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WE’LL BURY YOU FOR A PENNY

Sonoma County Supervisors could not believe the offer: An undertaker submitted a bid to bury the indigent dead for just one cent each. Included in the price was a redwood coffin with lid, cloth lined and bottom padded. With pillow. They would even dig the grave and see that is was “properly filled in” (thank goodness) and paint a wooden marker. Our thrifty supervisors in 1912 did not hesitate to accept the bid.

(RIGHT: Broken grave marker in the Moke section of the Santa Rosa Rural Cemetery, 2015)

The Press Democrat remarked one of the courthouse reporters had heard of a similar bargain burial rate in Denver, but that was apparently wrong – it was in Phoenix. A year before their board of supervisors opened bids to find one undertaker proposing to do the job for 14 cents and another bidding a penny – but even that was underbid by the Arizona Casket Company’s offer to bury the indigent dead for $.001 each. “The board generally likes to receive low bids for county work, but these, or the most of them, were too low and the bid of the Arizona Casket Company  was, beside, embarrassing,” remarked the Arizona Republic. “How to make payment might become confusing. If the bidder should bury less than ten subjects in a quarter there would be no coin denomination of money with which to make payment.”

The penny price was a canny bet by the Lafferty & Smith funeral home in Santa Rosa. First, it applied only to those who died at the county hospital; if the dead person was elsewhere in Santa Rosa township they could bill 75¢. Judging by their previous contracts with the county and their competitor’s bid, the break-even cost for providing such a service was around $3.00 per body. Aside from the coffin – and redwood was then the cheapest wood available – the only real expense was the grave digging, and in 1912 simple manual labor like that paid only about a dollar a day. Nor were there a lot of dying indigents; that year only thirty went to the county cemetery on Chanate Road and some of those undoubtedly came from outside Santa Rosa, which a competitor handled for a higher price. So Lafferty & Smith didn’t risk losing a pile of money on their lowball bid.

And if they could locate a relative, they just might find someone willing to pay full price for a proper funeral and reburial of poor ol’ Uncle Joe. “It is well known that if not infrequently happens that an indigent dies with some well to do relatives or friends who are willing to pay the expense of a more costly funeral,” the PD observed in the same article.

We can’t be sure how often that happened, but there was an example just a few months earlier when members of a “distinguished Southern family” had Lafferty & Smith exhume a murder victim and replant him in the Odd Fellows’ cemetery. They even reunited the man’s head with his body, the skull having been used as an exhibit at the trial. That was a nice touch.

Lafferty & Smith might not have tried the discount gambit if not for another reason: There was a formidable new competitor in town. The Welti brothers brought along two decades of experience with Halsted & Company, one of San Francisco’s top funeral homes. And not insignificantly, as the PD noted, they were “in touch with the latest and most approved methods known to the profession.” Those up-to-date methods probably included the recipe for Halsted’s embalming fluid (see sidebar).

THE EMBALMER’S SECRET SAUCE

Undertaking was nearly entirely unregulated at the turn of the century; only eight states can be found that even required someone to have a license. Over the next two decades cities and states gradually passed requirements for a diploma, passing an examination or having years of apprenticeship in order to be trusted with handling the dead, particularly when it came to the dark art of embalming.
Even less controlled were the chemicals pumped into the bodies, which regularly killed embalmers handling the dangerous fluids. Arsenic and mercury had been primary ingredients since the Civil War and most undertakers probably had their own “secret sauce” mixing those with other ingredients such as aluminum, copper and zinc. Formulas could be found in every pharmacist’s manual and even in cookbooks and household references.
By the early 1910s seven states prohibited arsenic-based embalming fluid (California required any formula be approved by the state board of health, but did not ban arsenic outright until 1939). Commercial products using formaldehyde, such as the one shown here in a 1912 ad, became available but many funeral homes and hospitals continued to whip up their own, presumably both for cost savings and preference. It’s easy to find newspaper stories through the end of the 1910s about undertakers caught using homebrew embalming fluid, sometimes discovered when suspected poison cases had to be dismissed because the exhumed corpus delecti was contaminated with so much arsenic as to be corpus arsenicum. One formula called for 12 pounds of arsenic per body.
It goes without saying that loading up a dead body with lots of heavy metals and then shoving it deep underground is not environmentally sound, and it was known shortly after the Civil War that cemeteries were public health hazards, often with tons of poisonous materials leaching out of the coffins and contaminating groundwater. (More information here, although some of the regulatory details are wrong.) But short of digging up all the historic cemeteries, there’s nothing to be done now.

