1938

srrc1964

A CEMETERY SO LONG UNCARED FOR

Jeff Elliott Leave a comment

It is where you might dream when you dream of Elysium. A gently sloping hill, dappled sun through the wild oaks, trails likely following the paths of cows that wandered there before the Civil War, greenery trimmed (but certainly not manicured) bestowing the peace of woods in its scent and hush.

Today this is the state of Santa Rosa’s Rural Cemetery but until the late 1990s it was decidedly unlovely, choked with weeds, sapling trees, vetch and poison oak. Stories about the cemetery’s abysmal condition are legion. It was said to be so overgrown at times that a hearse could not reach gravesites and caskets had to be carried in. A worker clearing brush came across someone’s home – a vagrant had burrowed deep into a bramble patch and set up camp.

The cemetery has seen its moments of drama and chaos; there’s the mass grave of 1906 earthquake victims and just steps away is the scene of the 1920 lynchings. But mostly it has been an uneventful place – although it also has mirrored the city’s maddening pattern of chronic mismanagement.

This chapter about the Rural Cemetery tells the story of its changing conditions; the following article covers the extraordinary efforts made over a century by volunteers to document who lies there, and where.

Aden Congleton headstone and nearby graves at Santa Rosa Rural Cemetery, 1970; Don Meacham, photographer. TOP: Davis family marker, 1964.Both images courtesy Sonoma County Library

 Davis family marker. 1964, TOP: Aden Congleton headstone and nearby graves at Santa Rosa Rural Cemetery, 1970; Don Meacham, photographer. Both images courtesy Sonoma County Library

In November 1854, Thompson Mize drowned in a small pond near Santa Rosa. He was drunk. Why the 31 year old father of four had brought his children and pregnant wife here a few weeks prior is unknown. Perhaps he was a gold bug who heard the rumors about prospectors mining on the Russian River earlier that year. But there wasn’t much reason for anyone to be in Santa Rosa at the time; it consisted of all of five buildings, including a tavern which probably led to his undistinguished demise.1 Yet Mr. Mize still made a blip in our historical timeline because he was the first recognized burial in the Rural Cemetery. But here’s the Believe-it-or-Not! twist – in 1854 there was no Rural Cemetery, and it would not come to exist until seven years after he ended up face down in (what was most likely) a very large puddle.

Over the next few years “many citizens of Santa Rosa and vicinity” were also buried there, according to an 1859 Cemetery Committee report, although it was still private land owned by a man named John Lucas.2

Although they hadn’t yet committed to buying three or four acres from Lucas, a survey was done on the area where there were already graves.3 Committee chair Dr. James W. B. Reynolds took leadership in approaching Lucas and setting up the deal (in later years Otho Hinton would be falsely credited as being something of the “father” of the cemetery). But the Committee dithered over the price and whether Lucas should give them a discount on parts of the land with existing graves. Finally in late 1861 a portion of what we now call the Rural Cemetery was purchased. (See the sources section below for transcripts of that item and other newspaper articles.)

Ad hoc burials apparently continued until 1866, when the Santa Rosa Rural Cemetery Association was incorporated to legally sell deeds to burial plots. There were no exemptions for those already in the ground; notices appeared in the Democrat warning that unless families of the deceased paid up, “bodies will be exhumed and reinturred [sic] in portions of said grounds set apart for that purpose.” It’s not believed they carried out the threat, however.

But just a couple of years after the Association was formed, an item in the Democrat newspaper revealed the place was already starting to slip into neglect: “The Cemetery has not only been allowed to grow up in weeds, but the fencing around it has received no attention; horses, cows and hogs have been permitted to wander over the grounds and among the graves.”

It seems that when it came to caring for the Rural Cemetery, our Santa Rosa ancestors did a lot more moaning than mowing.

Complaints continued through the 19th century: It was “overrun with weeds and tangled grass” (1878) “if those unsightly weeds that abound in all parts of the enclosure could only be removed, our cemetery would present as neat an appearance as any in the State” (1879) “some plan [needs to] be devised to improve the appearance of the Rural Cemetery” (1896). There are probably more references I missed, and I did not even peek at the Santa Rosa Republican.

In the first half of the 20th century, some years there would be cleanup efforts before Memorial Day to collect tin cans and liquor bottles and make the trails passable, the work done by service groups such as the Woman’s Improvement Club and the boy scouts. But over those fifty years you could count the number of those day projects on your hands – and still have enough fingers left over to hold a soup spoon.

The only significant cleanup during that era was done during late 1931 – early 1932. A crew of about 25 men on Relief worked there for a month or more, being paid in credit for groceries at the food bank. “All weeds have been cleared out, tombstones straightened, rubbish cleared away, garbage cans painted and new grass planted,” the Press Democrat reported.

But don’t take the good news too literally. An earlier PD item on the project mentioned, ” …it is proposed to work similarly at the Stanley cemetery”, so the work didn’t necessarily encompass all gravesites on the hill. That article also stated “only the pathways will be cleaned unless work on the plots is authorized by the plot owners. Those wishing such work are urged to communicate with the relief council.”

That edict about authorization came from the Rural Cemetery Association president and threw ice water on hopes that the cleanup could morph into an ongoing maintenance program. How many owners could give permission? The original owners of those old plots were likely dead themselves; there might not be any family members still in the area or who even knew they had an ancestor in an overgrown grave. It was suggested the families of all those buried there could organize and hire a caretaker (imagine the exciting Thanksgiving dinner squabble over who owes how much for upkeep on Great Uncle Fletcher’s gravesite).

And what was the status of the Association, anyway? The standard expiration for a corporate charter is fifty years, which meant that it should have ceased to exist in 1916. Yet they sold the last new deed in May 1930 and continued to hold meetings to elect officers at least through 1937. The Association’s lack of standing was finally noted in a 1938 Press Democrat editorial:4

Established some time in the ’50s, before the idea of perpetual care had even been heard of, at least in the west, Rural cemetery is now and for years past has been an abandoned child. The association’s charter expired fifteen years ago, and has never been renewed. Nobody owns Rural cemetery, it had no board of trustees, and since no public body holds title, it is ineligible to WPA or other aid of like character.

At the time, PD editor Ernest Finley and others in the city were begging voters to approve a “Cemetery district” which would create a small property tax for the upkeep of both the Rural Cemetery and the Calvary Cemetery. That idea had been first proposed and spoken of approvingly more than a decade before, but now that it was on the 1938 ballot a loud opposition was heard. It lost by almost a 4-to-1 margin.

After WWII the situation grew steadily worse. Its neglected condition drew tramps and delinquents who trashed it further, knocking over large monuments and smashing marble tombstones. Fine statuary was stolen. It became the meet-up place for drinking parties.

