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A HATED CORNER OF COURTHOUSE SQUARE

What does a town do after suffering a traumatic event? Try to quickly forget or make an effort to remember? It was mid-December 1920, after the sheriff was murdered and his killers were lynched. Santa Rosa seemed to want to move on; Christmas was two weeks away and most everyone had better things to do than stew over those horrific events.

Yet there were some who couldn’t let it pass. Sheriff James “Sunny Jim” Petray was extremely popular throughout Sonoma County, known as a cheerful guy with a big heart. He deserved to be remembered and honored – a monument dedicated to him, maybe.

This is the surprising epilogue to the series “THERE WILL BE PRICES PAID” about the aftermath of the 1920 lynching in Santa Rosa. It’s surprising because some were very upset over the design and setting of the memorial to Petray. It’s also surprising because in more than a century we haven’t heard about them getting so worked up – I stumbled across this forgotten history while researching something completely different.

Our story picks up four days after the sheriff’s funeral. The concept of building a Petray Memorial Fund quickly turned to organizing a benefit baseball game between Santa Rosa’s home team Rosebuds and a pickup team of major league professionals spending the winter in San Francisco. Included were indeed some celebrities of the time: “Lefty” O’Doul, “Duster” Mails and “Duffy” Lewis. (I know nothing about baseball so anyone who wants to argue about them pls. squabble elsewhere.) The Press Democrat claimed Babe Ruth might play, which was never likely.

With only two months to organize (game day was February 22) the community came together and pulled it off with remarkable ease. Extra streetcars and buses were scheduled. They formed committees galore; one prepped the grounds at Recreation Park (right behind our present high school) and extended the bleachers; others managed ticket sales by districts. A brass band of forty local musicians formed to play at the courthouse before the game, with Lee Brothers’ freight trucks prepared to cart them over to the baseball field so they could toot more tunes between innings.

The Governor sent his regrets for not being able to attend but the Lieutenant Governor threw out the first pitch, the band entertained and comics performed a warmup show. The “Salient Six” all-stars beat the Rosebuds 2-1.

At $1.00 each, tickets were “going like hot cakes at Davis’ Rotisserie” (per Santa Rosa Republican). The Farm Bureau bought a block so they could attend together, as did the Santa Rosa Chamber of Commerce. The sheriff’s office in Eureka ordered 100 and the San Francisco sheriff took 500. Another 700 were sold at the gate. The final attendance was not recorded, but estimated up to 3,000. The total receipts ended up being over $2700, with a net profit of $2400 – over $80k today.

They had expected to raise about $800 so getting 3x as much was quite a windfall. Original memorial plans were modest – just a drinking fountain in front of the sheriff’s office (on Hinton Ave. across from Courthouse Square). But now that there were fistfuls of money available, ideas on how it should be spent rolled in. The Sonoma County Federation of Women’s Clubs lobbied for a double row of trees planted along Redwood Highway, which the Santa Rosa Republican was quick to shoot down:


…to all those who suggest the planting of trees etc it must be remembered that those who paid their money for the tickets to see the game and the players themselves did so with the understanding that the memorial was to be in the form of a shaft [water fountain] or monument and in no other form and their wishes most certainly must be respected above all others no matter how worthy they may seem.

A committee of three was formed to make a decision; it was headed by Judge Seawell and included a representative from Petaluma and Healdsburg. By the end of the year it was announced they had commissioned J. W. Dolliver, architect of the beautiful courthouse, to construct a memorial on the northeast corner of Courthouse Square.

The design would be a kind of proscenium stage, raised a couple of steps above the sidewalk and 24 feet wide, with a drinking fountain on each side. The back was curved and at the top was carved, “Noble Life Crowned With Heroic Death Rises Above Self and Outlives the Pride and Pomp and Glory of the Mightiest Empire of The Earth.” (It was from an 1868 speech by future president Garfield at the first Memorial Day celebration.)

But this was to be no empty stage – a San Francisco artist was separately commissioned to create a statue. “The main figure in the design is the Goddess of Justice, seated, with sword and wreath upon her knee. The whole is to be eight feet high and constructed of artificial stone,” wrote the Healdsburg Tribune. It was so large that sculptor Henry von Sabern used three tons of clay just to build the model.

It was hoped the memorial would be finished in time to dedicate it on the 1922 California Admission Day (Sept. 9) but the sculpture wasn’t quite ready. But by the end of that month it was en route to Santa Rosa, even though it was so weighty von Sabern had to cut it into sixty pieces for shipping.

Within days of its arrival, furor erupted. Critics from Santa Rosa, Petaluma and Healdsburg dumped on both the monument’s design and location. The Argus-Courier said there was broad feeling it was “…out of harmony with the setting, and from its appearance and the inscription it bears will be a constant reminder of a deplorable incident in the city’s history that many believe should be forgotten…the inscription is said to be one in which death is glorified.”

An anti-memorial committee was formed. Lawyers got involved. As construction was underway to build Dolliver’s setting for the statue, an injunction to stop work was considered, but it had already halted.

Proposals were made for a less conspicuous spot. The Healdsburg cemetery where Petray was buried or that town’s plaza, perhaps. Or maybe Burbank Park (the future location of Santa Rosa Junior College). And why not Petaluma? “We have lots of nice parks,” wrote a resident there.

Members of the original memorial committee and their supporters were gobsmacked by the sudden opposition. A model of the design had been on display for months and no one had raised objections. Harold Rosenberg, the Healdsburg representative said firmly there was no Plan B to modify the design or change location.

About a dozen of the anti’s met with the memorial committee and it became clear nearly all of the protest was coming from Santa Rosa. “One speaker stated that a majority of the people of Santa Rosa were in opposition to having the fountain erected on the court house grounds, but, according to Mr. Rosenberg, the committee believes this statement to be far-fetched and not based on fact,” reported the Healdsburg Tribune.

Judge Seawell said at the hearing “he believed the objections made so far had not disclosed the real reasons why some of the citizens do not want the memorial at the court house.”

It really shouldn’t have been a surprise. Exactly six months earlier, the new president of the Rural Cemetery Association had the lynching tree be cut down. She was backed by members of the Saturday Afternoon Club who signed a statement the tree was “a reminder of an episode which it were best for our community that we and the world [to] quickly forget.” About half of the identified people at the hearing for the memorial were clubwomen whose names were also on that statement. Blocking the Petray monument was just another try to make their feelings of shame go away.

Another hearing was held. Months passed. It was May, 1923 and all deferred to Judge Seawell – who was now on the state Supreme Court – to decide what should be done.

Meanwhile, Santa Rosa held a Prune Festival (!) which happened to reveal the issue was causing bad blood between Santa Rosa and Healdsburg. Architect Dolliver’s platform was mostly finished before the work stoppage and the city was using it as an official information booth, but a rumor spread in Healdsburg that hot dogs were being sold on the site. The Tribune editor demanded “a full and honorable apology” be made: “We here in Healdsburg feel that the spot where the Petray memorial fountain was to have been erected long before this but for the selfishness of a few Santa Rosans, is entitled to at least common decency in its treatment by the grasping county seaters…”

More months passed. Seawell and the other two members of the committee met in August to make a final decision but, darn it, they forgot to tell the “ten or 12 local clubwomen who have interested themselves in the matter” that the time of the meeting was changed.

Several newsworthy items came out at the meeting. It was revealed the anti’s were mainly upset about von Sabern’s statue, not the idea of a memorial to Petray. No, they didn’t like the Courthouse Square location, but weren’t motivated enough to put in the effort to find a different place for it. “Although their leaders had been communicated with repeatedly,” the judge was quoted in the Press Democrat, “…they have never come forward with a suggestion for solving the problem.”

But the big news was that the committee had received warnings the monument would be dynamited if built at that location. While such threats would merit a speedy phone call to the FBI today, in 1923 nobody – including local police – was very concerned. Or at least, didn’t seem to be, judging by the papers.

The committee’s final decision was worthy of King Solomon. A memorial would be built on the corner of Courthouse Square as planned. But if the anti’s could come up with $500 – presumably the commission paid to von Sabern – the statue would be eliminated. They had ten days to raise the money.

That was a lot to quickly fundraise ($9,000+ today) in a small town just to have something not done, and the Healdsburg Tribune crowed the opposition “has simmered down to one or two individuals.” An anonymous letter was sent around pleading for donations so the site could be used as a visitor kiosk that included a public restroom.

Thus sometime in October 1923, construction of the memorial was finished, complete with statue – but there was no dedication ceremony or other acknowledgement of the work being done. Perhaps there was more concern about the mad dynamiter showing up than anyone wanted to admit.


YOU ARE A FAMOUS SCULPTOR, RIGHT?

It seemed like a win-win. The Petray Memorial Committee commissioned a well-known San Francisco artist to create a dignified sculpture to honor our fallen sheriff. For Henry von Sabern it was an opportunity to create something grand, a masterpiece with such artistic merit it would cement his reputation as a California sculptor of renown.

Von Sabern (1883-1947) said he was the son of a high-ranking German military governor (uh, nope) and told people he was formally Count Henry Albert Maria von Sabern. He supposedly studied at Oxford and Brussels University, winning the Prix de Rome scholarship at age eighteen. His monuments and sculptures were found throughout Europe and he was considered the best portrait sculptor in Belgium. There is no evidence any of his claimed achievements were true. No examples or descriptions of any actual artwork can be found prior to the Petray commission.

