAN TOOK SUGAR OF LEAD BY MISTAKE

Mrs. Patterson, a prominent resident of Rincon Valley, made a mistake Friday morning in taking a dose of medicine, and swallowed a quantity of sugar of lead instead of Epsom salts. The woman noticed her mistake at once and a hurried call was made for Dr. Jackson Temple by phone. Dr. Temple made a rapid trip to the Patterson residence in his automobile and soon had the woman out of danger. Mrs. Patterson is still quite ill from the effects of her mistake, but will recover.

– Santa Rosa Republican, July 29, 1911

SAUSAGE MAKER BADLY BURNED
Clothes Catch Fire When in Smoke House

Otto Ulrich, sausage maker at the Noonan Meat Company, was severely burned about the left arm and had the hair singed from his head on Thursday morning.

The man went into the smoke house to attend to some of his duties there, and his apron and other clothing caught fire. He ran from the smoke house to a large tub of water and began splashing water on himself to quench the flames.

Not succeeding as well as he had expected, he shouted for help and fellow employees turned the hose on him and extinguished the flames. Just how the blaze was communicated to the clothing of the man is not known.

Ulrich was unable to get into the tub of water because of the mammoth boots which he wore in the sausage making room. After the fire was extinguished the man was taken to Dr. J. W. Jesse’s office to have his burns dressed and the pain relieved. His overalls were burned from his body and his head was burned, the hair being consumed rapidly. The grease which had collected on the clothing worn by the man made them inflammable.

– Santa Rosa Republican, September 14, 1911
BLOOD FLOWS IN LIVELY COMBAT
P. L. Schlotterback and C. P. Shockley Mix Things With a Hammer and Saw as Weapons

A hammer and a saw, with a man behind each, clashed in a bloody combat in the new Hahman building on Fourth street on Thursday afternoon, and for the time being there was considerable excitement. Both men came out of the combat with real wounds, bleeding wounds, too, which had to be patched up by physicians. The men in the mixup with the impromptu implements, usually devoted to placid forms of labor, were attorney Peter L. Schlotterback and C. P. Shockley, the latter a well known carpenter employed on the building.

 Schlotterback strolled into the building Thursday afternoon and seeing a number of carpenter’s saws picked up one, so the story goes, and inquired the name of the man who was using the particular saw he had in his hand, saying that it belonged to him. Shockley stepped up on hearing claim being laid to his saw, and demanded to know whether the attorney meant that he had stolen the saw, adding that it was his saw and that he could give the name of the man from whom he purchased it. He also stated that he could buy saws and was not bound to take tools that did not belong to him, and had not done so.

 Some angry words were exchanged between the two and a suggestion from Schlotterback that probably Shockley had not come honestly by the saw was resented by the carpenter, who smote his accuser over the head with a blow from a hammer handle. Quick as a flash Schlotterback struck the carpenter over the head with the saw, following it up, so other workmen present say, with other blows. Shockley turned to run and the lawyer pursued him and when Shockley stumbled and fell another blow with the saw was aimed at him. Then the combat ended.

 Blood was streaming from the wounds on Shockley’s head and from the wound on Schlotterback’s head by this time. Officer Ramsay came and Schlotterback walked away with him toward the police station. No complaint was filed, however.

 Shockley was taken to the office of Dr. G. W. Mallory and the blood was washed from his wounds. One cut on the top of his head required four stitches to close. Another cut on the back of his head required a like number of stitches. Another deep cut was made on the carpenter’s arm.

 In the meantime Schlotterback had sought the assistance of Dr. J. W. Jesse to have his wounds treated. Dr. Jesse found he had sustained a big contused wound on top of the head, evidently caused by the hammer handle with which Shockley admits he first struck Schlotterback. He also received a nasty gash in the hollow of the hand.

 Both men had the fronts of their shirts covered with blood, evidence that something had been doing.

 Shockley was employed by Schlotterback in making some repairs upon a house about two years ago, and then a saw was missed. While Schlotterback had his suspicions aroused, he says it was not until Thursday afternoon that he discovered the saw which he says is his. On the other hand, Carpenter Shockley says the saw is his, and not Schlotterback’s, and that he bought it from a man whose name he can furnish. And there you are. There is no mistaking the fact that for a few seconds there was a lively fracas over the disputed ownership.

It was not known Thursday night whether there would be any legal proceedings growing out of the dispute. After the wounds had been dressed Schlotterback inquired at the building for the saw and was told it was being detained at the police station. When Shockley was being led away to Dr. Mallory’s office his parting injunction to his fellows was, “Don’t let Schlotterback get that saw. It’s mine, and not his.”

