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WHEN THE GREAT OLD LIBRARY CLOSED FOREVER

It happened without any warning: “Santa Rosa’s Public Library will close at 6PM today and suspend services until another building can be found,” the Press Democrat article announced on November 17, 1960.

What town closes down its library? And can they even do that? Oh, sure, the old building had its faults, everybody knew. The building could be overcrowded after school or on weekends and the shelves were so full that books were also piled on the floor, which had something of a slant.

Behind those ivy-covered walls the place was thick with sentiment. Three generations of Santa Rosans had warm memories starting with children’s story hours, of later reference desk help with homework, of taking home lightweight books to pass the time or stronger reading to sharpen one’s wits. Out-of-town newspapers had classified ads to help find a new job or place to live that wasn’t here; magazines presented stories and pictures of places to dream they could someday see.

soad(RIGHT: Scene from Shadow of a Doubt, 1943)

And not to overlook that the building was a landmark – the library had been a centerpiece in two major motion pictures, with the Chamber of Commerce touting it as a tourist attraction.

Whatever was wrong with the old place, couldn’t the damage be fixed?

No, authorities said. Or maybe yes – with the caveat that everyone would hate how it looked afterwards. But it wasn’t really that simple a question because the real, unspoken answer was this: “Don’t ask the question because we’ve already made a decision.” And what the city and Library Board of Trustees had decided to do was tear the building completely down and replace it with something they had already committed to build. Landmark, public will, and everything else be damned.

The given reason for padlocking the doors was that the building wasn’t up to fire codes and was structurally unsound. A letter to the Trustees from City Manager Sam Hood told them to immediately “move out of the building or close it” (i.e. shut down all town library services).

1961library(RIGHT: Find the temporary Santa Rosa Library. Photo: Sonoma County Library)

After a mad scramble to find space downtown, a shrunken version of the Santa Rosa Free Public Library opened just three weeks later on Exchange Avenue across from the courthouse. It was now in a former dance hall, on the second floor above the “Uptown Beauty Salon” and the “Bambi Room” cocktail lounge. The new digs were probably not rated to carry that much of a weight load and were just as much a firetrap (or more) than the old library, as the only access was via a narrow set of stairs. And so the world turned for over six years, until the new library finally opened on February 19, 1967.

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The topic of the old library still comes up surprisingly often on social media; in FaceBook nostalgia groups some can still recall being there and lament that it’s gone. It also often comes up in regards of the 1906 earthquake, as photos of its partial collapse seem to be second in popularity only to those of the courthouse with its toppled dome.

In those forums two reasons are usually given for why it was torn down. Its unreinforced masonry was a huge danger (a topic discussed below) and/or it was another victim of Santa Rosa’s maniac efforts in the 1960s to destroy much of its own history, when the downtown area was declared chock-full of urban blight that must be bulldozed ASAP. Those dark years are handled in the ongoing series, “YESTERDAY IS JUST AROUND THE CORNER.”

But neither of those arguments were made at the time – when the push for a new library began in 1959, the only issue was that Santa Rosa had outgrown its 6,000 sq. ft. building. As the Library Board hired an architect and bickered with the City Council about their proposed construction budget that year and over much of the next, not once did any article in the Press Democrat mention there were safety concerns about the building. It was just the library was very crowded and had to limit purchases of new books because there wasn’t enough shelf space.

bookstacked(RIGHT: Books stored on the floor in Santa Rosa Carnegie Library, 1960. Photo courtesy Sonoma County Library)

The budget debate had two angles. The Library Board said they needed $1,250,000 while the Council argued they could cut back by eliminating frivolities, such as an elevator and air conditioning. The Board insisted the new library stay at the same location, while some on the Council wanted its prime real estate sold to help pay for the new place.

Jumping into this conflict came Hugh Codding, who in that era kept relentlessly popping up in the news like an Alfred Hitchcock cameo. Codding was his usual obnoxious – yet charming! – self in trying to sweet-talk both sides to instead remodel the old shoe factory, on the west side of modern Brookwood Ave between 2nd and 3rd. Sure, it had less than half the space the library needed, but so what? There was plenty of parking. Even when librarian David Sabsay pointed out that 4 in 5 patrons walked to the library while doing other downtown errands, old Hugh was undeterred and followed with a pitch for a lease-back deal. The word “no” wasn’t in his vocabulary (nor was “rebar” apparently).

Through 1959 and early 1960 talks slogged on. Did the library really need to buy so many new books? Why can’t it be moved out to the sticks so we can sell the property? Hey, Codding is back with a new proposal for his old factory! And while we should never cast all of our elected officials as bonafide idiots, at one City Council meet an apparently exasperated Sabsay even had to explain that a library was a hallmark of, you know, civilization.

Finally, in May 1960 – fifteen months into the process – the city sent the chief building inspector over to evaluate the old library’s condition. From the PD article on the report, it seemed like he was still giving the City Council the option to kick the can further down the road, although his conclusion was that “the structural safety and stability of the building are questionable.”

But the details found in the report should have caused the building to be immediately red tagged. Floors were overloaded with twice the weight they were designed for and not fastened to the foundation, which was settling unevenly. Efforts to brace the building after the 1906 earthquake included two steel cross beams connecting the opposite walls – but that rigidity only made matters worse as the library’s foundation settled, resulting in severe vertical cracks and the walls bulging outward.

librarybracing(RIGHT: Bookshelf bracing in Santa Rosa Carnegie Library, 1960. Photo courtesy Sonoma County Library)

Ironically, the report appeared exactly a week after the PD printed a promo section with the claim, “The Santa Rosa library facilities are good, although not large enough at present for the growing city, but plans call for new and larger library facilities soon.”

The Library Trustees hired a San Francisco engineer to produce another report. His conclusion was that the only way the building could be made structurally sound was by encasing the whole shebang in a steel exoskeleton, then covering that with four inches of high density concrete. Less City of Roses, more City of Chernobyl.

A senior state Fire Marshal surveyed the 57 year-old building and said that unless two more exits were added there was no “reasonable degree of safety from fire and panic to occupants.” An electrician’s report stated the wiring was “very inadequate” and a fire danger. They immediately took the space heaters away from library staff.

The City Council had already approved putting a library construction bond on a Jan. 1961 special bond election along with several million$ for city infrastructure improvements. But after those alarming reports came the tense meetings with the city where it was decided to lock the doors; the city library’s future now rested on spinning the election roulette wheel in hopes the public would agree to build a new library.

Things began moving fast. Until the new library was built, the city library would have to immediately find an interim location for the two years that was expected for construction. Before they settled on upper Bambi, Codding had offered a spot in Montgomery Village that used to be the Big Boy Market (2400 Magowan Drive, currently Dano’s Liquors). Everybody ignored him.

Voters who read the Press Democrat now found a steady stream of alarming articles casting the library story as a crisis. “I’m amazed to find some people who still think the building is usable,” said City Manager Sam Hood. A library Board member called it an “acute and desperate situation.” Councilman Karl Stolting pointed to the part from engineer’s report about the unbolted floor joists and remarked that an earthquake jolt might knock them off the masonry, causing the floors to pancake. “At least don’t have so many kids in there,” he remarked.

But the hair-on-fire award goes to the editor who wrote a PD op-ed, “Library Closing Overdue” just a few months after that promo piece assuring that “the Santa Rosa library facilities are good”:

If you want, you can take along a plumb-bob to confirm that your eyes are not playing tricks on you when they see that the stone walls are bowing outward. You can bring along a spirit-level to confirm that one of your legs is not shorter than the other, but that the floor actually sags downward. Take a look at the leaning walls and the sagging floor of the main library floor. Then go down to the basement and look at the children’s library that is directly underneath. Figure out for yourself whether you would want your own children in there.