Frank and Charles Welti were not elbowing their way into Santa Rosa’s undertaking trade; they bought a well-established business from H. H. Moke, Longtime readers of this journal have bumped into Mr. Moke many times handling the funerals of some of those profiled here, as well as dealing with his own tragedy. On the morning of the 1906 Santa Rosa earthquake he lived with his family above the funeral parlor at 418 Fourth st, where his wife, 10 year-old daughter and sister-in-law were killed, presumably when the next door Haven Hardware store exploded, demolishing much of the block between B and A streets. He remarried a year later, his new bride  also an undertaker.

The funeral home was rebuilt at the same location, but not before the couple had one of the oddest experiences in Santa Rosa history. On July 4, 1908 Mr. and Mrs. Moke were apparently entertaining friends at their temporary location on Third street when an exhibition parachutist, jumping from a hot air balloon, drifted off course and  smashed into the skylight above them, raining broken glass on the frightened undertakers. “I’m not a dead one just yet,” quipped the jumper once he realized the nature of his landing spot.

With the sale of his business to the Welti brothers, Henry Herbert Moke apparently retired (the newspapers called him Herbert but he used his first name in the city directories, which is a bit unusual). Although he was only 41, he started learning the undertaking trade when he was thirteen and bought the business twenty years later. Besides money from selling the funeral parlor, Naomi Moke had recently won her lawsuit against an insurance company over the destruction of her late father’s drug store in the 1906 Santa Rosa earthquake. The Mokes also had real estate; if you live on the  north side of Benton street between Glenn and Morgan, it was once his property. Henry stayed busy with his many club memberships and Naomi became president of the Woman’s Improvement Club, the most important civic organization in town.

Remaining behind to work with the Welti brothers was John P. Stanley, 76 years old when the business changed hands in 1911. Not much was known about him personally until a little 1913 article about his new house in Sebastopol appeared in the Santa Rosa Republican. It seems Mr. Stanley was an art and antique collector, designing his bungalow to best show off his stuff.

Moke and Stanley are storied names to anyone interested in the Santa Rosa Rural Cemetery – which is probably damn near everyone who reads this blog. Stanley bought over five acres (the entire east side) from the Fulkerson family in 1884. Except for a teardrop-shaped section in the northeast which was occupied, he sold the rest in 1907 to his employer, Moke. (A map showing these sections is on the kiosks found at both entrances to the cemetery.) When Moke signed over the cemetery land to the Weltis most of it was still available, Moke having sold only about fifty lots. In 1944 Frank Welti sold those “three acres, more or less” to the county for the new Indigent Cemetery, even though it was  unimproved lowlands next to Poppy Creek and prone to flooding.

Rural Cemetery aficionados know its Twentieth Century history is mostly unhappy. The place was increasingly neglected as no one, including the city or county, took any responsibility for maintenance. By midcentury the place was so overgrown it was considered a serious fire hazard and the county did a 1951  controlled burn that turned out to be not-so controlled, destroying irreplaceable wooden markers.


(LEFT: The newly uncovered tombstone of William Fowzer)

Tombstones lost to fire, vandalism and accident are just part of the old cemetery’s woes. Moke and his predecessors didn’t keep track of who was buried where; historic maps used by the undertakers only marked which lots were available to sell. Since then there have been efforts to assemble a list of all burials with mixed results.

Last summer a group did a pilot survey using a small portion of a map drawn by a volunteer in the 1960s, presumably from his own observations and historical records research. Of the approx. 110 names shown on that section of the map, we could find no markers for 21 of them. That’s an unacceptable failure record of 23 percent.

Those 21 grave markers might have disappeared in the last half century but it’s more likely many were never there at all – it’s not terribly unusual for someone to purchase a cemetery plot and not use it. Or maybe some of the tombstones are still there but long buried themselves. Just last month (Sept. 2015) volunteers removing the ivy and weeds in the back corner found three long-forgotten gravesites from the Moke and Welti eras including the fallen tombstone of William Fowzer, a Civil War Union soldier who was at the battles of the Wilderness, Williamsburg, Antietam and Gettysburg. The old graveyard still has many secrets to yield.

The good news is that the Rural Cemetery is probably now in its best shape ever – thanks to Bill Montgomery and a crew of volunteers (whom you are WELCOME TO JOIN, on the third Saturday of every month at 9AM). And in 2017, a comprehensive directory will be published listing every known burial. Archivists Sandy Frary and Ray Owen currently have compiled over 5,200 names – including 178 who were previously unknown – using primary sources such as obituaries, Coroner’s Death Records and discovered tombstones viz. Pvt. Fowzer. About the same number have been removed because they were listed in error or the person found to be actually buried elsewhere. For many the listing will include details on how they lived and died, and the book will even include the 350 long-forgotten souls down in the floodplain. Once finished, it will be the most important reference book on Santa Rosa ever written. I cannot wait.

