THE COLONEL IS OUT DRIVING

A long road lay ahead for James Wyatt Oates in 1909, and he was determined to drive every last mile of it.

Santa Rosa was quite the car-crazy town that year. Someone’s purchase of a new auto merited an item in the Press Democrat, the same as for a birth announcement; when the latest models arrived for sale it was important enough for a full article (it probably didn’t hurt that the downtown dealerships were increasingly buying large ads in the paper). And for years to come, Santa Rosans would still be talking about the 1909 California Grand Prize Race, which drew thousands of visitors to town and was won by local hero Ben Noonan. But probably no one here was burning with auto fever more than the 59 year-old attorney with the fine house on Mendocino Avenue.

Prior to his buying a car, Mattie and Wyatt Oates could be counted upon to host spectacular parties at their home. In 1908, two hundred guests showed up for an engagement party, and there were at least four major parties at (what would become known as) Comstock House in 1907. But in 1909 there was only a small dinner party and a couple of weekends with house guests. Mattie Oates and her mother did host a debutante party for a trio of young women, but it was held at the Saturday Afternoon Club and not at the Oates’ home, as in years past.

Although their social calendar was nearly blank that year, Oates’ name appeared in the papers far more than before, as the “Colonel” took family and friends daytripping. Off to the Petrified Forest, Healdsburg, Inverness, Mendocino County. Their house guests “were taken on a number of excellent auto trips in Judge Oates’ splendid machine” and always, “the Colonel’s fine touring car ran like a charm.”

Thanks to Oates’ weakness for bragging, we know exactly the make and model of his ride: It was a 1909 Chalmers-Detroit “30” touring car, with a top speed of about 50 MPH and boasted about 25 miles per gallon. (Pictured below is the 1910 model, which differed only slightly.) The surprise here is that Oates chose a mid-price, mid-performance vehicle – even Chalmers-Detroit offered models that were faster, larger, or more luxe in other ways. The “30” was, however, reliable; the roadster version won a race that year for being the only car that crossed the finish line without problems. Still, one might have expected Oates to pick something flashier; it’s a bit like discovering your teenage son, who just won’t shut up about the latest and greatest ends up passing by a tricked-out Corvette for a sensible Honda SUV.

The new car brought entry into a new social circle, most prominently friendship with 43 year-old widow Dorothy Farmer (think Farmer’s Lane). That summer Mrs. Farmer purchased a Packard in Los Angeles and drove all the way to Santa Rosa with her 22 year-old daughter, Hazel. No easy feat, that, in the day when roads were horse trails; expect to find more about the remarkable Dorothy Farmer in future pages.

It was also probably gratifying that Oates, an outsider by nature, was elected president of the Sonoma County Automobile Association that year. As the primary aim of the group was to lobby for better roads, Oates finally had the opportunity to follow his famous brother into politicking, albeit in a small way.

The Association’s meeting was held at a redwood grove easily reachable by autos (natch) and the highlight was a surprise drop-in by Ben Noonan in his race car. “When Noonan stepped from his machine he was immediately surrounded by a band of the younger element present,” the PD reported. There under the “glorious shade of stately redwoods and alongside a sparkling, babbling brook,” three generations shared their madness for motorcars and the bright future for same.

Col. and Mrs. Oates have received their new automobile. They anticipate enjoying my much pleasure out of the machine.

– “Society Gossip” Press Democrat,  October 3, 1908

Colonel J. W. Oates is just longing for sunshine so that he can get out his Chalmers-Detroit touring car. He is promising himself all kinds of good rides.

– “Autos and Drivers and Other Notes” Press Democrat,  January 24, 1909

Colonel James W. Oates and a party of ladies drove to Healdsburg on Thursday in Mr. Oates’ Chalmers-Detroit.

– “Auto Notes” Santa Rosa Republican, March 19, 1909

Colonel James W. Oates and party spent Sunday at the Petrified Forest and on Porter Creek. They drove in the Colonel’s handsome touring car.

