1906 EARTHQUAKE: THE LEGENDS OF CAPTAIN ROCKWELL

MEET THE ROCKWELLS

Few made a greater impact on early 20th century Santa Rosa than the extended Rockwell family, and members will be mentioned often in upcoming articles. Here’s a quick guide:

Bertrand Rockwell (1844-1930) was a Civil War veteran who rose through the ranks from a private to captain in the Iowa Infantry. He saw combat in seven states, including the Battle of Fort Blakely in Alabama, now recognized as the last major battle of the war (in the last charge, a brigade of African-Americans advanced with bayonets, causing the Confederates to race towards white Union soldiers to surrender). In civilian life he became wealthy as a merchant and grain dealer, then later the president of a national bank as well as a director on several other national banks. He is still remembered today for his much-needed cash donations in the days immediately following the 1906 Santa Rosa earthquake (see accompanying story).

James Edwards married Florence Rockwell in 1903, one of the five daughters of Bertrand and Julia Rockwell. Edwards was the assistant cashier at Exchange Bank at the time of the 1906 earthquake and was named treasurer of the Earthquake Relief Fund. He served as mayor of Santa Rosa 1910-1912 and later president of the Luther Burbank Company. Their home at 930 Mendocino Avenue was designed by Florence’s sister, Mary Rockwell Hook, a notable architect who created several homes now on the National Register of Historic Places, including the Edwards’ home.

Anna Finlaw (profiled in an earlier story) was the sister of Julia Rockwell and the aunt of Florence Edwards. She was the founder of the Saturday Afternoon Club and sponsored cultural events. Like other members of the family, she shared a great yen for culture and travel. All made several lengthy tours of Europe and some visited China and Japan. When in the states they were frequently visitors at each other’s homes for extended stays.

There will always be mysteries surrounding the 1906 Santa Rosa earthquake, but now two of them are resolved. Well, one of them, for sure.

As the decades passed, the tale of the earthquake became enshrined into myth. The basic story holds that downtown area was completely destroyed, over 100 were killed (making the ratio of deaths worse than in the San Francisco quake), but the plucky litte farm town quickly rose from the ashes, phoenix-like. None of that is true, but that version has a nice dramatic arc.

All good myths need a hero, and ours was an elderly visitor from Kansas named Bertrand Rockwell. Realizing local banks were closed and Santa Rosa would have an urgent need to pay rescue workers, he and son-in-law James Edwards drove to Petaluma where he cashed a check for $5,000, as legend has it. What happened next has appeared in print several times, most famously in Santa Rosa: A 19th Century Town by Gaye LeBaron et al:


With the cash in hand, Captain Rockwell organized and paid gangs of workers to extricate the dead and wounded from the debris. He helped set up two emergency hospitals–one at the new Church of the Incarnation rectory, the other at the Saturday Afternoon Clubhouse. When the crisis had passed he divided the surplus money among all the minsters in town, for distribution to the sick and needy.

Trouble is, there’s no evidence that most of that happened. Yes, he went to Petaluma and came back with an auto probably groaning under the weight of silver dollars which he used to pay workers, but nothing can be found in primary sources that even suggests the rest of the story is true. There was no mention of him organizing workers and two hospitals (the latter is particularly easy to dispute because the Saturday Afternoon Club clubhouse wasn’t built for another two years). Nor did the newspapers and surviving letters from that time say anything about Rockwell showering the local churches with riches that would have been worth around a million dollars today.

The first mention of Rockwell’s involvement appears in the City Council minutes for April 19, the day after the earthquake: “Mr. Rockwell stated that he was willing to pay the workers for the first 2 days for their service in rescuing those caught in the wreck the amount subscribed was $800.00. On motion duly made and seconded the offer of Mr. Rockwell was accepted with thanks.”