In the early 1920s he appeared in Bay Area newspapers because he offered reporters erudite (and sometimes gossipy) opinions about art and other artists. He also hosted a popular weekly salon at his studio in San Francisco’s Chinatown where he held forth on all topics regarding the arts. His name was often dropped into articles about his famous friends, particularly writers George Sterling and Theodore Dreiser. (In a 1921 diary entry, Dreiser commented he found Henry “aggressive and a little boring.”)

We know he came to America c. 1910 and traveled between San Francisco and the Midwest; sculptor Heinrich Von Sabern showed up in the 1912 SF city directory. He met an heiress in Chicago who owned a historic farm in Nebraska City (south of Omaha) which included a 52 room mansion. Despite having no apparent knowledge of agriculture and livestock, he worked there as farm manager for several years. After the U.S. entered World War I he was suspected of conducting some sort of “experiments” as a German spy – a common fear even found in Sonoma County and elsewhere at the time.

Even though the Petray monument was a significant commission, he was unable to find meaningful assignments afterwards. In a 1923 profile he complained of being reduced to sculpting mannequins, modeling heads for hat shops and making backgrounds for store display windows.

At least five photographs of various portrait busts from the mid-1920s can be found in newspapers including his model of Dreiser, which is so cringeworthy it’s hard to believe it was made by someone who peddled himself as a great artiste. Perhaps the unspoken reason why our Santa Rosa ancestors were so unhappy with the Petray sculpture was because they were embarrassed to have spent so much money on a supposed famous sculptor who was all talk and no chisel.

dreisersABOVE: The real Theodore Dreiser. BELOW: Henry von Sabern’s bust of Dreiser. Sculpture image from San Francisco Examiner, August 24 1924

What was so objectionable about the sculpture? All we really know is the seated woman was larger than life-sized and holding a sword and laurel wreath. It was placed in front of our county courthouse and there are scads of Lady Justice statues to be found outside of court buildings across the country.

Although all local newspapers referred to it as the Goddess of Justice, it’s more likely von Sabern intended to represent Lady Columbia, which was then enjoying a post-WWI revival. No mention described the statue holding scales or wearing a blindfold, as usual for Justice figures. Columbia usually holds a sword, laurel wreath and olive branch. She’s mostly forgotten today except as the woman in the Columbia Pictures logo who looks vaguely like young Hillary Clinton. (Come here for local history but stick around for the odd bits of trivia.)

There are no photos or drawings to be found, which may seem curious since it was a major work from an artist regarded as significant. As discussed in the sidebar, that wasn’t unusual – no views of any von Sabern sculptures can be found until years later. Yet while Courthouse Square was always a photographer’s favorite, there’s not a single image I can find that includes the statue, even shown partially or in the background to a street scene. That’s quite hard to explain.

Let’s now shift forward 8½ years, to 1932. Santa Rosa’s 20-30 Club took up the statue issue, showing those who didn’t like it weren’t just clubwomen from the lynching era. A Press Democrat article remarked it had been “the center of controversy and objection for years” and later that it “was often subject to ridicule.”

The PD further let drop an astonishing fact – the Petray memorial didn’t mention Petray anywhere. “There is nothing on the memorial now to explain that it is dedicated to the memory of an officer who was slain in pursuance of his duty.” The Supervisors granted permission for the club to remove the statue and replace it with a plaque. Also to be added were concrete benches.

To help raise the $350 estimated to remodel the monument, the club hosted a “Midnight Whoopee Show” at the California Theater. Dance music was provided by Brick Morse’s Collegians “who are famous.” There was also community singing, confetti and streamers, a “singing ball” (huh?) plus a showing of the latest Laurel & Hardy laff riot followed by a comedy about WWI doughboys starring young Spencer Tracy. You would have hated yourself the next morning if you missed all that fun. Swing it, Brick!

“The Concrete Lady” (as it was nicknamed, according to the Santa Rosa Republican) was removed June 21, 1932. What happened to it was never explained. As the job was done in a single day by a local contractor, I doubt it was carefully disassembled into its original sixty parts. Most likely a couple of guys fell upon it with sledgehammers.

The two concrete benches were made and the bronze plaque was mounted on Dolliver’s wall. The inscription said it was in memory of Sheriff James A. Petray: “His was a Sacrifice of Self for Law, Liberty and Home.” And so things peacefully remained for more than thirty years.

Our tale ends in 1966, when they demolished the courthouse and the memorial along with it. In a Sunday feature on court history the Press Democrat included a last look. The benches appear too filthy to sit upon, and it looks like a corner has been knocked off one of them. Whatever greenery they had climbing over it was untended and either dormant or dead. All in all, the thing was the sort of shambles you might spot in the background of a scene from The Munsters.

The Petray plaque was preserved, and now is mounted in the lobby of the sheriff’s office.

 

Post-1932 postcard of Courthouse Square. Image courtesy Denise Hill
Post-1932 postcard of Courthouse Square. Image courtesy Denise Hill

 
Petray memorial with light snowfall, 1947. Image courtesy Sonoma County Library
Petray memorial with light snowfall, 1947. Image courtesy Sonoma County Library

 
Admission Day, 1947. Image courtesy Sonoma County Library
Admission Day, 1947. Image courtesy Sonoma County Library

 

sources
BIG LEAGUE BASEBALL GAME PLAN STARTED HERE TO GET FUNDS FOR JIM PETRAY MEMORIAL MONUMENT

Citizens of Santa Rosa and Sonoma county have expressed themselves in favor of erecting a fitting monument to the memory of its martyred sheriff, James A. Petray, and while the movement has not as yet been organized, plans are now being made to form such an organization. The Republican has had several letters on this subject and the writer of one of these letters who refused to disclose his name sent in $5 last week to start the movement for a monument to be erected in the memory of the late sheriff.

Yesterday Duffy Lewis, of Boyes Springs, who was a great admirer of Petray called on Walter Nagle. While Nagle and Lewis were talking over some their mutual friends in the major leagues, and talking on general topics of the day, the conversation veered to Sonoma county’s sheriff.

MONUMENT NEEDED

“They should erect a monument to such a glorious man to perpetuate his name,” said Lewis.

“Just the thing,” said Walter Nagle, “and I believe a good way to do it would be to play a ball game some fine Sunday here and donate the proceeds to a monument fund.”

“Great” said Lewis, “and I’ll you what do I’ll do; I’ll not only play in such a game, but I’ll bring up a team of big leaguers to play your team, and we should be able to put it over. I can get ‘Lefty’ O’Doul, of the New York Highlanders, Sammy Bohne and a fine assortment of players, and I believe Jack McCarthy, one of greatest umpires that ever wore a mask, and a former Santa Rosa ball player would volunteer his services as one of the umpires…

…Nagle agreed with Lewis and even elaborated on the idea or a fitting monument for Sonoma county’s martyred sheriff. He said that if a fund committee was organized properly that he felt it would not be a difficult thing to get a local theater to help out, secure excellent talent and give a “Petray monument” performance some afternoon…

– Santa Rosa Republican, December 18 1920<

BABE RUTH MAY PLAY BALL HERE

Plans Going Forward for All-Star Game to Start the Petray Memorial Fund.

Details of the plans for the proposed Petray Memorial ball game will be worked out within the next few days. “Duffy” Lewis, one of the most prominent figures in baseball, was in Santa Rosa yesterday to confer with Manager Walter Nagle of the Rosebuds. Lewis reports that he has a team of big league stars that he will bring up here to play the Rosebuds any Sunday Nagle says the word. He says that the ball players and newspaper writers around the bay are all anxious to help.

The team that will appear here will be under the management of Harry Wolverton of Coast League fame.

If satisfactory arrangements can be made with the Petray family the matter will be taken up with the board of supervisors.

Among some of the stars that it is planned to bring here are Roy Corhan, Justin Fitzgerald, “Lefty” O’Doul and Sammy Bohne. It is possible that Babe Ruth may also appear.

– Press Democrat, December 30 1920

 

MONEY POURS IN FOR PETRAY GAME TUESDAY

– Press Democrat, February 19 1921

And to all those who suggest the planting of trees etc it must be remembered that those who paid their money for the tickets to see the game and the players themselves did so with the understanding that the memorial was to be in the form of a shaft or monument and in no other form and their wishes most certainly must be respected above all others no matter how worthy they may seem.

– Santa Rosa Republican, February 26 1921

JUDGE SEAWELL TO HEAD PETRAY MEMORIAL BOARD

…The meeting was held in the office of Sheriff John M. Boyes, and was presided over by Walter H. Nagle. It was deemed advisable to name a committee of three members instead of a large committee. Nagle stated Monday evening that $2400 had been raised by the benefit ball game played here on Washington’s birthday. This is the net total after paying all expenses. There are several persons that still have tickets out and have not sent in an accounting. The committee requests that these people make a report immediately, as they wish to wind up the financial affairs of the tickets as soon as possible. This showing of $2400 is especially gratifying, as at first it was expected to raise only about $800, the final expectation before the game was $2000.

– Press Democrat, March 29 1921

SELECTED MEMORIAL FOR LATE SHERIFF

With a beautiful and appropriate design selected by the committee in charge work will begin immediately on the Petray memorial to be placed in Santa Rosa in honor of the memory of James A. Petray of Healdsburg, former sheriff of Sonoma county, killed in the discharge of his duty as an officer a year ago. Selection of a design and material was made by the committee, consisting of Judge Emmet Seawell, H. B. Rosenberg of Healdsburg and Dr. Thos. Maclay of Petaluma during a visit to San Francisco early this week.