– “Busy Times With Automobiles” Press Democrat,  April 27, 1909

Several days ago Colonel and Mrs. James W. Oates and Mrs. M. S. Solomon enjoyed a drive and outing in their fine touring car, visiting the Petrified Forest and other places of interest in that section. The Oates’ take much pleasure out of their machine.

– “Society Gossip” Press Democrat,  May 2, 1909

PROMINENT PEOPLE ARE GUESTS OF JUDGE OATES

Judge and Mrs. James W. Oates are entertaining Captain and Mrs. John B. Milton, of Mare Island, the visitors having come to the City of Roses to view the pretty Rose Carnival. Captain Milton is commander of the “Independent,” the receiving ship at Mare Island, and a man prominent in naval affairs. He and Judge Oates are friends of many years’ standing, and are linked together by peculiar circumstances which cements this friendship the more firmly. They became particular friends back in 1879, when Captain Milton first came to the Pacific coast from Annapolis, and Judge Oates was then residing in the metropolis. Mrs. Oates, then Miss Mattie Solomon, introduced Captain Milton to Miss Hattie Steele, and he wooed and won the heart and hand of that lady. She is the granddaughter of Commander Steele. Captain Milton, in turn, introduced Judge Oates to Miss Mattie Solomon, and the gallant judge lost no time in wooing Miss Solomon and asking her to be the partner of his joys for life. The reunion of these four people here at the Oates home is one of the joyous occasions of their lives and they are enjoying it right merrily. Captain Milton and his wife are affable people, and are making friends of all they meet in the City of Roses.

–  Santa Rosa Republican, May 8, 1909

Colonel Oates and the Rev. George T. Baker enjoyed a drive to Healdsburg the other night in the Colonel’s fine touring car.

– “Busy Times With Automobiles” Press Democrat, May 29, 1909

Colonel and Mrs. James W. Oates and Mr. And Mrs. Shirley Burris had a very delightful trip into Lake and Mendocino counties last Saturday and Sunday. There was not the slightest hitch to and the pleasure and the Colonel’s fine touring car ran like a charm.

– “Busy Times With Automobiles” Press Democrat, June 5, 1909

Talk about feeling good, then Colonel James W. Oates was the man after the wires had flashed the news that the Chalmers-Detroit car had won the great Indiana trophy race. Colonel Oates has a Chalmers-Detroit of exactly the same make an model of the one that carried off the honors.

– “Society Gossip” Press Democrat,  June 20, 1909

HAD WEEK-END PARTY AT JUDGE OATES’ HOME

Judge and Mrs. James W. Oates entertained some friends at a week-end party at their handsome home on Mendocino avenue last week. Miss Madge Fairman of San Francisco, Miss Sadie Morrell of Duncan’s Mills, and Charles H. S. Rule of Duncan’s Mills were the guests. They had a delightful time in the City of Roses with their charming hosts, and besides the hospitable entertainment at the Oates home, were taken on a number of excellent auto trips in Judge Oates’ splendid machine. The guests spent Friday, Saturday and Sunday at the Oates home.

–  Santa Rosa Republican, July 12, 1909

At their picturesque home on Mendocino avenue Saturday night Colonel and Mrs. James Wyatt Oates had a very charming and unique affair. If was very informal, too, and was in the nature of a “Bohemian Evening.” One feature was a Spanish supper. The menu was composed of many dainties and the idea of the party was carried out down to the colors, very cleverly by Mrs. Oates, who is always equal to any occasion when it comes to delightful entertaining. Her gusts on this occasion were loud in their praises of her hospitality. The decorations were also in keeping with the general scheme. Mrs. Rogers of San Francisco, wife of an army officer, who has been here for a visit with Mrs. Edward F. Woodward, and also with Mrs. Dorothy Farmer and Mr. Spitz of Los Angeles, were the guests of honor. The guests lingered long at the tables enjoying the good things and the entertaining conversation. Then the remainder of the evening was devoted to music and other forms of entertainment.

– “Society Gossip” Press Democrat,  August 9, 1909

Colonel and Mrs. James W. Oates and Mr. And Mrs. Shirley Burris will drive in the Colonel’s big touring car to Inverness today. They will return this evening.