WILL BURY THE INDIGENT DEAD FOR ONE CENT EACH
Surprisingly Low Competitive Bid of Lafferty & Smith Is Accepted by the Board of Supervisors Here Monday

For one cent each Lafferty & Smith, the local undertakers, have contracted to bury the indigent dead who die at the county hospital and farm.

The bids for the burials were opened on Monday by the Board of Supervisors. When Clerk Felt broke the seal of the envelope and read the bid offering to provide the casket, etc., for one cent, there was a look of surprise. But Dan H. Lafferty of the firm offering to do this, was on hand, and there was no mistake.

For the one cent the firm agrees to provide a clear redwood coffin, planed on both sides; with lid; two coats of a dark color stain; interior of casket lined with mhite muslin, bottom padded and with pillow. They will also place a headboard painted and lettered over the grave. The grave in the county cemetery will also be dug, five feet deep, and properly filled in.

The city of Denver and the county of Sonoma are the only places in the United States where they have burials that cost one cent. In Denver the one cent bid came as the result of the liveliest competitive bidding. The undertaking firm, like Lafferty & Smith here, give a bond for the faithful carrying out of their contract.

For several years Lafferty & Smith have had the contract for indigent burials, the last bid being for $2.85 each. Yesterday they also put in a bid for the burial of the indigent dead outside of the county hospital and farm in Santa Rosa township for seventy-five cents each. This bid was also accepted.

The next lowest bidder, Welti Brothers, also of this city, offered to bury the indigent dead at the county hospital and Santa Rosa township for $3 each. Their bid for the burial of indigents in other parts of the county was $15. The firm of Lafferty & Smith did not bid on this business and Welti Brothers’ bid of $15 was accepted.

“The contract to bury the dead at one cent will be carried out to the letter, and each will be given a decent burial just as our bid reads. We bid knowing that we were bidding in competition, that is all,” said Dan H. Lafferty Monday evening.

It is well known that if not infrequently happens that an indigent dies with some well to do relatives or friends who are willing to pay the expense of a more costly funeral than the county allows. In consequence on such occasion the firm is able to make up for the small remuneration their usually low bid offers. It can readily be seen that the question of profit as represented by the figures of Lafferty & Smith’s bid has no mention.

The one cent bid give a surprise in Court House circles onn Monday. Among the most surprise were the newspaper men present, one of whom had heard of the one cent bid accepted in Denver. And with it all comes the assurance that there will be the same care and attention the firm has given the indigent burials of the past.

– Press Democrat, July 9, 1912
BODY OF CHISHOLM’S VICTIM TAKEN FROM POTTER’S FIELD

From an unhonored grave in the Potter’s field the remains of Van Lear Kirkman Droulliard, the man of distinguished Southern family who was cruelly murdered by L. C. Chisolm in a lonely tent on the ocean front near Fort Ross, have been exhumed and are now resting in a tomb in Odd Fellows’ cemetery. The last resting is also marked with a monument.

Prior to their reinterment, the remains to which was added the skull of the dead man exhibited as mute evidence at the trial of his slayer in the Superior Court of this county, were enclosed in an expensive casket.

The devotion of the heartbroken widow provided the means whereby the body was taken from the county cemetery and given decent burial. Mrs. Droulliard at first contemplated coming to Santa Rosa to look after the disposition of her husband’s body. She was prevented from doing so, and intrusted [sic] the mission to Lafferty & Smith, the local undertakers. They carried out all her wishes in the matter. The body was exhumed several days ago, and reinterred as stated in Odd Fellows’ cemetery.

[..]

– Press Democrat, October 15, 1911
MOKE & WARD HAVE DISSOLVED
Business Will be Continued by Mr. Moke in Future

H. H. Moke and W. B. Ward, who have been conducting the well known undertaking establishment on Fourth street under the firm name of Moke & Ward, have dissolved partnership, and in the future Mr. Moke will be the sole proprietor. Mr. Ward has not yet decided just what he wil do, but will still continue to make his home here.

– Santa Rosa Republican, September 20, 1910
HERBERT MOKE SELLS BUSINESS
Frank and Charles Welti Succeed to Same

H. Herbert Moke, who has been in business here for many years, disposed of his business on Wednesday to Messrs. Frank Welti and Charles Welti. The gentlemen will take charge of the business on Thursday and will become permanent residents of the City of Roses. For some time past the Messrs. Welti have been desirous of coming to Santa Rosa, believing it to be the best city on the entire coast, and they wished to secure a location where they could have the advantages of good climate and be prepared to enjoy life.