This will be in the form of a crescent, placed across the northeast corner of the county courthouse grounds. The curve of the crescent, forming the back of the memorial, will be 24 feet long and on it will be seated a statue of the Goddess of Justice. The statue will be eight feet high.

Within the curve will be a slightly raised floor of stone, and at either end will be placed a drinking fountain. The whole will be made of pressed stone, a composition [sic: composite] material capable of high finish and said by the committee to be attractive in statuary work.

The committee has approximately $2400 to devote to the memorial, the money having been raised several months ago.

– Petaluma Daily Morning Courier, December 3 1921

PETRAY MEMORIAL MODEL INSPECTED

The plaster model of the James Petray memorial seat, to be erected in Santa Rosa, was inspected on Monday by H. B. Rosenberg, Judge Emmet Seawell and Dr. Thomas Maclay of Petaluma, who went to San Francisco to see the model by Sculptor Von Sabern, who has the contract for the memorial. The main figure in the design is the Goddess of Justice, seated, with sword and wreath upon her knee. The whole is to be eight feet high and constructed of artificial stone.

– Healdsburg Tribune, February 16 1922

PETRAY MEMORIAL ARRIVES AT SANTA ROSA

All parts of the beautiful James Petray Memorial monument have arrived in Santa Rosa and are awaiting the completion of the foundation before being erected. The work of laying the concrete at the northwestern corner of the courthouse grounds is progressing rapidly and it is stated that the actual erection of the magnificent sandstone monument will be started the latter part of next week.

The monument, which was transported to Santa Rosa in sixty pieces because of its great weight, is being stored in the basement of the courthouse.

– Petaluma Argus-Courier September 27 1922

OPPOSITION TO LOCATION OF THE PETRAY MEMORIAL

Opposition to the proposed erection of the Petray memorial in front of the court house, which has been growing ever since the big statue arrived here in sections from San Francisco, has reached a point were injunction proceedings are to be sought with the idea of delaying further work until the matter can be more fully considered. Attorneys are to be consulted today regarding the best method of procedure, it was announced last night, following a conference of those interested in preserving the present sightly appearance of court square.

Opposition to the erection ot the memorial at the corner of Fourth street and Hinton avenue almost directly in front of the court house, is said to be based principally upon the fact that its character and general appearance will be out of harmony with the setting, and from its appearance and the inscription it bears will be a constant reminder of a deplorable incident in the city’s history that many believe should be forgotten. As a counter suggestion, it is proposed that the statue be erected in the Healdsburg cemetery, where brave Sheriff Petray lies buried, or in Burbank Park, recently acquired by the City of Santa Rosa.

Since its arrival here the memorial has been stored in the basement of the court house, awaiting the completion of the foundation, work upon which is now under way. The memorial, which was shipped in sections, is made of some sort of composition resembling red sandstone and will stand 10 or 12 feet in height and is nearly as wide as it is high. Resting upon a broad pedestal is the upper section of a woman’s figure representing Justice, and the inscription is said to be one in which death is glorified.

– Petaluma Argus-Courier September 28 1922

THE PETRAY MEMORIAL

It is doubtless through complete misunderstanding of the basic idea and the carrying of it out which rules certain people who feel it their duty to instruct the committee and the people at large who are raising the memorial fountain on court house square in memory of Sheriff Petray, who was killed in line of duty.

Civic pride is more than a decorative ideal. More than anything else it stands for the performance of the public duty intrusted to him by every man however obscure or humble. Our sheriff here fell in the simple carrying out this part of the protection of the public entrusted to his charge. He fell like the Unknown Soldier without a word and bravely as a man can die.

In Sonoma county there was among the people a sentiment calling for some memorial of this man. The money was raised and the memorial was wrought through the energy and judgment of the committee headed by Judge Seawell, and now the work is ready to be set in its place on a corner of the court house square.

The memorial statue is a seated figure of Justice with sword and wreath with a fountain at each side of the enclosing wall so placed as to be easily reached by the passers-by. There is beauty as well as utility in this fountain and the judge and committeemen should be congratulated upon the success they have been enabled to achieve with no great sum of money.

There is a small model of the memorial which is to bear a brief inscription to James A. Petray and all who desire to see it should be at the meeting called in Judge Seawell’s court room Friday afternoon of this week at half-past two o’clock.

There is need in this time of confusion for anything to urge on the public mind the duty of honoring the law and obeying it. The Petray memorial fountain will speak for law and order and at the same time adorn and beautify the green before the court house. It is certain that the true benefit of the people will be conserved by this statue and that those who now at the last moment obstruct further action to put the memorial in place will upon reflection see things in a more broad and patriotic light.

– Santa Rosa Republican, November 23 1922

OPPOSE ALTERATION PETRAY MEMORIAL

The difficulty over the erection of the Petray Memorial on the court house grounds in Santa Rosa is having a reflex action among Healdsburg people, which is not conductive to furthering of wholesome relations between the two cities. Healdsburg people feel that the action by those who are opposing the continuance of the plan of erecting a memorial fountain at the northwest corner of the court house lawn is not based on a broadminded foundation, and a resentment is felt at what is considered a slur on the memory of the departed sheriff, whose demise in the line of duty was so tragic. While a beligerent protest is not being made by local people, there is considerable feeling over the objections coming from the county seat. The committee selected to erect the memorial acted entirely in the open. They considered many plans and locations, finally deciding and having a model made of the selected fountain, which was on display for many months. Harold Rosenberg, local member of the committee, does not feel that any change in the plans should be made, and he is opposed to any alteration unless something decidedly better is proposed, which he feels is unlikely, as the committee exhausted every effort in attempting to get the best memorial and location.

– Healdsburg Tribune November 23 1922

PETRAY MEMORIAL ‘KICKS’ HEARD BY COMMITTEE AT MEETING IN SANTA ROSA

A dozen persons, more or less, told the Petray memorial committee, meeting in Santa Rosa Friday afternoon, that their reasons for objecting to the placing of a memorial to Sonoma County’s martyred sheriff, James Petray, on the court house lawn. One person spoke in favor of the proposed site.

The reasons stated by the protestants ranged from the artistic — that the memorial statue would ruin the symmetry of the court house square — to morbid — that it would recall a gruesome incident in the county’s history, the slaying of the sheriff and the subsequent lynching of the men responsible.

The committee, consisting of Judge Emmet Seawell, Dr. Thomas Maclay of Petaluma, and Harold B. Rosenberg of Healdsburg, heard the various remarks, and then announced that the matter would be taken under advisement. Judge Seawell is to prepare a written proposition to be offered to will be given out next week.

According to the local member of the committee, Harold B. Rosenberg, the objectors offered no substitute plan whatever. One speaker stated that a majority of the people of Santa Rosa were in opposition to having the fountain erected on the court house grounds, but, according to Mr. Rosenberg, the committee believes this statement to be far-fetched and not based on fact.

Those who spoke against the location included Carl Bundschu, Dr. J. H. McLeod, Mrs. Chas. H. Kellogg, Dr. F. O. Pryor, J. K. Babcock, representing the men’s Bible class of the Christian church, Mrs. Clara Lemon, Miss Pauline Hahman and Mrs. James Gray.

Miss Ada C. Sweet, who spoke for the court house location, characterized the objections as far-fetched. She praised the monument as a work of art, and eulogized the heroism of the late sheriff as reasons for going ahead with the original plan.

Judge Seawell said in his introductory remarks that he did not believe the morbid viewpoint of the memorial project should be allowed to develop. He intimated that he believed the objections made so far had not disclosed the real reasons why some of the citizens do not want the memorial at the court house. He declared that after many months of work on the memorial during which there was no protest, efforts were being made now to “disrupt the plans by eleventh hour objections.”

Mrs. Clara Lemon suggested that the proper place for the monument is in the Plaza at Healdsburg, and Mr. Rosenberg said that he believed the people of that city would be happy to have it there.

“However,” Mr. Rosenberg said, “I consider this protest, coming late as it does, as untimely and unfortunate. I know that there is no man of Sonoma county who is held In higher regard in Healdsburg than Jim Petray.”

– Healdsburg Tribune, November 30 1922

PETRAY MEMORIAL PLAN RESTS WITH JUSTICE SEAWELL
NOTHING HEARD FROM PLAN, HELD UP BY SANTA ROSA OBJECTORS

The erection of the Petray Memorial, or abandonment of the plan to honor the memory of former Sheriff James A. Petray, who died in performance of the duties for the county, still rests in the hands of Associate Justice Emmet Seawell, chairman of the committee to which was entrusted the placing of the memorial on the lawn of the court house in Santa Rosa.

The base of the memorial group stands on one corner of the lawn of the court house square: the figure is in Santa Rosa ready to be put in place; all money raised for the purpose of erecting a permanent monument to the county officer who was shot dead when he and other officers went to arrest members of the notorious Howard street gang in connection with the San Francisco assault case. But at present nothing is being done, so far as can be learned, to either place the memorial as planned or to give up the project and remove the base already put in place.

…Not until the committee had decided upon the location, had selected the memorial and contracted for its construction. and the base had been put in place, did opposition to the project arise. Then a group arose to make loud and lingering protest against it.