That terse notice is of great significance. Rockwell put an $800 cap on his donation, which could imply that was all the cash he was able to get. But that he already had the money is what’s remarkable; as all banks in California were closed on April 19th by state order – and remained closed past the end of the month – which meant he had to have made the trip to Petaluma on that chaotic, end-of-the-world day of the quake itself, when few were thinking clearly. Another possibility: They obtained the money as a special favor when the Petaluma bank was not open at all, either after hours or on the morning of the 19th. In a later memoir of events, Florence Edwards specifically mentioned Frank Denman cashed her father’s check. As cashier of the Sonoma County Bank of Petaluma, Denman had keys to the bank – but he was also James Edwards’ brother-in-law, married to his older sister, Charlotte.

The next mentions of Rockwell came on April 21, the third day after the disaster. The combined Democrat-Republican newspaper reported, “Captain B. Rockwell of Junction City, Kansas, father of Mrs. J. R. Edwards, who donated $800 in cash to pay off men employed in removing debris and recovering bodies from the hotels gave each man his wage on Friday night and will do so again today.” The same edition noted, “[Relief Committee] Treasurer Edwards reported this morning subscriptions to the amount of $970.60, including the $800 donation from Captain Rockwell.”

According to the May 4 City Council minutes, Rockwell’s total donation ended up being $692 – enough to pay 173 men for working that Friday and Saturday. That is also the exact amount specified in a commendation sent to Rockwell at the end of May by the City Council.

The only other known primary source came from a letter by Florence Edwards published May 9 in the Wellesley College alumni newsletter (a remarkable discovery by local historian Neil Blazey). Florence wrote, “Father went right to the rescue and began to pay the workmen to unearth the bodies, and has spent a thousand dollars (all the money he could get) on the work.” The letter also mentions Rockwell had “sent for money to come by express,” so if he did make other charitable donations, it could have come later from those funds.

When Rockwell returned for a visit here in 1908, the Press Democrat reminded readers, “he was signally generous in his offers of assistance in that trying hour” without mentioning any dollar amounts, though the San Francisco Call noted he “paid nearly $1000 for wages to men.” During his next visit two years later, the PD stated, “At the time of the disaster in 1906, Captain Rockwell hurried to Santa Rosa and contributed hundreds of dollars in ready cash to pay for the rescue of the bodies of unfortunates and the demolition of buildings, thus providing employment for many men out of work and their pay.”

By the time he died in 1930, the legend was growing. According to his Press Democrat obituary, “He rushed off to Petaluma where his check for $2,500 was cashed and he brought back the coin in silver dollars. It was then he said: ‘Put men to work at once. Here is the money, and more will be coming.'” It’s a good heroic quote, but clear fiction.

At some unknown point later, the size of his generosity swelled to $5,000. That number is specified in an undated essay by Florence Edwards, so accurate or no, this became the family memory. A 1953 Press Democrat earthquake anniversary article on Rockwell’s gift is nearly verbatim the account that appeared later in Santa Rosa: A 19th Century Town.


Enlisting his son-in-law, an Exchange Bank officer, to drive him, Capt. Rockwell cashed a check for $5,000 in Petaluma and returned to Santa Rosa.

With the money, Capt. Rockwell paid organized gangs of workers to dig the dead and the trapped from the debris.

He also helped to set up 2 emergency hospitals–one at the newly-finished Episcopal rectory, the other at the Saturday Afternoon Clubhouse.

And when the crisis was past, the Good Samaritan from Kansas City gave funds to every minister in Santa Rosa for distribution to the sick and needy.

So in sum, Rockwell’s donation was officially $692.00 (which was still the largest contribution from an individual and more than an average Santa Rosa annual household income at the time) but in the telling and retelling and sloppy newspapering it was inflated until we reached the $5,000 figure now repeated as gospel. But here’s the thing: Exaggerating what Bertrand Rockwell actually did for Santa Rosa only gilds the lily. It was absolutely remarkable that he had the foresight to dash for cash and perhaps more amazing that he was able to get any money at all. His act need not be super-sized to make him a real life hero.