These problems did not go unnoticed, with letters and news items more frequently in the Press Democrat lamenting the terrible conditions. But the city’s position was that nothing could be done – the legacy of the Association was to instill the notion that everything outside of the trails was private property and could not be touched without explicit family approval. City workers could not even spray for weeds.

But by 1951 something had to be done. It was so bad the Santa Rosa City Manager deemed it a fire risk because the matted undergrowth was “about two feet thick.” They decided to do a controlled burn which did not work out so well, as it also destroyed historic wooden markers and blackened monuments (see “BIG BURN AT THE CEMETERY“). There was no followup maintenance so in a few years it was again a thicket, as seen in the photos above. The cemetery was becoming like the village in the musical “Brigadoon,” revealing itself ever so often before again disappearing.

In 1965 the Rural Cemetery Association was reformed under the wing of the Sonoma County Historical Society and the old place saw its first work crew since the Relief men during the Great Depression. This group still lacked support from the city, though, and by the end of the decade the volunteers had drifted away.

The city finally began taking some responsibility for the conditions in 1979 when the entire burial ground was declared eminent domain abandoned property and erected a fence – which was not paid for by the city, but via fundraising. But the restoration didn’t really begin until 1994, when the Recreation & Parks Dept. began providing mowers and other material support for a new crop of volunteers. City crews were also made available to provide heavy labor, such as dealing with fallen trees. This effort is still ongoing.

Despite this being an all-out campaign to restore the Rural Cemetery, things didn’t immediately turn around. Some sections of the weed forest remained mostly untouched for years. Vandalism continued to be a problem and the troublemakers even targeted the newly repaired gravestones. An information kiosk built near the entrance included a Merit Award to the restoration committee from the city – until someone broke into the display and stole the award.

So many people have devoted great amounts of time and energy to bringing the cemetery back to life that even an abridged list would test Gentle Reader’s patience (if such a list could even be constructed). But there are a few who must be singled out for honors.

There can be no question that Bill Montgomery has done more to rescue the cemetery than anyone in its history. He was deputy parks director at Recreation & Parks in 1994 when he put out a call for volunteers and led members of the Cultural Heritage Board and others from the city on a tour. He started the “Adopt a Pioneer Gravesite Program” and drew attention to the cemetery via a couple of featured stories in the Press Democrat. In essence, he reintroduced the Rural Cemetery to the public – it was so little known at the time that the PD felt compelled to add a map illustration to one of the stories to show where it was. Bill continues to be actively involved with everything having to do with the graveyard.

Laurels also must be given to the late Alan Phinney, who managed the volunteer work parties for 20+ years and launched “The Tombstone Trio,” which still meets Tuesday and Thursday mornings to repair and clean markers. Also to be honored is Evelyn McMullen who organized volunteers in the 1960s, continuing to work even after there was no one still interested except for herself and son, Jay. More about her and Alan appear in the following article.

Over the years the cemetery has also drawn mavericks who worked independently on the place just for the love of it. There was Larry Leathers – well known as the spokesman for the County Fair and Fairgrounds in the 1980s and 1990s – who tackled the Fulkerson section by bringing in his own lawnmowers. He wore out three of them.

But a special salute goes out to Roland Gevas, a 55 year-old Spanish-American War vet who worked on the cemetery during the summer of 1929. Roland was none-too-subtle in hinting that he hoped someone would pay him $1,200 a year (!) to work there full time, be it the city, the Cemetery Association, a service club or some benefactor. In a lengthy letter to the PD, it seemed like he might have been expecting donations from the public.5

“I have done all that was humanly possible,” he wrote. “I have put in every day at the cemetery and have cleaned more than 95 per cent of the rubbish away, have kept free water at all times, cleaned all lots free of charge around the main entrance and the approach to it.” After working for six weeks and receiving just $21.50 (from whom?) he was bitter at Santa Rosa’s indifference:

I am sorry to state that the public, unlike myself, are not much interested in the City of the Dead. I have come to the conclusion that all those loving carved words on tombstones and monuments are a living lie to the dead, that forgotten and so pitifully alone, stand as a shame to the living.

“The cemetery is a naturally pretty one, well located and with many stately monuments, some of them real works of art,” he concluded, before begging the public to come see all that he had done:

I would like to have you come to look at the place if you have not seen it since before Decoration Day. You will see some real changes in the view looking up from the McDonald avenue entrance, and if I could only have a little support the Rural Cemetery would not be a disgrace, nor would people have to be ashamed of their home of the dead.

There was nothing more in the newspaper about Roland Gevas at the cemetery, so one might assume that was the end of that. But when the census-taker came around the next April, Roland opened the door of his Olive street home and answered the questions about what he did for a living. Industry: Cemetery. Occupation: Sexton.

How long that lasted we don’t know and it’s unknown who paid him – or if he was even paid at all. But at least for awhile the old sailor was at the cemetery he cared about, doing what he could. A small victory is a victory still.

 


1 Although the streets were already platted out in their current layout, there are no reliable descriptions of Santa Rosa in the key year of 1854. Almost all sources blur together 1854-1856 as being the years the village was formed. Confounding matters further is that some of the housing stock was being moved in from Franklin (such as Sterling Coulter’s building) so some places could have been in both towns during the same year. Aside from an 1876 sketch, there are the two books Robert Thompson wrote about Santa Rosa and the county. His most detailed description is in the 1877 county book, not the 1884 book on the town. See: Historical and Descriptive Sketch of Sonoma County, California, pp. 72-75

2 In 1850, Julio Carrillo sold 640 acres near the Carrillo Adobe to Oliver Boulieu, who established the short-lived village of Franklin. Boulieu sold parcels to Commodore Elliott (100 acres in 1853), Richard Fulkerson (94 acres in 1856), Emmanuel Light (11 acres in 1856) and the remaining 435 acres to John Lucas in 1857. Source: “Oliver Beaulieu and the Town of Franklin” by Kim Diehl, 2006; pg. 19

3 Surveyor W. A. Eliason surveyed part of the cemetery (at least) three times, in 1859, 1872 and 1879. The 1859 survey is lost but probably just showed rough boundaries, as the Cemetery Committee had not yet made a decision whether to purchase 3-4 acres from Lucas. After having purchased an additional 3½ acres in 1867, the survey of 1872 was apparently to plat out the lot lines.
4 Press Democrat, September 11 1938
5 Press Democrat, August 11 1929

 

NEXT: IN SEARCH OF THE LAST LOST GRAVES
 

sources
Inquest. — We learn from the Sonoma Bulletin that an inquest was held at the town of Santa Rosa, on the body of a man named Mize, who was found dead in a pond of water a short distance from town. He was intoxicated, which accounts for the accident verdict accordingly.

– Sacramento Daily Union, December 5 1854

 

Santa Rosa Cemetery.