After two hearings, in which the question was aired pro and con, Judge Seawell took the matter under consideration, with the announcement that he would, within a week or two make a decision one way or another. That was some months ago, but since that time nothing has been done and nothing has been heard from the now associate Justice of the State Supreme Court.

Among both groups, the group favorable to the memorial and that which opposes it, the matter seems to have been forgotten. But there are still some who are asking, day after day, what is to be done.

– Healdsburg Tribune, May 24 1923

COMMITTEE AT SECRET MEETING TAKES FINAL ACTION ON MONUMENT; MAY ELIMINATE FIGURE OF JUSTICE

Final decision to complete the Petray Memorial monument on the northeastern corner of the courthouse lawn, but without the figure of justice if that part of the memorial can be eliminated within the available funds, was reached yesterday afternoon at an executive session of the committee, which is composed of Justice Emmet Seawell of the State supreme court, Captain Thomas Maclay of Petaluma, and Harold Rosenberg of Healdsburg. No one attended the meeting but members of the committee and J. W. Dolliver, the designer of the monument. Newspapermen and one or two others present to hear the deliberations were asked to retire before the committee took action. The meeting was held in the afternoon, in a room of the Occidental hotel.

The meeting had been called for 11 o’clock in the morning, but late Thursday afternoon was postponed. However, members of the committee forgot to tell anybody about the postponement, with the result that a group of ten or 12 local clubwomen who have interested themselves in the matter presented themselves at the hotel in the morning, only to be told that the meeting had been postponed.

RESOLUTIONS ADOPTED

The women did not appear at the afternoon session. Following is the resolution adopted by the committee after some two and a half hours’ discussion: “Whereas, The placing in the courthouse square of a memorial to the memory of the late James A. Petray, former sheriff of Sonoma county, has been opposed by certain citizens as an inappropriate place therefore; and “Whereas, None of the objections now made were made to this committee or any member thereof until after the material and labor for the construction of said memorial had been contracted for, and its construction partially completed, the cost of which corresponded to the entire amount subscribed for its construction; and Whereas the placing of said memorial has long been delayed with a view to changing the place of its location provided another suitable location should be furnished by those who opposed its location in the courthouse square and Whereas, No location or place has been offered or tendered to this committee by those who opposed the construction of said memorial upon the courthouse square; Now Therefore, it is the sense of this committee that it is its imperative duty, after notice that it would meet on this day, to finally dispose of, and determine said matters; Therefore, said committee now in session, by resolution has passed, instructs its chairman and its architect, J. W. Dolliver, to begin and press to a completion the construction of said memorial originally planned upon the place originally selected; It is further provided, that it the statue of justice which occupies a place in said memorial, and to which certain objections have been made may be eliminated therefrom and the same appropriately completed within the funds subscribed and pledged and for the purpose for which contributions were made, or further in the event said change shall exceed the amount so subscribed, and additional contributions should be made to meet the excess expense necessary to make said change said chairman and architect are authorized to eliminate said figure from the memorial as now designed. The chairman and architect are directed to begin the work of finally completing said memorial at the expiration of ten (10) days from this date and prosecute the same to speedy completion regardless of whether or not the change herein contemplated shall be provided for.”

– Press Democrat, August 25 1923

PETRAY MEMORIAL TO BE DYNAMITED SAY LETTERS RECEIVED BY PETALUMAN

Letters stating that the Petray memorial monument will be dynamited if erected on the court-house lawn were received some time ago by Captain Thomas Maclay of Petaluma, a member of the memorial committee, he revealed here yesterday at the committee meeting, called for final decision on the matter of a site for the monument.

Despite these warnings, the committee decided unanimously to go ahead with the monument as planned, with the provision that if the figure of Justice can be eliminated within the funds available or subscribed within the next ten days this change will be made.

Captain Maclay declared that he had received several intimations that the monument will be destroyed. Other members of the committee also said they had received criticisms of the proposed monument, but none which went as far us to threaten radical measures.

All members of the committee spoke of the fact that in the year elapsed since the last public meeting there had been no constructive suggestions on the part of those opposed to the placing of the monument on the court-house grounds, although their leaders had been communicated with repeatedly.

“Some people see the viciousness and sordidness in things, but never the ideals or the other beautiful phases,” Judge Seaweil said. “I would not for anything wound the feelings of people among whom I have lived most of my life, but after this matter was decided upon and the work started a few people worked themselves up to hysteria, and I cannot but believe they adopted the wrong mental viewpoint.

The women of the State were up in arms over the gangster outrages which preceded Sheriff Petray’s death, and at the time he was shot it was recognized that he lost his life at the hands of men who had attacked that which womenkind holds highest, virtue. Then, after the work was contracted for and started a few of our citizens saw red and raised vociferous objection, but to my knowledge they have never come forward with a suggestion for solving the problem.”

Walter H. Nagle, the only one at the meeting except committeemen and newspapermen, reported that one of the objectors had agreed to raise $500 to pay the [cost] of taking the monument away altogether, but committee members declared that this would not reimburse those who had contributed toward the monument.

Mr. Dolliver said that owing to the delay in constructing the monument some of the cement and other materials had become worthless, so that it will now cost more to complete the memorial than it would have at first. I. F. Lippo, the contractor, is to receive a second $500 payment immediately, and the balance of his contract will be paid upon completion of the work. This second payment will bring the amount expended from the committee funds up to $1500, and will leave $1,047.45 for other expenses.

– Press Democrat, August 25 1923

BELIEVE WORK WILL START ON PETRAY MEMORIAL REST BENCH HERE NEXT TUESDAY

According to the terms of the resolution passed at the meeting here a week ago by the Petray Memorial Committee the 10 days allowed by the committee men for the subscribing of a fund to remove the statue from the monument at the corner of the courthouse lawn will be up Monday and it is believed work on the erection of the rest bench will start the folowing Tuesday or at some date very soon thereafter.

Word was received from Judge Seawell chairman of the committee this morning that he has heard nothing from the objectors since the posing of the resolution and although it is not definitely known it is generally believed that the contingent “knocking” the memorial has not succeeded in raising the necessary fund for the alterations.

An anonymous circular letter containing a copy of a letter sent by Judge Seawell to Carl Bundschu regarding the proposed change of the statue for ornamental designs marked “Special and Confidential” has been broadcasted recently in an effort to raise the $500 stated in Judge Seawell’s letter as necessary to omit the figure of Justice.

A footnote to this letter reads as follows, “The Festival Week showed it (the memorial foundation) was an ideal location for a rest room and information booth. Those and the ice water privileges would be worth a great deal to people in the city residents and visitors.”

– Santa Rosa Republican, September 1 1923

The Tribune is glad to see that the opposition to the Petray Memorial in the courthouse lawn in Santa Rosa, has simmered down to one or two individuals and that the fountain will be erected as planned. We hardly thought that the opposition amounted to anything, despite the frantic efforts of the Santa Rosa morning newspaper some time ago to create the impression that the whole city was rising up in protest.

– Healdsburg Tribune, September 6 1923

PETRAY MEMORIAL WORK IS STARTED-ORIGINAL PLAN, INCLUDING STATUE, IS USED.

– Santa Rosa Republican, September 13 1923

SHOW FUNDS TO BE USED TO REBUILD PETRAY MEMORIAL

The proceeds of the midnight frolic held tonight at the California theater is dedicated to Sheriff James A. Petray will be turned over to the 20-30 Club to be used in remodeling the Petray memorial on the courthouse lawn – a lasting tribute to the memory of a county officer who died in performance of his duty.

Authority was given the Santa Rosa 20-30 Club at a recent meeting of the Sonoma county board of supervisors to remove the figure of Justice, central piece of the stone memorial, and to replace it with a bronze plaque, set in a concrete background of approximately the same height as the figure. Concrete benches will be placed against the stone wall that forms a half circle facing the northeast corner of Fourth street and Hinton Avenue and the whole will be colored to match the original stone.

In addition to the alterations in design, the memorial under the 20-30 Club’s plan, will when remodeled explain what the memorial is for. There is nothing on the memorial now to explain that it is dedicated to the memory of an officer who was slain in pursuance of his duty.

The plaque to be placed by the club will tell that the monument Petray, give the dates of his birth and death, and conclude, “His was a sacrifice of life for law, liberty and home.”

William Herbert, local architect, has given the memorial considerable attention and study, with the result that a design was worked out by him which will be followed by the Club in their remodeling work.

The re-building of the Petray Memorial has been one of the major programs of the local club, and while the organization has been considering the plans for some time, no definite announcement was made until every detail had been planned.

Associate Justice Emmet Sewell of the supreme court, Thomas Maclay, Pelaluma capitalist, and Harold Rosenberg, Healdsburg merchant, who composed the original memorial committee were first consulted before the plans were announced. Each of these men have endorsed the proposed change.

– Press Democrat, March 5 1932

PETRAY MEMORIAL PROJECT STARTED

“The Concrete Lady” which for several years has been the central feature of the Sheriff Petray memorial on the northeast lawn of the courthouse was removed today by William Brown, preparatory to remodeling the memorial as a project of Santa Rosa Twenty-Thirty Club…The contract was let some months ago to Brown who will install the plaque which was cast at a foundry here. Concrete work to match the stonework of the memorial base will support the plaque and will form two ornamental benches on either side of the bronze…

– Santa Rosa Republican June 21 1932

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IF YOU BRIDGE IT THEY WILL COME

Imagine if the Golden Gate Bridge was never built – engineering issues couldn’t be solved, perhaps, or maybe there were insurmountable economic hurdles, or just not enough political will. What would Sonoma County be like today?