And I readily concede I could be wrong; trying to prove a negative is always a chancy business. There’s a gap in the Santa Rosa newspaper microfilm between May 3-18 (presumably a snafu at the town library, which archived the newspapers) and those editions might have reported in screaming headlines that Rockwell was going from church to church throwing money from the pulpits. But in those weeks other newspapers around the Bay Area were reporting on relief efforts in Santa Rosa and would surely have mentioned that a visitor was performing extraordinary act of charity. Also, Santa Rosa had no urgent need for cash donations past those first days of crisis; the relief fund had collected nearly $31,000 after two weeks had passed, most of it lying undistributed in a safe deposit box until the end of the year.

The second part of the Rockwell legend concerns a letter of gratitude. Again quoting  Santa Rosa: A 19th Century Town:


His only reward was a letter dispatched from Santa Rosa to his Junction City, Kansas home on May 11, 1906…the letter was signed by 132 Santa Rosans–Luther Burbank, Herbert Slater, Frank Doyle, and Dr. James W. Jesse among them. It was apparently thanks enough. On the back of the letter, which passed to his heirs, Captain Rockwell had written, “I consider this the best thing I ever did.”

It’s a touching epilogue, but also appeared to be a fiction. In the City Council minutes can be found a resolution of thanks (again, specifically mentioning $692) but it was written a few weeks later and had a different text, plus there was nothing mentioned about having it signed by every prominent man. I queried archivists and other historians in California and Kansas, but no one knew where the document was, or could even say with much confidence it existed. At best, the response was, “I think I saw it once somewhere.”

As it turns out, there is a copy of the letter in a scrapbook maintained by Rockwell descendants – in the form of a yellowed clipping from the April 17, 1953 edition of the Press Democrat that published a reproduction of the thank-you letter. The PD chopped it up to format on one page, but it is shown here reassembled in what is believed to be its original form. (CLICK or TAP to enlarge.) At the time it was owned by 81 year-old Florence Edwards, but is now presumed lost.

So there were actually two letters of thanks sent to Captain Rockwell; the May 11 one with all the signatures and the formal city document of May 29 (the Rockwell family has that document). And I’m guessing there was a good story behind both.

On May 10, the City Council met and approved resolutions of gratitude be sent to Petaluma and Sebastopol for their assistance the day of the earthquake. There is no mention in the Council minutes of a similar resolution be drafted for Rockwell. It seems significant that the public thank-you was written the very next day and closes with a line that suggests enmity among the Council members: “We regret that some of us were prevented from personally expressing to you our appreciation of your generosity.” The big John Hancock at the top the signature list was Councilman William D. Reynolds. It is easy to imagine Mr. Reynolds, a real estate man by trade, storming downtown door-to-door collecting signatures to correct this affront. It was also Reynolds who introduced the May 29 resolution for the city to formally thank Rockwell, presumably after some arms were well twisted.

Also below are two memoirs of the 1906 earthquake, transcribed and published for the first time, courtesy the Rockwell family. Both speak of the terror of the moment “when the earthquake came crashing through this town,” as Florence Edwards wrote. Her mother, Julia, later recalled, “From the windows we could see great clouds and columns of what appeared to be smoke, going skyward…the town was on fire. No, it was dust from seven blocks of buildings down.” Both mentioned “We saw the pictures hung on long cords turn over to the wall,” which has to be one of the creepiest images of that terrible event I’ve ever encountered. Imagine fearing it is the actual end of the world and seeing the portraits of your departed ancestors and other loved ones turn around, as if even they could not bear to watch.