Let’s hit the pause button for a moment to consider what someone living in Santa Rosa at the time might have thought of all this. Part of it would have felt very familiar – because it was almost an exact replay of the ongoing courthouse drama.

The story of events leading to the demolition of the downtown courthouse are told in “HOW WE LOST THE COURTHOUSE,” but to recap: By the early 1950s it was recognized that a larger courthouse was needed. Someday a new one would be built on the site northwest of town which would also be the new home for all county offices but there was no great hurry, just as the City Council would later dawdle over the question of whether a new library was really needed.

The came the 1957 earthquake. The courthouse damage was cosmetic, not structural; repairs could be made and while they wouldn’t be cheap, repair costs and other needed upgrades would still be a fraction of the price to build a new whole place. But out-of-town consultants told the Board of Supervisors the best thing was to tear it down and sell off Courthouse Square. Similarly, the city didn’t take the library’s problems seriously until a San Francisco engineer in 1960 said that building could be fixed at a reasonable cost with the exoskeleton, but it wasn’t worth doing it.

The Press Democrat – firmly behind any flavor of redevelopment – never missed a chance to make the quake-damaged courthouse seem a deathtrap, like it would later paint the library as a ticking time bomb. In 1957 the PD falsely told readers the courthouse may be in structurally “poor condition,” just as in 1960 the paper would exaggerate claims of library danger via collapsing floors (a scenario not mentioned in the engineer’s report).

In both cases, the way forward required voters to approve construction bonds. The courthouse bond measure was on the ballot in November 1960. It failed to pass.

The library bond came up two months later and the PD tried hard to make it seem appealing to voters, with big front page stories. The old library had reached max efficiency back in 1930, when the population was just 11 thousand; there were now over 30k residents. The new library was projected to fill the city’s needs all the way up to 1980 and would have a modern design including a “glassed-in smoking court.” It also failed to pass – badly, getting only 36 percent approval of voters.

Bonds for the courthouse and the library continued to march lockstep in defeat. In 1961 courthouse funding was again turned down. In 1962 it was voted against twice, and once more in 1963. They tried again to pass a library bond in 1963 and it likewise failed.

It’s almost easy to understand why the courthouse bonds couldn’t pass. They were asking for lots of money (about $34 million in today’s dollars) and was strongly fought by the Sonoma County Taxpayers’ Association. Opposition to the library bond seemed to come from people who apparently never actually used the library. A sample of letters that appeared in the PD:

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  “The engineers say the building shouldn’t have been repaired after the 1906 earthquake, but it’s still standing after 54 years, so it must be pretty sound. When will our public officials get it into their heads that we want economy.”
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  The library could be expanded by building a two story annex on the west side of the property, suggested Harry B. Fetch, with a parking garage underneath it. He added he would not vote to construct a new building.
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  A voter wrote he would approve a bond for $500k but not a penny more, since the library was mostly just used by high school students.

The Friends of the Santa Rosa Public Library created a short film, “The Library Story” to shame the town into supporting a bond and finally, in 1964 voters approved the $1.25M bond to tear down the Carnegie Library and build a new one at the same location. This time the vote wasn’t even close – it won with almost 84 points.

Construction didn’t begin for almost a full year. Shortly before demolition started in March 1965 the public was invited to take one last look inside the building – if any readers remember taking this final tour, please contact me. A PD photo by John LeBaron, taken through the old glass entrance door, showed the book checkout desk, now littered with junk. Leaning against it on the floor was the original portrait of Andrew Carnegie that had welcomed patrons to his library for so long.

Dedication of cornerstone for Santa Rosa Carnegie Library, April 13, 1903. Photo courtesy Sonoma County Library
Dedication of cornerstone for Santa Rosa Carnegie Library, April 13, 1903. Photo courtesy Sonoma County Library

There’s no question that the Carnegie Library was structurally unsound and there was no realistic hope of saving it. But claiming its fatal flaw was just “unreinforced masonry” is simplistic hand waving.

There were other buildings in Santa Rosa with unreinforced masonry that weathered the 1906 earthquake without serious problems; St. Rose church, two years older than the library, came through with trivial damage – its Nave would have been one of the safest places in town during the shake. Likewise the Western Hotel in Railroad Square – now home to Flying Goat Coffee – only needed minor repair. There was apparently no harm done to the train depot, which was even built by the same contractor who constructed the library: William Peacock of San Francisco.*

Yes, the stone walls were badly cracked and slowly collapsing, but that wasn’t the underlying problem – it was the foundation. The building was doomed before a patron checked out the first book.

The structure was unstable, Santa Rosa’s chief building inspector wrote in his May, 1960 report, not because of earthquake shakes but because its foundation had been settling and shifting for a long time. His report continued:

…The very mass and weight that were designed into the building are contributing to its deterioration by causing excessive settlement of exterior walls to take place, thus overstressing the walls…it is evident that the foundation of the building is inadequate for the loads imposed and will continue to settle in an uneven manner.

Details about the construction work are unknown, except that the basalt came from the Titania Quarry between Highway 12 and Montgomery Drive. The building inspector’s report said “the building was well constructed, of good materials and workmanship.” We don’t know how much time and effort contractor Peacock put into site preparation or if there were any earthworks beyond simple grading. What we do know is that Peacock’s bid for the job was significantly lower than the competing seven other builders.

emhoenThe architect for the library was Ernest Martin Hoen (1872 – 1914), who was 29 years old when he was awarded the contract. He was the son of Barney Hoen, one of Santa Rosa’s founders.

He had graduated from Washington University in 1889 (the Manual Training School, not the School of Architecture) and worked for a few years at the McDougall family construction firm, as Brainerd Jones also did when he was starting out. (His background info, BTW, comes from one of the Lewis Publishing Company “mug books” where people paid to have their biographies included as part of a local history book – there’s no entry for him in any of the historical architect databases.)

He lived in Sacramento where he worked for the school district, teaching mechanical drawing at the high school and night school for $100/mo. Prior to getting the contract for the Santa Rosa Library, the only architectural credits I can find are the Shasta County high school in Redding – which wasn’t built until after our library – and the wood frame Union Primary School in Sacramento. (There was a legal issue when he submitted his bill for the latter, as he was also a salaried employee of the district. That building was repurposed as a warehouse in 1932.)

With such a tissue-thin résumé, it’s surprising that he won out over “six prominent architects of the state” as the Press Democrat claimed – except for the fact that he was “an old Santa Rosa boy” as the PD reminded readers at every opportunity.

Besides being the library’s architect, he was paid additionally to be its supervising architect. And since he was indeed “an old Santa Rosa boy,” the Personal Mention column of the PD paid special attention every time he came to town. For 1903 it showed he visited seven times – but only once prior the dedication of cornerstone when the foundation work was already completed, as seen in the photo above.

When the doors of the Santa Rosa Free Public Library opened on March 10, 1904, a PD editorial promised “it should and doubtless will prove a source of both pleasure and profit to the residents of this city and vicinity for the next hundred years.” Spoiler alert: It didn’t.

Contractor Peacock can’t be held blameless, of course, but the final responsibility lay with Hoen. Through his lack of supervision on the construction project or lack of experience in designing masonry buildings – or both – he fashioned a building that would not long stand.