Ed. Democrat — Dear Sir: I am glad that you anticipated me in your remarks about the Cemetery, in last week’s issue. It is high time something should be done by the citizens of this place and vicinity, in regard to this matter. While we are continually taxing both head and hands in efforts to secure homes for the living, and spending our time and money for public and private convenience and show, let us not forget the spot, beneath which, sleep our silent dead! True, their spirits rest not in the cold, cold clay; nought but the mouldering forms which contained them are left behind. But, we cherish a daguerrotype or painted likeness of the dead. Then, how much more should we revere the sacred resting place of the loved companions, whose smiles cheered us on in the race of life — or the dear child, that sat in prattling innocence upon our knee.

But I know it is unnecessary to make any appeal to the sympathies of the generous hearted citizens of Santa Rosa, to induce them to assist in securing, and suitably embellishing a home for the dead. Indeed, my principal object in writing this article was to suggest the propriety of immediate action, and the necessity for having a general meeting of the people, so as to arrange some definite plan.

In a conversation with Mr. Lucas, who owns the land on which the present burying ground is situated, he informed me that he would willingly sell to the citizens any number of acres they might require for the purpose, and for a lower price than he would dispose of it for any other object. He also informed me, that under the existing state of affairs, he was deprived of the use of 150 acres of pasturage; and, unless something was done by the citizens, soon, ho would be compelled to turn the graveyard out of his enclosure. As it is, every grave, not specially protected by a railing, is liable to be trampled upon by cattle and horses.

Having understood that Mr. Eliason has surveyed the premises, and now has a complete plot of the same in his office, there remains but little to be done, but to raise a sufficient amount to pay for the land — the expense of surveying and enclosing it, and ordering a public sale of lots; or, by placing them in the hands of Trustees to sell privately.

But, I am anticipating, and giving a detailed opinion, which would properly belong to the citizens when they meet, which I respectfully suggest, may be next Saturday evening, the 3d of Dec., at the Disciples’Church, at 6 1/2 o’clock, p. m.

Santa Rosa, Nov. 28. J. W. B. R.

– Sonoma Democrat, December 1 1859

 

CEMETERY MEETING.

Met pursuant to adjournment on the 13th of December, 1859, at 7 1/2 o’clock P. M.

On motion of Otho Hinton, S. T. Coulter was elected chairman of the meeting, Whereupon the committee appointed at the previous meeting, make the following report, the same being read, and on motion accepted:

REPORT OF CEMETERY COMMITTEE.
The committee to whom was referred the duty of ascertaining the most suitable location for a Cemetery, the price of the land, and any other information which they might deem pertinent to the subject, beg leave to submit the following report, viz:

Whereas, the present grave-yard, (on the land owned by Mr. Lucas) is a beautiful site for such purpose, not subject to overflow in time of high water — is in a reasonable distance of the town, easy of access — and more particularly, as many citizens of Santa Rosa and vicinity already have relatives and friends buried there — we do not hesitate to give this location the preference over all others.

We have ascertained on inquiry, that the present owner (Mr. Lucas) of the ground in the vicinity, is willing to sell any number of acres the community may require for a Cemetery, at Fifty Dollars per Acre. And your committee would recommend the purchase of four or six acres of said land at the sum above specified – excepting one acre, including the present graves, for which your Committee are of opinion the owner should take cost price, and reasonable interest on the same to the time of purchasing.

As to the mode of purchasing, &c., your committee recommend that eight responsible citizens of Santa Rosa and vicinity be appointed by the present meeting, who shall organize under the general corporation law, with instructions to purchase such quantity of land as may be agreed upon, and to give a joint note of the company. — Therefore, payable at such times, and in such installments as may be mutually agreed upon between them and the owner of the land. Said company shall be known and designated by the name of the “Santa Rosa Cemetery Company.”

It is further recommended by your committee, that said company, after organizing, shall appoint three or five of their number, whose duty it shall be to have the grounds surveyed, and a plot made thereof; provided, said plot shall be drawn in such way and form as to preserve the natural character of the scene; and provided, further, that said plot shall in no wise interfere with the graves already on said grounds.

Finally — Your committee would recommend that said company be requested to organize, and fulfilling their duties at as early a date as possible, report to an adjourned meeting at such time and place as may be agreed upon.

All of which is respectfully submitted.
James W. B. Reynolds, Chairman.

On motion of Wm. Churchman, the proceedings of the meeting and copy of the report of the committee as accepted, be published in the Santa Rosa Democrat, and that the meeting stand adjourned until next Tuesday evening, Dec. 20th, 1859, at the Baptist church, and that the ladies be especially invited to attend.

S. T. Coulter, Ch’n. Wm. H. Bond, Sec’y.

– Sonoma Democrat, December 15 1859

 

Efforts are making to purchase a tract of land near Santa Rosa, a part of which has been used as a burying-place by people of that town, to be set apart exclusively as a Cemetery. Those who favor this excellent project will please call at Gen. Hinton’s office.

– Sonoma County Democrat, November 21, 1861

 

CEMETERY. The grounds for the Santa Rosa Cemetery having been purchased, it is particularly necessary that the friends or connections of the deceased buried there previous to the purchase should secure lots immediately. Such and all others who desire burial lots in the Cemetery may secure them of Gen. Hinton.

– Sonoma County Democrat, November 28, 1861

 

THE CEMETERY INCORPORATION. —An adjourned meeting of citizens, for the purpose of incorporating the Cemetery Grounds, was held at the Court House, on the evening of Dec. 3rd., H. P. Holmes acting as Chairman and Thos. H. Pyatt Secretary, pro tem. The meeting agreed to incorporate under the name of “Santa Rosa Rural Cemetery Association.” The number of Trustees was fixed at seven, and the following gentlemen were duly elected as such…

– Sonoma Democrat, December 8 1866

 

SANTA ROSA RURAL CEMETERY ASSOCIATION. —That such an organization has had an existence in the past we, of Santa Rosa and vicinity, do most positively know, but that it now exists we cannot speak with so much certainty. For several months nothing has been done by this Association — a meeting has not even been held. The Cemetery has not only been allowed to grow up in weeds, but the fencing around it has received no attention; horses, cows and hogs have been permitted to wander over the grounds and among the graves. But worse than all no steps have been taken to give the owners of lots deeds of the same, so that improvements could be made and the graves properly taken care of. The evil can be remedied, and the necessary steps in that direction should be taken at once. In this connection, we are requested to say that a meeting of the citizens will be held at the Court House on next Saturday afternoon, the 26th inst., at 2 p.m., for the purpose of taking this matter in hand. We hope to see every one interested turn out, as something must be done.