– Press Democrat, November 3, 1911

HE TAKES SHOTS AT CHINESE PROWLER
Frank Munday Believes Chinaman Was Bent on Kidnapping His Little Daughter

Frank Munday , who resides on Fifth street, near E, took several shots with a rifle at a Chinaman who had been prowling about his residence for several hours Sunday night. He opened fire when he detected the Celestial on the porch endeavoring to open a window.

Neither of the bullets took effect in the Mongolian’s anatomy and he fled like a scared wolf to the inmost researches [sic] of Chinatown, and despite a [illegible microfilm: there was a search aided by Munday].

At the time of the rifle fusilade [sic] great excitement prevailed as many people were on their way to the different churches. The Chinaman had followed Mrs. Munday and her little three-year-old daughter when they were returning from a walk on Sunday afternoon. From then on until dusk he hovered about the Fifth street residence and was noticed by a number of the neighbors of the Mundays. The object of his attention seemed to be the little girl, and in the absence of any other reason for his presence and an attempt to enter the house, Munday believes the Chinaman was bent on kidnapping the child.

When he returned home shortly after seven o’clock on Sunday night Munday found his wife considerably alarmed over the Chinaman’s actions, and taking his rifle he stationed himself at a point of vantage and when he discovered the uninvited visitor making for the window he opened fire.

– Press Democrat, April 25, 1911

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MR. CONTEST EDITOR IS DISAPPOINTED IN YOU

Santa Rosa probably looked like it was evacuated that spring. From houses with drawn curtains could be heard the ringing of unanswered telephones, I imagine, and screen doors were likely jammed with calling cards. Or maybe it looked like the town was under quarantine; those who couldn’t avoid going downtown to shop or work no doubt hurried as fast as possible, avoiding eye contact at all costs. Was there an outbreak of plague? A great natural disaster? A bank collapse? Nope; it was the Press Democrat’s Kline Kar Kontest of 1911.

Oh, it started off innocently enough, all sunshine and roses.  It was just the “Press Democrat Popular Ladies’ Voting Contest” to build up newspaper circulation. Someone would win a nice prize. What could possibly be wrong with that?

Everything about the contest was unusual, starting with the prize. The lucky winner would take home a “Kline Kar” which was no cheap jalopy; it was a handmade, high-end roadster that was arguably the finest automobile sold in America at the time. Why, it was such a terrific car that young Hilliard Comstock purchased one and drove it back to Santa Rosa from Sausalito in high gear without destroying the engine (he apparently did not know how to use a gearshift) – an otherwise minor news story the PD featured on the front page because the contest had just launched.

Also quite unusual was that the contest was only open to “any woman (married or single) residing in Sonoma County.” In those days there were very few women drivers, much less women car owners; the only exception ever mentioned in the PD was the amazing Dorothy Farmer (think Farmer’s Lane) who bought a Packard in Los Angeles three years earlier and drove it all the way home on the rutty wagon trails that passed for roads. But this was also 1911, which was the year of the campaign for women’s suffrage in California and making the contest women-only could have been a nod towards bringing a bit more equitable balance to the roadways. Cynics might also wonder if eliminating men from the contest was a sexist gambit expecting the guys would help the gals “cheat.”

And make no mistake, it was certain to be a hard-fought contest. Newspapers were far more expensive than today, compared to the median household income in Santa Rosa. A subscription cost 50¢ a month, no discount for longer signups – that’s over twice the present relative cost to have the Press Democrat land on your doorstep every morning. Thus if Miss Newton convinced Uncle Charlie, a typical wage-earner, to subscribe to the PD for five years, he would be sending in nearly three weeks pay. Or once again, in modern terms: She was asking someone to write the Press Democrat a check for over $3,300 – quite the pricey commitment.

The contest was also set up to disguise the actual number of subscriptions and renewals. Signing up a new subscriber for three months gained you 500 votes; a five year signup was good for 25,000. Subscription renewals were good for half as many. There were bonus votes for enrolling in the contest early and there were promotions that awarded extra votes for longer subscriptions.

The sixty day contest began March 22 and the paper urged women to move fast: “Enlist the aid of your friends and neighbors in securing subscriptions and coupons for you,” read the instructions in the first ad, shown at right. “Keep ‘Central’ busy; use your telephone. Let everyone know that you are a candidate before they promise their help to someone else.”

Two weeks later, the newspaper turned up the heat; for the next seven days, subscriptions for a year or longer would be triple value – a five year commitment was now worth 75,000 votes. “No Greater Offer, Nor as Good an Offer as This Will be Given Again, Nor Will This Offer be Repeated,” the PD headline clamored. It was also when we were introduced to Mr. Contest Editor.