Both of the gentlemen who have succeeded to Mr. Moke’s business are experienced undertakers, and they will conduct the business along the modern and approved lines which Mr. Moke has maintained. Mr. Frank Welti will remain here in active charge of the business, and his brother, Charles Welti, will remain for a brief time in Napa. Frank Welti has been with the Halsted Undertaking parlors in San Francisco for a number of years, and has been engaged in the undertaking business for the past twenty years. He is an expert in his line, and his association with the Halsteds, the leading parlors of San Francisco, has kept him in touch with the latest and most approved methods known to the profession. The wife of Frank Welti will be the lady attendant at the parlors. Charles Welti will be here from Napa on Thursday for a brief visit, and he and his wife will become permanent residents of this city just as soon as they can dispose of business and personal interests in Napa city and county.

Both of the gentlemen come highly recommended and are of the genial disposition that makes hosts of friends. J. P. Stanley, who has been with the Moke undertaking establishment for many years past, will continue with the new firm as will also Carroll W. Baker, who has been here for a number of years with Mr. Moke. With these two gentlemen remaining, the new firm has a strong team.

– Santa Rosa Republican, November 1, 1911
WILL OCCUPY NEW BUNGALOW
Mr. Stanley Moves into Cozy Sebastopol Home

Friday J. P. Stanley moved to his new bungalow at Sebastopol. For some time past it has been under construction, and was completed several months ago, but he did not want to move during the rainy season. Now that it is real summer he will make his home there, going back and forth every day to be at his work with Welti Brothers.

It is a cozy home, planned by himself, and his ideas were carried out in every respect. There is one large living room, arranged specially for his art treasures, and those who know him are aware he has a collection well worth seeing.  They have all been collected since the fire. At that time he had many treasures, but lost all. Together with his paintings, he has numerous pieces of antique furniture and bric-a-brac, which will be displayed to advantage.

Mr. Stanley wishes it announced that he has not in any way severed his connection with Welti Bros. but will be found there as usual.

– Santa Rosa Republican, June 27, 1913

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WHAT’S NEW IN THE NEIGHBORHOOD, 1912-13

Santa Rosa is going to pave your street soon but unfortunately you, dear homeowner, will be paying for it.

Those were the rules during the early 1910s in Santa Rosa, and doubtless elsewhere. The town owned the streets as well as the water/sewer lines beneath and maintained them, insofar as a water wagon roamed around during warm weather sprinkling down the dust. But if you wanted pavement – or to be clear, if a majority of neighbors on the street wanted it – please make your check payable to the city, cash also accepted (I’m sure).

Today it may seem bizarre to expect residents would pay for street paving, but it wasn’t so odd in the context of the times. Homeowners were also required to provide sidewalks, which meant losing several feet of your front yard to public access – and maybe the side yard as well, if the house was on a corner – and hiring a cement contractor, lest the town have someone do the work at your expense. (Gripes about the sidewalk issue were heard regularly by the city council, as described in an earlier article). Likewise paved streets were not desired by everyone; they were great if you had a car and didn’t want it to sink up to its axles in winter mud, but auto owners were still a minority in 1913. Pavement even could be a hazard for horses, as that spring Earl LeDue was on his colt riding home from the high school on Humboldt street when the horse slipped on the slick street and fell on him, badly breaking the boy’s leg.

Earl’s accident happened on Mendocino avenue near downtown, which we know because the pavement ended at the College ave. intersection. Beyond that, “at present the street north of College avenue is anything but inviting for driving, owing to its roughness in dry weather and muddy condition in wet seasons,” according to a Press Democrat article from the previous year.

These 1903 photos, probably taken on a windy spring day, show the unpaved street. The picture on the right provides a glimpse of the Paxton House, the lost Brainerd Jones mansion. Beyond that is a partial view of the Lumsden House, today known as the Belvedere.
Photos courtesy Sonoma County Library

 Mendocino avenue was slated to be part of the state’s first highway system which was then in the planning stage – but conditions were “almost impassible,” according to the city attorney, who told the city council that something had to be done immediately. That lawyer happened to be James Wyatt Oates, past president of the Sonoma County Automobile Association, avid automobilist and owner of a home on that street (which would become known as Comstock House).