May 29 Resolution to Captain B. Rockwell

Councilman Reynolds offered the following Resolution-
Whereas Captain B. Rockwell, a citizen of Junction City, state of Kansas, was a visitor in the City of Santa Rosa on the 18th day of April, 1906. and seeing the distress of our people and their great financial loss, was moved by his generous impulses and sympathy for these in distress, to assist our people in the removing the ruins of our fallen buildings in search for the unfortunate dead, and for that purpose contributed from his private funds the sum of $692, and
Whereas in full gratitude to him for his timely assistance and also realize that such acts of generosity should not go unnoticed by a grateful people, therefore for it
Resolved, that Captain B. Rockwell has the heartfelt thanks of our people and especially of the Mayor and Common Council of the City of Santa Rosa for his timely assistance and generous act, and be it further
Resolved, that this preamble and Resolution be spread upon the minutes of the Council and that copy thereof certified by our Clerk with the corporate seal of our City attached, be forwarded to Mr. Rockwell and a copy for furnished the press of our City.
Respectfully submitted
Committee

The letter here quoted was written from Santa Rosa, California, by a sister of Miss Bertha Rockwell, 1893-1894, and Miss Mary Rockwell, 1900.

“After four days of horror, with death and destruction on all sides, I must tell you that we are alive and altho’ penniless, have a house which can be lived in by having the foundations strengthened, new plaster and new chimneys.

“Father is going to have it done for us and will of course keep us in necessary food until I can command some sort of a salary.

“Our dead friends are buried, and we’ve been working in the hospitals and trying to dig out our houses. Not a brick building stands and our beautiful town in flat, most of it burned too. Oh, I cannot tell you what we’ve been through and still we are not as desperate as San Francisco. Five to ten millions won’t cover our losses here. We have had the most ruin of any place from the earthquake. I can’t describe the shock to you. We were all without our senses but I remember the frightful roar and my mother’s screams, the cracking of bricks and timbers. We couldn’t stand up, were rolled out of bed and around like nine pins. All the charm of this land is gone. We hate the roses as they cling about the ruin.

“Father went right to the rescue and began to pay the workmen to unearth the bodies, and has spent a thousand dollars (all the money he could get) on the work. There is no money to be had. We couldn’t get away if we wanted to, we can’t get credit and here we are, on the mercy of the public for our food. Oh, it’s terrible!

“All the money in the world could not a telegram sent from here. There are no lines. Father went away on the train to the nearest line to cable the girls we were alive, and also sent for money to come by express. There will be great want here and we must have help at once. I fear that everything will be sent to San Francisco and we will be forgotten. Anything people send will be appreciated.

“We do not need anything; but many many people will need. J. is treasurer of the relief fund, without much to deal out thus far. Perhaps the Wellesley girls will be interested in sending a small sum to ten thousand ruined people.”
FLORENCE ROCKWELL EDWARDS.

– “Alumnae Notes,” College News, Wellesley Mass., May 9, 1906

My parents Capt. and Mrs. Bertrand Rockwell came to visit us in our home (rented) out on Humboldt Street when the earthquake came crashing through this town. I started to run to my screaming parents but was held back in a doorway where Jim and I stood and watched our grand piano roll to the other side of the room and back. We saw the pictures hung on long cords turn over to the wall and listened to the crash of our beautiful wedding china and glass as it smashed on the floor. My parents screaming as they both fell down on the floor amid glass and china and cut their knees and hands.

We dressed as fast as we could and ran to my aunt’s home (Mrs. Finlaw) opposite the Episcopal church – she could not open any of her doors, the locks were all banged and smashed. It was like the world coming to an end. Destruction on all sides. The problem was what to do – and then began to save those who were alive but underneath the buildings that had fallen.

My husband Jim Edwards and my father Capt. Rockwell drove to Petaluma so Frank Denman could get my father $5000 which he gave to Santa Rosa to pay men to work to release the people who were caught under blocks of destruction. Many lives were saved by the money my father donated. The bodies who died and those who were saved under the bricks of the Hotel Santa Rosa on the corner opposite the post office now standing. At that time all there was at the corner where the post office is now was the residence of Mrs. Edwards, Jim’s mother. We laid the bodies out on her lawn as they were taken from the Hotel Santa Rosa on the corner of 4th and B Street extending into 5th Street. For days the work of saving lives and removing bodies went on all over Santa Rosa as the pictures of the wrecks can be seen. We finally went to San Francisco hired one of the wagons who carried sight-seeing people all through the ruins of San Francisco from Van Ness Avenue out to the Presidio. Every one cooked in the streets as no houses had any lights or cooking facilities for months. Just masses of plaster and destruction for miles around where laid before what was our beautiful city of San Francisco.