ABOVE: Santa Rosa Carnegie Library during 1965 demolition. TOP: Library following 1960 closure. Both photos courtesy Sonoma County Library
ABOVE: Santa Rosa Carnegie Library during 1965 demolition. TOP: Library following 1960 closure. Both photos courtesy Sonoma County Library

* William Peacock and his wife were killed here during the 1906 earthquake and in one of the more bizarre Believe-it-or-Not! episodes of the disaster, there were years of court hearings to determine which one of them died first because they left very different wills.

 

sources
SELECTED PRESS DEMOCRAT ARTICLES

February 12, 1959; SR Library Program May Total $1 Million
May 15, 1960: City Library Structural Safety Questioned in Report
November 10, 1960: Fire Marshal Hits Safety of Library
November 16, 1960: Council Backs Library Trustees on Abandonment
November 17, 1960: Santa Rosa’s Library Closing Doors Tonight
November 20, 1960: Library Danger Signs Couldn’t Be Ignored
November 22, 1960: Library Closing Overdue (editorial)
January 1, 1961: Why Does Santa Rosa Need a New Library

 

PLANS ACCEPTED
Architect Ernest Hoen Will Supervise Building of Library

At a special meeting of the Library Trustees held on Wednesday afternoon the plans of Ernest M. Hoen of Sacramento, an old Santa Rosa boy, were accepted and he will supervise the construction of the new Carnegie library building, or as it will be known the Santa Rosa Free Public Library. Mr. Hoen’s plans provide for a handsome structure which will contain ample room for the carrying out of the scheme to give the city a modern library building. He was the successful competitor out of six prominent architects of the state. For his plans and specifications and the supervision of the erection of the building he will receive $1,000. Mr. Hoen stands high in his profession and has designed many important buildings in different sections of this state. A colored drawing of the new building prepared by him can be seen at the library room. The main entrance of the new building will be on Fourth street and the basement entrance on E street. Interested citizens may inspect the plans selected. They are at the office of the president of the board of Trustees, W. D. Reynolds, on Hinton avenue.

– Press Democrat, September 11 1902

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SANTA ROSA, WE HAVE A FIREBUG

The fourth time someone tried to burn down Robert Ross’s building he became agitated and said some things he shouldn’t. He was taken to jail and charged for “using language too strenuous to suit the occasion,” making him the only person who was arrested in connection with a string of arson attempts which plagued Santa Rosa for 28 months.

Between 1902 and 1904 there were eighteen suspicious fires, all but four of which were declared to be positively caused by “incendiarism,” which was our ancestor’s word at the time for arson. Among the incidents was the 1903 Railroad Square fire which burned for two days, making it the worst blaze Santa Rosa firemen had yet faced.

In the months that followed, the Fire Chief and police repeatedly told the Press Democrat there was a firebug at work here, but a broader analysis shows a pattern which probably began in early 1902. With one exception, all 18 were on the south side of downtown, mostly within a block from Santa Rosa Creek. Most happened during the months of April, May or July and were discovered around midnight, with Saturday being by far the favorite night.

(UPDATE: There were 19 suspicious fires, not 18. I neglected to count one of the Ross fires blamed on arson.)

Those familiar with this journal know I often end with a Believe-it-or-Not! oddity or twist to a story, but this time the surprise has to be revealed at the top: Incidents of serial arson were shockingly common out here at the turn of the century – and authorities didn’t seem too concerned about finding the culprits. When the firebugs were caught it was usually by accident.

Thankfully rare today, a search of turn-of-the-century era newspapers found arson sprees in rural towns like Santa Rosa all over the Bay Area. Almost always the pyromaniacs were teenage boys (MORE on the psychology of fire setting). The only known adult was Carlos Benedetto, a Petaluma firebug 1897-1898 who destroyed the town’s largest warehouses, part of a lumber yard and tried to burn a bridge. He was described as “a demented Italian laborer” (SF Examiner) and as “vicious looking, has a wild eye and is no doubt insane” (Petaluma Courier).

(RIGHT: Illustration of the San Rafael firebugs, San Francisco Call, Sept. 25 1902)

A 14 year-old was caught in Martinez for fires at the school, town hall and coal yard in 1904; a couple of years later a 15 year-old boy in Santa Cruz burned several barns, a school house and two bridges. There were also serial arsonists in Hopland (caught) and Ukiah (not caught). In 1901-1902 San Rafael, two boys aged 9 and 14 set as many as 16 fires; the younger boy was the ringleader and said he did it because he “liked to see firemen run.”

What made the Santa Rosa arsonist unique, however, was that he repeatedly went after the same buildings. Robert Ross’s blacksmith shop at First and Main was torched six times. A few doors down at Second and Main he tried to burn a barn/horse stable twice. Three times he hit the Star Feed Mill building at Fourth and A streets and two fires were set in vacant houses in the tenderloin district along First street.

While Fire Chief Lynchberg Adams apparently listed the Railroad Square conflagration as cause unknown, circumstances suggest it was our arsonist. It was the fourth suspicious fire in six weeks, and Adams had said the others were definitely incendiary. The fire began BENEATH the freight loading platform, and in the northwest corner – the only point which could not be seen from the train depot. There were rumors that boys were seen throwing firecrackers under the platform, although a policeman told the Press Democrat he was certain there was no truth in it.

Two days afterward the City Marshal offered a $50 reward for information leading to the arrest and conviction of “the incendiary.” After another rash of fires the next year Board of Fire Commissioners discussed raising it to $100, but nothing came of it. (The money would have been better spent by just paying a guard to sit in Robert Ross’s place.) But other than adding a streetlight at First and Main, no further preventative measures were mentioned in the papers.

The pattern of arson fires ended May 28, 1904, with the final attempt to torch the building with the mill. As the PD reported about the last of the Ross fires, “the identity of the miscreant remains a mystery.”

There were suspects but they were never named. Fire Chief Adams said two boys were seen playing in one of the red light district vacant houses before flames were spotted. And on July 2, 1903 – three days before the Railroad Square blaze – there was an incident at the high school on Humboldt street. A janitor was cleaning up the grounds when “a lad named Gardner” asked if he could help. The janitor said yes, but told the boy not to burn the rubbish. He did anyway, and the resulting fire destroyed a neighbor’s barn, two sheds and tons of hay. Nothing more was mentioned about that lad who couldn’t resist lighting a match.

 

APPLIED A TORCH
Attempt to Burn the Cnopius Barn on Second Street
Fire Discovered Before it Had Gained Much Headway and Was Extinguished

Some miscreant made an attempt Thursday night about 7 o’clock to burn the barn and stable of Cnopius & Co. on Second street near Main street. A piece of rag or matting, presumably soaked with oil, was thrust through a hole in the front of the barn and was snugly tucked in against a bale of hay. The torch was then applied and the would-be incendiary doubtless hurried away. Luckily Frank Cootes happened to pass along the street and noticed the flame. He gave an alarm at once and several men were quickly on the scene. Dr. Summerfield, the veterinary, and others forced open the barn doors and water was thrown on the fire and it was extinguished before any damage to speak of was done. Had the fire gained headway serious damage would have resulted. There were six horses in the barn Thursday night. What prompted the Incendiary to act in the manner described is unknown.

– Press Democrat, January 10 1902

 

HOP BARN BURNED
Destruction of a Building on the Burgess Place
Origin of the Fire Unknown — Building Reduced to Ashes In a Short Time

Shortly after midnight the large hop barn nearest the city pumping station alongside the road on the Burgess hop ranch on Sonoma avenue, was burned to the ground.