– Sonoma Democrat, December 19 1868

 

CEMETERY NOTICE

THE TRUSTEES OF THE SANTA ROSA Rural Cemetery Association, having, in company with W. A. Eliason, surveyor, and G. Kohle, sexton, visited the grounds and tied by location the numbers of the lots, down on the adopted plat and survey — now all persons having paid for lots in said grounds will, within forty days of the date of this notice, file with the Secretary of this association his evidence of purchase and payment, and receive the necessary title. Persons who have buried their dead in said grounds, and not yet purchased or paid for their lots, will, within the above period, pay the Treasurer of the association, J. M. Williams, for the same, and file his receipt with the Secretary. A neglect of claimants or purchasers to comply with either of the above requisitions, for the above period, will be deemed a voluntary abandonment of all claim to lots in said grounds, and in isolated interments on single lots the bodies will be exhumed and reinturred in portions of said grounds set apart for that purpose.
By order of the Board of Trustees.
HENDERSON P. HOLMES, President.
Attest: W. Churchman, Secretary.
Dated this 21st day of September, 1872.

– Sonoma Democrat, September 28 1872

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The Press Democrat did a cross promotion with KSRO where a newspaper photographer would take a picture of someone during a "Man on the Street" interview. If your face was circled in the photo printed the next day you won a prize (in this case, a turkey) by identifying yourself. Press Democrat, Dec. 15 1937

KSRO IS ON THE AIR

Jeff Elliott 1 Comment

The high school auditorium was packed that Sunday morning in 1937 with people from all over Sonoma county. Uniformed boy scouts ushered the last of the audience to their seats as an announcer hushed the audience. Promptly at 10:30, the speakers crackled to life with a recording of the Star-Spangled Banner.

Waiting at the microphone for the music to finish was a slight 67 year-old man in his customary three-piece suit. “Good morning, ladies and gentlemen. With the playing of the national anthem, station KSRO, voice of the Redwood Empire, takes the air for the first time.” He continued with the required sign on announcement before ending: “This is Ernest Finley speaking and I now turn this fine new radio station over to the people of the Redwood Empire for their use and enjoyment.”

Finley wasn’t really handing over KSRO to the public, of course – he was the sole owner of the station as well as the two newspapers in town, the Santa Rosa Republican and the Press Democrat, where he was also editor and publisher. The papers would promote the station which would promote the papers. So cozy was this little media empire that the broadcasting studios were in the PD building on Mendocino Ave.

After an invocation by the rector of the Church of the Incarnation and playing a recording of religious music, the live program continued with 15-minute salutes to Marin county and seven communities in Sonoma. Usually the mayor said a few words which were followed by music from someone in that town – there had been talent contests over the previous weeks to choose the artists. Santa Rosa was represented by a singer and Walter Trembley, harmonica virtuoso; Cloverdale sent Glen Bonham, imitator.

There were other live performances that day woven between recorded music before the big dedicatory program at 3:00, where the mayor of San Francisco spoke and the KSRO orchestra performed, along with others. The hour long program closed with an audience singalong.

And that was pretty much the end of the first broadcast day, September 19, 1937. The station signed off at 6PM, having only a permit to operate from dawn to dusk. This was typical of little commercial stations all over the country; night hours were only for the high power clear channel stations that could sometimes be heard for a thousand miles. With its 250 watt (!) transmitter, KSRO reached from San Rafael to Ukiah – but came in as far away as Eureka and San Jose when conditions were ideal.

By 1937 the radio market was well-established in the Bay Area. Probably any radio in Sonoma County could pick up the big stations in San Francisco such as KGO, KSFO and KPO (which became KNBR), which were network affiliates broadcasting all the popular programs we associate with the golden age of radio. During the day there were the soaps, including Vic and Sade, Our Gal Sunday and Ma Perkins; in the evening were the top shows such as Burns and Allen, One Man’s Family, Amos ‘n’ Andy, Gangbusters, Jack Benny.

ksro19370924(RIGHT: KSRO schedule for September 24, 1937; local programming highlighted)

Pipsqueak independent stations like KSRO instead relied on a mix of local programming and a transcription service (the one first used by KSRO was NBC’s Thesaurus, upgraded soon to World). A subscribing station would get 16-inch records that played at 331⁄3RPM, which would provide fifteen minutes of content per side. Thus a station operating on the cheap could fill much (even all!) of its schedule using just an engineer and an announcer – who could also be the engineer – to read commercials and announce time/call letters. And as you see by this schedule taken from its first week of broadcasting, that’s pretty much what KSRO did at the beginning.

The problem with transcription services was that their offerings often… sucked. In its earliest weeks KSRO mostly played transcriptions of D-list musicians such as the Mountaineers hillbilly band (who apparently never made a record) and Robin Hood Bowers (somewhat known for a 1919 ditty, “The Moon Shines on the Moonshine”). The station also broadcast generic canned programs with titles like “Melody Time” and “Rhythm Makers.” It was music to do chores by.

Those transcription shows were mostly sustained (unsponsored, except promos for other shows or perhaps Finley’s newspapers) because KSRO didn’t have many advertisers at its outset. The first sponsor was mentioned only a few days before the premiere broadcast – the White House Department Store would advertise on the noon newscast.

Among other early live studio programs were 15 minute weekly shows by The Rincon Valley Ramblers, a quartet which entertained sometimes at lodge or club meetings, and “Songs of the Island,” with Hawaiian melodies sung by the Carroll Boys from Napa: Slip, Arky, Gat and Alky. There was the 30-minute “Mickey Mouse Club” on Fridays at 4, which resurrected the riotous live show that once commandeered the California Theater on Saturday afternoons (see “LET’S ALL YELL AT THE MICKEY MOUSE MATINEE“).

On weekdays the anchoring live show was the mid-afternoon “Time for Tea,” which was completely free form. There were usually announcements from women’s clubs, churches and the like, but you might also hear some kid scraping his bow across a violin string or squeezing an accordion. They sometimes did a “Name That Tune” type game show or brought in an elementary school class to do a spelling bee.

The popular morning “Breakfast Club” opened the broadcast day at 7 (sadistically, by beating a gong that nearly blew out your speaker) and received lots of mail because the host encouraged listeners to send in their birthdates to be announced on air. A farmer from the Sonoma Valley who wanted to sell his ranch wrote that he would come on the show and do his (presumably terrific) imitation of a calf and a squeaky clothesline in trade for commercials.

Gradually over the first couple of months their live programming pushed out more of the transcribed shows. KSRO was becoming a radio station that locals wanted to actively listen to instead of just being a source of ignorable background music.

Remotes were a large reason for the station’s success. They kept their portable transmitter busy; Evelyn Billing’s organ concerts on the grand instrument at the California Theater were always popular, although sometimes she played at the Chapel of the Chimes, which wasn’t exactly a venue where one expected to hear peppy dance tunes.

They broadcast SRHS and Petaluma High football games live from the 50 yard line; Sunday morning church services; KSRO was there for the opening of Rosenberg’s Department Store (now Barnes & Noble). They took the equipment to Healdsburg to cover their Veterans Day celebration: “If the weather is nice you will get a word by word picture of the parade, bands and all. If it rains you will probably get a drop by drop sound of a rainstorm in the Redwood Empire.”