The only way to get here from San Francisco is by ferry, for starters, so Santa Rosa is a much smaller place. There was no population boom after World War Two; it’s a rural county seat somewhat like Ukiah, and the courthouse is still in Courthouse Square because they patched up the mostly cosmetic damage from the 1957 earthquake instead of tearing it down. Stony Point Road is the Highway 101 bypass, its two lanes swelling to three at the stoplights where there is cross traffic and turn lanes. Tourists clog the Redwood Highway on weekends because the winery events, resorts, spas and casinos in the countryside make this a popular getaway destination for the rest of the Bay Area, while the weekly Press Democrat is always pushing for year-round motocross and horse racing at the fairgrounds in order to draw visitors downtown. “Sonoma County? Sure, it’s a nice place to visit, but no, I…”

Building the bridge was never a sure thing, but it wasn’t because there was formidable opposition. Yes, there were efforts to slow or stop the project but it wasn’t ongoing, popping up only when the project neared a funding or construction milestone. None of those challenges posed serious threats, but were more like pesky nuisances.

Yet when the project launched in 1923 it seemed delusional to believe it would ever pass beyond the blueprint stage. Not only were there some engineers who thought it was folly to attempt constructing the longest bridge of its kind at that particular place, but its promoters had to run an incredibly complex political gauntlet, convincing Washington and Sacramento to back it enthusiastically – all before doing the basic studies which would prove the concept was viable. And even after construction began in January 1933, a retired geologist made a splash by predicting the south end could never be made stable, requiring months of further testing to prove him wrong.

All in all, it took almost 20 years to get to ribbon-cutting day. This is not the place to tell that whole story; the Golden Gate Bridge District has history pages for further details on the critical years of 1928 and 1930 (although some of the information on bridge opponents is wrong). A version of the original 1916 article proposing the idea is transcribed below.

The original 1922 design for the Golden Gate Bridge by architect Joseph B. Strauss, who said it could be built for $17,250,000 and opened by 1927. The final cost was almost exactly twice as much and took until 1937 to complete. Most of the credit for the appearance we know today goes to Charles Ellis, who was the prime designer of the bridge 1929-1931
The original 1922 design for the Golden Gate Bridge by architect Joseph B. Strauss, who said it could be built for $17,250,000 and opened by 1927. The final cost was almost exactly twice as much and took until 1937 to complete. Most of the credit for the appearance we know today goes to Charles Ellis, who was the prime designer of the bridge 1929-1931

Local folks probably know that the key part of the origin story concerns doings in Sonoma County by two men: Frank Doyle, president of the Exchange Bank as well as the Santa Rosa Chamber of Commerce, and Press Democrat editor/publisher Ernest Finley. Although Doyle modestly said he was “just one of the hundreds who helped to put the bridge over,” he always will be remembered for kicking the project off by organizing the January 13, 1923 conference in Santa Rosa which brought together over 250 bankers, business leaders and politicians, which earned him his spot standing next to the governor and the mayor of San Francisco when the bridge was officially opened. Finley was the indefatigable champion for the cause, turning the Press Democrat into a soapbox for promoting funding and construction, cheering every nugget of good news and booing every bit of bad.

After Finley’s death in 1942, however, the story shifted; it was said the newspaper suffered by losing subscribers because of its bridge advocacy and Finley was a warrior editor battling powerful railroad, logging and farm special interests opposed to the bridge. This version has taken root over the years in the PD and elsewhere; here’s the version from the Media Museum of Northern California: “…In this particular crusade, which spanned at least two decades, Finley stood almost alone…he was opposed by nearly everyone. His business suffered as he lost advertising accounts and subscriptions. But he continued the campaign, insisting, ‘Damn the circulation! The bridge must be built!’” That’s now his legacy quote although it’s probably apocryphal.1

The problem with that narrative is it’s not really true.

The only special interest actually fighting bridge construction was (surprise!) the ferry companies, which were controlled by Southern Pacific – their astroturf citizen’s groups and 11th-hour courtroom posturings were widely viewed as transparent attempts to delay the inevitable clobbering of their businesses once cars and trucks could drive the bridge. More about that in a minute.

What irked Finley and the other boosters far more was the 1927-1928 pushback from a scattered group of Sonoma County property owners whose anger was whipped up by an anti-tax rabble-rouser.

Ladies and gents, meet Cap Ornbaun, fulltime crank.

Casper A. Ornbaun was always identified in the newspapers as a San Francisco lawyer and he indeed had an office in the landmark Spreckels Building on Market Street, although it seemed he didn’t use it much – on the rare occasions when his name appeared in the papers for doing something attorney-ish it was almost always about handling a routine probate estate, usually in the North Bay. While he lived in Oakland he told audiences he was fighting the bridge as a Sonoma County taxpayer; he owned the 18,000 acre Rockpile Ranch above Dry Creek valley which was used as a sheep ranch. (In a rare non-bridge court filing, he sued a neighboring rancher in 1937 for briefly dognapping four of his sheepdogs, demanding $6,000 for “tiring them and causing them to become footsore and unable to go through the regular shearing season.”)

Why Ornbaun so loathed the idea of a bridge across the Golden Gate is a mystery, but he turned the fight against it into a fulltime cause – maybe it was his midlife crisis, or something. Starting in 1926 it seems he was in the North Bay almost constantly, arranging small group meetings where he could bray and bark against the bridge project.

At least once Mark Lee of the Santa Rosa Chamber of Commerce was invited to formally debate with Ornbaun, but otherwise his speaking engagements were rant-fests attacking anyone or anything connected to the project, including the Press Democrat. At one appearance in Sebastopol he came with dozens of copies of the PD which he handed out to prove the paper was “the bunk.”

The Santa Rosa papers mentioned him as little as possible (no need to give him free publicity) but his appearances in small communities like Cloverdale were newsworthy and the local weeklies often quoted or paraphrased what he had to say. Here are a few samples:

*
Only San Francisco weekenders would ever use the bridge
*
Strauss is a nobody; Strauss only knows how to build drawbridges; Strauss realizes it will be impossible to actually build it and is just looking to make a name for himself
*
It will cost over $125 million, or about 5x over estimates
*
Safeguarding against earthquakes will cost an additional $80-100 million
*
Maintenance costs would be $5,707,000 a year; it will cost $300,000/year to paint it
*
It will be impossible to get enough cars across the bridge to have it pay for itself
*
It would run a deficit of $4,416,230/year
*
It will take too long to cross it
*
Nobody knows if people would prefer driving across a bridge rather than crossing the bay by ferry
*
If it collapsed during construction we would be out our money with nothing to show for it
*
It would be a high profile target during a war and if it were bombed the Navy fleet would be bottled up in the Bay (that was actually a 1926 Navy objection)
*
The Board of Directors are not “angels”

His main accomplice in bridge bashing was James B. Pope, a civil engineer who once worked for the Southern Pacific railroad. Ornbaun praised him as “a consulting engineer of prominence” and “the boy who knows the bridge business” (Pope was 61 years old at the time) because he had once built a 310-foot wagon bridge in San Bernadino county. The wacky cost estimates above likely all came from Pope, who finally decided the bridge would cost exactly $154,697,372 based on his analysis of geodetic survey maps. Strauss had, by the way, offered to share with him the studies prepared by his engineers, but Pope declined to look at them because he “did not need it.”

Ornbaun, Pope and a couple of others had been busy fellows in 1926-1927 and collected about 2,300 signatures of property owners who wanted to opt-out from the proposed Bridge District.2 This meant court hearings in each of the counties with sizable opposition – a process which delayed the bridge project by a full year. But hey, the hearings gave Ornbaun a chance to strut his stuff in courtrooms and cross-examine Strauss, Doyle, Finley, and other project leaders, seemingly fishing for someone to admit the whole plan was a scam or at least that true cost would be closer to Pope’s absurd estimates.

What did come out in testimony was that the booster’s motives were far less altruistic than expressed at the 1923 conference, where it was said the high-minded mission was uniting the Bay Area into “one great thriving populous community,” and bridging the Golden Gate “cannot be measured in dollars and cents.” They were very much using dollars and cents as their measuring stick; Doyle and others who testified were clear their primary objective was jacking up Sonoma and Marin real estate, and they originally wanted Strauss to build something fast and cheap.

Although the 1927 PD headline below says property values might double, some of the actual testimony on that day predicted it would shoot up to 400 percent. And even if the bridge couldn’t built for some reason, they were already ahead – speculators had been buying and selling Marin and Sonoma land on the promise of the bridge almost immediately after the 1923 conference.

1927realestateSorry, Casper – despite all your efforts, the court threw out your case at the end of 1928. That meant the Bridge District could be formed and impose a small property tax to pay for tests and studies to see if the bridge could be built at all. Ornbaun continued to rattle around for a couple of more years making threats to sue, but no one paid much attention.

Flip the calendar ahead and it’s 1930, time for the District’s six member counties (San Francisco, Marin, Sonoma, Del Norte, parts of Napa and Mendocino) to vote on a $35 million bond measure to pay for construction. And suddenly there are new bridge opponents: The Pacific American Steamship Association and the Shipowners’ Association of the Pacific Coast. They’re saying the bridge might be too low for safe passage, and there should be first an independent investigation by the state – never mind that the War Department had already approved it as having enough clearance for any ship in existence or under construction.