The building was reduced to ashes, together with the fence around it. From Chief Engineer Will Yandel at the pumping station it was learned by phone that the barn was empty at the time, according to a statement made by Mr. Burgess, who was awakened and told of the fire.

How the fire originated is a mystery. It was undoubtedly incendiary. At first it was stated that many bales of hops were stored in the barn. It was afterward learned that the hops were in another barn. The fire caused a big reflection in the sky, which attracted considerable attention among those who were abroad on the streets awaiting the election returns.

– Press Democrat, April 3 1902

 

WORK OF INCENDIARY
Attempt to Burn Robert Ross’ Establishment on Sunday Night

About 11:30 o’clock on Sunday night what appears to have been an attempt to burn down Robert Ross’ blacksmith shop at First and Main streets was discovered. Some people who were driving by happened to notice the flames on the First-street side and gave the alarm.

The fire was burning against one of the posts of the doors leading into the blacksmith shop and had it once gained headway a serious conflagration would have resulted as the room in which the dry wood is stored and the paint and oil room are in close proximity. The fire was started from the outside. A big wagon was drawn up alongside the doors. There is a probability that a lighted cigar stump might have been thrown against the woodwork which is old and would burn easily. No damage was done. The fire department responded with commendable promptitude.

Dr. Summerfield pulled the wagon out of the way and Fireman Len Colgan, assisted by Gus Donovan, who hurried to the scene, accompanied by Mr. Bertolani, put the fire out with a tub of water, which Mr. Ross keeps standing near the door for use in case of an outbreak of fire. Mr. Ross was home in bed at the time the alarm was rung in and in a few minutes Dr. Summerfield telephoned to him that everything was safe and the fire out. The damage was slight.

The authorities are investigating. They believe that they have their eye on the guilty party. It is believed to be the same person who set fire to another building some time ago. Mr. Rosa will repair the damage to his building immediately.

– Press Democrat, July 15 1902

 

ROOF WAS ON FIRE
EARLY MORNING BLAZE DISCOVERED AT PETERSON BROS. WAREHOUSE LAST NIGHT
Fire Department Called Out to Extinguish Another Mysterious Fire — Flames Were Making Headway When Discovered

A disastrous fire was narrowly averted at an early hour this morning.

At 1:10 an alarm was rung in from box 26 at Second and Wilson streets aod the fire department hurried to the large fruit packing warehouse of Peterson Brothers on Third street near the railroad crossing, whore a fire in the center of the roof was gaining headway.

The flames were quickly extinguished by the use of the chemical engine. Firemen got on the roof and chopped away the burning embers with axes and a small quantity of water was used to thoroughly prevent any danger of a further blaze.

Thanks to Mike McNulty, who was on his way home, a more serious fire was prevented. McNulty chanced to look through the warehouse windows as he passed and noticed showers of sparks falling from the roof onto the floor of the warehouse. He at once ran around the brewery premises to where the fire alarm box is located me gave the alarm.

How the fire originated is a mystery. It may have been caused by a spark or may be the work of the incendiary who has apparently plied his work on other buildings in Santa Rosa lately. The damage to the roof was nominal.

– Press Democrat, July 26 1902

 

Fire Still a Mystery

The fire at the Peterson warehouse early Saturday morning is still a mystery. It may have been caused by boys climbing on the roof and playing with matches although it is not very likely. The more general opinion is that it may be work of the incendiary who fired the Robert Ross building on First street a few nights ago and also the Cnopius warehouse.

– Press Democrat, July 27 1902

 

DISASTROUS FIRE
Barn Destroyed and Horse Burned to Death Early Monday Morning

The barn back of E. H. Hollenbeck’s residence on Sonoma avenue was destroyed by fire at 1 o’clock Monday morning. The flames wiped out everything in the barn. A horse was burned to death. The conflagration was noticed by the crew of the night freight on the C. N. W. R. and the locomotive whistle was blown for sometime before the fire alarm was rung in. Before the fire department was called the barn was in ruins. The property was owned by Mr. Hollenbeck. The fire was undoubtedly incendiary. The barn was recently built.

– Press Democrat, October 28 1902

 

HORSES IN DANGER
A BARN AND CONTENTS DESTROYED AND 18 EQUINES RESCUED
Conflagration at 10:30 O’Clock Wednesday Night in the Rear of the Bizzini Place on Tupper Street

A large barn in the rear of the Bizzini place on Tupper street, between Henley and Brown streets, was destroyed by fire Wednesday night.

Shortly before 10:30 o’clock Jack Barrickio, who noticed the blaze, phoned into the fire station and the department responded quickly. An alarm was also rung in.

The barn contained sixteen head of horses, the property of Ross Garrison, the horse-trader, and a large quantity of hay and straw. The horses were all rescued by Mr. Garrison, Edward Campbell and Mr. Whitcomb. A few minutes later and three at least of the horses would have been burned. The burning straw and hay made a fierce fire, which was soon dampened by the streams of water poured on.

Despite the stormy weather a large crowd ot men, women and children hurried to the scene. The Bizzini residence is occupied by a family by the name of Brown. For a time the Browns feared some of their property in a barn on the place would be destroyed. The barn, however, being some distance from the burning structure, was not harmed.

The origin of the fire is a mystery. In response to a number of inquiries made at the scene no one could explain how it originated, other than it was incendiary.

– Press Democrat, December 11 1902

 

THE TORCH APPLIED
FIRE DOES DAMAGE AT ROBERT ROSS’ CARRIAGE WORKS ON MAIN STREET
Third Attempt Made by Incendiary to Burn the Building Was Discovered Late Last Night

At 11:05 o’clock last night a fire was discovered in Robert Ross’ carriage works on Main street. Flames were burning in the top end of the building on the corner of Second street, on the roof and side of the structure. The fire department were soon on the scene and the fire was extinguished before much damage was done, except by water. How the fire originated is a mystery. It was undoubtedly of incendiary origin. Mr. Ross inclines to the belief that the same party, who on two previous occasions has fired the building. is responsible for last night’s conflagration. The fire apparently caught from the outside as investigation last night failed to show where it had originated on the inside. From the corner the flames ran along the rafters for some distance. Lumber and tools in a portion of the building will suffer by reason of the water.

– Press Democrat, January 7 1903

 

Investigating the Recent Fire

The cause of the fire of Tuesday night, when for the third time an attempt was made to destroy the blacksmith shop and carriage manufactory of Robert Ross, is carefully investigated. A survey of the building on Wednesday showed that, as stated in these columns, the fire was started outside near the corner of First and Main streets. From there the flames traveled to the roof, finally burning through and working along and under the shingles towards the rear of the structure. It was thought by some that the flames might have originated in the paint shop, but this theory is incorrect. There was no fire inside the building except where it burned through the side wall and roof. Mr Ross says that a number of tools marked with his name have disappeared.

– Press Democrat, January 8 1903

 


INCENDIARY AT WORK
Another Attempt to Burn the Barn of Cnopius & Co.

At half past four o’clock yesterday morning the fire department were called to Second and Main streets where a conflagration was in progress in Cnopius & Co.’s barn and storehouse. The flames were burning among the bales of hay. The fire was soon subdued, and what would have been a bad fire but for the promptitude of the response to the alarm was averted. The fire was undoubtedly incendiary.

– Press Democrat, May 16 1903

 

Want Light In Darkness

Residents and property owners of the vicinity of First and Main streets in view of the recent incendiary fires, petitioned the Council for a street light at the intersection of those streets for the protection of their property. The petition was referred to the Street Committee.