– “Society Gossip” Press Democrat,  August 15, 1909

BRILLIANT PARTY AT THE CLUBHOUSE
Mrs. Oates and Mrs. Solomon Entertain in Honor of Three Popular Young Ladies

At the Clubhouse on Tenth street last night there was a large and brilliant party given by Mrs. James W. Oates and her mother, Mrs. M. S. Solomon.

The function was in honor of Miss Catherine Rockwell, Miss Margaret Metcalf and Miss Hazel Farmer, and they certainly must have felt much complimented at the attention shown them.

The hospitality shown by the hostesses was very delightful, and all their guests spent a very enjoyable evening. Dancing was the principal feature of entertainment.

– Press Democrat,  August 27, 1909

SONOMA COUNTY AUTO ASSOCIATION MEETING
Hon. James W. Oates Elected President-Basket Picnic Enjoyed

Sunday was a bid day for the autoists from all over the county, as the annual election of officers and a basket picnic was held by the Sonoma County Automobile Association at Bice’s redwood grove, three milse southeast of Healdsburg, and to it came automobiles from every part of the county…

[..]

…After luncheon had been served the business meeting was called to order by Dr. J. H. Seawell of Healdsburg, vice president of the association. Attorney J. Rollo Leppo is on a vacation and was not able to be in attendance. Secretary Don Prentiss had the top of a large rock for his table and sat on the ground. Hon. James W. Oates was the only nominee for president for the ensuing year, being nominated by Dr. S. S. Bogle and seconded by Attorney Edward M. Norton of Healdsburg. Dr. Harry Leppo  moved the nominations be closed and the motion was seconded by Sheriff John K. Smith. The question being put, it was unanimously carried and the secretary was instructed to cast a ballot to elect Judge Oates unanimously.

Answering a general call from the members for a speech, Judge Oates spoke to those assembled with a few well chose words, admonishing them that it is the duty of all to co-ojerate [sic] for the betterment of good roads. He stated that California has reached that point where the question of good roads is the paramount issue of our time. He said the question was of as much concern to the farmer as any one else, and in fast more than to the autoist, as the automobile could go where the good roads are, while the farmer must travel the road in his immediate vicinity. The speaker called attention to the bill that passed the last legislature, providing for the people to vote on the question of bonding the state for $18,000,000, with which to build connecting highways between all county seats in the state…

[..]

…Great satisfaction was fe;t and expressed by the members that Judge Oates accepted the office tendered him and all feel that he will inject much interest into the good road question during his term in office.

– Santa Rosa Republican, August 30, 1909

AUTOISTS HOLD REUNION UNDER STATELY REDWOODS
Annual Meeting of the Sonoma County Association

Beneath the glorious shade of stately redwoods and alongside a sparkling, babbling brook, in a dell replete with natural embellishments to make it an ideal picnic ground, the Sonoma County Automobile Association met on Sunday morning to hold its annual meeting [to] name its new officers…

[..]

…Colonel Oates, the new president, was called upon for a speech. His reply was brief and well chosen. He told of the important factor the Association had been and would be in the promulgation of the doctrine of good roads and in bringing a successful outcome of it all. He thanked the Association for the honor done him in electing him president, and asked the hearty co-operation of all the members, and interest that would increase the membership and bring together all in one common aim for the betterment of good roads, and the accomplishment of legislation that would be for the benefit of all concerned…

[..]

…Ben Noonan drove a party of friends to the picnic grounds in his great racing Stoddard-Dayton “No. 12.” When Noonan stepped from his machine he was immediately surrounded by a band of the younger element present, headed by Harrison Leppo. They immediately took possession of Mr. Noonan and he was soon answering many questions propounded by Leppo, Jr. Not foolish questions either. It is doubtful if a more intelligent lad for his years on the matter of auto mechanism can be found anywhere. He and Louis Norton, son of the Healdsburg attorney, share honors.

– Press Democrat, August 31, 1909

Colonel and Mrs. James W. Oates and Mrs. Solomon drove to the suburban home of Mr. and Mrs. Blitz W. Paxton, near Healdsburg, the other day. They were much interested in watching the harvesting of the hop crop.