The Press Democrat and ads by the Bridge District fired back that the “Ferry Trust” was using the associations as front groups to confuse voters, but never explained the connection. Perhaps they didn’t know at the time that the two associations were essentially the same company, in the same offices and the president of both was the same man: Captain Walter J. Petersen – a man who apparently had no familiarity with steamships except as a passenger. The “Captain” in his title referred to his Army service in WWI, or maybe because he was also a captain in the Oakland Police Department in the 1920s (he was Police Chief for awhile, and always referred to as “former Chief” in print except when the reference was to the associations).

Sorry, Captain/Chief – the bond passed with overwhelming support, and nothing more would be said about those serious threats to navigation which were keeping you awake nights. To celebrate, Santa Rosa threw a “Victory Jubilee” parade which included a huge bonfire in the middle of Fourth street, with an effigy labeled “Apathy” thrown into the flames.

The last challenge to the bridge happened in 1931-1932, just months before construction was to begin. This time it was a suit in federal court charging the Bridge District was a “pretended corporation” so the bond was null and void. This time the ferry companies convinced two businesses to act as fronts for them.3 This time the ferry companies used their customary law firm to represent their proxies in court. This time it was so transparent that the ferry companies were behind this crap the American Legion and other groups demanded a boycott of the ferries as well as the Southern Pacific railroad. This time the ferry companies gave up in August, 1932, rather than pursuing their nuisance suit all the way to the U.S. Supreme Court.

What’s truly amazing about all this was the contemptuousness of the ferry companies, no matter what. Sure, our lawyers are representing those companies in the anti-bond lawsuit, but so what? We’re not actually a party to the suit! No, the bridge is not necessary – our ferries are more than capable of handling the traffic demands across the Golden Gate! Never mind that there were routinely hours-long backups on the auto ferries during peak times. At the end of the 1926 Memorial Day weekend there were eight thousand cars in Sausalito queued up for a spot on a ferry. Many gave up and parked their autos as far away as San Rafael so they could get a seat on a ferryboat and make it in to work the next day. It took three days working around the clock just to clear the line of people who were still patiently waiting with their cars.

It was because of these crazy bottlenecks that everyone, everyone, hated the ferries so much that the North Bay was ready to consider a ferry boycott, even though it would have cut us off from nearly all connection to San Francisco – we might have been forced back to the pre-1870 heyday of Petaluma riverboats.

Without its monopoly, the ferry was doomed. Where they had earned a 25 percent profit a year (!!) in the mid-1920s, they lost $1,000,000 in 1937 after the Golden Gate Bridge opened. The company slashed fares. They tried to sell the franchise to the Toll Bridge Authority for $3.75M. Finally in July 1938 – 14 months after the first car drove across the bridge – Southern Pacific closed the ferries to the public.

But during the days of opening celebration, the ferries were never mentioned. On that 1937 Memorial Day weekend the public could not wait to be on their new bridge. During the preview “Pedestrian Day,” 202,000 came to walk the bridge, so many that the turnstiles couldn’t keep up; they opened the barriers and put out tin buckets for people to throw in the nickels. The Press Democrat reported bands played from the San Francisco shore as bombs burst in the clear, deep blue sky.

In Santa Rosa there was a breakfast held in honor of Frank Doyle – who insisted he was the “stepfather” of the bridge, not its father. Mark Lee – the former Chamber of Commerce guy who debated Ornbaun a decade earlier – reminded the audience that the prize was still boosting the town: “…you face great opportunity. The tourists’ dollars, as well as those of business investors and home seekers will find a place in your community, now made so accessible to the thousands who will come into northern California.” Ernest Finley spoke of the “untold advantages and development for Santa Rosa” brought by the bridge.

On the editorial page Finley also reminded that thousands of people would be driving through Santa Rosa enroute to the ceremonies, and the governor of Oregon and other officials were being given a reception in Juilliard Park that afternoon. “Never before has Santa Rosa, destined to be the focal point for population and industry after the mammoth span is opened,” he wrote, encouraging residents to greet the cavalcade by lining Mendocino and Santa Rosa Avenues, showing “a proper display of enthusiasm.” There was much to cheer with enthusiasm that day, particularly if you were a Sonoma County realtor.


1 The “Damn the circulation” story first appeared as an afterword to “Santa Rosans I Have Known,” a collection of Finley’s thumbnail descriptions published in 1942 after his death. There Press Democrat Publisher Carl R. Lehman wrote that Circulation Manager McBride Smith approached Finley at his desk and told him the paper was sometimes losing 50-100 subscribers per day. “We can’t keep going at this rate. Our circulation will be ruined if this keeps up.” Lehman continued, “without looking up from his desk, Finley replied in his quiet but determined voice: ‘Damn the circulation. The bridge must be built.'” Smith recounted the story himself in a 1949 PD tribute to Finley but added, “he pounded the desk with his fist” as he said it. While the quote certainly matches Finley’s sentiments, it seems like an odd thing to blurt out to an office employee.

2 The anti-Bridge District count was 823 property owners in Napa and 902 in Mendocino. There were originally 574 signatures from Sonoma County, knocked down to 555 by the time the hearings began in November, 1927. That’s likely close to the number of Press Democrat subscribers who cancelled.

3 The two companies in the 1932 federal suit were the Del Norte Company, Ltd. (identified in the press only as “a large Del Norte property owner” and a “lumber firm”) and the Garland Company, Ltd. real estate firm of San Francisco led by Robert E. Strahorn, one of 92 property owners who had joined a taxpayer’s anti-bridge group as part of the 1930 opposition to the bond. The president of Southern Pacific-Golden Gate Ferries, Ltd. S.P. Eastman admitted in court he had sent a letter to Del Norte Company asking them to file the suit and promising to pay all legal fees (wire service story in Press Democrat and elsewhere, Feb. 20, 1932). Their involvement, combined with a September 3, 1925 editorial in the San Francisco Examiner, “Bridge No Foe to Lumbermen”, has led modern writers to claim there was substantial bridge opposition from logging interests, but I don’t find that mentioned in any of the voluminous coverage of all things related to the bridge in the Press Democrat, Ukiah papers, or elsewhere.

1928ferry
 

sources
 

‘It’s the Bunk,’ Ornbaun Says In Discussing S.F. Bay Span

…Ornbaun was armed with many generalities, few if any figures, and an armful of Press Democrats. He spent most of his time asserting that the Press Democrat was the bunk and seeking to explain how the newspaper had sold itself to the bridge project. Incidentally, he asserted also that the bridge project was “the bunk.”

“The bridge can’t be built. I know it can’t be built. It is impossible to build it. And after it is built it will cost $300,000 a year to paint it. Such, in effect, was his reference to the proposed span from San Francisco to Marin county.

“I am interested in this fight only because I am a Sonoma county taxpayer,” he asserted. He referred to the fact that he represents 20,000 acres of Mendocino and Sonoma county land, but did not mention that it was sheep land.

“I have not been promised money by the railroads or timber interests, he continued. “When the bridge is built it will take too long to cross it.”

The speaker took occasion to flay Joseph B. Strauss of Chicago, one of the country’s foremost bridge engineers, by saying Strauss is “guessing” in his Golden Gate bridge design. He praised one Pope, who in a Humboldt county meeting admitted he was not a bridge engineer, as “the boy who knows the bridge business.”

“I hope to address more people next time I speak,” concluded Ornbaun, speaking to a crowd which had dwindled to about 50, about half of whom were from Healdsburg and points other than Sebastopol…

– Press Democrat, March 17, 1926

 

BRIDGING THE GOLDEN GATE

THERE IS AN OLD SAYING to the effect that the luxuries of today are the necessities of tomorrow. We also have the necessities of today that must be met without wailing for the tomorrows. With these must now be classed the bridge across the Golden Gate, once regarded merely as an idle dream.

San Francisco, cooped up as she is with a land outlet in only one direction, has come to realize that a bridge across the Golden Gate is necessary to her further growth and development. We of the North Bay counties know only too, well that this section of California can’ never come fully into its own until we have been brought into direct connection with the metropolis.

Engineers agree that the bridge can be built. Financiers assure us that the necessary funds will be forthcoming. Under the circumstances, no time should be lost in putting the project under way. With such a spirit back of the movement as was manifested here Saturday, there seems to be no good reason why actual construction should not begin at a very early date.

Then watch us grow!

– Press Democrat, January 14, 1923

 

You Can’t Convince Him

Arguments heard from time to time against the feasibility of the Golden Gate bridge project represent for che most part a set mental attitude of those who do not want to be convinced. You cannot discuss projects of this character with men who begin by sweeping aside with one breath all the arguments in its support, and attempt to start from there-There is the man, for instance, who sets his judgment against that of the worlds foremost engineers and says the bridge cannot be built at all. We also have the man who has heard somebody opine that the cost will not be twenty-five millions as has already been carefully computed by experts, but sixty or eighty millions, and who knows it will really cost a lot more. We have also the individual so constituted that upon his mind facts already established and details actually accomplished make no impression. He does not want to take them into consideration and so ignores them or else calmly denies their existence There is also the man who is devoid of imagination. He cannot possibly see how connecting this part of the state with the rest of California and cutting out the troublesome ferries, could improve conditions, add anything to our population or increase property values The bridge cannot be built, because nobody has ever built one like it up to the present time; if possible to construct such a bridge, its cost would be many times that estimated by people engaged in the business, and therefore prohibitive; the cost would not be met by the collection of tolls, as planned by its projectors, but from the pockets of the taxpayers; it is a county matter rather than a district undertaking, as set forth in the law, and consequently if the bridge should be constructed and finally prove unsuccessful final responsibility would rest with the counties making up the district and perhaps with some one county alone, with the result that that county would be wiped off the map; there is no way one can prove that people would cross on a bridge in preference to crossing the bay by ferry, or that more people would travel up this way if they could do so more conveniently than they can at present, because that fact has not yet been demonstrated; if the bridge should be built and something should happen to it later on, or if it should collapse during time of construction, the bonding companies might net pay and we would be out our money and have nothing to show for it these are some of the arguments of the man who is against the project for reasons of his own, but does not care to come out and say so. Talking with him is a waste of time.