– Press Democrat, June 3 1903

 

APPLIED THE TORCH
AN INCENDIARY SETS FIRE TO A HOUSE ON D STREET ON SATURDAY NIGHT
Fire Was Discovered Shortly Before Midnight and Promptly Extinguished—Wanted to Drive Over Hose

About twelve o’clock the fire department was called to D street to extinguished a fire at No. 5, an unoccupied house. While the house is not a very valuable one the fire was a deliberate attempt to destroy the property.

The incendiary had placed a pile of blankets on the floor of a room in the corner and applied the torch. When discovered the fire was gaining headway. The flames were extinguished before much damage was done.

At the scene of the fire a youth from the country essayed to drive over the hose and was ordered to desist by Fireman Ed Hyde. He was abusive and Hyde without much ceremony jerked him from the vehicle. The youth afterward deemed it discretion to leave the hose and Hyde unmolested and went his way.

– Press Democrat, June 28 1903

 

PRETTY WARM BLAZE
Fire Department Busy On Thursday Afternoon

An alarm from box 52 called the fire department to Humboldt street on Thursday afternoon where a lively blaze was in progress, and before it was extinguished a barn and several tons of hay and two sheds and a summer kitchen went up in smoke and flame. The flames had gained considerable headway before the department were called. After the firemen arrived on the scene the conflagration was soon under control.

The fire originated on the grounds of the High School which adjoins the residence of G. W. Wallace of the Wallace Brokerage Company, who was the loser by the spreading flames through the fence. From Janitor Jones it was learned that the fire was started in some rubbish by a lad named Gardner, who had wanted to assist him in cleaning up the grounds. Jones says he cautioned Gardner not to start the fire.

Despite the warmth of the temperature there was the usual large crowd of spectators at the fire. They came in ail directions in vehicles, on horseback, in automobiles and a foot.

– Press Democrat, July 3 1903

 

HOUSE SET ON FIRE
DEPARTMENT CALLED SHORTLY BEFORE MIDNIGHT FOR FIRE ON FIRST STREET
Another Incendiary Fire Nearly Destroys an Unoccupied House — The Fire Had a Good Start

Last night shortly before midnight there was another alarm of fire and the department hurried to First street, near D street, where a fierce fire was in progress in an unoccupied house. The fire occurred just around the corner from the scene of the fire the other night, and like that one was the work of an incendiary. The building was damaged considerably and would have been entirely destroyed but for the exertions of the department. Two boys were noticed in the house in the morning, but no one was seen there later in the day. Fire Chief Adams had no hesitancy in saying that the fire was of incendiary origin.

– Press Democrat, July 4 1903

 

DISASTROUS BLAZE
RESIDENCE OF THE HON. J. T. CAMPBELL BADLY GUTTED BY FIRE LAST EVENING
Willing Hands Assist in Removing the Valuable Bric-a-brac — Fire Fighters Included a Number of Ladies

The pretty residence of the Hon. and Mrs. J. T. Campbell was practically gutted by fire last evening soon after six o’clock. Thanks to the energies of many willing hands much of the very valuable bric-a-brac and curios, which have been their great pride, were saved. Much of the furniture was rescued but of course many of the articles, including some of the curios and other furnishings were badly damaged or burned. From top to bottom the house was drenched with water and plastering and ceiling fell everywhere. The roof and the rear end of the residence was a prey of the flames to a greater extent than the front. What was a delightfully furnished house up to last night is now pretty much of a wreck.

How the fire originated is something of a mystery. There had been no fire in the house for some time, as a gas stove is used principally. The fire started in the upper story, and the burning roof was the first intimation to outsiders that a fire was in progress. Mr. and Mrs. Campbell were enjoying a chat after supper totally unaware that overhead a fire threatened to destroy their home was in progress. Two theories as to the cause of the fire were advanced. It was suggested that probably the conflagration might have been caused by electric wires, or might have been caused by combustion in the storeroom which is under the roof in the rear of the house upstairs. In this storeroom a great many things were stored. The blaze was a stubborn one to get under control, but the firemen succeeded well.

Among those assisting in the removal of the curios and works of art so highly prized by Mr. and Mrs. Campbell, were a number of the fair sex. They worked like Trojans and did not mind getting deluged by the water pouring through the roof. The fair fire fighters were indefatigable in their efforts and a number of men also assisted. The articles saved from destruction were carried into the residence of E. Morris Cox, which adjoins the Campbell home. The conflagration caused some little excitement while it lasted. It was very fortunate it did not prove worse.

 

  WILL PAY REWARD
Information as to Incendiary Wanted by the Marshal

City Marshal George Severson has offered a reward of fifty dollars for information that will lead to the arrest and conviction of the incendiary, who has fired several buildings in this city of late. The Marshal is determined, if possible, to locate the guilty person and citizens should assist in the endeavor.

– Press Democrat, July 8 1903

 

THE FIRE RECORD
LAST MONTH WAS RECORD BREAKER FOR FIRE ALARMS AND FIRES HERE
Fire Chief Thanks Citizens for Help at Depot Fires — Urges Purchase of New Engine and More Hose

Last month was a record breaker for fire alarms and damage done by fires in Santa Rosa. There were nine alarms of fire during the month. The most serious of the fires were those that destroyed the depots and other buildings on Sunday. July 5, and the one that destroyed $2,400 of the property at the residence of the Hon. J. T. Campbell. Fire Chief Adams made his report at the monthly meeting of the Fire Commissioners last night at the city hall. In making his report Chief Adams urged the purchase of another fire engine and 1,500 feet of new hose. He called attention to the destruction of fire hose at the time of the depot fire. A new engine and more hose are necessities, he said. Chief Adams thanked the citizens for the assistance rendered the regular firemen on the occasion of the depot fire. Acting President L. L. Veirs was in the chair and Commissioners Fred King, C. D. Johnson and G. S. Brown were present. At the other fires outside of the two mentioned considerable damage was done. The Council at its meeting subsequently ordered the purchase of 1,000 feet of new hose.

– Press Democrat, July 22 1903

 

NEW RESIDENCE GUTTED BY FIRE
CONTRACTOR BUSH’S HOME ON SOUTH E STREET RUINED ON WEDNESDAY NIGHT
The Residence Had Just Been Completed and Family Were About to Occupy the Same

At a few minutes to ten o’clock on Wednesday night fire was discovered in Contractor H. N. Bush’s new residence on South E, street and before the flames were extinguished the house was completely gutted.

The residence had just been completed and Mr. and Mr. Bush and family were ready to move into the place. In fact they thought something of moving in the beds Wednesday night and occupying it for the first time, but later derided to give the paint more time to dry. The family had been occupying the barn in the rear of the house which was completed first. Some articles were moved into the new house on Wednesday, principally canned fruits and preserves.

The origin of the fire is a mystery. It started first near the roof and when the flames were noticed first they had gained considerable headway. The fire department were summoned by a still alarm and had a long run to the fire. There was a copious supply of water but the new lumber made the fire a stubborn one to fight.

The gutted residence was one of the neatest and best in the neighborhood and was built by Mr. Bush himself, and the loss is considerable for him. The house cost about $2,600 and was insured for $2000 in a company represented by B. M Spencer.

As usual there was a very large crowd of spectators at the fire, many of whom walked to the scene, while others went in automobiles and vehicles and on bicycles. It is thought by some that the fire was deliberately started by an incendiary. Others say that it may have been a case of spontaneous combustion caused by painters’ rags. The residence had bean wired for electricity but had not been connected.