– “Society Gossip” Press Democrat, September 12, 1909

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BEN NOONAN’S REALLY GREAT RACE

Some athletes train for years to win a major sporting event, and others are yanked away from breakfast at the last minute and ordered to compete in a high-profile auto race against some of the top national drivers. Such was Ben Noonan’s morning on May 9, 1909.


(ABOVE: Ben Noonan and J. W. Peters in the 1909 California Grand Prize Race held in Sonoma County. This photo, taken from some unidentified point along the route, appeared in the May 20. 1909 edition of “The Automobile”. CLICK or TAP to enlarge)

The race was the California Grand Prize Race: Santa Rosa to Geyserville and back again, 52 miles in all, for a big trophy and a $500 prize. Similar cross-country races would soon be held regularly around the Bay Area – an Oakland to San Francisco via San Jose race followed a week later – but this was the first, so it was a very big deal. Thousands came from San Francisco and other places.

“Santa Rosa saw more automobiles on Saturday and Sunday than ever had been in this city before,” the Republican newspaper reported. “Special service on the bay brought many machines and every boat on Saturday carried four cars, the number allowed at one time.” Every garage in the city was crammed with cars Saturday night, and vacant buildings that could accomodate an auto were also used.

By 7:30AM on that Sunday morning, “fields and cross roads were badly congested with people and vehicles of every description, everyone anxious to catch a glimpse of the speedy cars.” Santa Rosa National Guard Company E had uniformed men along the entire route to keep the road clear of spectators.

Ben Noonan was a local young man; his family owned the slaughterhouse at today’s corner of W. College and Dutton Ave. (no mention of Noonan Meat Co. can pass without noting that the company had an entitlement from Santa Rosa to herd cattle down College Avenue from the Southern Pacific stockyard on North Street). Ben had not competed in an auto race before, but he was well known in town for his remarkable speeds on a bicycle. He had won several local competitions, and once beat the electric train from Santa Rosa to Sebastopol – even more remarkable when you consider that he did it on a dirt road using a bike with a heavy iron frame.

The car he drove in the race was one of two Stoddard-Daytons entered by the J. W. Leavitt auto dealership of San Francisco. The other was to be driven by Fred J. Wiseman, Ben’s old friend and former business partner. They had been “Wheelmen” together in Santa Rosa’s bicycling club, then opened the Santa Rosa Cyclery, where they also rented small cars out by the day or week. Wiseman – who would make history a couple of years later for making the world’s first air mail flight – was then a professional driver for the Leavitt dealership, competing on race tracks around the West in a Stoddard-Dayton and showing off the powerful car.

Noonan was also apparently then working as a driver for Leavitt, as the story in the Press Democrat remarked he was having breakfast at a downtown hotel when he was told he had to be at the starting line in twenty minutes; M. Peters was supposed to drive, but injured his arm. (This is certain to be J. W. Peters, who was often Wiseman’s passenger-mechanic on cross-country races, and later helped Wiseman build his first airplane.) Ben demurred until he was told that Wiseman would be disqualified unless both Stoddard-Daytons were in the race (it was never explained why). “At this urging and condition Noonan jumped from his seat, leaving his breakfast untouched, ran to the garage donned overalls and jumper over his good clothes, climbed into the machine and was off,” the PD said.

The starting point was on Mendocino Avenue at the edge of city limits, which in 1909 was the current location of the new SRJC parking garage. The 12 racing cars were lined up in a string, and left at one minute intervals. All cars had a passenger-mechanic, and the injured Peters rode with Noonan.

Crowds cheered for them all and it was said that the entire population of Healdsburg turned out to watch the cars round the square. Some of the local cognoscenti camped out at spots they knew would be hard-going. Motor Age magazine reported, “One of the most interesting points along the road was at the Healdsburg bridge, at the end of which the cars had to make a turn at right angles. This meant a complete shutdown and the shots of the motor due to the surplus gas suggested an artillery duel.”