– Press Democrat, August 1, 1925

 

Great Engineering Feat Proposed to Connect Marin-San Francisco Counties by Bridging the Golden Gate

Mr. James H. Wilkins, one of the eldest residents of San Rafael and a man who has the best interests of the county at heart has interested himself in the great scheme of connecting Marin County with San Francisco county by the construction of a massive bridge across the Golden Gate.

Would Extend From Lime Point to Fort Point Bluffs

A lengthy article accompanied by a map was presented in last Saturday’s Bulletin. It is not a new scheme but has been talked of for a great many years. Nothing, however, as definite as the plan therein presented by Mr. Wilkins has been advocated. This great project should appeal not only to the residents of Marin County but the residents of the entire northern part of the State.

Quoting from Mr. Wilkins communication the following plan is outlined:
From Lime Point To Fort Point Bluffs

“To give a general descriptive outline, the abutments and backstays would be located, respectively, on the rocky blue of Lime Point and on the high ground above Fort Point. The breadth of the “Gate” here is 3800 feet. The towers over which the cable pass, would be so located as to give a central span of 3000 feet, and side spans of approximately 1000 feet. The catenary, or curved line formed by the suspended cable, would have a central dip of approximately 65 feet. Therefore, the elevation of the towers must be 215 feet to secure the clearance required.

“From the southern abutment the railroad line would descend by a threequarters of 1 per cent grade, bringing it precisely to the elevation of the intersection of Chestnut and Divisadero streets, a block away from the site of the Tower of Jewels, that marked the main entrance to the never-to-be-forgotten Exposition. Just a few blocks farther is the belt railroad that traverses the entire waterfront, the business heart of the city, ready to be a link of the great commercial carrier of the western world.

Pedestrian Promenade Across Strait
Novel Idea

From this plan might be omitted the upper or promenade deck, with material reduction of cost, leaving only rail and automobile roadways. The promenade is, indeed, more or less of a matter of sentiment. Crossing the Golden Gate in midair would present, perhaps, the most impressive, emotional prospect in the world. Why should not those enjoy it who are, by unkindly circumstance, still constrain travel on their own legs? Moreover, it would be best observed leisurely, not from a flying train or automobile.

“After the shock of the bare statement, the first and preliminary inquiry arises, Is the project practicable—and practical?

“Beyond cavil or question, yes—far more so than the proposed five and a half mile bridge between Oakland and San Francisco. This is not a guess. I do most things in life indifferently, I am a graduate civil engineer, know a thing or two about applied mathematics and am familiar with construction work from building pigsties to building railroads—I have built both. The proposed suspension bridge—the central span—would be longer than any other structure of its kind in the world. But that only means stronger material, extra factors of safety. And nowhere in the world has nature presented such an admirable site. Bluff shore lines and easy gradients on either side —no costly approaches and still more costly right of way.

Idea Was Old As as State’s Railroading

The idea is almost as old as railroading in our State. When the Central Pacific made its entry into California, the original route via Stockton, Livermore Pass, Niles canyon, with its long detour and heavy grades was found to be impracticable. The company, therefore surveyed a more direct low-level line, departing from the present route east of the Suisan marshes, passing through the counties of Solano, Napa, Sonoma and Marin. In 1862 I was present at a session of the Marin Supervisors when Charles Crocker explained his plans, among which was a suspension bridge across the Golden Gate. Detail plans and estimates for such a bridge were actually made by Central Pacific engineers. But, along came a man with a newer idea—the transfer of trains across Carquinez straits by steamer and the extension of the Oakland mole to tide water. And so the suspension bridge project died.

“The length of the proposed bridge from Oakland to San Francisco is approximately 27,000 feet, as against approximately 5000 feet from abutment to abutment of the suspension bridge. The former, if constructed on arches, could not fail to interfere seriously with navigation of the upper bay. One serious objection seems to be that the projectors do not know where to land it on our side of the bay. One engineer gives it a terminal on the summit of Telegraph Hill!

Cost Ranging From 25 to 75 Millions

“The estimates of the cost of the San Francisco-Oakland bridge range from 25 to 75 million dollars.

From such data as I have, and by comparison with the cost of similar structures, a suspension bridge across the Golden Gate could be built for less than ten million dollars. This is an extreme estimate, accepted by several engineers to whom this article was referred.

“But as a final and fatal stumbling block, the foolish jealousy between the rival towns will never permit them to join in a great constructive enterprise till human nature has materially changed. That will not be in my time or yours.

“Of course, it will be objected to at once that both terminals of the suspension bridge would necessarily be located on military reserves of the government. But such an objection could hardly stand. Indeed, it ought to be an immense strategic advantage to have the two great defensive points of the harbor connected up. Doubtless the government would gladly grant the easement. It is in inconceivable that any government would arbitrarily block one of the greatest and most significant undertakings ever attempted by civilized men. Certainly no hostile attitude was assumed at Washington when the plan was materially considered over forty years ago.

Financing of Project a Community Investment

“Still as the intimate concern of San Francisco and the North Coast counties, the undertaking should be properly financed by these communities, as a public utility concern. Having only a sincere desire to be closely united, this ought to be simplicity itself, for the extremely simple reason that a bond issue of $10,000,000 would take care of itself and speedily retire itself. The Northwestern Pacific Railroad alone spends half a million dollars a year to maintain a line of steamboats between San Francisco and Marin county points, which is extremely wicked interest on the total cost. Very small charges for its use would soon pay interest, principal and all.

And if, from a financial standpoint, it were a total loss, still San Francisco would be far ahead. The city could well afford to pay $10,000,000 or more for the greatest advertisement in the world—for a work never before surpassed by the imagination and handiwork of man. Whether viewed from its lofty deck, commanding the contrasting prospect—to the west, the grand old tumultuous ocean; to the east, the placid bay; or from incoming ships; or from the landward hills: it would bid fair to remain forever the most stupendous, awe-inspiring monument of our modern civilization. And it could have no rival, for there is only one Golden Gate in the world.

Greatest Of World’s Harbor Improvements

“Even in remote times, long preceding the Christian era, the ancients understood the value of dignifying their harbors with impressive works. The Colossus of Rhodes and the Pharos of Alexandria were counted among the seven wonders of the world. The same tendency appears in our own times, witness the cyclopean Statue of Liberty at the entrance of New York harbor. But the bridge across the Golden Gate would dwarf and overshadow all.”

This proposition has created more enthusiasm in San Rafael than any other for some time. Mayor Herzog and the City Council have all endorsed it enthusiastically. The Central Marin Chamber of Commerce is expected to act at their next meeting and the County Supervisors will also probably act at their meeting next week. While the cost of such a bridge would be enormous it is not insurmountable as pointed out in Mr. Wilkins’ article. Such a proposition if constructed would undoubtedly double the value of real estate in Marin county in a short time and no doubt in a few years the population of Marin county would increase five-fold. This proposition is not a wild-cat dream and deserves a lot of consideration.

– Marin County Tocsin, September 2 1916

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LET’S ALL YELL AT THE MICKEY MOUSE MATINEE

In Santa Rosa during the 1930s and under twelve? If so, then you were at the California Theater every Saturday at 12:30 for the pandemonium known as the Mickey Mouse Club.

A quarter century before the Mouseketeers donned their plastic ears and gleamed sparkling smiles on our TV screens, hundreds of movie houses nationwide were filled to capacity with small children on Saturday afternoons. They would watch a movie and some cartoons, but mainly they would sing and yell. They would get to yell a lot – pause for a moment and imagine being in a theater with around a thousand kids, all their little volume knobs cranked up to 11. Maybe 12.

Gentle (and cynical) Reader might presume this was a marketing ploy by the Disney Empire to exploit our children, but the company actually had a light hand in its doings. According to an article on the Mickey Mouse Club origins by unofficial Disney historian Jim Korkis, a movie theater owner seeking to boost attendance broached the idea to Disney in 1929. It proved such a hit Disney Studios hired the guy to create a network of licensed theaters across the country. At its peak, there were over 800 clubs and over a million card-carrying Mousers.

For 25 bucks a year, participating theaters received a manual and a bimonthly newsletter with promo ideas. Disney also sold theaters all sorts of Mickey Mouse Club swag at (or near) cost; buttons, masks, custom membership cards and posters and for $16.50 a theater could own the official club cartoon, “Minnie’s Yoo Hoo,” a sing-a-long with Walt Disney himself providing Mickey’s voice (spoiler alert: The tune is pretty catchy and Walt’s voice is pretty creepy).

Theater owners found they had a ready audience; In November 1931, the Press Democrat ran a small “coming soon” notice and “[California Theater] Manager Gurnette is already being besieged by a small army of youngsters wanted to know all about the Mickey Mouse club – what it is, what it means, and for the boys and girls who join, etc.”