Most of all, they broadcast live every weekday at 12:45 from the Exchange Bank corner downtown. The “Man on the Street” show was easily KSRO’s most popular program of 1937. The very first question asked: “Do you think Santa Rosa should have stop lights at downtown intersections?”

The Press Democrat did a cross promotion with KSRO where a newspaper photographer would take a picture of someone during a "Man on the Street" interview. If your face was circled in the photo printed the next day you won a prize (in this case, a turkey) by identifying yourself. Press Democrat, Dec. 15 1937
The Press Democrat did a cross promotion with KSRO where a newspaper photographer would take a picture of someone during a “Man on the Street” interview. If your face was circled in the photo printed the next day you won a prize (in this case, a turkey) by identifying yourself. Press Democrat, Dec. 15 1937

KSRO wasn’t the first radio station in Santa Rosa, however. Years before – as the radio era was just beginning – there was KFNV, broadcasting with a mighty five watts from March 1924 to October 1925, off on Sundays.

Lennard Drake – yes, that’s the spelling – and his wife Aimee, who ran the Drake Battery and Radio Shop downtown, convinced the publisher of the Republican (not yet owned by Finley) to provide space for an equipment room at the newspaper’s office on Fifth street. They put it together with the aid of local radio entusiasts and using gear unapproved by the government.

Programming at KFNV was mainly phonograph records, a player piano and anyone who drifted in to talk. Their only regularly scheduled program was the “Sunset Matinee,” a 6:30PM children’s program of bedtime stories by “dear oid Uncle Silas.” The Republican radio columnist noted Silas was the father of two and “I know for I have had the pleasure of seeing them” – which is such an odd thing to write that it makes one wonder if there were whispers about the doings over at La Casa Silas.

kfnvIn 1937 Lennard was interviewed by the PD and said the station folded because of lack of sponsorship. “Radio was [considered] just a child’s toy, a fancy of the moment.” Aimee added, “no one, of course, in those days foresaw commercial sponsors.” Apparently the only advertisers were the Drake radio store and the Republican. (By 1937 the Drakes had dropped the radio business and were now selling electrical supplies, including fixtures and wiring for KSRO.)

A dozen years passed between the end of KFNV and birth of KSRO and in that time radio had become an essential part of daily life. By 1937 there were 28,000 households from San Rafael to Ukiah where the radio was on 3-4 hours during the day – all listening to commercials for stores in San Francisco, Oakland or Sacramento.

Not having a local station was also a big reminder that the North Bay wasn’t a full-fledged member of the Bay Area. Promoters and developers in Marin and Sonoma counties had pushed through construction of the Golden Gate Bridge primarily to draw tourists and increase property values; when it opened just a few months before KSRO went on the air, Finley spoke of the “untold advantages and development for Santa Rosa” the bridge would bring.

Likewise KSRO wouldn’t be intended only for locals seeking department store sales on tea towels. For those tuning in from the fringes of its reception area, it also would serve as an advertisement for Sonoma county itself – that this was a great place if you were thinking of buying a little chicken farm or looking to escape the city. The homey vibe of shows like “Time for Tea” were a panacea to the slick productions cranked out by the networks and big urban stations.

But Finley et. al. weren’t alone in viewing the region as an untapped market; when the Press Democrat Publishing Company filed for a broadcasting permit from the Federal Communications Commission in early 1935, there was already someone ahead of them in line.

Two men from Berkeley, Arthur Westland and Jules Cohn, had applied for a 100 watt station to cover Santa Rosa alone. They were pioneers in the radio biz and operated KRE in Berkeley, a station which dated back to 1922.

In February of 1935 the Santa Rosa Chamber of Commerce – always in lockstep with Finley and the PD – sent the FCC a telegram asking them to deny the Berkeley application because Westland had falsely told the Commission “there was no opposition to the proposal.” Two months later an FCC examiner recommended denying Westland and Cohn. The reasons, according to the PD, were that it was “not shown there was a substantial need for additional broadcast service in that area” and that any station was unlikely to be a viable business because there just wasn’t enough interest.

Yet that same April there was a formal hearing on Finley’s application. Presumably he and others attended that meeting in Washington, but it wasn’t mentioned in either newspaper at the time. Final arguments for the permit were made in October 1936, and a month later the FCC denied the Berkeley-ites and granted the license to Finley.

ksroasbestosBoth of Finley’s newspapers covered the 1937 build-out of KSRO obsessively. Readers saw photos of the antenna going up in the Laguna – it was at the corner of modern-day Finley and Leddy avenues – and the transmission “shack” built at its base (it remained there even after the antenna was moved close to Stony Point Road, but burned up in a 1968 fire caused by homeless squatters).

The papers also admiringly described the remodeling done to turn the second floor of the Press Democrat office into broadcast studios (alas, no photos). Since the rooms had to be soundproof there were no windows; there was a gee-whiz astonishment that they were to be air conditioned full time.

They hoped to be running by August 15 so they could broadcast remote from the county fair, but obstacles arose which were not explained. But a month later there was that ceremony where 750 people packed into the high school auditorium.

KSRO was now on the air.

Guerneville during the 1937 flood. Photo courtesy Sonoma County Library
Guerneville during the 1937 flood. Photo courtesy Sonoma County Library

The station may have continued down its uneventful path for years, slowly building an audience as it kept improving local programming. But before it was even three months old its coming of age moment arrived: People’s lives became dependent upon listening to KSRO.

In December 10-11, all of Northern California was saturated by ultra-massive rains. The PD called it “worst storm in all history” and “the greatest havoc ever wreaked in Sonoma County.” Unfortunately, we can’t compare it to other disasters because Russian River flood records are inexact before 1940 – but old-timers insisted it was the worst in 60-70 years. It was the damage caused by this flood that would eventually lead to the construction of the Warm Springs Dam.

Parts of Healdsburg were under ten feet of water and the deck of its railroad (Memorial) bridge was covered. Goats and calves were herded into a church near the town – and then had to be moved again a couple of hours later when the water reached the church. A two story house from Rio Nido was hurled against the Guerneville Bridge. Before the water reached the switchboard, operators at the Monte Rio telephone exchange were wearing hip boots and standing in 40 inches of water.

The Russian River kept rising, first three inches an hour, then four. Five. Electricity was out everywhere and phone service was spotty. Hundreds of families, hungry and cold, were huddled in upstairs bedrooms, in attics, on their roof and nobody knew how bad it would get or what to do – unless you had a battery-powered radio tuned to KSRO.

News bulletins from the station warned listeners to conserve drinking water because well pumps wouldn’t be working for days. There were phone interviews with mayors or other officials in many of the hard-hit towns, updating citizens on the latest conditions. There were road reports from AAA. In Geyserville, the director of relief work announced on KSRO that anyone needing help should fly a white flag from the top of their house. Soon a dozen or more flags were spotted by volunteers with binoculars watching from high ground and they directed rescue boats where to go.

ksro19380806Amazingly, no one died locally during the disaster – and KSRO surely must deserve some measure of credit for that.