– Press Democrat, September 17 1903

 

May Be an Incendiary Here

There is an impression around that there may be an incendiary in Santa Rosa at tho present time, judging from the several suspicious fires that have occurred here lately. Fire Chief Adams says beyond doubt in his opinion the conflagration that gutted the Bush residence on E street on Wednesday night was the work of an incendiary.

– Press Democrat, September 18 1903

 

INCENDIARY AGAIN AT WORK
Fourth Attempt to Burn Robert Ross’ Carriage Repository

Shortly before one o’clock on Monday morning fire was discovered in the rear of Robert Ross’ building at Main and First streets. The fire was of incendiary origin making the fourth attempt to burn the building. Little damage was done by the fire. Had the flames once gained headway the result might have been very serious.

The identity of the miscreant remains a mystery and not only Mr. Ross but other property owners in the block and in the neighborhood would like to have the matter solved. This fire like the preceding ones was started with the aid of kerosene, the odor being plainly detected by those early at the scene of the conflagration.

After the fire was about over, Mr. Ross who was naturally somewhat excited got into a controversy with the Fire Department officials over the taking of a hose through the store room used as a carriage repository, with the result that he was temporarily placed under arrest upon a charge of using language too strenuous to suit the occasion. Later he appeared and paid a small fine, which ended the matter.

– Press Democrat, April 5, 1904

 

FIRE DAMAGES THE TOSCANO HOTEL
CONFLAGRATION ORIGINATED IN ROOM IN THE UPPER STORY OF THE BUILDING
Exact Cause of the Fire Not Known— Building Drenched With Copious Supply of Water Thrown

Considerable damage was done by a fire at the Toscano hotel at Seventh and Adams streets yesterday evening about half past five o’clock, for which the fire department was called by an alarm rung in from Box 25. The fire started in room 3 on the upper story of the hotel building. The room was gutted and its contents were destroyed. In addition other parts of the building were charred, but owing to the prompt work of the department the damage was not nearly as serious as it otherwise would have been, as the flames had considerable headway at the time of the alarm and it seemed as if the entire upper portion of the place was on fire. The smoke was so dense that the firemen had considerable difficulty in at first locating the seat of the conflagration. The room in which the fire started was like a blazing furnace when the department arrived and the fire was spreading.

Two streams of water were quickly poured on the flames and the fire was soon extinguished. The building was drenched with water and this and the smoke will necessitate the complete renovation of a part of the interior of the building. Many willing hands removed most of the furniture and effects from the building, and these articles were piled up here and there, some distance from the scene of the conflagration.

 The hotel is owned and occupied by Mrs. T. Guidotti. The fire was discovered by A. Guidotti. The origin of the fire at present is somewhat of a mystery. There was no stove in the room and the flue from the stove below runs up in another room The fire seemed to have started in the corner of the apartment. The occupants of the hotel could not account for the fire, and there were suggestions that the origin might have been of an incendiary nature. Chief Adams picked up a piece of newspaper in the room most damaged by the fire and it smelt strongly of coal oil. Strange enough this piece of paper was not singed and everything else in the room was charred. Another report at the fire was that a man had laid his lighted pipe on the bed in the room, but this story was not confirmed. A defective flue was also suggested. The building was insured. The water was played on the flames with so much effect that the roof overhead was not damaged. The fire occasioned some excitement among those living in the immediate neighborhood of the hotel and some of them were prepared to remove their belongings and did do so until assured that the danger of the fire spreading was past.

– Press Democrat, April 16, 1904

 

FIREBUG AT WORK SATURDAY NIGHT
ATTEMPT TO BURN THE “STAR FEED MILLS” AT FOURTH AND A STREETS
Fire Started in a Bale of Hay in the Rear of the Building — Flame Seen By Passerby on the Street

On Saturday night shortly after eleven o’clock Loren Jenkins, Will Carter and Val Calhoun while walking along Fourth street, chanced to notice a flame shoot up into the air in the rear of the Star Feed Mills at Fourth and A streets where the hay is stored. They gave the alarm at once and Mr. Jenkins ran to Fourth and Washington streets and turned in an alarm from the box there.

He then rushed back to the place and by this time Police Officer Boyes had arrived on the scene. Jenkins was assisted through the window and unfastened the door on A street. Police Officer Boyes made his way as quickly as possible to the fire and chanced to see a small hose attached to a faucet kept for supplying the boiler in the mill. He quickly turned on the water and extinguished the blaze, which had been kindled on a bale of hay.

The department were quickly on the scene and Police Officers Boyes and McIntosh and Fire Chief Adams made an investigation of the premises. At first it was thought that an electric wire had caused the fire. Investigation proved, however, that this was not the case and that it was a deliberate case of incendiarism. The fire had been started on top of the bale. Had the flames gained headway the old frame building would have gone up in smoke. The prompt action of the youths after they had noticed the flame through the windows on Fourth street and the prompt application of the hose undoubtedly saved a worse conflagration and damage to the contents of the mill and building.

– Press Democrat, May 1 1904

 

YEARS’ FIRE RECORD IN SANTA ROSA
ANNUAL REPORT OF FIRE CHIEF ADAMS PRESENTS INTERESTING STATISTICS
The Loss by Fire and the Insurance on the Property—The Causes of Conflagrations of Past Year

Fire Chief Adams has filed his annual report at the City Hall, which gives statistics regarding the fire record in Santa Rosa for the past year. The Chief states that there were thirty-eight alarms of fire in the city during the year. At thirteen of these fires the engine was used. At twenty-fie the chemical extinguishers were brought into play. The loss by fire in Santa Rosa during the twelve months was $57,017.05. The insurance on the property was $25,217.90, and the net loss was $31,799.15. Of the total number of fires seven were of incendiary origin; three were caused by children playing with matches, thirteen were chimney fires and nine fires resulted from unknown causes.

– Press Democrat, May 4, 1904

 

ANOTHER ATTEMPT MADE TO BURN ROSS’ BUILDING
TORCH IS APPLIED FOR SIXTH TIME
FLAMES DISCOVERED IN ROBERT ROSS’ CARRIAGE REPOSITORY SATURDAY NIGHT
Identity of the Incendiary Still a Mystery — Prompt Work of Firemen Prevent a Serious Fire

For the sixth time the firebug who seems bent on destroying Robert Ross’ building at Main and First streets, applied the torch on Saturday night. The fire was discovered about eleven o’clock and an alarm brought the department in quick time to the place.

The fire was burning in the paint shop which occupies the second floor facing on First street near the end of the building. A hose was attached in a few seconds and the flames were extinguished before much damage was done to the building. The glow of the fire could be plainly seen through the windows and the smoke poured through the roof. Like the five other previous attempts, it was a deliberate plan on the part of the firebug to destroy the premises. Mr. Walsh ahs [sic] the paint shop, and a buggy in the shop was pulled out of the way of the flame by one of the firemen. Like all the previous fires, the work of the incendiary was discovered before the flames had made much headway.

The fire had probably been smoldering some time before the flames shot up. The odor of something burning was noticed some time before the alarm was turned in summoning the fire department. The fire was in among the paints and had it gained much headway the inflammable material would have kindled a fierce blaze. A large crowd was attracted to the scene of the fire in a very few minutes and some little excitement was caused.

The identity of the firebug is apparently as much of a mystery as it has been at the fires that have preceded the one of Saturday night. It has also been noticeable that the incendiary chooses either a Saturday night or Sunday night for his work. While at a loss as to the identity of the guilty person, Chief of Police Severson intends to make a rigid investigation and will probably offer a reward for the necessary information that will lead to the arrest of the guilty party. Once before Mr. Severson offered a reward but without result.