At Oates’ urging the council held a special meeting a few days later and agreed Santa Rosa couldn’t wait for the state to take over responsibility for the street a year or more in the future, even though paving this stretch of Mendocino Ave. would be far more expensive than the average residential street; at the time it varied between 63-65 feet wide. “Should there be an effective protest it will only delay the work six months,” the PD reported, “as under the charter the council the authority to force the work after six months elapses in case of protest.” In other words: Pay or move.

We don’t know how much property owners were charged for the paving, but in 1911 when Mendocino avenue was paved from Fifth street to College avenue, the presbyterian church decided to sell the building housing their charitable operation because of the “very heavy expense to be incurred for street paving,” according to the local church history.1

Their building was in the triangle formed by the Mendocino / College / Healdsburg avenues intersection, which today is noted for a piece of art. (A Google search for the artist along with the sculpture’s name – spelled both “WholeSome” and “Whole Some” by the city and its maker – returns about 41 unique hits, demonstrating the popular appeal of this “distinctive visual landmark for the entrance into the city center,” which will continue to inspire us all for many, many, many years as we wait for the light to change.)

There the church had a building known as the “Chinese Mission”, which served to educate – and presumably, Christianize – young Asian immigrants. According to the church history their missionary work started around 1876 “when the Chinese population was relatively large” and the church bought the building in 1883, apparently expecting to serve an ever-growing immigrant community. They couldn’t have been more wrong; the Chinese Exclusion Act passed by Congress the previous year effectively ended Chinese immigration to the U.S. In the years following, racist anti-Chinese fever raged hot it Santa Rosa, with a banner hung over the Mendocino/ Fourth Street intersection just a few blocks from the Mission reading “THE CHINESE MUST GO. WE MEAN STRICTLY BUSINESS.” (MORE). From a peak of forty students there were “about 12 Japanese and one Corean” [sic] twenty years later. At its 1912 closing the Press Democrat noted there were only about “three or four who use the Mission at all.”2

The new owner of the Mission property was Raford Peterson, perhaps the county’s largest hops grower. Just a few weeks before the Great Earthquake, Peterson bought several lots on the northwest corner of the intersection. Just a door down from the corner at #451 College he built a modest home which, believe-it-or-not, is still there, hiding. The front was modernized as an office building sometime in the late 60s or early 70s, but you can see the original bones of the place from the rear. It is currently the offices of Gehrke Realty.

So what did Raford (also spelled Rayford) Peterson (also spelled Petersen) and wife Cornelia (“Nellie”) want with an odd-shaped lot on another corner of the intersection? He already owned the house next door at 611 Mendocino ave, where his son, Wilson, lived with his family. Did he plan to merge the lots? Apparently not – it appears he just wanted the old Mission building.

As no photographs or descriptions of the building survive, all we know is gleaned from the fire maps – that it was a single story and rectangular. It was certainly old, since the church began using in 1883, but we don’t know how old. It must have been pretty nice, however, because Peterson had it moved next door to his own house, right on the corner, where he had recently torn down another house. He left the triangular original location undeveloped to serve as a little park, which made the park-crazy Press Democrat very happy.

When Raford died in 1914 widow Nellie moved into the former Mission, which now had the address of #701 Mendocino ave (the same address as the present Chevron gas station). She was there at least through 1930, when she can be spotted in the census living with her grandsons.

All said, the old Mission had a unique place in Santa Rosa’s history; not only was it something of a sanctuary for immigrants at a time when they were widely hated outside its doors, it was likely the only building that occupied two corners of the same intersection. Such a pity that no picture exists.

Next in the 1912 neighborhood series: The Children of Jeremiah Ridgway.

1 Sweet, Julia Goodyear; Seventy-five years of presbyterianism: compiled for the Diamond Jubilee Celebration of Presbyterian Work in Santa Rosa, California; Press Democrat, 1930.

2 A Press Democrat article below states the property was “bequeathed to the Presbyterian Church in the ’70’s from the Rev. F. M. Dimmick, pastor at that time of the church,” but is incorrect. The church history details that most of the $1,000 to purchase it came from East Coast donations.

WILL BUILD A NICE RESIDENCE

Raford Peterson, the well known hop man, has purchased the splendid lot at the northwest corner of Healdsburg avenue and College avenue. The former residence that adorned the lot is being moved around to make room for a handsome residence the hop man will erect there for himself and family. He is one of Sonoma County’s most enterprising men, and many friends will be glad to know that shortly he will be a resident of Santa Rosa as well as being a business man here,

Mr. Peterson stated today that he did not know just when he would begin building, but he may undertake the matter in the near future. When he does build, the public may expect to see one of the handsomest residences in the City of Roses on the site he has purchased.