(RIGHT: KSRO schedule for August 6, 1938; local programming highlighted. Capitalized shows were sponsored)

In the months that followed the local radio columnists mentioned the growing amount of fan mail being received by “KSRO personalities.” Live programming was now about half the schedule. Added to the schedule were popular new shows such as “KSROlling Along,” the “Italian Program With Guiseppe Comelli,” and the “X-Bar-B Cowhands.” The country-western band was a bit of a coup for the station as they already had a following, having been heard on a San Francisco station for six years before the group moved to the Russian River area.

Finally KSRO gained permission for evening broadcasts and as of August 1, 1938 it was now on the air up to 11 o’clock, midnight on weekends. As before, there was a dedication ceremony (this one featuring 21 year-old Miss Ruth Finley, “concert pianist”) and a short speech by Ernest Finley. He said, in part:

In inaugurating Station KSRO, we were pleased to call it the ‘Voice of the Redwood Empire.’ We feel that it has been just that. Every effort has been made to bring the various communities of the Redwood Empire closer together. Our survey shows that Station KSRO has a listening audience of 150,000 persons. This does not take into account Oakland, Berkeley, Richmond, San Francisco or any of the cities about the bay, in many of which reception is fully as good as it is here.

In some ways that moment was as significant as the opening of the Golden Gate Bridge for Sonoma county. KSRO had brought all of us closer together via its news coverage during the flood. And although Finley was thinking of the promotional value of the station luring Bay Area residents, it also meant we could take part of our community with us when we went away.

As your car crossed the beautiful bridge and the northern counties slipped from sight behind the city hills, the signal might become crackly and drift in and out – but it would always be a steady beacon which would later guide you home.

"Night Time Now KSRO Time" Press Democrat, July 31, 1938
“Night Time Now KSRO Time” Press Democrat, July 31, 1938
KSRO Orchestra. Santa Rosa Republican, September 18, 1937
KSRO Orchestra. Santa Rosa Republican, September 18, 1937
"KSRO Greets You". Santa Rosa Republican, September 18, 1937
“KSRO Greets You”. Santa Rosa Republican, September 18, 1937

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burbank school title

ELEMENTARY, MY DEAR BURBANK

Jeff Elliott 1 Comment

Dear Luther Burbank: Will you please allow us to honor you by putting your name on our new elementary school? Sincerely, The Board of Education.

That was the gist of their February 1906 request, according to the Press Democrat, and a few days later an article followed about Burbank granting permission, “…but not without many misgivings as to my ability to hold up the reputation of such a fine institution. My deep interest in all children, as well as Santa Rosa in general, will be my apology for accepting this honor.”

Sure, old Luther poured on the faux humility a bit too thick, but he really did have a genuine affection for children, although he was never a parent. He wrote and spoke often about education and the importance of nurturing children (including some quirky ideas, such as they shouldn’t begin schooling until age ten). Burbank was famously impatient with adults who dropped by his Santa Rosa garden seeking an audience, but he always gave children his full attention, hoping to spark a lifelong love of nature. And for some reason he oddly felt compelled to entertain them by performing headstands and somersaults.

Why they wanted to name school after Burbank was obvious: In the same Press Democrat article he was called a “great scientist” and “Santa Rosa’s eminent citizen.” The year before, Burbank had been awarded an annual grant of $10,000 by the Carnegie Institution. As the prestigious Institution was known for funding only the pursuit of pure scientific research, Burbank suddenly was cast as a celebrity and a genius of world-class importance instead of merely a nursery man who produced novelty flower and vegetable seeds. (The deal ended bitterly for Burbank in 1909 amid a growing number of scientists calling him a charlatan – see the four part “BURBANK FOLLIES” series for more.)

But naming a school to tribute a person was a new thing around Santa Rosa. Previously schools were called after the school district – the Lewis district school, Llano district school, Monroe district school, and so on. In town grammar schools were named for the location: Davis street, South Park, Third street. A PD article in 1905 (transcribed below) pointed out that cities were now naming schools after presidents and other prominent men, so besides naming the new school after Burbank, the Fourth street school was renamed Fremont school at about the same time.

Luther Burbank performing somersaults for children at age 70 or 71, circa 1920. Image: Sonoma County Library
Luther Burbank performing somersaults for children at age 70 or 71, circa 1920. Image: Sonoma County Library

Burbank name aside, the school ran into a number of serious problems before its doors opened.

Santa Rosa schools were in poor condition and badly overcrowded; a 1904 muckraking series in the Republican newspaper reported that the 62 sixth graders at the Fourth street school were wedged into a classroom with a capacity for 46. Desks were so tightly packed that kids brushed against the arms of classmates when walking between the aisles of desks, and some didn’t have desks at all, but sat on stools. There was no electricity so the only light came from westside windows; heating was a coal stove in the middle of the room. Not a thing had been upgraded since the school was built in the 1870s.

It was generally recognized that any new school should be south of Santa Rosa Creek, as that area was being developed and growing quickly. A special election for a school bond failed just before Christmas 1904 – likely because the Press Democrat called the reports of overcrowding “gross exaggeration” – but passed the following March.

Nearly a year went by before the Burbank naming and construction started on the eight room schoolhouse. (All grammar schools covered grades 1-8. and this would also have an assembly hall, library, teacher’s lounge and separate boy/girl playrooms in the basement.) But work had barely begun before the project halted amid controversy and threats of violence.

Santa Rosa’s Labor Council called for a general strike in January 1906 and as the school was to be a stone and brick building, union bricklayers walked off the job. The local contractor then brought in scab workers from Los Angeles – without telling them they were coming here to break a strike. Complicating matters greatly was that the non-union, out-of-town bricklayers were African-American.

Instead of directing their anger towards the contractor, white union workers targeted Black men and one of them picked a fight with an African-American named Paul Anderson, unaware that he wasn’t part of the group from LA and actually lived here. According to the Republican paper, a white mob stalked him along Fourth street with Anderson carrying a length of pipe for self-defense in case they attacked. In spite of Anderson filing an assault charge against one of the men, the PD story on the incident cast Anderson as someone who was “looking for trouble” and who “ran amuck.” (The man he accused of assault, BTW, was a popular union leader and elected to City Council two years later.)

Work resumed in late March, but not for long – the great Santa Rosa Earthquake struck April 18, 1906. Suddenly constructing buildings of stone and brick didn’t seem like such a swell idea.

With much of downtown flattened, everyone in town had more pressing concerns than what to do with a barely-started schoolhouse. When the school board finally met with the contractor months later, the building was completely redesigned – it would now be wood frame and only one story, with the top floor to be determined. Apparently the only serious damage to what already had been built was part of the basement wall collapsing.