– undated essay by Florence Rockwell Edwards

Coming across a letter dated April 25th 1906 to Emily then at Detroit Michigan school told her in rather mild terms, I think now, not to alarm her unnecessarily about the earthquake. This was a week after it happened. The accounts I have read descriptive of the earthquake, and the movie of the same [presumably the 1936 Clark Gable, Jeanette MacDonald movie, “San Francisco” – Ed.], have passed over this dreadful catastrophe lightly than it really was I can vouch for that. Moveover it was detrimental to the growth of the state, which was all right. That morning of April 19th at five o’clock in the morning people wakened from sleep thought the world had come to the end. Terrific noise and the thought of self preservation ran as we did not conscious in the flight where to. Nothing that I’ve ever experienced in my life was as terrible as that shock. Evidently we got from our room into the hall, to be thrown down by a leather gun case, which had stood in the corner.

What a sight came to our eyes on coming to, was the living room, bricks from the living room fire place were scattered over the floor, all the ornaments from the mantle, books everywhere along with vases of flowers, and the only thing standing was bronze head of Wagner.

Jim immediately knowing it was an earthquake held Florence from going to me screaming as I was, while the plastering was falling about them, and I saw them standing in the doorway looking at the wreck. Not for long however, for Jim was at the telephone, no answer. He was dressed and on his bicycle to go see his mother and sister.

From the windows we could see great clouds and columns of what appeared to be smoke, going skyward…the town was on fire. No, it was dust from seven blocks of buildings down. Though several blocks did burn, and more destruction been caused, had not one Fireman driven his horse out at the first tremble and so saved some of the city.

I remember how cold I was, shaking, and with trembling fingers, adding more wraps to my already warm costume, to go see what was happening to my sister.

A woman running down the street screaming, “Oh, my sister, my sister” added to my trembling. No thought of breakfast had entered our minds, the china closet had opened, and all across the dining room the china and glassware, lovely wedding presents, along with jelly had crashed in a mass, but we did not stop except to step aside.

The milk and bluing bottles had emptied their contents on the table on the porch, and along the floor out the door, and the ornamental posts of the elaborate fence gate were lying across the street. What impressions one gets under such circumstances. Our maid had gone we knew not where so leaving the house all open we too made our way toward the city.

How crazy things looked, houses partly over, some on one side, others entirely down, people everywhere. A friend ran to tell us she could not have us that evening for dinner, we had entirely forgotten it in all the distress about us.

Sister had escaped being killed by a huge gun falling across the doorway, the pictures in the living room with its high ceilings were turned to over, come to think of it, was funny. No chimneys on any house, and the destruction grew worse as we neared the city.

The fine courthouse partly down, the dead and injured were being take out of buildings and laid on the grass in a yard, others being taken into homes not badly damaged or friends taking the bodies away, others brought in a wagon their clothing covered with blood, a gruesome sight. We could only stand and look since already many were at work.

The courthouse was badly damaged as were the places of business along the streets such a sorry sight one seldom sees and the smoke going up in clouds from the burning buildings.

I could look back at the Saturday before when a party of us came to the city from Inverness where we were summering, and found the Bay gay with flags on the shipping to greet a Governor coming from the Philippines, and now from our window we watched that city burning three days and nights.

In the twenty days after the earthquake we had many “shakes” and it was a question what to do, but the rescue of the dead among the ruins went on day and night, until more than one hundred were recovered, and people began to restore their homes, for no one had a chimney, ourselves among the number. We had a place out in the yard where we cooked and heated water and left the doors open at night so that we might run if another shock came.

A week after we were allowed to go to the City, where in a little wagon and one horse we drove about, indeed we went as far as the Presidio to see our friend Mrs. Andrews, then post mistress and passed the Park with its hundreds of campers, and many out on the sidewalks kitchen.