– Santa Rosa Republican, March 30, 1906

OLD LANDMARK TO DISAPPEAR
Chinese Mission Property on Mendocino Avenue Has Been Sold to Raford Peterson

The old Chinese Mission property at the intersection of Mendocino and Healdsburg avenues and Lincoln street owned by the Presbyterian Board of Foreign Missions, has been sold and will be improved.

The purchaser is Raford W. Peterson, who owns the adjoining property occupied by Wilson Peterson. He will remove the building, which as been used as a Mission, enlarge his present lot and improve the remainder and allow it to be used as a public square.

The property was bequeathed to the Presbyterian Church in the ’70’s from the Rev. F. M. Dimmick, pastor at that time of the church. Mrs. E. P. Wilson has been superintendent of the Chinese mission work in Santa Rosa since 1876, and at times there have been very large numbers of Orientals under instruction, but of late years the number dwindled down until at present there are but three or four who use the Mission at all.

– Press Democrat, January 14, 1912

AN OLD CHINESE MISSION HOUSE TORN DOWN

The old Chinese Presbyterian Mission, which has occupied the lot at Mendocino avenue and Joe Davis street at the intersection of Lincoln for 25 years or more, is being dismantled and is to be moved to the vacant lot on College avenue adjoining R. W. Petersen’s residence. The lot, it is understood, is to be fixed up as a pretty little park site. This will add materially to the appearance of the corner and make it one of the most attractive in the city.

MARBLE STEPS FOR RESIDENCE

Campbell & Coffey, the marble men of this city have completed the work of placing marble steps at the entrance to the handsome cottage of Dr. S. M. Rohr, at College and Mendocino avenues. The steps are ten feet and six inches wide and five steps high. It makes a near and attractive finish to the front of the structure.

– Santa Rosa Republican, March 19, 1912

PARK IMPROVEMENT ON MENDOCINO

Raford W. Peterson, who purchased the old Chinese Mission at the corner of Mendocino and Healdsburg avenues at Lincoln street, has removed the old structure to the lot adjoining his home on College avenue and the lot has been cleared and leveled ready to be beautified. The change is a marked improvement in the locality which will be increased when the site is prettily parked.

– Press Democrat, April 9, 1912

City Attorney J. W. Oates called attention to the almost impasible condition of Mendocino avenue on behalf of property owners on that thoroughfare and asked that some steps be taken to put the street in better condition until it is known how the State highway is to be constructed and then the property owners desire to continue the same character of pavement from the city limits to College Avenue.

– Press Democrat item on City Council summary, February 19, 1913

WILL EXTEND PAVEMENT ON MENDOCINO AVENUE

The immediate permanent improvement of Mendocino avenue from College avenue to the city limits was informally agreed upon by the city council at the special meeting held on Thursday evening. The plan is to grade the street, lay concrete curbs and gutters and a substantial pavement upon a heavy concret foundation.

The movement has the approval of a large number of property owners on the thoroughfare and will be very heartily welcomed by all who have occasion to use the street for a long time. Many of those who previously opposed improving the street are now warm advocates of the work.

Attorney J. W. Oates, who at a recent meeting of the council asked that temporary repairs be made and permanent work be held up until the State highway is completed, has now taken a stand for immediate improvement and will lend his encouragement in getting others who were standing out to join in the crusade for a good street.

A petition will be circulated at once for signatures by the property owners, and it will be presented to the council at the earliest possible date. Should there be an effective protest it will only delay the work six months, as under the charter the council the authority to force the work after six months elapses in case of protest, and it was agreed that such action should be taken in the case of Mendocino avenue if objection is urged. It is confidently believed that there will be no opposition at this time.

– Press Democrat, February 28, 1913

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HUGE WILDFIRES, DROUGHT, RECORD HEAT: THE AWFUL SUMMER OF 1913

Anyone who lived through that week probably never forgot it. Wildfires were driven by drought conditions and unbearable temperatures, with newspapers reporting some new calamity nearly every day. Thousands of acres burned in separate incidents around the Sonoma Valley and near Petaluma while a large block in downtown Napa was lost in a fast-moving blaze. And that was just the second week of July, 1913.

The most dramatic of the fires happened as that week began. “Shortly before midnight the fire on Mount Tamalpais gained great headway approaching Mill Valley,” reported the wire service story that appeared in the Press Democrat on July 9. “[T]he flames are within half a mile of the city boundary. If the wind veers, Mill Valley and Larkspur are doomed.” Evacuation orders were issued for Mill Valley, Larkspur, Corte Madera and the little community called Escalle.