It was immediately clear that this would be an endurance race. One car didn’t make it out of the starting line, another only made it as far as Healdsburg before its frame cracked, and another hit a rock so large that it bent the tire rim. Several had flat tires. Fred Wiseman had to stop on Dry Creek Road to tie up a broken rod with hemp rope, which wouldn’t hold and caused him to stop three more times. The most astonishing tale, however, belongs to “plucky driver” Fay Sheets, who lost the tire off his left front wheel around Windsor on the way back – yet still finished the race.

Only half of the cars made it back to Santa Rosa. Ben Noonan won the day, with a time of about 1:05. Wiseman came in third about five minutes later, his rod still hemp tied.

Noonan won by virtue of having no mechanical failures, avoiding pointy rocks, and being very familiar with the road, having ridden it many times on his bicycle. “I know that route like a book,” Noonan told the Republican afterwards. “Every corner and every bad place on the road is marked in my mind’s eye, and when I came to one of the spots, I slowed up and let the car make it up on the straightaway, where the surface was good. I didn’t have a particle of trouble, and I attribute the victory to the reliability of the car and that easy going at the corners.”

It was a great day, and as the Press Democrat explained, “Noonan must have been a happy lad. He was cheered repeatedly when he drove by the Santa Rosa contingents all along the line, and more so when it was learned that he had won the race. At the garage of the Houts Auto Company, the local agents for the Stoddard-Dayton, the winning machine was photographed probably a couple of hundred times. For a time both machine and driver were under the camera.”

Much photographed and much cheered on that morning in early May, the end of the month found Ben Noonan being held in the Ukiah jail for a day and fined $25 for speeding in city limits. Sic transit gloria mundi.

SANTA ROSA BOY WINS THE GRAND PRIZE AUTO RACE
Ben Noonan Drives to Victory in His Stoddard-Dayton
Thousands of People Watch in Breathless Excitement the Progress of the Great Speed Contest for Fifty-two Miles–Winner is Cheered

BEN NOONAN, the Santa Rosa boy, drove a Stoddard-Dayton to victory and a splendid finish in the grand prize automobile road race at Santa Rosa on Sunday. Maintaining a thrilling rate of speed throughout the fifty-two miles of the course he accomplished the great feat without accident or a hitch. New in the racing game as far as driving automobiles is concerned he ran away with the older and professional experts, gaining well earned laurels for himself and for the City of Roses.

It was the first road race ever held in this state and consequently automobile owners and dealers all over the state of California were interested in the event pulled off in Santa Rosa. In the opinion of many, grand automobile prize road races may come and go but none better will ever take place. In no race will a better bunch of cars and drivers be entered as competitors. And it was particularly pleasing that the race passed off without accident, except to machine.

Thousands of people, occupying all the points of vantage along the fifty-two miles of racing, watched with excitement and as the racers flew by pent-up enthusiasm broke out into cheers that echoed through valley and across the hills. They came from all over northern California to be present and witness the first road race in the state. Scores of automobile loads of people passed through this city early in the morning bound for different points where a broad expanse of country allowed an uninterrupted view of the race for a mile or two. The biggest crowds naturally gathered at the dangerous turns of the road, and while they breathlessly witnessed what seemed hairbreath escapes from disaster, yet every car made the turns without accident.

Noonan’s fine car, his skill and nerve and knowledge of the road were his triumph in that most strenuous of tests on Sunday morning. He had unbounded faith in his car and that counted for much. It was known to comparatively only a few Santa Rosans that Noonan was to take the wheel in his Stoddard-Dayton in the race. But those who were in possession of the information were willing to stake their pile that if nerve and skill without an accident to car was in the balance that Noonan would come mightly near taking the race.

The Stoddard-Dayton won by a very narrow margin, however, as the Stevens-Duryea, driven by Ontank, crossed the tape just two minutes and twelve seconds behind it, winning the handsome cup offered by the Moore Motor Supply Company for the winner of the second place. On the return trip coming through Healdsburg one side of the frame cracked almost in two pieces. Onthank kept going and made a splendid run.