Why this place should be singled out by the incendiary is also mysterious. Mr. Ross has been in business here for many years and so far as is known there is no reason for the dastardly attempts made to destroy his premises on six occasions. This was talked of very generally among the crowd gathered at the fire Saturday night, but no solution could be arrived at. One thing is sure, everybody in the neighborhood would like to have the guilty one brought to justice, as a fire once started in that section, if it got headway, would be very disastrous.

– Press Democrat, May 16, 1904

 

MAY OFFER REWARD TO CATCH FIREBUG
WORK OF INCENDIARIES DISCUSSED AT FIRE COMMISSIONERS’ MEETING
Fire Chief’s Report Discussed—Rigid Investigation Ordered of Main Street Fires

The Board of Fire Commissioners met last night…Commissioner Reynolds called attention to the frequent attempts to burn the Ross building on Main street and asked if some steps should not be taken to locate the incendiary.

Fire Chief Adams said in view of the investigation he had made he was confident that all the fires had been of an incendiary nature.

It was suggested that possibly the last fire in Walsh’s paint shop in the Ross building, might have been caused by spontaneous combustion as it occurred among the paints.

The matter was discussed at some length. It was remarked that three of the fires reported for the month by the Fire Chief had been of incendiary origin…Several of the commissioners were of the opinion that the city should offer a standing reward of one hundred dollars for the information that would lead to the arrest and conviction of incendiaries.

– Press Democrat, May 18, 1904

 

ANOTHER ATTEMPT TO BURN BUILDING
FIERCE FIRE IN THE CHARTRAND BUILDING AT FOURTH AND A STREETS
Conflagration on Saturday Night Looked Threatening for Some Time and Was Stubborn One to Handle

Another determined effort was made to burn down the Chartrand building at the corner of Fourth and A streets about half past eleven o’clock on Saturday night. The fire was discovered about the same time at night as one the occasion of the first application of the torch a few weeks ago. That attempt was also on a Saturday night.

The fire on Saturday night was in the rear end of the room occupied by A. Sander’s second hand store. The flames broke out and spread with great rapidity, as a few minutes before the alarm was given Police Officer Mclntosh had passed by the premises and could not detect anything wrong.

When the department arrived the fire had gained considerable headway in the rear of the building and the flames shot up for a fierce conflagration. A line of hose was attached to the hydrant at the corner of the streets named and water was thrown on the flames. The fire engine ran back to Fourth and A streets and another line of hose was attached to the hydrant there and the engine was soon pumping away with remarkable promptitude. The engine was moved to this hydrant so as not to be too close to the heat of the burning building in the event of the fire getting beyond the control of the firemen.

The fire did considerable damage to the stock in Sanders’ store and water and smoke assisted. The fire was a stubborn one and it was some time before the flames were subdued. Then Chief Adams detailed Fireman Doc Cozad to watch the premises and a section of hose was left attached to the hydrant.

The first attempt to burn the building was in that portion of it occupied by the Star Feed Mill. The building is owned by A. E. Chartrand and alongside the part where the fire was started he is erecting a new brick building. A large crowd of people gathered at the scene of the fire, coming from all parts of the city. The accepted theory is that the fire was undoubtedly of incendiary origin.

– Press Democrat, May 29, 1904

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LET’S GO TO THE CIRCUS ON COLLEGE AVE

Hours before dawn, the boys were gathering at the depot waiting for the circus train. They would be playing hooky that day but wouldn’t get into much trouble for it; after all, their fathers did the same thing (and maybe grandfathers, too) and they had heard their elders speak wistfully about the pleasure of it, waiting in the dark with a swarm of kids and grown men for the trainload of marvels speeding their way on the rails.

From the 1916 Argus-Courier: “A monster train of red cars, loaded to the guards with circus paraphernalia and equipment of the John Robinson ten big combined shows, the oldest circus in the world, reached Petaluma Thursday morning, a little late but all safe and sound. There was a good sized reception committee on hand to welcome the showmen. Some were there who declared they had not missed seeing a circus ‘come in’ in twenty years. A few even remembered the last time the John Robinson circus visited California 35 years ago. Some small boys were at the depot as early as 3 a. m. although the circus did not arrive until 8:30.”

Setup in Santa Rosa was easier than many towns, where the fairgrounds were usually outside city limits and far from the depot. Here the show lot was nearly in the center of town – the former grounds of the old Pacific Methodist College (now the location of Santa Rosa Middle School, between E street and Brookwood Ave). Once the college buildings were removed around 1892, the nine acre vacant lot became the temporary home of every show rolling through.

This is the second item about the circuses that came to Santa Rosa and Petaluma as viewed through our local newspapers. Part one, “WHEN THE CIRCUS WAGONS CAME TO TOWN,” looked at the shows before the railroads arrived in the 1870s. With trains available the bigger and more famous circus companies began to come here and by the early 1900s, Santa Rosa could expect a visit from a world-class circus every year. The shows discussed below are only a small sample.

(CLICK or TAP any image to enlarge, or see the complete collection on Pinterest)

A big attraction for the 1883 John Robinson’s Circus was the electric light “as bright as the noon-day sun.” For advance PR they sent newspapers a humor column about “Uncle Jerry Peckum” complaining the “sarkis” tent being too close to his chicken farm: “It’s lit up so brite thet every last one o’ them tarnal fool chickins thinks it’s daylite again’, an’ got up an’ gone to layin.'” The column ended with Jerry deciding to go to the circus because “I’ve heern so much about this ‘lectricity light–an’ we may never hev a chance to see one agin.” The promo piece ran in the Petaluma Argus, naturally, because chicken.

1883 John Robinson’s Circus

The 1886 Sells Brothers Circus was the first mega-show to visit Sonoma County. While both Petaluma and Santa Rosa newspapers raved about its quality, the Petaluma Argus was outraged admission at the gate was $1.10 instead of the traditional buck.

Speaking of ripoffs: Earlier the Santa Rosa Daily Democrat ran an amusing reprint from a New York paper describing the predator/prey relationship between a circus “candy butcher” (food vendor) and the locals: “…The candy butchers in a circus never work the bottom row of seats. Country bumpkins who easily become their prey always get up on the top benches. They do this because they are afraid of the ‘butchers’ and want to hide from them. The latter move around on the top seats, and when they find a verdant fellow they fill his girl’s lap with oranges, candy, popcorn and fans. If the girl says she doesn’t want them they ask her why she took them, and make the young man pay thirteen or fourteen prices for the rubbish…” The piece continued by describing the pink in a circus’ trademark pink lemonade was a red dye added to conceal how little lemon actually was in the drink: “Strawberry lemonade men make two barrels of the delicious beverage which they sell of ten cents worth of tartaric acid and five cents worth of aniline and two lemons. They make fifty dollars a day each…”

1886 Sells Brothers Circus

I’m sure it lived up to its claim of being the “greatest show on earth,” but when the Ringling Brothers Circus made four visits during the 1900s we were flooded each time with the greatest hype on earth, as the Press Democrat seemingly printed every scrap of PR flackery the advance promoters churned out as “news” articles. “The aerial features of Ringling Brothers shows by far surpass anything of a similar nature ever exhibited in the United States. The civilized countries of the world have been thoroughly searched for the newest and most thrilling acts.” (1903) “Their Acts in Ringling Brothers’ Circus Almost Surpasses the Possible.” (1904) The low point was probably the 1907 article, “Interesting Facts Regarding the Expense of Advertising and Maintaining a Great Circus,” which was neither very interesting nor very factual: “An elephant without plenty of feed is as dangerous as a healthy stick of dynamite.” Yowp!