The fire had started a day earlier and was not considered a serious threat; the cute little train that putted along the “Crookedest Railroad in the World” continued bringing guests to the hotel and the tavern near the peak of the mountain, one of the Bay Area’s top tourist attractions with panoramic views. There was little concern at first when visitors were told the train wouldn’t be running for a while because the flames were near the tracks but when the phone line went down and the fire could be seen from the porch, people began to panic. As the sun was about to set and guests were threatening to take their chances walking down the mountain, it was agreed they would try to get through on the train. With the passengers wrapped in wet sheets, the train slowly chugged down the rails with its many switchbacks, now less picturesque as trees burned on either side. The train car caught fire at least once. The engineer stopped and shouted he would no longer take responsibility for what happened and some passengers got off. “Windows cracked and broke,” according to a first-hand account that appeared in the San Francisco Call. “Sparks flew in through the broken windows and set fire to clothing. Slowly the train rolled through the banks of fire. Every minute seemed an hour.” Two women were unconscious when the train finally pulled into the Mill Valley station after dark.

All Bay Area National Guard companies were mobilized, including Santa Rosa’s Company E as shown in the Press Democrat front page to the right. They joined 8,000 soldiers, sailors and firemen from San Francisco along with volunteers. Thankfully the winds calmed, but it still took them three days to beat out the fire using only simple hand tools and wet sacks.

The Mt. Tamalpais fire wasn’t the only major disaster in the Bay Area that season. After it was well under control, Lt. Hilliard Comstock and some of the others from Company E were sent to Santa Cruz. They could well have spent weeks chasing regional fire threats. Nor was Tamalpais even the worst; in September about 80,000 acres burned in Napa County, cutting a swath from Lake Berryessa to the Delta – which at the time was the worst wildfire in California history, although now it doesn’t even rank in the top 20. It was also the summer that Jack London’s incredible Wolf House burned before he was able to sleep in it a single night.

A major cause of the high fire risk that year was California’s suffering through a second year of drought, which was particularly bad in the North Bay. The Sonoma County average rainfall – as measured in Santa Rosa – is about 30 inches per season. The 1911-1912 rain year was 18.44 inches, or about sixty percent of normal; in 1912-1913 it was a little over 24 inches, which was down in the low-normal range. (A thorough discussion of local historic rainfall can be found in an earlier item, “WATER CRIMES AND MISDEMEANORS.”)

For Santa Rosans, the worst of the worst came on the afternoon of Friday, July 11. Everyone was probably breathing a sigh of relief because the morning Press Democrat reported the Tamalpais blaze was contained. Then at noon the fire bell sounded; two houses were aflame on lower Seventh street in the Italian neighborhood. The SRFD was able to save one house but the other was a complete loss. Afterwards, someone checked the city reservoir – and found that fighting those fires had drawn water levels dangerously low to just five feet.

The mayor contacted both the PD and Santa Rosa Republican, asking them to alert the public: No lawns or gardens should be watered through the weekend, and “be as sparing in the use for domestic purposes as possible.”

Nearly everyone in Santa Rosa ignored his plea.

“A trip along one of the principal resident streets of the city Friday evening showed that in fourteen blocks there were but three houses in front of which the lawn was not being sprinkled,” the Republican grumbled. Those inclined to conspiracy theories apparently thought the mayor was crying wolf because water wagons were still hosing down the streets – essential because many people still used horses – and both papers had to explain the wagons didn’t use city water, instead sprinkling what the McDonald Water Company supplied from (what’s now known as) Lake Ralphine.

But we shouldn’t judge the water wasters too harshly. July 11 was also remarkable for setting the all-time record for the hottest day in Santa Rosa history – officially 112 degrees at one o’clock, with 126 recorded in direct sun (another record said it reached 113; see historical temperatures). It was hotter in Santa Rosa than Phoenix (110) or Fresno (108). Because of the scorching heat the Petaluma Argus reported hundreds of chickens died; any apples hanging on the south and west side of trees turned brown.

It was an age before refrigeration and air conditioning, of course, and aside from splashing on some water from the tap or garden hose, relief only came from the ice plant at the Grace Brothers’ brewery on Third street. The place was mobbed, with five men required to serve the long line of sweaty Santa Rosans. The PD noted, “Many came in autos and buggies carrying 50 to 100 pounds each, while others on bicycles and afoot took 5 to 25 pounds in sacks or wrapped in paper.”

The heat wave passed but by the end of the month Santa Rosa enacted emergency water measures, as seen in the notice shown here. It was a throwback to the water rationing prior to 1907 discussed in the link above, except then the borderlines were east/west of Mendocino avenue with watering allowed every day at different times. The new edict was north/south of Fourth street on alternating days which was ever so much better because. Everyone was allowed to go nuts with their hoses on Sunday nights and a few neighbors probably even had water fights, wasteful though they be.