Disney also encouraged theaters to partner with local retail businesses. In exchange for donating contest prizes and other goods (historian Korkis says local bakeries would donate a free cake to be shared by club members with a recent birthday and florists sent flowers to sick ones) the merchant would display a window card announcing it was an “Official Mickey Mouse Store.”

In Santa Rosa, Rosenberg’s department store was the only place boys and girls could get their free membership card. Before the theater club debut, Rosenberg’s took out two half-page ads in the PD promoting the first club meeting, promising Santa Claus would greet the kids at the theater and then take up residence at “Toyland” on the store’s mezzanine.

A reported 1,500 children packed the California Theater on Nov. 21 for that first gathering, which was free for any child who had filled out the membership form (admission thereafter was 5¢ for anyone wearing the official club button). Petaluma followed suit three months later with a club at the California Theater in their own town.

Press Democrat, November 20, 1931

 

The shows could fill the entire afternoon with a mixture of films and live doings on stage. An American flag would be brought out and everyone would sing a verse of “America.” They would recite the Mickey Creed: “I will be a squareshooter in my home, in school, on the playgrounds, wherever I may be. I will be truthful and honorable and strive always to make myself a better and more useful little citizen. I will respect my elders and help the aged, the helpless and children smaller than myself. In short, I will be a good American.”

Everybody would join in for five or six “peppy songs and yells” which usually started with “Hail, Hail, the Gang’s All Here” and ended with “Happy Days are Here Again.” There would be a new cartoon and a chapter from a serial which was most often a western, although they also watched “The Lost Special” starring Santa Rosa football hero Ernie Nevers. Once at Petaluma there was a “Backwards Party” where a cartoon was shown in reverse “those who have seen this novelty claim that it is exremely funny and some of the craziest noises are heard.”

Every week there would be also shown a short feature movie approved by the California PTA. The first approved film shown here was an Amos ‘n’ Andy comedy – which is to say it starred two middle-age white men in blackface.

In the mix were also contests, drawings, “stage stunts,” musical and dance performances by other kids and everything wrapped up with Minnie’s Yoo Hoo.

In less than three years, the Mickey Mouse Clubs had become as large as the Boy Scouts and Girl Scouts combined. What caused this explosive growth? Certainly a part of it was Mickey Mouse mania; kids couldn’t get enough of Mickey and Minnie but aside from crude handmade stuffed dolls, there were no toys, games, or other Mouse stuff to buy until Christmas 1932. Let me restate that again, in italics, so it really sinks in: For four years, the Walt Disney company owned the most popular cartoon character in the world but had no idea how to merchandise it. Tempora mutantur.

The other appeal of the Clubs was probably that they were not rigidly organized like the scouts – it was more like the lodges and social clubs that most parents belonged to. The children elected their own officers, among them a Chief Mickey and Minnie Mouse, a Master of Ceremonies, a Yell Leader and others. (The 1932 Santa Rosa lineup is found below in a footnote, which will probably give some genealogist a case of the vapors.)* Although there were adults involved it was more like boys and girls were putting on the show themselves and not unlike what we saw in the “Our Gang” shorts, with adorable tap dancing girls and Alfafa’s unfortunate warbling.

Both the Press Democrat and Argus-Courier would occasionally describe programs. In Santa Rosa, Esther Walker’s downtown “School of the Dance” usually had students as young as five performing and George Trombley (founder of the Santa Rosa Symphony) would bring up one of his music pupils for a solo. Trombley also formed the Mickey Mouse Orchestra with apparently any child who could read music, and the ensemble varied between 25-40 members. In Petaluma the grownups involved were “Kathleen Budd’s Kiddies” (she was a high school student who taught dance) and Percy Stebbing at the pipe organ.

The contests were traditional birthday party fare except the audience got to cheer for the contestants. There were races with silly handicaps such as rolling a metal pie plate across the stage. There were competitions for the best harmonica player and the best Hallowe’en costume. There were games to see who could accurately drop the most beans in a milk bottle (“from the looks of the stage, not very many hit the bottle”), eat a bowl of ice cream the fastest, whistle with a dry mouth (“everybody gets a big laugh out of seeing the boys and girls spray cracker crumbs when they try to whistle”) or chew the biggest jawbreaker (maybe that’s where Dr. Henry Heimlich, who was young enough to be a Mouser at the time, got his inspiration).

Roller skates were the most common prizes given out each week, probably also courtesy Rosenberg’s. There were also drawings for more valued items such as electric train sets and bicycles.

Tommy Ware with the bicycle won in a Mickey Mouse Club drawing. Photo at his home in Santa Rosa, July 13, 1933 and courtesy Sonoma County Library

 

The peak for both Santa Rosa and Petaluma clubs came at their one-year mark during the winter of 1932/1933. In Santa Rosa there was a special matinee at Thanksgiving and Christmas (“be sure to remind Mother that the place to leave you is at the New California theater while she does her last minute Christmas shopping”) followed by “Mickey’s Revue” at 9PM – a variety show put on by the kids with the Mickey Mouse Orchestra.

Petaluma saw 900 kids at their first anniversary, but they had really turned out a few months earlier for the special Friday morning show before Christmas in 1932. Members of the orchestra from Santa Rosa were guest performers and 1,200 children descended on the theater, some squeezed in two to a seat. The Argus-Courier reported there were policemen and firemen on duty; “a few kiddies in the gallery started throwing hats to the orchestra floor and there were several other actions that the police had to curb” and there was a precautionary firehose attached to the nearest hydrant with a fire engine standing by.

The Petaluma club sputtered out by late 1933, as did many of the clubs around the country. Disney would no longer license new clubs and stopped underwriting membership materials. The company did not foresee there would be blowback from non-club theaters in the same community. Later a Disney representative explained to a theater owner “…We ran into all kinds of difficulties and controversies over the Clubs and finally decided to do away with any connection with them. A great many theaters are still running such clubs, but they are doing so entirely on their own, and without help or references from us.”

What happened in Santa Rosa is less clear. The California Theater had long interchangeably advertised the Mickey Mouse Club and a Mickey Mouse Matinee for Saturday afternoons, and in the middle of 1933 the club was no longer mentioned specifically. The Mickey Mouse Matinee continued into 1935 when it became the Popeye Matinee, that being the year when the muttering sailor eclipsed the squeaky rodent in popularity.

It’s unknown whether the onstage activities and audience participation continued here after 1933, although they probably did – because the Mickey Mouse Club was resurrected by name in 1937, both at the California Theater and as a radio show on KSRO.

This is not the place to extol the glories of KSRO in that era, except to say it was truly community radio. Everything heard at 1310 on your dial was locally produced live – from the “Man on the Street” interviews to “Italian News with Joe Comelli” to “KSROlling Along” to the “Redwood Empire Quizzing ‘B.'” The bulk of the airtime was music on records, but there were hours of talk and interview shows every day. Anyone who had something to say or could play an instrument could find a few moments of AM radio fame. If there were kids performing at a downtown theater it was only natural they’d be invited to KSRO.

The 30-minute show aired Fridays at 4:00 and was sometimes sponsored by the Sonomaco Ice Cream Company. There were often contests (where the prize was an ice cream brick) and George Trombley sometimes conducted a juvenile orchestra. Performers were rarely mentioned, although “Three Fiddling Bobs” and Healdsburg ventriloquist Charley Perry with “Dummy Dan” seemed to be popular regulars.

The Press Democrat promoted KSRO with a daily column so it’s a bit surprising that more wasn’t written about the program. What did appear were stories about the kids pissing off station management:

Perhaps I shouldn’t mention it, but yesterday about a quarter to three the Big Boss of KSRO, himself [presumably Ernest Finley] stepped into the studio and saw the gang of youngsters assembled. I guess it was the first time he had ever seen the Mickey Mouse Club performance… anyhow, the sight of children draped all over the furniture for lack of chairs may be the means of another load of chairs being added to the studio.

A month later, the station manager found “about 100 kiddies making rough-house around the place” and threatened to not broadcast the show unless the children arrived only a half-hour before the show and sat quietly until air time. (“Boy! Was he burned up!”) Apparently the gang headed for the station as soon as school was over at noon, and hung out in the studio for the four hours before the show to ensure they’d be on it.

The California dropped the children’s matinee in 1938, and KSRO announced it was reorganizing the club itself, with a membership application form printed in the PD. The Mickey Mouse Club was cut to a 15 minute program in 1939 and then cancelled two weeks later. There were 1946 plans to revive the club at the California Theater but nothing came of it.

Today the 1930s Mickey Mouse Club is lost history – even the Disney Corporation, which venerates its mousy past, says little to nothing about the club. But it was celebrated by an enormous number of children in the early ’30s, and I’ll bet there still would be more than a few smiles of recognition at any large senior center or retirement home upon hearing the unforgettable chorus of Minnie’s Yoo Hoo.

 


* 1932 Mickey Mouse Club officers for Santa Rosa: Chief Mickey Mouse (Bob Quarry), Chief Minnie Mouse (Nancy Hesse), Master of Ceremonies (Charles O’Bear), Sergeants-at-Arms (Evelyn Henshaw and Bonnie Jean Harbald), Yell Leader (Bobby Vulkerts), Color Bearer (Wallace Constable) and Courier (Bruce Karn).

 

Undated photograph and location unknown

 

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