1900 Ringling Brothers Circus

Santa Rosa schools were dismissed at 11AM on the Thursday morning when Buffalo Bill’s Wild West Show came to town, which was a pragmatic surrender of any hope for keeping the kids at their desks once the parade started marching down Fourth street.

There was no Big Top for this show, just a horseshoe-shaped grandstand that could seat 16,000. The audience was apparently immense; the PD reported, “afternoon and evening the vast seating accommodations was occupied with a sea of humanity.”

These 1902 performances were not Buffalo Bill’s “last and only” shows in Santa Rosa. He was back again in 1910 for his “farewell tour,” and also in 1914, after he lost the legal use of the “Buffalo Bill” name and had to perform with the Sells-Floto Circus. For more, see “BUFFALO BILL STOPS BY TO SAY GOODBYE.”

1902 Buffalo Bill’s Wild West Show

“Early in the day farmers from far and near came driving to town with their entire families while special trains brought crowds from points as far away as Ukiah,” reported the Press Democrat in 1904 about the third appearance here by the Ringling Brothers Circus. “By 11 o’clock the streets were thronged with a good natured perspiring crowd prepared to be amused at any thing.”

Unfortunately, Santa Rosa was suffering through a heat wave that September morning: “The Court House proved a very attractive place as it was so cool and refreshing within its walls while outside the thermometer ranged from 100 upward from 10 o’clock. Many of the windows were filled with the families and friends of the county officials, while the steps and shady portions of the grounds were packed with outside visitors. All along the line of march all available windows and other points of vantage were packed, while great throngs moved restlessly up and down the principal streets, and crowded the stores.”

The description of the circus parade was probably rewrite of PR copy, but it’s still fun to imagine a sight like this coming down Fourth street: “Never before in the history of Santa Rosa has there been such a parade as Ringling Bros, gave Thursday. Floats and chariots, half a dozen bands, numerous companies of horseback riders representing various nationalities, both men and women, a drove of thirteen camels, twenty-six elephants and many open cages of wild animals. Altogether there were over 375 horses in the parade. They were ridden, driven two and three tandem, in teams of two,. four, six, eight and twenty-four horses each. One of the most pleasing sights to the younger people were the twenty-four horse team on the band wagon and the twenty-four Shetland pony team on a float.”

1905 Press Democrat cartoon: “In Town for the Circus”

Norris & Rowe’s Circus was a Santa Rosa favorite in the first decade of the Twentieth Century, and not just because they reliably showed up every April. “On account of the fact that it is a California show,” explained the Press Democrat in 1905, “the people of this state are naturally interested in its success from year to year, and the enterprise of Norris & Rowe in having advanced in a few years from a small dog and pony show to the growing circus that they now possess, has been highly commended.”

Alas, the show had no end of problems, well symbolized by the photo below showing their 1905 “Grand Gold Glittering Street Parade” in Santa Rosa taking place during a downpour. Their last appearance here in 1909 shocked some by offering “several gambling schemes” and a racy sideshow “for men only.” The circus went bankrupt and closed in 1910. For more see: “BROKE DOWN CIRCUS.”

Photo courtesy Sonoma County Library

The Barnum and Bailey Circus made its second stop here in 1908, and the show was the biggest, best, blah, blah, blah. This trip was notable for an acrobatic act which sounds genuinely risky; the odd-but-colorful description that appeared in the Press Democrat is transcribed below (and was undoubtedly circus PR) but from other papers we can piece together what really went on.

The main performer was 20 year-old Yvone La Raque, who was seated in an “automobile” at the top of a narrow ramp near the top of the tent, about 65 feet in the air. (I can find no claim the little vehicle actually had an engine.) When her cart was released it dropped down the ramp and flew off with enough speed to somehow execute a somersault. She and the little car landed on a separate spring-cushioned ramp several feet away. The entire business took only 4-5 seconds.

Now, Gentle Reader might not think this such a great challenge; all she had to do was keep the wheels absolutely straight and do whatever weight-shifting physics needed to perform the loop-de-loop. But that was in 1907-1908, an age when steering wheels regularly fell off because gearboxes were still an experimental thing and even the best new tires sometimes burst under stress. And, of course, success depended upon workers quickly setting up the landing ramp with absolute precision while circus craziness was underway.

That was 1907 when Yvone was a solo act with a different circus; when she joined Barnum and Bailey her sister (name unknown) was added to the act, following her immediately down the ramp in an identical car and flying across to the landing ramp while Yvone looped above her. By all accounts the crowds went nuts.

I researched them with dread, certain I would discover one or both were killed or horribly mangled, but apparently they retired uninjured at the close of the 1908 season.

The start of this awful act is made from the dome of the tent. The cars ride on the same platform, one behind the other, being released simultaneously. One car is red and the other blue that their separate flights may be followed by the eye that dares to look. The leading auto arches gracefully across a wide gap, being encircled as it does so by the rear car. They land at the same instant. From the time the cars are released at the top of the incline to the landing below on the platform, Just four seconds elapse. Those who have seen the act say it amounts to four years when you figure the suspense, the worry and the awful jolting of the nerves. “You feel like a murderer waiting for the verdict,” says some one who saw the act while the circus was it New York City. “The suspense is awful. You look back over your past life. You regret as many of your sins as you can it four seconds. You want to close your eyes, but you can’t. My, what a relief when they land safely! That’s the jury bringing in a verdict of not guilty. Then you rise with a yell of joy as the young women alight without a scratch. Everybody else yells. Oh, it’s great!”

1908 Barnum and Bailey Circus

And finally we come to the Al G. Barnes Circus. The ad below is from 1921, but his show first appeared in Santa Rosa ten years earlier. I deeply regret having not found much about him beyond a few anecdotes – he clearly was gifted with a rare magnetic personality and both people and animals were drawn to him instinctively. His friend and attorney Wallace Ware tells the story of seeing Barnes throw meat to a fox in a forest, then approaching the wild animal and petting it as if it were tamed. He trained performing animals with food rewards but also by talking to them with genuine sincerity as if they could understand everything he said. Ware’s memoir, “The Unforgettables,” has a section on Al worth reading if you’d like to know more.

(RIGHT: Chevrolet and bear at the Al G. Barnes Zoo, Culver City, 1926. Courtesy of the USC Digital Library)

Barnes also had a private zoo near Los Angeles where he kept animals too old or too wild to be in the circus. It must have been enormously expensive to maintain – supposedly it numbered around 4,000 animals – but kudos to him for not destroying the unprofitable animals or selling them off to carnivals where they likely would suffer great abuses. That was the 1920s, remember; there were no animal sanctuaries for former circus animals, tame or no, and trade newspapers like Billboard and the New York Clipper regularly had want ads of circus animals for sale.

The Press Democrat treated him like a hometown boy although he was from Canada and lived in Southern California when he wasn’t touring. The PD reprinted news items about his circus, his illnesses and reported his marriage on the front page. When he died in 1931 the PD wrote its own obit: “When Al G. Barnes rode into the ring, swept off his hat, bowed and welcomed the crowd, you knew who was running the show…his death will be generally regretted, not only in a personal way but because it marks the passing of a picturesque character, one well known in the west–one of the last of the kind.”

1921 Al G. Barnes Circus

 

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