MAYOR MERCIER SAYS USE WATER SPARINGLY
The Supply is Too Low to Trifle With and Irrigation Should Stop For Few days

“The city water supply is too low to permit irrigation of lawns and leave sufficient for fire protection and even scant domestic uses.”

This statement was made in the office of the REPUBLICAN today by Mayor J. L. Mercier, directly after his return from the noonday blaze on Seventh street. The situation became apparent when water was needed to fight the blaze to which the department had been summoned.

“The reservoir was practically empty at the close of the day yesterday and after the pumps had worked all night there was but 5 feet of depth in our 15 foot reservoir.

“The water is simply–not there. We may as well admit the fact before loss of property–perhaps life–by fire drives the information into our hearts–or pockets.”

The mayor wished the REPUBLICAN to inform the people of the facts and beg them in their own interests–for their own protection to USE NO WATER FOR IRRIGATION PURPOSES until Monday at the earliest and to be as sparing in the use for domestic purposes as possible until a full reservoir shall give the property of the citizens the protection of a supply for possible use at fires.

Santa Rosa is not the only city thus situated. Stringent rules have been proclaimed in many California cities and in others citizens have been warned and cautioned–are continued daily.

Your home may be lost if water is squandered in careless domestic use, and, more especially if it is wasted in trying to save a few lawns.

It is up to the citizens and theirs will be the responsibility if serious trouble results from a neglect of this warning.

RECORD FLIGHTS OF MERCURY
Hot Stunts of the Local Thermometers

The “oldest resident” with his record of long ago hot spells was not around today, or if he was visible nobody met him. Thursday, July 10th, was the “hottest day,” with a maximum of 105, but this day, the 11th, at 11 A. M. the small god with the winged heels flew up to 107 degrees above zero. This is the registration of the big mercury machine of Lawson & Rinner on Fourth street, and while the peculiar position of the recording instrument may add two degrees over the government reading, this is the correct heat record on Fourth street, Santa Rosa. Today is the fourth transit of the mercury across the 100 line in this locality this year…The official maximum reported for Friday by the weather observer was 111 1-2 in the shade. In the sun 126 1-2.

[..]

– Santa Rosa Republican,  July 11, 1913
WATER WARNING GOES UNHEEDED
Citizens Fail to Realize the Danger of Famine

Property owners of the city who use the city water were very slow to respond to the urgent warning given out Friday by Mayor Mercier concerning the sprinkling of lawns and the general wasting of water. People in general do not seem to appreciate the seriousness of the situation. There is more water available today (Saturday) than there has been for the past two days, but the danger line is not passed by any means, and the city may face a water scarcity that will be of a lasting nature unless the citizens are willing to co-operate with the authorities in the matter of conserving the supply.

The sprinkling of the streets has been carried on an usual, and this has led to an opinion expressed many times that the warning against the waste of water is a cry of “wolf, wolf.”

This is not the truth as the city is buying water used on the streets from the McDonald company and is spending money to keep the streets in fair condition and the dust partly laid, that the comfort of the people may not be lacking.

If, on the other hand the citizens will show as much consideration for themselves in refraining from the useless waste of water at a time when danger threatens, the famine will easily be avoided. A trip along one of the principal resident streets of the city Friday evening showed that in fourteen blocks there were but three houses in front of which the lawn was not being sprinkled. As Mayor Mercier tersely expressed it, “Rather your lawn burn than your house.” A few days of rest and the thirsty lawns may drink again and in the meantime the people may sleep more securely in the knowledge that the fire pressure will defend their homes.

– Santa Rosa Republican,  July 13, 1913
WOULD YOU LIKE TO BE ICEMAN?
He’s Kept Might Busy These Days–Several Ice Men on the Job

Grace Brothers ice plant at the brewery has been having a heavy run the past week. Business has been brisk at the brewery itself. Owing in the warm weather beginning the Fourth, there has been a steady increasing demand for ice from all parts of town and the ice man has been unable to keep up with the demand.

For several days past many people have been going to the ice plant personally and securing what ice they wanted and carrying it away. Yesterday the place was fairly thronged and several men were engaged in getting out the ice and waiting on customers.

At 1 o’clock there was a long string of people lined up waiting their turn and no less than five men waiting on them. Yet the line was constantly lengthening.

Many came in autos and buggies carrying 50 to 100 pounds each, while others on bicycles and afoot took 5 to 25 pounds in sacks or wrapped in paper.

– Press Democrat,  July 12, 1913

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