For sixteen miles that plucky driver, Fay Sheets, drove the Acme with the tire off the left front wheel. When the car passed the hundreds of spectators during that long run, minus a tire, they fairly gasped. It was nothing short of miraculous how the driver kept the car on the road at all.

The cars were started one minute apart at nine o’clock from the city limits on the Healdsburg road. Wiseman’s car was the first to leave the starting line, having drawn the first position. He led the Acme, which was off second, all the way to Geyserville, and was first to reach the Dry Creek road. Here the Stoddard slowed up somewhat and half way around the loop the Acme went to the front. Wiseman had to get out of his car to fix a broken rod, but when he got going again he was still ahead of his other rivals, and he went on to profit by the Acme’s misfortune in losing the tire already mentioned and reached the finish in the position he started.

After the sensation caused by the arrival of the first four cars had subsided, the spectators had an intermission of a few minutes before the cloud of dust at the end of the finishing straightaway heralded the approach of the Buick, driven by Frank Murphy, which figured into fifth place, was followed by the Tourist, driven by Ely, which proved to be the last of the cars to cover the course. Ely made a great run, but a tube broke in the ignition system and dropped into the flywheel of the machine. Before the driver could get under way again he had lost thirteen minutes, but the Tourist man was determined to fight it out to the end and he went on and secured sixth place.

Tire troubles were the cause of the dropping out of most of the cars which did not complete the journey. Louis Burnham’s Thomas did not get as far as Healdsburg on the outward journey. His car was fitted with detachable rims and the rim and tire came off one of the wheels before the car had gone ten miles. The Packard car centered by A. J. Welch was close behind the winning Stoddard at Healdsburg on the return trip when a stay nail went through the tire and the car had to be pulled up.

The Speedwell was another sufferer from punctures. After making the fifteen-mile run to Healdsburg in eighteen minutes, the car had to stop on account of a flat tire. The Comet had two tires out of commission at one time, one of the tires cut as by a knife, evidently the result of running over a sharp rock.

Two Stearns cars were entered and were favorably regarded by most of the experts before the race, especially as Soules and Bonney, two skillful drivers, were handling the wheels, but neither completed the journey. The Pope-Hartford was ready to start, but its fibre timing gear stripped and the car did not get across the line.

Too much praise cannot be bestowed upon the arrangements for this race made by officers and directors of the Sonoma County Automobile Association, particularly President J. Rollo Leppo and Secretary Don C. Prentiss. They and the directors and members of the Association along the course saw to it that the course, particularly the road crossings and turns and the streets in the city of Healdsburg, were well guarded and patrolled…

[..race officials named..]

Santa Rosa naturally feels proud of itself that its boy won the great race, and that Fred J. Wiseman, another Santa Rosa boy, who drove a Stoddard-Dayton too, figured so prominently in the race and won third place. Noonan must have been a happy lad. He was cheered repeatedly when he drove by the Santa Rosa contingents all along the line, and more so when it was learned that he had won the race. At the garage of the Houts Auto Company, the local agents for the Stoddard-Dayton, the winning machine was photographed probably a couple of hundred times. For a time both machine and driver were under the camera. The machine was garlanded with flags. The auto was given a critical inspection by experts and was thoroughly gone over. It was found to have stood the strenuous drive in fine shape. Both the Stoddards in the race were entered by the Leavitt Company.

As the horsemen would say, ’twas a great day and a great race.

– Press Democrat, May 11, 1909

GOT UP FROM BREAKFAST TO DRIVE TO VICTORY

Up to within twenty minutes before he took his seat in his car to drive from the Houts Auto Company’s garage in the starting place for the big road race on Sunday morning, Ben Noonan did not know for sure that he would drive in the race. In fact he had made up his mind that he would not. He was eating his breakfast, dressed in his Sunday best, at a table in the Hotel Lebanon. Someone rushed in and told him that he must come at once and drive the car.

“Oh, I am not going to drive. Let someone else do it,” he said.

“You must come, you and nobody else,” he was told. “If you don’t drive the other Stoddard will be pulled out of the contest.”

At this urging and condition Noonan jumped from his seat, leaving his breakfast untouched, ran to the garage donned overalls and jumper over his good clothes, climbed into the machine and was off.