It was terrible sight the City of San Francisco no pen could describe the desolation. The water mains having been broken with the earthquake the ground went down leaving great ditches along the streets and this lack of water caused the fire. No water. No telegraph wires, so Mr. Rockwell took the train to Vallejo to send word that we were safe to the daughters, one in Detroit Michigan and the other to three daughters in Paris France.

– undated essay by Julia Rockwell

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THE 1906 EARTHQUAKE GRAVESTONE: WHO LIES BENEATH?

Just a dozen steps inside the cemetery gate brings you to the mass grave for some of the earthquake victims. Its nearness speaks to the urgency of the times; it was started two days after the disaster struck Santa Rosa on April 18th. By then, the downtown fires were finally out but exhausted volunteers clearing the piles of brick were still coming upon more dead. So when there was a call for volunteers to bury seven unclaimed (and presumably, unembalmed) bodies, a trench was dug at the easiest available spot.

The mass grave also tells stories of the chaos during the aftermath of the quake. There is someone listed on the tombstone who is not there at all and there is the problem of counting the “unknown,” which suggests there are certainly more people under that great concrete slab than the sixteen claimed.

The most likely explanation for the errors is that few, if any, cared enough to make sure it was right. There was no interest in commemorating Santa Rosa’s worst disaster; it was almost two years before the small monument appeared at the site, with no ceremony held. There was no (known) documentation kept of who was in the mass grave; whomever gave the stone cutter the list of names must have cobbled it together from memories and some of the names painted on boards by a volunteer. The list maker certainly didn’t bother to check it against death certificates and other records; if that person had, he would have discovered that Charles W. Palm was actually buried at the county cemetery on Chanate.

Charles Palm, c. 1900. Image courtesy Pam Mortensen (Enhanced))
Charles Palm, c. 1900. Image courtesy Pam Mortensen (Enhanced))
Historians trust tombstones to be accurate, so it was more than a century before it was discovered Mr. Palm wasn’t there at all. While looking in 2012 for information about her great-grandfather, Pam Mortensen came into contact with cemeterian Jeremy Nichols, who noted that Charles Palm was in the Chanate database. His interment there was confirmed when researcher Sandy Frary found an image of his original certificate of death. Since Palm is not at the earthquake memorial site, who is there in his place? The concrete slab has impressed lines that supposedly outline his grave, along with the initials, “C. W. P.” Was another man mistaken for Palm? As a “traveling man” (salesman) from Los Angeles, Palm might have been a stranger, and there apparently were a great many other traveling men in town that day.

Those “unknowns” present other confusing questions. The earthquake monument specifies “FOUR PERSONS UNKNOWN NOS. 1-4-6-7” with lines in the concrete slab outlining four suitcase-sized burials, each with a number. The coroner’s records also lists four “unknowns” and where they were found, all with the notation, “nothing but burnt bones and ashes.” Yet on April 30, the newspaper reported, “Coroner Frank L. Blackburn held inquests this morning over the remains of Joseph Woods, Smith Davidson, Mrs. Heath and child, [Robert] Richard[s], C. W. Palm, T. B. Ward and six unknown persons [emphasis mine] whose remains were found in the ruins…” Huh? Why did the coroner issue four death certificates for six unknowns? And what’s with the “1, 4, 6, 7” ID system?

The solution, I believe, is that the earthquake monument is again wrong. There are not “four persons” there; instead, I think it’s the cremated remains of seven, as the numbering scheme suggests.

“Unknown 1” actually represents three people, which aligns with a death certificate for remains found “near Moody’s shoe store.” The newspaper reported that “The bodies of three unknown persons were brought to the Morgue late Monday evening [April 23] having been found in the stairway of the Princess lodging house. Nothing could be learned of their identity. It is supposed to be a man, woman and child.” The “Princess”was above the shoe store.