Over the next six weeks he cheered, encouraged, cajoled and bullied contestants into working harder. He was never named; we can’t even be sure he was a “he” although he sometimes referred to himself with male pronouns. From his snappy style it is apparent he was not a regular Press Democrat staffer. He was probably youngish, aspired to write the Great American Novel (or certain he already had) and believed he was 110 percent smarter than thou. I can picture him with his feet up on a desk, a straw boater tipped back on his head and chewing a stick of Juicy Fruit as he sarcastically read his latest contest advice to chortling newsboys.

His early columns sounded earnest and friendly: “The contest editor does not say what will be doing in votes after April 12, but this increase of votes will be changed and it will be surprisingly LOWER than it is now. Vote values will decrease from NOW on, they will never be higher; this the Press Democrat promises you…There are more than six weeks left until the close, and you could go over this whole county a dozen times before then.”

Nearly every day the Press Democrat printed portraits of the leaders along with their totals in the “Roll of Honor.” Mrs. Crone is out front on Wednesday; the next day it’s Miss Liggett of Third Street. The daily article about the contest sometimes had a sentence or two about each of them. Mrs. E. Crone: “If grit counts for anything, look out.” Miss Nellie Hansen of Sebastopol “bids fair to give her friendly opponents a merry chase.” Miss Doris Sullivan of Graton “is determined to represent that little town good and strong.” Mr. Contest Editor was proud of them all.

But after fifteen days, only four contestants had reached the 75,000 vote mark. It looked like there were no generous Uncle Charlies writing big checks to favorite nieces.

With the contest almost halfway around the track, it’s reasonable that Press Democrat editor Ernest Finley probably worried that it was starting to look like a flop, and the paper could even lose money on the promotion. And that was when the tone turned less cheery. The first hint of exasperation appeared: “It takes absolutely no experience to get subscriptions to the Press Democrat. It’s a staple article…so many people want the paper that they cannot be reached by an agent, and subscriptions by the hundreds are waiting all over the county for candidates to simply come and get them for the asking.” Goodbye peppy cheerleader, hello, angry sales manager. Let’s show some hustle out there, people!

The paper also launched new promotions. Despite the promise vote values will “never be higher” than the first promo, a limited offer was announced: For a few days, new bonuses would be awarded for subscriptions that could be bundled together into multiples of five years and the offer was retroactive to the previous Thursday (don’t even try to figure this out). Again Mr. Contest Editor promised: “Subscriptions will never be worth as many votes again.” Except three days after that promotion ended, there was another “big offer” increasing the base vote values for all subscriptions.

Obviously, there was some grumbling about these one-time-only deals that weren’t. Mister Contest Editor wanted it known this hurt his feelings:

You know that the Contest Editor has kept his promise. You know that the Contest Editor will continue to keep his promises, and you know that the Press Democrat has never broken faith with any of its candidates both in the past and present. Heed the word and promises of the Contest Editor. He is your only counselor. If the Press Democrat had ever broken faith with any of its candidates it never would have inaugurated this contest.

Aside from developing headaches and whiplash trying to follow the latest voting offers, the thirty women who were the most serious contenders must have been experiencing something like battle fatigue. Winning a deLuxe auto sounded like fun and the contest was fun at the start but after several weeks you’ve signed up everyone you know and everyone your friends know and now you dread getting up in the morning to spend another awful day of bothering people who don’t want to be bothered and already had been bothered by several of your competitors. It would also be natural if they felt despair; after two months of work, 29 of them would come away with…nothing. There was no second or third prize, no sales commission, no tote bag. Not even a complementary newspaper subscription.

The later columns by the Contest Editor address the women in the competition directly, and are more than a little creepy as he resorted to using shame as a motivation.

 You are letting yourself down:

Good merry contestants, here’s another chance. If in the past few days you have been dissatisfied with the efforts you have been making; if you think you have not done right by yourself and the ones who have stood by you for the past five weeks, here is an opportunity to make restitution and repent, an opportunity within a few days time to eclipse the vote of your closest rival, an opportunity to rid yourself of the anxiety of having enough votes to be assured of success. It is given as an opportunity to allow those a fair chance who were visited with illness last week. Several of the candidates, or their families, were under the weather.

Your friends are letting you down:

Now, candidates all–are you going to keep up this fierce struggle for all times until the end. Why don’t some one of you be the exceptional one. Do as the Contest Editor has been advising you to do for weeks. Get your friends in tow. Hand each and every one of them a receipt book and pledge them by their friendship to you to see that they all get a few subscriptions each. You have been trying it single handed for eight weeks. There is something the matter.