– Press Democrat, May 11, 1909

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A CAR IS A TRUCK IS A MOTORCYCLE

Q: It’s 1908. What do you call those large vehicles used to haul stuff? A: They’re “automobiles” “delivery cars,” “delivery vans,” or maybe, if you’re feeling formal, “motor-trucks.” But they’re certainly not just “trucks” – at least, not until the 1930s.

Today we’re so accustomed to the simple meaning of “car” and “truck” that it’s hard to imagine a little over a century ago those referred only to railway compartments. Then in 1895, motor-car, motor-truck were coined – hyphens optional – but in the U.S. these remained mostly technical terms outside of everyday usage (some names also created in 1895 did catch on: motorcycle, motorboat, and the modern meaning of automobile).

This journey down the bumpy roads of etymology was spurred by a little 1908 item in the Press Democrat: “Petaluma is to have an automobile milk wagon…[two men] have purchased a Mitchell automobile and are having it fitted out for carrying and delivering milk.” The idea of an “automobile milk wagon” seemed absurd; I doubt that dairies in a small town such as Petaluma had pasteurization and bottling equipment in that era (it would be almost a decade more before pasteurized milk was even available in most large cities) so milk was still being delivered in big cans, and it would be difficult to ladle milk out of a 10-gallon can riding in the back seat. But did the Mitchell Motor Car Co. even make a drayage vehicle? Sure thing, they offered a flatbed “motor truck,” as seen in the 1908 ad on the right.

Other vehicular variations tumbled into the language; Mitchell also sold a “touring car” in that ad (that name for a big auto was already in common use), and here’s a “stake truck” for hauling beer, although it’s called an “electric car” in the accompanying article. The same 1905 article mentions an “automobile stage line” running between towns carrying passengers in a “bus wagon,” which was more commonly known at the time as an “automobile bus.”

Confusing matters hopelessly, there was even a motorcycle that was called a delivery van as well as a motor car. The PD reported in 1909 that Santa Rosa’s Pioneer Laundry now had a “tri-car” for deliveries, and as seen here, the vehicle made by the Indian motorcycle company wasn’t a “car” at all, but a 5HP motorized bicycle that had two wide-spaced front wheels with a box in the middle. One feature, according to the newspaper, was that “the whole front may be removed and the single wheel attached and leave a plain motor car” (even though that only would turn it into an underpowered motorcycle).

Thus in the baffling world of the early 20th century, anything with a motor and wheels could be considered a “car” or “automobile,” no matter if it carried one person, thirty passengers, or a ton of bricks. When we say that people of that time went auto-crazy it was probably true, because when words mean little or nothing, the result is lunatic babble. They might as well have described those marvelous horseless machines by using pictographs of gestures and grunts.

BONUS GRAPHIC: While digging through old magazine on Google Books, I stumbled upon this cover from the June, 1907 issue of Motor magazine, with its oddly modern/steampunk allure (CLICK or TAP to enlarge)

WILL DELIVER MILK BY AUTOMOBILE

Petaluma is to have an automobile milk wagon, the first in Sonoma county, and probably in the state. The Messrs. H. C. Taylor and E. W. Ormsby have purchased the Arthur E. Matsen milk route in that city and will begin business January 1, 1909. They have purchased a Mitchell automobile and are having it fitted out for carrying and delivering milk to their customers.

– Press Democrat, December 8, 1908
LAUNDRY GETS MOTOR DELIVERY CAR

The Pioneer Laundry Company has secured an Indian Merchandise Delivery Motor car and will make use of it in delivering laundry to the customers of the company. The car is a combination tri-car, merchandise delivery car and motor cycle, and is a novelty in this part of the country.

The car has twin cylinders of 2 1-2 horse power each and can run from 6 to 60 miles an hour. As a tri-car there is a seat in front of the driver for a second person which rides as smoothly as an easy chair. That can be taken off and the delivery box substituted or else the whole front may be removed and the single wheel attached and leave a plain motor car.

– Press Democrat, April 8, 1909

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