“Unknown 4” has to be associated with the separate death certificates for remains found at “Mrs. Ware’s lodging house” and in Dignan’s Drug Store at 500 Fourth street. Most likely these two individuals do not have their own burial numbers because their ashes and bones were commingled by accident.

“Unknown 6” is probably the man whose bones were found in the ruins of the Eureka Lodging house on April 25, a full week after the quake. It would be another week still before the last reported body was found.

“Unknown 7” is more complicated. Read again the account of the April 30 inquest and note that the coroner ruled on the death of Mrs. Heath and child. There is a death certificate for Ceile Heath (the vaudeville performer who called herself “Miss Excelsia”), but none recorded for the child.

Mrs. Heath and the girl appear to have been linked by a newspaper error. Two days after the disaster, the combined Democrat-Republican reported, “The remains of Miss Excelsa [sic], the Novelty actress, and a little girl, identity unknown, were found this morning and taken to the morgue. The body of the latter was taken from the ruins of the Ramona lodging house.” In the casualty list that appeared in the same edition, there were separate entries for “Excelia, Miss, Novelty actress,” and “Little girl (unknown), Ramona Lodging House.” But the following lists counted the child twice – both as “Little girl” and as part of “Excelsa  [sic], Miss, Novelty actress and child.” (Note that the misspelling of her stage name reverted to the version used in the original news item.) Apparently everyone forgot that the only connection between the two was that they were found on the same day. Whether the child was buried with Heath or elsewhere is anyone’s guess, but she is certainly another overlooked victim of the tragedy.

For information on the estimated death toll, please see the “Body Counts, Part II” essay.

(This article was revised October, 2016)

UPDATE: An earlier version of this article discussed the possibility that local pharmacist Michael H. Dignan was among the “unknowns.” The list of fatalities published the day after the quake included “C Trudgeon, with M.H. Dignan”. Two days later the next list specified, “Trudgen, C., drug clerk, M.H. Dignan”. That April 21 listing expanded identifiers to include employers, but it was unclear if Chester (“Al”) Trudgen, who worked at the Digman drug store, died with his boss. “M. H. Digman” was also named as an earthquake fatality in several pharmaceutical trade magazines. In truth, he survived the earthquake and moved to San Francisco, where he lived until the 1930s.

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1906 SANTA ROSA EARTHQUAKE BY THE NUMBERS

Like a bad penny, it seems there’s no getting away from misinformation about the 1906 Santa Rosa earthquake.

The latest stumble came from the Press Democrat, which published a seven-part story titled, “XMAS SR ’06.” The paper deserves a standing ovation for reviving serial fiction; it’s a grand newspaper tradition too rarely found. Let’s hope the paper’s new owners understand that if it’s done well, it can also boost circulation – more than a few copies of the San Francisco Chronicle in the late 1970s were sold to readers avid to follow the sordid doings in Armistead Maupin’s “Tales of the City.” But the PD was off to a bad start with its introduction:

“XMAS SR ’06” takes place the first Christmas after the April 18, 1906, earthquake that leveled much of Santa Rosa. The quake killed at least 100 people and forever changed the small farming town.

The only accurate part of that statement is that December did indeed follow April.

I commented that the info was wrong, and staff writer Robert Digitale replied that his source was a 2006 Press Democrat article. He further answered via e-mail that he wasn’t about to fix errors unless “the newspaper prints a correction” to its six year-old story. I’m sure they’ll get right on that.

To be fair, the PD is not responsible for all the errors. Some of the mistakes date back to the official report from the California State Earthquake Investigation Commission published by the Carnegie Institution in 1908. But also to be fair, it should be pointed out that those are pretty easy errors for anyone to catch. Although I’ve discussed earlier problems with the report’s casualty count, I see now that I’ve only addressed the larger accuracy questions in private e-mail. So without claiming to be a comprehensive quake FAQ, here’s a discussion of some common misconceptions:

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HOW MANY PEOPLE WERE KILLED IN THE 1906 SANTA ROSA EARTHQUAKE?   No one knows for sure. Exactly 82 are certain to have died in Santa Rosa, and it can be said with high confidence that the total was at least 85 (see discussion). Any numbers higher than those are speculation. I personally believe that 120 – about 50 percent more – is a reasonable guess for several reasons (read “Body Counts, Part II” for details). A final casualty count of 77 was settled by 1908, the same year as the Commission report, which claimed there were “61 identified dead, with at least a dozen ‘missing,'” even though no missing persons had been mentioned since the weeks immediately after the quake. The report offered no footnote or explanation why it chose those figures.
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HOW MUCH OF SANTA ROSA WAS DESTROYED IN THE 1906 EARTHQUAKE?   n the downtown area, all or most of the buildings on fourteen city blocks collapsed and/or were destroyed by fire. About twenty other buildings around town, including a handful of residences, collapsed or were severely damaged by the earthquake and many chimneys presumably fell or needed repair. The Commission report included a map of all damage that is considered accurate.
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WHAT WAS THE POPULATION OF SANTA ROSA DURING THE 1906 EARTHQUAKE?   Knowing the size of the town is critical for evaluating the impact of the 1906 earthquake, but population estimates vary from less than 7,000 to almost 12,000. As April, 1906 was almost in the middle between decennial census taking, there is no census count.

At the end of that year, the Press Democrat estimated the population then at 10,990, but that apparently included the overall Santa Rosa township; the 1910 census put the town population at 7,817, with 13,560 people in the township. The official city in that decade was compact, bordered roughly by today’s Junior College to the north, the fairgrounds at the south, Dutton Avenue on the west and the Memorial Hospital neighborhood to the east.

The Commission stated the population was 6,700, which was probably a typo and is particularly unfortunate as this number has been repeated as gospel in the modern Press Democrat and elsewhere. But Santa Rosa’s population in 1900 was 6,673, and that would mean the town only grew by 27 people in six years. Ummm…no. I suspect the report probably reversed the two digits, and meant to write 7,600. If you simply average the difference between the 1900 and 1910 census counts (9.53 new people added per month), there would have been 7,168 here at the time of the quake. That’s a little closer to their unreversed figure. Again, the Commission gave no source as to where it obtained its data, or whether it was supposed to represent the count at the time of the quake or when the report was published in 1908.

The Polk-Husted city directory – published by a company which produced city directories throughout the state and presumably knew a thing or three about estimating populations – put Santa Rosa at 12,185 when it was published in 1908, using a formula where they multiply the name count in the directory by 2.5 to include women and children. There was no 1906 city directory, but using this method the earthquake population would have been in the high 11,000s.

In this history blog, I have always used 10,000 as a ballpark number for 1906-1910.

Using the Press Democrat’s modern-day assertion that at least 100 people died out of 6,700, it would mean that more than 1.5 percent of the town’s population was killed – a staggering proportion. In sharp contrast, if the population was 10,000 and 82 people died, it would be only half that percentage, and about the same as San Francisco’s casualty ratio (see discussion).

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WAS SANTA ROSA A TYPICAL SMALL FARM TOWN IN 1906?   Hardly. There were 30+ saloons in the downtown area, mainly around the train depot and along 4th street, and their operations were only interrupted briefly by the earthquake. Since the 1880s, Santa Rosa had a thriving underground economy based on gambling and prostitution, with a tenderloin district nearly as large as the one found in Reno. Santa Rosa also legalized Nevada-style prostitution the year after the earthquake. See the “Wide-Open Town” series of four articles.
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DID THE 1906 EARTHQUAKE CHANGE SANTA ROSA?   Yes, but not necessarily for the better. The earthquake wiped out many of the “wild west” buildings downtown, which were replaced by new, safer buildings in the modern style. But the rebuilding of downtown also dried up money that was about to be used for civic improvements, including the town’s first park. The political reform movement that swept other communities at the time skipped Santa Rosa, leaving the same Old Guard running the town. Read “Forward Into The Past” for additional background.

This page was last updated April, 2022 to update URL links by je

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