Plans changed again and the upper story was back; work was supposed to completed by October, then by Christmas, then by February. The doors finally opened on March 7, 1907 – Luther Burbank’s birthday. He gave an earnest address on kindness and happiness.

Luther Burbank School (1907-1940) Postcard image: Sonoma County Library
Luther Burbank School (1907-1940) Postcard image: Sonoma County Library

Years passed and two generations of Santa Rosa’s children were schooled there. All manner of poignant stories about the place can be found in the old newspapers. In 1928, 12 year-old Alta Waters wrote to the Press Democrat about Penny, a collie who lived at the school after being hit by a car; on Saturdays the kids took the dog to the movies with them. At the end of summer vacation “Penny would almost die of joy to see us all again.” There were shows performed for parents nearly every year, and the children ran a “student city” complete with a chamber of commerce, post office, clothing store, bank – and likely because this was Burbank school, there was also a garden club. In the 1930s they had Mrs. Gregg, a beloved principal who taught them puppetry while they made up plays together. I could go on for pages more about all that happened during those wonderful days.

Then in September 1938, a Republican headline read: “Fire Menace at Burbank Emphasized.” The problems were real but not particularly dire – the stairways were somewhat narrow and the fire escapes were rickety. The real incentive to rebuild the school, however, was that a federal grant would pay for 45 percent of new construction. The Republican article continued:

Burbank school erected in 1906, damaged by the earthquake and rebuilt on a substitute plan, is in bad state of repair requiring almost constant remodeling and costly replacement to keep it in usable condition, school officials said yesterday. Eventually because of fire hazard the 32-year-old structure must be torn down and replaced. Sponsors of the bond issue believe that the cheapest and best way to solve the problem is to take advantage of the federal funds now offered as an outright gift…

1938burbank school(RIGHT: The 1938 design for Luther Burbank School, William Herbert architect)

The school bond passed easily (six to one). Before the vote both city newspapers featured the preliminary drawing seen here. The designer for that and the school which was built was William Herbert, a local architect who was never accused of originality. Almost everything he produced was in this Spanish Colonial style; the final design was in the Streamline/PWA Moderne style introduced in Santa Rosa years before by Herbert’s former partner, Cal Caulkins.

The original schoolhouse was demolished in June, 1940. On that occasion the Republican offered something of an obituary: “Walls that for more than 33 years have echoed the laughter of happy children, the sing-song chant of students reading aloud their daily lessons, the quick steps of young Americans as they marched to and from their classes, started crumbling away yesterday…”

The article written by V. C. Silvershield ended: “Luther Burbank has passed on but his works will never die. Today Luther Burbank grammar school also will die — but the wreckers’ hammers cannot kill the spirit of Burbank — and like the Phoenix a new Luther Burbank grammar school will spring forth to carry on the traditions of “south of the creek.”

The 1940 design for Luther Burbank School, William Herbert architect
The 1940 design for Luther Burbank School, William Herbert architect

 

sources
It will soon be in order for Santa Rosa to follow the lead of Oakland and build some schoolhouses worthy of the city. A school building should be erected south of Santa Rosa creek the coming summer.

– Santa Rosa Republican, April 27 1904

 

SCHOOL CHILDREN MUST HAVE ROOM
Trustees Unanimous For a Bond Issue and Want a Durable Building

The members of the Board of Education of Court House School District will hold a special meeting tomorrow evening at the office of Secretary Fred G. Nagle to discuss the matter of providing Santa Rosa with adequate school facilities. At the present time there are practically three hundred children attending the schools for whom there is no provision for seats and desks. It is up to the Board of Education to provide additional room. This can only be done through a bond issue as the revenue of the schools at present is only adequate for the ordinary needs of the district.

At the present time there are one hundred more pupils in the Fourth street grammar school than ever before, and two hundred more than any previous record for this month. January and February are recognized as the heaviest school months and when this influx of pupils arrives the principal and teachers of the schools will be completely swamped…

…[Board Trustee] Albert O. Erwin— “We have pupils enough at the present time to fill five additional rooms and there is a great overflow of pupils from the Fourth-street and Davis-street schools. I believe there should be some arrangement for handling the pupils on the south side of Santa Rosa creek. There is a large and growing population in the south and southwest sections of the city which needs our attention. I should like to see a brick or stone building constructed of about eight rooms…

– Santa Rosa Republican, November 15, 1904

 

Resolved, That in the event of the voting and sale of the proposed bonds, it is hereby declared to be the intention of this board to build two new school buildings of brick or stone, and that it is their intention to locate one of them south of Santa Rosa creek upon such a convenient and central lot as it is possible to secure at a reasonable price…

– Board of Trustees of Court House School District, December 6, 1904

 

NAMES FOR SCHOOLS
Suggestion Made Which Will Receive Consideration

Several times of late reference has been made at the meetings of the Board of Education to the inconvenience of the present method of designating the various schools in the district and suggestions have been made that the schools should each be given a distinctive name as in other cities. With the building of the new school south of the creek has come the suggestion that it shall be known as the “Burbank” school. As to the other schools it has been suggested that names of prominent men might be assigned. Oakland has its Lincoln, McKinley, Garfield and Swett schools, while all other cities have similar names for the schools.

– Press Democrat, November 3 1905

 

NEW SCHOOL HOUSE TO BE NAMED FOR LUTHER BURBANK
Meeting of Board of Education

The Board of Education of Court House School District, at an adjourned meeting last night, decided to honor Santa Rosa’s eminent citizen, Luther Burbank, by naming her best and latest school building in his honor, providing he would consent to the action. The Board decided that the new ten-room stone and brick building at the corner of A and Ellis street, south of the creek should be called the “Luther Burbank School” in honor of the great scientist, and the secretary was directed to write and request Mr. Burbank to allow the use of his name by the school department in this manner.

– Press Democrat, February 14 1906

 

BURBANK WILL ACCEPT HONOR
His Love for Children and Interest in Santa Rosa Excuse for So Doing

The request of the Board of Education for permission to use the name of Santa Rosa’s eminent scientist for its new eight room brick and stone school building being erected near his home, on A street at the corner of Ellis, has been accepted with the following characteristic reply from Mr. Burbank:

“Mr. Hugh C. Coltrln, Secretary Board of Education, Santa Rosa, California.

“My Dear Sir: I cannot be otherwise than highly pleased with the proposition of the Board of Education to name the beautiful new school building, at the corner of A and Ellis streets, the Luther Burbank school.

“I can only say that I feel wholly unworthy of such a compliment, but if this action is pleasing to the Board I shall accept the compliment, but not without many misgivings as to my ability to hold up the reputation of such a fine institution.

“My deep interest in all children, as well as Santa Rosa in general, will be my apology for accepting this honor.