You are letting the Contest Editor down:

If there is any good reason why you can’t stay at the top, the Contest Editor would like to hear it. the Contest Editor would like to have a personal talk every day with every candidate in the race. That’s why he is writing to you every day through the Press Democrat. There are perhaps many candidates who will read these paragraphs, and that is all. Had the Contest Editor  ever advised you in error you would have a good excuse not to consider every word that is written every day.

The Contest Editor is disappointed and disgusted by you:

Ask yourself this question: Have you heeded the advice of the Contest Editor  from the beginning of this contest? In other words, have you kept busy, and will you keep busier than ever during the last three days of this contest? Of course, if you are satisfied with what you have and feel that you have all the votes you need, there is no reason in the world why you should exert yourself another moment.

Mr. Contest Editor was probably wise not to use his real name, as by that time there probably were thirty husbands or boyfriends who would have liked to give him a good poke in the snoot.

But finally it was over, and the winner was to be announced at 10PM on Saturday evening, May 20. The front page story the next morning – decidedly not written by Mr. Contest Editor – described what happened:

…The mass of people that the contest editor predicted would witness the closing of the contest commenced to gather at 9:30 last evening and from that time on until 10 o’clock a steady stream of people worked their way into the Press Democrat office.

The loyal candidates with their representatives were all present, and the great throng became a guessing machine as to who would win. Patiently they waited until the town clock tolled 10 o’clock. The doors were promptly locked and all the candidates that were inside were given an opportunity to cast their last ballots…

…The candidates grouped themselves together while the count of votes were going on, chatted good naturedly and joked regarding their chances. They went into the race knowing that but one of them could win and were ready to abide by the decision of the ballots…

…The judges then pronounced the count correct and the throng held themselves spellbound for the name of the winner.

Mayor Edwards then called off the totals and pronounced Mrs. Ed Crone of Santa Rosa the winner of the big five-passenger Kline Touring Kar.

A cheer went up from the crowd and Mrs. Crone and all that could pile in to it went out of the Press Democrat doors with a jubilant “Honk-Honk.”

Boy, what a surprise! In the last published “Roll of Honor,” Mrs. Crone was back in fifth place, with 739,260 votes – and now she was the big winner with 3,143,660. Wait – huh? She had concealed millions of votes until the last minute? Apparently so, and likewise four other finalists had kept their cards close, ending with million-plus totals.

If Gentle Reader thinks there’s something fishy about those astronomical numbers, you have company. My first question is how these mountains of subscriptions were credited; did the judges apply whatever screwy vote multiplier happened to be in effect at the time of the subscription order? Could the judges have physically counted that many new paper ballots on a late Saturday night? And what was to prevent the contestants from backdating all her “reserve subscriptions” to the earliest days of the contest, when votes had the highest values? If I were someone like Lillian Norris – whose final count was only a realistic 13,000 votes above her last Roll of Honor tally – I’d have called foul.

Still, there was nothing suspicious about identity of the winner: Mary J. Crone was the 36 year-old wife of Edwin Crone, the manager of Santa Rosa’s three nickelodeon and vaudeville theaters. It’s doubtful anyone else in Sonoma County came into contact with so many people on a regular basis. (Your OBL Believe-it-or-not angle: Her brother-in-law, Raymond, later worked in Hollywood as the production manager for Orson Welles, Fred Astaire and others. Ed and Mary stayed around and ended up as chicken farmers south of town).

Although the event is now completely lost in history’s dust, the Kline Kar Kontest left a sizable impact crater. In its front page article on the results, the PD crowed, “without the slightest doubt the circulation of the Press Democrat is now the largest in any city North of the Bay Counties, and has a great deal more than double the circulation of any paper in Sonoma County.” And the greater the circulation, the more they could charge for ads, so the promotion went far to entrench the PD as the voice of “Imperial Sonoma.”

Thanks in great measure to the goadings of Mr. Contest Editor, the acrimonious contest no doubt left scars in the community, destroying friendships and straining family ties; I imagine it became one of those regrettable events one hopes relatives won’t bring up at reunions. But if you climbed into a time machine and went back to the 1920s or 1930s and asked Santa Rosans what they remembered about 1911, chances are they wouldn’t remember the suffrage vote (memory of it would have been eclipsed by passage of the 19th amendment) or Fred Wiseman’s flight from Petaluma to Santa Rosa (it wasn’t recognized as the historic first airmail delivery until much later). But they likely remembered it was the spring of the damn car contest, when the doorbell and telephone rang so often it left everyone a bit twitchy.

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