“Heartily yours. Luther Burbank.”

– Press Democrat, February 21 1906

 

SCHOOL BOARD IN SESSION

…A considerable portion of the evening was spent in a discussion of the Burbank school reconstruction. Contractor Kuykendall and Sub-Contractor Nagle were present to confer with the board. At a late hour an adjournment was taken to Friday night…

– Press Democrat, June 27 1906

 

BOARD OF EDUCATION ADJUSTS THE LOSS

The Board of Education of Court House School District met Friday evening and adjusted the loss on the Burbank school building. The gross loss is estimated at $10,000 which will be reduced to one-half that amount by the salvage allowance of Contractor J. O. Kuykendall. On April 18 when the building was damaged there was due and had been paid the contractor the sum of $10,876.45 out of a contract price of $27,496.

The board decided to change the material of the building and instead of brick it will be constructed of wood. It will be a frame building from the basement up and the basement which was damaged will be rebuilt in the weak portions. At the present time only the lower floor will be completed and the building of the second story will be held in abeyance.

– Santa Rosa Republican, June 30, 1906

 

WORK IS PROGRESSING ON BURBANK SCHOOL

When driving go by the Burbank school building and note the progress now in evidence there. The frame for both stories is up and the diagonal sheeting is being put on. Contractor Kuykendall is pushing the work as rapidly as possible and he will endeavor to have the structure completed in October.

The frame of the building stands on the inner half of the foundation. This will admit of a curve at the base extending to the outside of the foundation wall and will give the structure pleasing effect.

As soon as the building is completed Colonel Juilliard will extend A street through to Lemmon & Barnett’s addition and the entire street will then be improved and will become a popular drive. This will make that section even more desirable for homes.

The Burbank will be the best ward school building in the city. It will be of handsome design and properly lighted, heated and ventilated. The south side of the town has made splendid progress the past two years and even better things are expected in the future.

– Santa Rosa Republican, August 8, 1906

 

SCHOOLS OPEN SEPTEMBER 4

…It is expected that the new Burbank school house will also be open by October if nothing to hinder the progress of the work occurs…

– Press Democrat, August 11 1906

 

TO COMPLETE SCHOOLHOUSE
Upper Story of the New Burbank School Will Be Fitted Up — Meeting of School Board

At the meeting of the Board of Education last night it was decided to finish the upper story of the new Burbank school house on Ellis street. This will provide four extra rooms.

The decision was reached after an extended conference between the members of the board and Contractor Kuykendall. The rooms will be furnished as soon as completed.

– Press Democrat, September 12 1906

 

THE SCHOOLS TO REOPEN MONDAY

…The new Burbank school house will be ready for occupancy, it is hoped, not later than the first of February…

– Press Democrat, January 6 1907

 

THE NEW LUTHER BURBANK SCHOOL IS DEDICATED
Address Is Delivered By Distinguished Scientist
Petite Ruby Randall Raises Flag for the First Time on School Grounds on Thursday Afternoon

If the weather had been made to order for the celebration of the birthday of Santa Rosa’s distinguished citizen, Mr. Luther Burbank, or for the dedication of Santa Rosa’s handsome new schoolhouse named for him — the Burbank school — it could not have been more delightful.

The day broke with radiant sunshine end all Nature looked its best on this occasion. The buds on trees and shrubs burst forth into life and the blossoms unfolded their rich tints on the day marking the birth of the man whose care and genius has done so much to improve plant and flowers, making them give of their best for the use and pleasure of mankind.

For the first time in Thursday afternoon’s sunshine “Old Glory,” the emblem of patriotism, was flung to the breeze from the mast in the schoolhouse grounds, and from it lessons will be drawn by the instructors who labor and will labor in the school in pointing the young idea to the paths that will lead to the after good citizenship of their lives if they heed the lessons given them.

Another special feature of Thursday, aside from the dedication of the schoolhouse occurring on the birthday of the man for whom it was named, was his presence at the dedication and his delivery of an address in which the kindliest of thoughts had place.

Another inspiring thing about those dedication exercises was the blending of child voices In song and chorus. Then is something uplifting in the melody of the child voice when raised on such songs as formed a feature of the dedication. The songs indicated clever rehearsal and response to instruction.

All in all the program was a pleasing one and there was no need for excuse because it was a simple one, robbed of some more pretentious numbers on account of necessary postponements on account of previous bad weather.

At the dedication of the schoolhouse there were some four hundred school children and as many more grown people. They were grouped about the main entrance above which is the gold lettering “Luther Burbank School.” At the outset of the program Principal Leander Good spoke brief words of welcome and spoke of the significance of the occasion. Then a score of school girls, led by Miss Hattie Johnson, sang, “California.” In a few well chosen words Principal Good introduced Mr. Burbank, who spoke as follows:

“My dear young friends — little neighbors — boys and girls:

“I am glad to meet you in this beautiful new house which has been built by your parents and neighbors for you. Do you know why they build school houses for you? My little neighbors did you know that your precious lives hold wonders of wealth, beauty strength, usefulness, your own happiness and the happiness of every one you meet, or sorrow, pain and misery for yourselves and all your friends? This is so.

“This building, these kind teachers and your parents and friends are all to help you to successful and happy lives but you all know that there are two kinds of boys and girls, those who build and those who destroy. Who do you love among your schoolmates? — not those who throw stones at innocent, helpless animals, not those who break and destroy fences, trees and windows, not those who wish to quarrel and fight; but you do all love and respect those who are kind, gentle, unselfish, the peacemakers. Weakling cowards boast, swagger and brag; the brave ones, the good ones, are gentle and kind.

“Now I wish to tell you a secret. I think every one of you, my young friends and neighbors of Santa Rosa, wish to make the best of your precious lives, to have plenty of friends, to be happy and to win success. I will tell you how, just how. Cultivate kind gentle loving thoughts toward every person, animal and even the plants, stars, oceans, rivers and hills. You will find yourself growing more happy each day and with happiness comes health and everything you want.

“I came to speak these words to you because I wish to help you and to prove this I will say that when these grounds about the building are ready, call on Luther Burbank and he will give you all the beautiful young trees and plants you need for ornament and shade.”

At the conclusion of Mr. Burbank’s words he heartily applauded. There was another song and then City Superintendent E. Morris Cox addressed the audience. Mr, Cox dwelt upon the significance of the occasion and paid a glowing tribute to Mr. Burbank and his interest in education. He then explained something about the construction and symmetry of the structure and invited all present to inspect the new schoolhouse named by the Board of Education to perpetuate the name snd work of Santa Rosa’s very distinguished man.

While two or three score of children sang an ode to the Star and Stripes little Miss Ruby Randall commenced to pull the rope and in a short time the flag was floating from the top of the pole and the crowd below shouted their applause and clapped their hands…Several hundred people inspected the building and were well pleased.

– Press Democrat, March 8 1907

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